Indianapolis Times, Volume 45, Number 177, Indianapolis, Marion County, 4 December 1933 — Page 8

PAGE 8

NEWS OF THE WEEK IN BUSINESS AND INDUSTRY

WORK DONE ON ROADS AT COST OF $1,301,000 I Federal Highway Bureau Reports on Projects Finished Nov. 25. Completion of fifty-nine public works highway projects up to Nov. 25, at a cost of $1,301,000, is announced today by the bureau of public roads. United States department of agriculture, in a tabulation of highway construction. This work was completed under the public works administration highway fund allotment provided for in the national industrial recovery act. Awards on 3,266 projects at a cost j amounting to $165,309,000, have been ! made, out of a total of 4.239 proj- j ects advertised for contract at an estimated expenditure of $213,-j 551,000. On Nov. 25, the work ad- j vertised for contract or started by! day labor employed by the highway | authorities represented 50.1 peri cent of the $400,000,000 provided for highways by the public works ad- J ministration under Section 204 of j the recovery act. Highway work under construction j by the states under Section 204 was ] employing directly a total of 134,805 men on Nov. 25, the bureau of public roads reports. This force oi men was divided between contract and day labor work as follows: 100,512 men on 1,890 contract projects and 34,293 men on 533 projects on which the labor is employed directly by the highway authorities. The estimated total cost of the work under construction on Nov. 25 was $129,060,000, of which $116,525.000 was by contract and $12,535.000 was by day labor employed directly by the highway authorities. Awards have been made on 77 per cent of the projects approved by the district engineers of the bureau of public roads, and construction i actually is under way on 57 per cent of the approved projects. DRY SURFACE REQUIRED Paint Will Break Down If Moisture Is Drawn by Heat. To insure a satisfactory paint job, the surface to be coated must be thoroughly dry. Moisture, allowed to remain in the wood, eventually is drawn to the surface by the sun, causing blistering of the paint film and • spotting” on stucco.

p Cor. Delaware and Washington Sts, gj M 25c T,,h * M , llk of KHi 500 Pounds Hipli-fir -n fffl TOOTH / l/ oC FUDGE 1 PASTE I /2 U CANDY /Cf I £!l’* Fresh stock I 1,000 Ladies 1 9 1 / Cff \T 300 Yards Table SCARFS ~0 | l clo,h„ 1 gel I fJ *1 ' A lo * of wide ■ I I \ F Ml silk scarfs in a mill- . ■ ■ '/ L latitude of enl nr inK OUt at “ TOY * 1 S- “ ,S " E * 23°i ■a, m China eet. iBMt! 1 ■:- M _ SB C Choice Os several | II HI ■ Hj w colors. S6J M TOYLAM>-2^^^gpß(^g I/£ iggTPressl I M SALE!! § jf S WHILE 40 LAST! I 1 Ip '■)<, Higher priced dresses ■ H M B iSsSS taken from regular V 3 ’’HMfc ££ A MjPSf stock. Selling out at SIELg 111 ifiO LADIES’ FEI.T lay;/ ||| • hats • I iIVl c- - *' 00 my |§Kg While Tlie.v Last ■ pursed mg / in I -;r -- |fevJ^l9 c U ideal 1,000 Pieces Ladies’ Christmas Gift g Women's and Children's DAYAN V Boxed 4 A nSIH.? Kerchiefs 1 [Jc UNDIES.J’Tt’/'x I Neatly emb roid- | VoUL lmrderg o, ° r Up t 0 23C §■■ !Re. 29c Linen Finish £? I --r Playing * A AH //BP CARDS IU. N ea„v tailor ed/>^ Special Tuesday. ■|| U panties, step - insX vests anand 5-Pc. Set Ruffled Curtains /% 400 PAIRS LADIES’ nr yard lons _ Panels aU c I • SHOES • I | fiends Dress Shirts high- an • r priced ® Odd. and ends " H .hoe. taken 1 higher priced J| |J fronl r „ gular 81 |C shirt, taken from #■ %M Q , tofW . BroU NM & Jfe regular stock M.W en sites, sell TOjgP Broken sizes ... 3 WB ing out at—

ATLAS BEER REPRESENTATIVES VISIT GARDEN OF ITAL

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The recent formal opening of the Garden of Italy, 109-111 North Illinois street, was attended by the group of Atlas beer representatives and their distributors pictured above as they were being served with Atlas beer at the new bar. The group included

FAMOUS LIQUOR WILLBE SOLD •Three-Star Hennessy’ to Be Stocked by City Firm. With repeal, Indiana soon will see the return of one of the most celebrated names of song and story, the famous Three-Star Hennessy. This fact became known following the incorporation of Liquors, Inc., at Indianapolis, when the new firm announced that it obtained the exclusive Indiana distributing rights to this 168-year-old brand. Samuel A. Frommer, president of Liquors, Inc., recently spent several weeks in Europe investigating a number of celebrated liquors at their source. He selected ThreeStar Hennessy as the outstanding European brand to be handled by this company. Contrary to a wide belief, ThreeStar Hennessy is not a whisky; neither is it of Scotch or Irish make. Instead it is a French cognac of high medicinal value and requiring from seven to eleven times the quantity of grapes used to produce a wine. Among the other brands which will be handled exclusively by Liquors, Inc., is the celebrated Teacher's Highland Cream Scotch whisky, for 103 years made by the largest independent distiller in Great Britain. The firm also will specialize in selected domestic wines and liquors.

W. C. Burns, Atlas brewery 7 executive; W. J. Rierden, Atlas state representative; Thomas Fitzgerald of Capitol City Supply Company, local Atlas distributor. and Max Dunweg, Terre Haute, distributor for Atlas. A

Beet Sugar Association Wages Strong Campaign

Advertising in Newspapers Chosen as Industry’s Business Builder. By Times Special SAGINAW, Mich., Dec. 4—Signalizing the launching of what promises to be the most aggressive and intensive newspaper advertising campaign ever conducted by the beet sugar industry in the United States, the Farmers and Manufacturers Beet Sugar Association, representing all of the sugar beet growers and practically all of the beet sugar companies operating in Michigan, Ohio and Indiana, announced today that a determined effort will be made, through the medium of newspaper advertising, to stimulate the sale of beet sugar grown and refined in Michigan, Ohio and Indiana. Commenting on the campaign, Dr.

Kelvinator Corporation Voices Faith in Future

Program for Advertising and Sales Activity Shows Optimism. By Times Special DETROIT, Dec. 4. Expecting sales in 1934 to be even greater than in 1933, when all existing records in the company's history were broken, Kelvinator Corporation is basing all its 1934 plans on the conviction that America is well on the road back to normal business conditions. That was the statement made here today by Fred Dopke and W W Smiley of the Public Service Corporation of Indiana, Kelvinator distributors for this territory, who are in Detroit attending a series of meetings at the factory of the company. “Both in plans for advertising and sales activity, Kelvinator has evidenced its faith in returning prosperity,” the Kelvinator representatives said. “There will be no concessions to pessimism, for Kelvinator feels that 1934 offers unusual opportunity to those sales organizations who will back their faith in America with aggressive action.” Mr. Dopke and Mr. Smiley said that Kelvinator sales volume for the fiscal year ended Sept. 1 was 53 per cent greater than for the year before, which had been the best in Kelvinator history. Sales so far during the present fiscal year uphold the belief that 1934 will show even better results, they declared. Officials of Kelvinator Corporation complimented distributors from this section for their share in last year’s success, they reported, and plans are now being made here to take an even greater part in 1934 Kelvinator activities. GERMAN SUBSIDY PLAN REPORTED SUCCESSFUL Government Advances Money for Improving Homes. By Times Special WASHINGTON, Dec. 4.—The German government program, initiated in September, 1932, of granting subsidies to property owners who want to renovate and repaint has proved entirely satisfactory, according to a report, from Vice-Consul C. W. Gray, Berlin, made public by the commerce department. Anew appropriation of 500,000,000 marks recently was made for the plan, the report shows. New regulations permit subsidies to owners or tenants for almost every kind of property improvement. In the case of repairs and extensions, the subsidy amounts to 20 per cent of the cost of the work, but ! the total cost of each job must be j at least 100 marks. For partitioning ! and remodeling, the subsidy is 50 ! per cent of the total cost, but the maximum subsidy which can be granted is limited to 1,000 marks. ‘SPOTTING’ RUINS PAINT Condition Caused by Insufficient Number of Coats. An insufficient number of paint coats cn wood surfaces often results in “spotting"—characterized by loss , of gloss, fading and early chalking, due to absorption of oil from the finishing coat by the porous surface , underneath. “Spotting” is likely to occur on new work that is given only two coats or on old work painted with only one coat.

A TREAT TO EAT Hickory Smoked Barbecued Spare-Ribs Delicious Chile Mexicano SOUTHERN HICKORY SMOKED BARBECUE j 1010 N. Meridian St. LI. 0180

THE INDIANAPOLIS TIMES

J. A. Brock, educational secretary of the association said: ‘‘lt has been demonstrated that the beet sugar industry is vital to the agricultural and industrial prosperity of Michigan, Ohio and Indiana and the continuance of this industry only can be assured by our having the loyal support and active co-operation of the people in these states. ‘‘To this end we propose to present facts concerning beet sugar and the beet sugar industry, through the medium of an extensive newspaper advertising campaign, believing that the consumers of sugar in Michigan, Ohio and Indiana will recognize the folly of sending millions of dollars to foreign countries for a product produced by foreign labor which is, in no respect, superior to beet sugar grown on American farms and refined by American labor in factories located in the three states.”

GOAL CUBES OFFER MANY ADVANTAGES Ease of Handling, Cleaner Furnace Room Cited. Considerable interest is being shown this winter in coal cubes, a new form of fuel now being introduced in this city by Polar Ice and Fuel Company exclusively, according to G. L. Hooper, sales manager. This interest is said to be due to a number of advantages of this new fuel which makes furnace tending much easier and cleaner, and which improves heating efficiency and economy. The coal cubes weigh less than three pounds apiece, and are four inches square. A child or housewife can feed the fire without exertion. They are said to make for greater cleanliness in the furnace room. Mr. Hooper states that the cubes are made of specially selected Pocahontas coal shipped direct from the mines and molded by special machinery in the Polar company’s main plant here. Pocahontas coal was chosen for its high heat value and ! lew ash content, fer igniting quickly and burning with long, steady, intense heat. Heating efficiency and economy are increased with cubes because they don’t “pack”—they permit unobstructed circulation of air or draft through the fire bowl at all times. This assures thorough combustion, the coal burns completely with minimum smoke and ashes, and with no clinkers. Easier regulation of the fire, steadier temperature control, and ample heat in coldest weather, are other claims made for coal cubes. HOW TO START BRUSH “Breaking In” Should Be Done With Primer, Not Finishing Coat. Anew brush should be broken in on the priming coat, never on one of the finishing coats. It should firs* be dipped in the paint to a depth of two or three inches and wiped across the edge with a mixing paddle several times to work the paint well into its clean bristles.

Above All Things i MONUMENT COAL CO. Commercial COAL-COKE Domestic COAL-COKE 701 E. WASH. ST. Lincoln 2233

NOTICE— Manufacturers and Jobbers sPack for rent Complete Housing Facilities for Large or Small riant* Private Switches, Serveil by Belt R. R. and Traction Lines Connecting With All Railroads. Watchman Service Free Indianapolis Industrial Center 19th St. and Martindale Ave. CHerry 1943

Defective Steering Is Dangerous Does Your Car Shimmy, Wander, or Steer Hard? Such Defects Are Easily Corrected Without Much Expense INDIANA CARBURETOR AND BRAKE SERVICE 325 N. Delaware St. LI. 1876

STEWART STORE ENDS CENTURY IN BOOKTRADE Established in 1933 When Only 1.000 Persons Lived in City. Fused with the civic history of the city is Stewart's, Inc., 44 East Washington street, now observing its centennial. Tracing its path back to 1833, days when Indianapolis was little more than a town growing out of the crude wilderness, two foreign- j ers from Cincinnati opened the i Indianapolis book store. The 1,000 persons living in this I city apparently were more interested j in hewing a living than in absorb-; ing "book larnin,” for during the : following twenty years there was an almost annual change of owners. The uneventful arrival of Samuel Merrill, then state treasurer, in Indianapolis from Corydon in 1824 j with the meager state library, was ■ the faint voice of culture that led: to the establishment of the book: store by Hubbard, Edmonds & Dunbar. Stewart Joins Firm Mr. Merrill became associated with the store when C. B. Davis purchased it and chose as his partners H. F. West and Mr. Merrill. This partnership was dissolved in 1853, when Mr. Davis retired, leaving the entire stock to Mr. West; while Mr. Merrill withdrew to establish the Merrill-Meigs Company. William Stewart, in the same year, acquired a third interest in the firm and it became known as the West and Stewart Company. In subsequent years there were many changes in partnership, but in 1885 the firm became Bowen, Merrill & Cos., located on the present site of Wasson’s department store. The store, and particularly Mr. Merrill, was the torch for struggling intellectual life. Many hopeful authors and mentally curious citizens ! came within the friendly circle for ! animated discussion and guidance, j Fire swept through the store on : | an eventful St. Patrick's day in 1890 | and demolished the entire stock and building. Several lives were lost. Site Changed After Fire The store was rebuilt across the street and the leisurely visits of writers and celebrities continued. Meredith Nicholson recalls the days when he. James Whitcomb Riley and Booth Tarkington would gather about the pleasant glow of an open fire to plan stories and poems. C. T. ! Dollarhide was regarded by them as the ultimate authority on literature, and to him they eagerly would come at the store for information. The concern became the BobbsMerrill Company in 1903 when William Bobbs became a partner. There came from Yale about this time William Kerfoot Stewart, lover of bocks. In 1909 the firm was again | divided and the retail end was sold; to- Mr. Stewart. The Bobbs-Merrill Company be- j came solely a publishing house, and under the sign of the lantern, the: W. K. Stewart Company was established at 9-11 East Washington street in the old line of retail books and stationery. Today, following another fire in 1913, the firm is located at 44 East Washington street with George T. Parry, president, and Everett F. Agnew, manager, under the name of Stewart’s Inc. Bible Is Best Seller Living long in the lore of books, the employes have come to regard books as personalities. Some of them are like temperamental actresses, flaming and tempestuous, others similar to great religious leaders, solemn and sincere, suggesting panaceas for a troubled world. Others again are like the j soul of a poet, moody with the j pain of disillusionment. Then there | is the robust sportsman, the pert j debutante, the whimsical gentle- | man of leisure and the prattling comedian. Authors themselves have changed throughtout the years, according to Mr. Agnew. The hustle of keeping their names constantly before the public has necessitated lecture tours and restless hours scribbling words. Strangely enough, or perhaps naturally enough, the Bible leads the list of best sellers. The poetry and fascinating history written by Hebrew prophets and disciples still has Ia lure unapproached by other works.

Dine and Dance EVERY NIGHT (Except Monday) TALLY-HO-ROOM No Cover Charge to Dinner Guests 3 Complete Floor Shows Nightly 8, 10:30 , 12:30 Cliff Na zzaro Master of Ceremonies MARJORIE MATE—“Aristocrat of the Modern Dance.” PEGGY HOFFMAN—“She’s Got It”—What? The difference between a Torch and Blue Singer. TOMMY STEPP “Famous Tap Dancer.” ARNOLD PEEK and his ORCHESTRA ANTLERS HOTEL Meridian and St. Clair Sts.

/^a^7 RI. 9351 -

HUGE DISTILLERY BEING CONSTRUCTED

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Building of the Hiram Walker & Sons, Inc., distillery in course of erection at Peoria, 111.

By Times Special PEORIA, 111., Dec. 4.—Eight hundred workmen are rushing to completion here the building for anew company which, when it reachesj capacity production, will yield the United States government $30,000,000 a year in revenue. Within a month 1,200 will be working on these buildings, and within three months these buildings will have been completed and occupy a space of twenty acres. The buildings are for Hiram Walker & Sons. Inc., which will give steady employment to 1.000 men at the plants and branches throughout the country 7. It is said that it will be the largest distilllery in the country, and will involve a $4,000,000 investment. Farmers in the midwest will profit to the extent of selling 20,000 bushels of grain a day to this distillery, or 6,000,000 bushels a year; coal mines will ship in 350 tons of coal daily, while bottles, barrels, boxes and labels to the extent of hundreds of thousands wifi be purchased. Six eleven-story buildings, known as rack warehouses, are being constructed without intervening floors from ground to roof, to save space. The barreled liquor will be put in and taken down these racks by cranes. Each of these buildings will have a capacity of 70,000 barrels. There will be twenty-four fermenting tanks with a capacity of 120,000 gallons each, while the bottling house will handle 10,000 cases of quarts every seven-hour day. The output will be 100.000 gallons of whisky every twenty-four hours. Hiram Walker & Sons, Inc., is the

FUND WILL ASSIST AGED ACCOUNTANTS National Organization Sets Up New Branch. Announcement of the creation of the American institute benevolent fund, for the relief of professional accountants of advanced years whom circumstances have deprived of adequate resources, is made in a communication just issued to the membership of the American institute of Accountants by the executive committee. ' The creation of this new adjunct to the institute, which is the largest and oldest organization of professional accountants in the country, was undertaken to assist aged members who have been seriously affected by the depression of the past four years. The fund is similar to those maintained by professional organizations in other countries for many years and will be a permanent branch of the institute’s activities. The Arctic tern is the world’s champion migrant; it nests as far north as 7% degrees from the north pole. Around Aug. 25, when the young are fully grown, they are found in the Antarctic, eleven thousand miles away.

AUTO BODY REPAIRS Axles Straightened Cold While on the Car Fenders, Radiators and Bodies Repaired C. OFF & CO. 107 N. East St. Li. 1549

> —i I, GO! By Trackless Trolley Car MINUTES DOWNTOWN (Illinois and Washington) from Riverside Park 20 Min. in Rush Hour Cars run every six minutes in the rush hour every nine minutes during the daj and evening.>For further information phone Riley 1571.

American subsidiary of Hiram Walker & Sons, Ltd. of Canada, one of the oldest distilleries on the American continent. It will produce in this country 7 the well-known products of the parent company.

■ ■■■■■■■■■■■■■■■■■■■■■■*■ I NEW, Modern C° a l Cubes ■ H ■I / A JB > Exclusive With ■ Polar Ice & Fuel Cos. ■ j r~kr~k| M VI Main Yard, TA. 4116 m J Bn? 11 South Side. DR. 1455 m H wdi West Side, BE. 0888 ■ IIiIIIREII■II ■ ■ I ■ ■ I I I ■ a ■ v

BARGAIN DAYS MONDAYS & FRIDAYS Two May Play for the Price of One Speedway Golf Course For Further Information Call Belmont 3570 SPEEDWAY GOLF CORPORATION

fs£ are . . . Unnecessary Drive into the largest radiator shop In the middle-west and have vour leaky radiator made tight and your clogged radiator cleaned expcrtlv by the most modern methods and equipment in Indianapolis—at prices surprisingly low. For your convenience, when your old radiator is hopelessly beyond re- i pair, we offer a full line of new popu-lar-priced radiators which are guaranteed to be full-sized and not to over-heat next summer. Following are sample exchange prices: FORD—’2B-’29 S 9.00 FORD—’3O-’3l 10.00 CHEVROLET—’2B B.RO CHEVROLET—’29-’3O 10.00 CHEVROLET—’3I 10.20 Open Till 12:00 Midnight Acme Radiator Go., Inc. 623 N. Illinois St. RI-1466 for Nine Years

T T C! STEAMSHIP TICKETS B m if MW LETTERS OF CREDIT FOREIGN EXCHANGE Richard A. Kurtz, Foreign Dept, TRAVELERS CHECKS jftUNION TRUSTS 120 East Market St. RI ley 5341

Established 1887 CENTRAL TRANSFER AND STORAGE COMPANY COMMERCIAL TRUCKING WAREHOUSE FORWARDING DISTRIBUTING 209 West South St. Riley 9384

With “Fisk” Tires You Take No Risk tfiylEPlhbA Investigate “FISK” Quality rl i You buy the best when you buy Fisk Tires or Tubes. Their iny , h creased tread rubber assures you wffilSHMgpl of longer wear and better service, Every FISK Tire Is unconditionally guaranterd against faulty workmanship or PISK! open Sundav Morning c. "hfranck tire service Fisk Tire Distributor 543 E. WASHINGTON RI- 7878

DEC. ’4, 1933

FORECASTS ERA OF FLAT ROOFS

Cement Company President Says Type Suitable for Residences. By Times Special CHICAGO. Dec. 4 --Pitched roofs have no place in the new order of home construction, and flat roots, which serve as an evening gathering place for the families, will supersede them, predicted B F. Affleck at the annual meeting of the Portland Cement Association here this week. Mr Affleck, president of the Universal Atlas Cement Company, was elected treasurer of the association, which he once served as president. "Pitched roofs had a place in home architecture in the days when builders knew less about construction and materials, but with today's knowledge they are no more necessary than are pitched roofs on skyscrapers,” said Mr. Affleck.

AUTO ®y tye..jafeop" Means Satisfaction!

1 ' FOR ECONOMY PLUS QUALITY ■ of Finest Bathroom Ostermeyer Paper Cos. Riley 6902 219 W. South St. L . ...

Three-Year Course of Study Leading to the Degree Bachelor of Law INDIANA I LAW SCHOOL University of Indianapolis For Information, address the Sec’y, Riley 3433 INDIANA LAW SCHOOL The 8E Market St. Bldg. Indianapolis, Ind.