Indianapolis Times, Volume 45, Number 149, Indianapolis, Marion County, 1 November 1933 — Page 18

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Our Economy Basement Store, a Complete Unit in Itself, Offers Tremendous Selections of First Quality Merchandise at Stupendous Savings. Women’s (’oats, Dresses, Hats, Lingerie, Accessories; Shoes for Men, Women and Children; Bedding, Linens, Curtains; Men’s Furnishings, Complete Line of Work Clothing and Housefurnishings. The Specials Offered in These First Three Opening Days Are Values We Could Not Possibly Replace Today to Sell at 1 hese Low Prices—Bought Months Ago Before the Price Rise, in Anticipation of This Great Event. Be Here Tomorrow When the Doors Open—An Event \ou Can’t Afford to Miss. Come to Penney’s and SAVE!

| | OPENING SPECIAL^ MEN! STOCK UP ON THESE I DRESS SHIRTS I Plain colors—prints—white! Collar atI tached styles that hit the style mark. I The finest quality and workmanship I set mil'h I shirts to ■ PRE-SHRI NK! VAT DYED! 80/00 HtsKMKNT || OPENING SPECIALS"] GENUINE SUEDE LEATHER JACKETS Here’s a favorite and note the price! Don’t confuse this with an ordi- fek. Svk U nary suede .jacket. You will be cer- O tain to find this value exceptional. ~ tH^R Some zipper styles. Sizes to 48. BASEMENT [OPENING SPECIALS' MEN'S BLUE CHAMBRAY WORK SHIRTS A pre-rise price, but an every-day value at Penney s. l ake advantage of this unusual otter. Replacement costs 0k far above their present price. Act quickly. _ JW H 1 OPENING SPECIAL^! MEDIUM WEIGHT i UNION SUITS I Long sleeve or short sleeve, ankle ' I length for the to come. I Spring needle knit to insure perfect 00 I fit —more wear. Generously rut. full I sizes. Check this item now! BASEMENT dOf B* | OPENING SPECIALS] BOYS' LEATHERETTE SHEEPSKINS What boy doesn’t want one of these _ coats. Warm and dry in the roughest w eather. Never a w orry Sp ’"’"aBB A mSt jW or care about "will it wear?” Take advantage of this special price! Men’s sizes, 54.98. 8888 BASEMENT || OPENING SPECIALS' MEN'S “OX-HIDE” OVERALLS Full cut—roomy sizes. That's why so popular the working man. Why pav more and get less? or low to jobs. Boys’ sizes. 69c. 'R* 4 | OPENING SPECIALS] MEN'S FANCY RAYON I DRESS SOCKS I Hosts of smart new patterns. Select Ia variety of patterns tor the coming I season 'Uiti prices as these (an not gH IN jBL i| I last Mock up I now! B^Bo | OPENING SPECIALS] MEN'S ALL-WOOL ZIPPER JACKETS Navy blue—a favorite color and a . favorite jacket! C ossack style with gtyJUlgk Q adjustable waist hand. \ou will *9 "IjBW #j* CP see these everywhere, lake advan- tr ~ tafe of Pennev's lower price! BASEMENT • dt.y y'-NqmMHnr •Store Hours9A.M.tos:3oP.M.*

3 IMPRESSIVE PRICE GROUPS! ,<A ' DRESSES f You’ll Be Proud to Wear! l- ss -2' 49 -2' 98 Such gay models—such gay combinations of satins, woolens and novelty mixtures. Truly an amazing selection at equally remarkable prices. Sizes for women and misses. BASEMENT |Hf * JfßfcV} CLEVER HATS W^f From Penney’s Economy Basement! V / Everything you could wish for r K y/ >) in style and price! They cost J you less and give you more in B B J l V >• O S smartest appearance! Select \s' A / your favorite shades—now! 4B Bm \ J ft I Economy Basement Feature Presentation! Women’s DRESS COATS Every One a S> |.9S Every One a ’ Super Value! jEjHL Super Saving! ATTRACTIVE MODELS at prices you’d never expect to find in any store. Just one of the many reasons why you will say “Shop Penney’s Economy Basement Store for better values!” These coats consist of tweeds, crepes, and smart novelties. Sizes for women and misses. BASEMENT THRIFT VALUES IN PENNEY’S FOOTWEAR FAMILY! Basement WOMEN'S NOVELTY FOOTWEAR Pumps Straps •: Ties / OPENING AMI AA Prices were at rock CDrrTAT rn ill bottom when we ; k<VIALi ■■ ft B purchased these Newest Materials Hi shoes Come and BgßgtiSfflm and Wanted Colors A,i Sizes save. - CPOTVIII9 Girls’ _ OPENING SPECIAL OXFORDS a vCa .j- mek-i-boyi-Dress Slippers Cllllaren S OXIOTuS TENNIS $ .98 Mothers, Sturdily SHOES A— ta Stock Up M Built | Now! M Sizes hVi-2 WHf THOSE FAMOUS J. C. PENNEY Pr—COMFORT SHOES BABIES’ _ POLICE SHOES Soft flfr dfh i’ e ?.* U L“!F A <M| The Kind *o.e aq* $179 “'sfl9B SHOES ~ * UTVHI ” feel right. MEN’S OPENING SPECIAL MEN’S STURDY Dress Oxfords leather tipped Work SHOES Solid Leathers, built A 1\ f. Comfy Slippers QKCim Wl 98 t JO c I 3L J| fqrm BH

THE INDIANAPOLIS TIMES

| OPENING SPECIALS FULL SIZE SINGLE BLANKETS! 3.000 Blankets will be sold to satisfy the demands of Indianapolis thriftiest Sffiwm shoppers. Fast eolor block-plaid do- | signs. An outstanding opening feature! BASEMENT j OPENING SPECIALS | I FULL-FASHIONED—SHEER HOSIERY 1 Fall shades to match the new dress and coat ensembles. Strictly first qual- S^gß itv, insuring more wear per pair. Buy 888. jag ofr | need for mon.hs come! ■■ Save the difTerenee! BASEMENT 40* | OPENING SPECIALS"] | “NU TONE” VAT DYED percales! A special purchase for our Grand —<fl Opening makes this value possible! UK miHa .lust imagine—yard wide—vast seler- ■■ dR I tion of the newest patterns all for a Pl* fraction of their replacement costs! BASEMENT Vd. OPENING SPECIALS! | LARGE SIZE—HEAVY Terry TOWELS | Plain white with gayly colored borders. Fluffy finish—a delight to use. Serv- (K iceahle. too, with their deep nap. A Bm Batt t&Kk value that can not he duplicated on BH mm jjjgff R® | today's market. I BA SEME N T | OPENING SPECIALS 1 M GUARANTEED FAST COLOR HOUSE FROCKS | Large! Small! Medium! Regular! Whatever your size, we have it. These om lk dresses stand repeated trips to the tub and comp out smiling! ■LJHB ** BASEMENT B* | OPENING SPECIALS] 1 KIDDIES' BLANKET CLOTH BATH ROBES! Heavy—fleecy robes that laugh at chilly mornings'. An unusually color- BBiZ^ ful selection of gay patterns. Sizes from 0 mD I 2 to 16. Large rollars. I BASEMENT 00 | OPENING SPECIALS] j HEAVY—CAST Alumlnumware 1 Co-operation of manufacturers makes this astounding offer possible. This is OBH3k not to be contused with lightweight BSLjMfI kitchen ware. ■L tSi BASEMENT OPENING SPECIALS | | HEAVY, SERVICEABLE ENAMELWAREI What a value! Granite finish in a _ dark gray for extra wear—extra serv - £||e TBrtA Several from which i choose. Stock up! gj BASEMENT MW •33 E. Washington St.

.NOV. 1, 1933