Indianapolis Times, Volume 45, Number 185, Indianapolis, Marion County, 13 December 1933 — Page 10

PAGE 10

NE WS OF MOTOR WORLD

FORD DECLARES NEW V-8 BEST YET PRODUCED Improvements Enumerated as Latest Model Is Presented. The new Ford V-Eight for 1934, introduced last Friday, now is on display at dealers’ show rooms throughout the country. A pre-showing of the new car was arranged by R. A. Hayes, Indianapolis branch manager of the Ford Motor Company at the English

theater on Thursday for all of dealers in this territory, which was in c o n j un c tion with an international tele phone hook-up with the factory. By this method Ford dealers throughout the United States and Canada were able to participate in a formal presentation of the new line by Henry Ford and Edsel

Mr. Hayes

Ford■ president of the Ford Motor Company to the dealer organization. According to Messrs. Ford, the new v-Eight has greater power, more speed, quicker acceleration, smoother performance, more miles per gallon, especially at higher speeds, and quicker starting in cold weather, plus refined body lines and anew built-in system of clear vision body ventilation. New Carburetor Used The improvements in engine performance are the result of the use of a new’ dual down-draft carburetor and dual intake manifold which increase the engine’s power approximately 12 per cent and provides a remarkable improvement in pickup. “The new car is the best car the Ford Motor Company ever built,” asserts President Ford. “Basically, it is the same car as the hundreds of thousands of other Ford V-8s now on the road. It simply incorporates numerous improvements in engine and chassis design, the new body ventilation system and refinements in body styling and appointments which have been brought to a proper stage of development during the last year in our engineering research.” Clear Vision Obtained The new Ford ventilation system, which is built into the bcdy, permits clear vision, prevents drafts and provides for both front and rear side windows. Eleven body types are available. Included are both standard and de luxe types of the tudor, fordor, five-window coupe; the de luxe roadster, phaeton and three-window coupe, as well as the cabriolet and victoria. The victoria body has been newly designed to afford additional passenger room. A large luggage compartment is provided in the rear. All body types are equipped with safety glass windshields, w’hile the de luxe body types are fitted with safety glass throughout. TRUCK GUIDE PRINTED Motor Directory Issued by Traffic Publishing Firm. liy Times Speeint NEW YORK. Dec. 6.—'Traffic Publishing Company, Inc., has just published a complete book of information on the motor truck industry in the form of a 725-page volume entitled "The Motor Trick Red Book and Directory.” The book is a complete encyclopedia giving up-to-the-minute information for information for use by truck operators, traffic managers, shippers, lawyers, utility commissioners, warehouse truck terminals and others.

We Suggest THE WORLD For A Christmas GIFT A Geographical Globe Educational as Well as DECORATIVE—-7-Inch Globes $ J.oo %2dl $4.00 12-Inch Globes * J lo^ 42 43iH — Sander & Recker Furniture Cos. Meridian at Maryland

NEW HUPMOBILE SERIES INCLUDES LOW PRICE GROUP

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Above is the 1934 021-A series) Hupmobile sedan, which lists at $795 F. O. B. factory, and is now on display at the showrooms of Indianapolis Motor Sales, Inc., 1525 North Meridian street, distributors for this territory.

Announcement was made recently by the Hupp Motor Car Corporation through Indianapolis Motor Sales, Inc., local distributors, of the first series of 1934 Hupmobiles at materially low r er prices. This series is know’n as 421-A, 421, 422 and 426. respectively. According to C. A. French, active sales head of the local distributors, the list price range of Hupmobile now starts at $795 for the series 421-A, four-door sedan on 121-inch w’heelbase. Other sedan prices are $895 for the 421; $1,045 for the series 422, on 122-inch wheelbase, and $1,145 for the series 426 on 126-inch

ALL CITY DEALERS ARE DISPLAYING NEW FORD V-8

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Shown above is the new’ 1934 Ford V-eight de luxe tudor sedan which is one of eleven body types available on the new line. With many new features and refinements lacking in last year’s Ford V-eight, this model and others now are on display at the showrooms of all Indianapolis Ford dealers.

SHELL EMPLOYS CHIEF OF SALES P. E. Lakin Given Place, City Division Manager Is Informed. Appointment of P. E. Lakin as sales manager of the Shell Petroleum Corporation, was announced recently by L. Van Eeghen, vicepresident, according to C. W. Manville, manager of the Indianapolis division office. “This appointment of a sales manager is a result of our expanding operations and is a reflection of our policy of closer control of all sales work,” stated Mr. Van Eeghen. “With our increasing volume of business, and our enlarged sales force und°r the NRA, we have felt the need for someone to correlate the various phases of our sales department, and Mr. Lakin's- experience fits admirably for this position.” Seventeen years ago, Mr. Lakin •mtered the service of the Shell Oil Company in California in a minor capacity, and rapidly was advanced to positions of increasing responsibility in Shell operations on the 'vest coast and in Canada. Before ioining Shell Petroleum Corporation, he was president of the Guardian Oil Company of San Francisco. In his new place, Mr. Lakin will be responsible for all sales activities of the Shell corporation.

CHEVROLET STARTS ON 1934 MODEL OUTPUT Employment Nearly Normal in Half of Plants. By Times Special DETROIT, Dec. 13.—Chevrolet is now in production on new 1934 models as the beginning of next year's program, M. E. Coyle, genral manager of the Chevrolet Motor Company, announced today. Employment is nearly normaal in ; the forge plant in Detroit, the | foundry at Saginaw and the carburetor and die casting plant in Gay City. The other manufacturi ing plants, located in Flint, Detroit and Toledo, already have half their regular employes back at work and the production at the various asj sembiy plants is starting slowly. SALES AID APPOINTED H. W. Peters Becomes Assistant n Cadillac Organization. J. C. Chick, general sales manager of the Cadillac Motor Car Company, this week announced the appointment of H. W. Peters as assistant general sales manager. Mr. Peters takes the place of Don E. Ahrens, who goes to New York as general manager of the Cadillac branch there. Mr. Peters brings to this post an extensive retail and wholesale merchandising experience in the fine ' car field. Having served as general manager of the Packard Detroit oranch for four years and’ subsequent to that for four years in the same capacity at the Packard Chicago branch. Mr. Peters has an intimate knowledge of dealers’ problems. Hudsons to Be Roomier By Times Special DETROIT. Dec. 13.—Longer and roomier cars for 1934 are promised by Roy D. Chapin, president of the Hudson Motor Car Company, in his j first official statement regarding i that company's plans for the coming season.

wheelbase. These new prices are from SIOO to S3OO less than for the corresponding 1933 models. Corresponding reductions have been made in prices of other body types, the Victoria, coupe and cabriolet-roadster. In view of the public interest aroused by recent announcements of developments designe to prevent “shimmy” and other frontend troubles, Hupmobile emphasizes the fact that these cars are equipped with* exclusive mechanical features w’hich accomplish a similar result. Front-end wheel tramp is eliminated by the exclusive chassis

New Winter Oil Types Adopted by Companies

Classifications of Cold Weather Lubricants Are Changed. Reports to the lubricants division of the Society of Automotive Engineer show that many oil companies have adopted the recently announced new winter system of viscosity classification of crankcase oils. Under the new system the oils recommended for winter use are classified as 20W or 10W instead of as SAE 20 or SAE 10. The SAE classifications remain in effect during the warm months. The old system is based upon the body of oils at a summer temperature. The new winter classification is based upon the body of the oils at zero Fahrenheit. The automotive engineers have found that the new classification for winter enables the motorist, the oil companies and the automobile manufacturers to more accurately recommend the oil that is best for easy starting and proper lubrication of the engine in cold weather. A number of oil companies have reclassified their motor oils under the new system for sale this winter and have given their filling station attendants instructions for the proper recommendation of oils under the new designations. Until the public becomes thoroughly

PREDICTS GAIN IN AUTO SALES Oldsmobile Sales Manager Believes 1934 Will Be Great Year. L. C. Burnett, local Oldsmobile zone manager, upon returning last week from a two days’ convention at the factory at Lansing, Mich., where the Oldsmobile sales plans for 1934 and the probabilities of an expanded sales market for automoblies were outlined, had the following to say: “The year 1934 should offer a potential automobile market that may' run as high as two and one-half million units, according to information given and market surveys discussed by W. S. Knudson. executive vice-president of General Motors. R. T. Grant, vice-president in charge of sales for General Motors; C. L. McCuen. president and general manager of Oldsmobile. and D. E. Ralston, vice-president and sales manager of Oldsmobile. “Moreover. Oldsmobile's sales record for 1934 will far exceed the present year, when its national sales record increased 50 per cent over 1932.” Demonstrating devices in car sections of the 1934 National Automobile shows are* limited to a height of eight feet. End Serious Coughs With Creomulsion Don't let them get a strangle hold. Fight germs quickly. Creomulsion combines the 7 best helps known to modern science. Powerful but harmless. Pleasant to take. No narcotics. Your own druggist is authorized to refund your money on the spot if your cough or cold is not relieved by Creomulsion.—Advertisement.

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torsional stabilizer—a triahgular system of steel tubes above and around the engine which ties together body, frame and front end so that stresses and strains neutralize each other and are eliminated. This stabilizer in combination with long, flexible springs and a tubular, not an I-beam, front axle, provides an unbelievably smooth ride. The comfort of rear-seat passengers is protected by the sideway eliminator, which prevents sidesway and permits curves to be taken a high speed without side roll, according to Mr. French.

familiar with the designations 10W and 20W it is expected that both the old and new designations will be in force, with the old designations gradually fading out of use during the winter months.

F °R GIFTS—TRY KRESGE’S FIRST For yourself- orfor a gift WOOL NECKWEAR These loosely knit wool collars in snowy white or with a single color trim, contrast sharply with the darker winter ensembles. Ornamented with knit bows and metal buttons. Sood booking Serviceable jßPHJ\lj|\ Fun we vt/ Fashioned Zl7 j SILK 7 // HOSIERY // /Jr The dull lustre finish Jj gives this hose a silky fjt' g / appearance and the jf 7 / JmK full fashioned weave makes it a perfect uSsr a /Jr I ■ fit. Lock stitching at Mm f y HPttj Ml bottom of the welt tS Zm ■■n c P revents runs. In Biscavne, Jungle, wMrj f/ Smokebrown and jtt / PAIR other best F all shades. y KRESGE’S Use Our 5c to $1 STORE Gift Wrapping Corner Department Washington and Pennsylvania Sts.

BOARD HEADS ARE NAMED BY KIWANIS CLUB

Committee Chairmen and Members Selected by President Minnick. Personnel of committees of the Kiwanis Club for 1934 is announced by President-Elect Ira Minnick. Committee ehairmen are: Agriculture, Arthur P. Holt; attendance, Frank P. Russell; Boy Scouts, Chris A. Wagner; bridge, Walter S. Campbell; business standards, George S. Grogin: classification, Dr. E. L. Mitchell; decorations, W. H. Thorp; entertainment, Alex Corbett Jr.; finance, Richard A. Kurtz; golf, Donald R. Rowles; good will and grievance, Dr. Carl B. Sputh; house, Dr. C. P. Clark; interclub relations, Jack H. Rhoades; Kiwanis education. Frank B. Flanner. Law and regulations, J. R. Townsend; music, Glenn Friermood; new member welcoming, the Rev. W. A. Shullenberger; perfect attendance, Robert H. Sturm; public affairs, George S. Olive; reception, Bert C. McCammon; sergeant-at-arms, Herman B. Leeth; transportation, Louis C. Slicer; underprivileged child, Karl C. Wolfe; visitation, Thomas Selmier; vocational guidance, Arthur S. Overbay; past presidents, Herman C. Wolff. Briant Sando, Charles J. Pettinger and C. C. Ridge are joint chairmen of the program committee. Chairmen for the various months include: January, Walter E. Jackson; February, A. F. Head; March. A. B. Good; April, Frank Montrose; May, Myron Yorger; June, W. H. Roberts; July, Robert C. Burnett; August, Otto Mueller; September, Jackiel W. Joseph, October, Fred J. Ostermeyer; November, Clarence Dumell; December, E. A. Tapscott. EVANGELICAL CHURCH LIFTS NON-ARYAN BAN Pastors of Jewish or Jewish-German Blood Approved by Bishop. By United Press # BERLIN, Dec. 13.—Bishop Ludwig Mueller, head of the Evangelical church, today promulgated a law superseding previous regulations regarding pastors of Jewish or Jew-ish-German blood. There will be no ban on “nonAryan” pastors. University training is prescribed. It is provided that ministers may be transferred from one parish to another “if relations with parishioners have become such that fruitful co-operation is impossible.” The transfer clause is a concession to the German Christians, permiting transfer of Jewish pastors if parishioners desire. Transfers will be effected independent of the church tribunal. Fumes Kill One Woman By United Press PHILADELPHIA, Dec. 13. Fumes from a defective furnace spread through an apartment building here today, causing the death of one woman and the critical illness of five other persons.

FISHES FROM SKIES IN PLANE

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In going after turtles down south, the sky’s the limit! When Capt. Dave Curtis, noted big game angler, tried his luck in Florida waters, he tossed his harpoon from the wing of an autogiro, as he’s shown doing here.

v i/ Store Open Until 6 P. M. Daily BOYS' SHOP 'ISW IS FILLED WITH SUGGESTIONS TO COld sT9B ngieS 2-Knicker Suits ’ "lack models: wide bottoms: ... |^ side straps; popular colors; All-wool; novelty patterns in sizes 10 to 18. tanß, browns and Brays; sizes Cordurov Knickers \ ™ , Al 0 , . <f*l ZO Broadcloth Shirts Novelty tans, browns and grays; worsted bottoms; sizes Guaranteed fast colors; fancy G to 14. patterns or plain colors. Boys’ Slack Longies Boys’ Underwear Plain colors or tweeds; wide Winter weight union suits in bottoms; side straps; sizes 10 sizes 26 t 0 24 Boys’ Sweaters Boys’ Golf Hose All-wool slipovers in plain Attractive patterns; servicecolors or fancy patterns; sizes t / al^e quality ’ i. ci A Boys’ Leather Coats $3.98 ... , Double breasted style; full AU-wool coat leggings and TA X I belt; muff pockets, helmet to match; novelty pat- / Black leatherette, sheep lined, Novelty patterns in popular warn bo collar, 4 pockets, full BLOCK’S—Third Floor. mmr BLOCK'S—Third Floor.

COLD DAYS AHEAD DECEMBER always ushers in cold bleak days that makes the head of the house look in the direction of the coal bin. If you are now in the market for more coal or if you will be soon it will pay you to patronize the CASH COAL MART which is published every day in the Want Ad seciion. For your information, the CASH COAL MART contains the advertising of the leading coal dealers in Indianapolis. They guarantee good service at fair prices. CASH COAL MART Indianapolis Retail hards -ffil See Times —Want Ads

.DEC. 13, 1933

DRU 6 STORE IS ROBBED OF S7O Two Bandits Menace Manager With Revolvers, Loot Cash Register. Menaced with revolvers. Franklin Gates. 25. of 2017 Central avenue, manager of the I. C. Chaplin drug store. 39 East Thirty-fourth street, was forced to open a cash regis‘er and was robbed of S7O by two bandits last night. The bandits, each masked, commandeered a passing taxicab aPer the holdup and escaped. Pelman Johnson, White Star oil station attendant at 999 Indiana avenue, was robbed of S3 by a bandit last night. He was forced to stand with his face to the wall tea minutes while the bandit escaped. The feathers of birds are. perhaps, more efficient as an armor than is commonly realized; shot are often deflected by the feathered coats of gamebirds.