Indianapolis Times, Volume 45, Number 185, Indianapolis, Marion County, 13 December 1933 — Page 24

PAGE 24

MANY MEDICINE MAKERS OPPOSE NEW j-OOD BILL Measure Attacks Clauses Falsifying Remedies in Advertisements. ThU U the third of a of eix • rtlel'ft on the Copelend Pure Food end oruf bill. The fourth "will appear tomorrow. Bit Brrrirr WASHINGTON, Dec. 13.—The new Copeland pure food and drug bill is facini? its hottest bombardment coming from certain sectors of the proprietary medicine trade. They already have trained their guns on Rex Tugwell, assistant, secretary of agriculture, taking full advantage of the opportunity for sarcasm offered by the fact that he is a professor. But Dr. Tugwell is a very toughhided young professor, who looks rather like pretty good half back material and he is proving he can swing a mean phrase or two of his own in debate. The crux of the fight is turning largely on the ‘ misrepresentation" question. At present, misrepresentations are forbidden on the actual labels of the products, but makers can make any claims they wish over the radio, on billboards, in direct-by-mail or printed advertising. The new bill would forbid all that, with stiff penalties for violations. Must Be Proved Fraud The proprietary - remedy opponents of the new bill claim that such additional precautions are unnecessary, that there are legal means at present adequate to punish makers of false claims. There are legal means, but they are hardly adequate, for the courts have ruled that to prove fraud in a claim for curative powers in a preparation offered as a remedy, it must be proved not only that the stuff is not a remedy, but that the maker knows that it is not, and that he has made his claims with the deliberate intention to deceive and defraud. In practice, it often has taken years of watchful waiting and tedious litigation to make a case against the baldest kind of fake "cures" for tuberculosis, cancer, diabetes, and other incurable diseases. The record hardly bears out the claims of the bill's opponents as to the adequacy of present legal redress. Some Nice, Sharp Teeth There are many teeth, both sharp and long a-bristle on the jaws of the bill, to snap up predatory medicine men who fatten on the pathetic faith of sick folk, but perhaps the neatest row is one clause simply classifying as automatically false “any advertisement of a drug representing it directly or ambiguity or inference to have any effect in the treatment" of a long list of diseases. including such favorites of drug-vending quacks as: Blood poison, cancer, diabetes, dropsy, paraly-

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sis, “sex weakness,” tuberculosis and tumors. If the bill’s supporters can get that section through the gauntlet it will undoubtedly have to run, a whole lot of fake medicine men will find their occupation gone. The bill also provides that 5 f a preparation is merely a palliative for a disease, it must be so mentioned. plainly, in the advertising. Furthermore, if a preparation contains any habit-forming drug, a warning to that effect must appear on the label. Finally, names of ingredients used in all preparations must be given, and they must be given in plain English. The great American privilege of self-medication will be preserved, but you are going to get a chance to know r what you are swallowing. At least forty-four times as much quinine as it produces is needed by the world today in the saving of lives. Twenty-six thousand tons are required for the treatment of the 650,000,000 malaria patients alone, yet the annual supply does not exceed 600 tons.

BYRD FLAGSHIP SAILS _____ South Polar Expedition Leader Heads for ‘Little America.’ By I iiitril Prcttg WELLINGTON. N. Z„ Dec. 13. The freighter Jacob Ruppert, principal ship of Rear Admiral Richard E. Byrd's south polar expedition, sailed from the spring climate of New' Zealand yesterday for the Ross sea and the ice barrier that covers Antarctica. Byrd hopes to spend Christmas at his permanent base. Little America, in the Bay of Whales. CITY LAWYERS ELECT GRIER M. SHOTWELL Named President of Association; Hartman Is Chief Aid. Members of the Lawyers’ Association of Indianapolis yesterday elected Grier M. Shot well president to succeed James Jay. Other officers named were Joseph E. Hartman, vice-president; J. Edward McClure, treasurer; Charles W. Holder, secretary; Telford B. Orbison, Russell J. Dean and Paul F. Rhoadarmer, directors. ENGINEERS PLAN PARTY Stag Event to Be Staged Dee. 20 by Electrical Group. A stag party will be held the night of Dec. 20 by the electrical engineers’ division of the Electric League of Indianapolis. More than 300 members and their guests are expected to attend. C. H. Reed is the chairman on arrangements.

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THE INDIANAPOLIS TIMES'.

ROOSEVELT IS SUPPORTED OY BANKERS' HEAD ‘He Will Not Agree to Fiat Money Inflation/ Says Frank M. Law. By l nil id Prrgg NEW YORK. Dec. 13.—President Roosevelt's gold policies today had the backing of Frank M. Law. president of the American Bankers’ Association. • Mr. Roosevelt, who wisely “steered a middle course between radicalism and conservatism" never will agree to fiat money inflation. Mr. Law told the bankers' forum last night. The nation is well on the road out of the depression, Mr. Law said in declaring the country should be proud of the leadership and courage shown by the administration. "The country just now is divided into two camps," Mr. Law. a Houston (Tex.) banker said. “In the one camp are those who stand for what is called sound money, and in the other fYtmp we find the proup that is working under w'hat is called a controlled money program. “In our truly American way we are debating the monetary questions with heat, but in large part the discussion is not being confined to a serious argument of the real issues involved. There has been too much misunderstanding and misrepresentation by some of the parties on both sides.” He added that there is nothing really irreconcilable in the points of disagreement over the administration's monetary policy, and warned his listeners not to believe that inflation and fiat money mean the same thing. RACKET WILL BE TOPIC Leo B. Bozell Is Speaker for Advertising Club. “Fighting a Racket with Advertising” will be discussed by Leo B. Bozell at a meeting of the Advertising' Club at the Columbia Club tomorrow noon. The club will entertain members with a Christmas party Dec. 21.

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Annual Eastern Division Conference Being Held at Columbia Club. Officials of the* Eastern division of the Standard Oil Company 'lndiana) held their annual two-day executive conference here yesterday and today at the Columbia Club. Chicago officials attending the conference include Amos Ball, general manager of the sales department gna member of the board of directors; H. A. Lewis, assistant to Mr. Ball; A. N. Steele, advertising manager; J. J. Bavv, general service station superintendent, and H. L. Porter, wholesale co-ordinator.

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