Indianapolis Times, Volume 45, Number 149, Indianapolis, Marion County, 1 November 1933 — Page 16

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J. C. PENNEY CO. TO OPEN TOMORROW!

New Department Store Ready for Grand Opening Tomorrow morning, promptly at 9, the J. C. Penney Company will open its newest department store in Indianapolis. The store is the latest addition to the nation-wide chain which includes 1.480 establishments. The new store is the last word in modern equipment and appointments.

Penney*s is located at 33 East Washington street in the building formerly occupied by the Pettis Dry Goods Company.

The store has been completely redecorated, new equipment placed throughout, new hardwood floors laid, two new speed elevators installed, new wide stairway placed—in all making a beautiful, sparkling new store. New Type of Store Promptly at the stroke of 9 tomorrow morning, the public will be admitted and introduced to a type of retail establishment new to Indianapolis. In celebration of the opening, the J. C. Penney Company is offering its patrons opportunities for smart purchases that its executives declare are more than outstanding. This move, they state, will give the public an opportunity to at once become acquainted with the policies of the firm to present the best in merchandise at the lowest figures compatible with fair business practices. Employes Residents Here The 400 members of the store’s personnel, including extras, have been picked practically from India napolis. With the exception of some of the executives, who have been brought from other of the company’s stores, all of the employes are residents of this city. Plans have been made to handle a record crowd at the gala opening event.

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WE DO OUR PART

JOHN D. KEYES Personnel Mgr. Mr. Keyes has been in the Personnel Department of the J. C. Penney Cos. for nine years, and came here to assist Mr. Campbell.

ELAINE HENRICKSEN Advertising Manager Miss Henricksen, from Indianapolis, recently connected with the J. C. Penney Cos., was formerly advertising manager of the Pettis Dry Goods Company. - —Advertisement.

CONGRATULATIONS TO THE J. C. PENNEY CO. WE WISH you abundant success in your new venture and take this means to extend to you a hospitable hand of welcome. To an institution with the background of successful merchandising enjoyed by the J. C. PENNEY C 0.... backed by the resources of a nation - wide chain of 1,458 stores and giving employment to hundreds of Indianapolis men and women, we welcome you. You have demonstrated your faith in the economic soundness of our city. For many years you have helped to build Indianapolis pay rolls by purchasing merchandise manufactured here for your stores and our sincere wish is that this patronage is returned to you tenfold. The C. B. CONES AND SON MFG. CO. Highest Quality OVERALLS and WORK SHIRTS

Ready for First Day in City’s Newest Department Store

A section of the complete Women’s Ready-to-Wear department showing the many beautiful coats Penney’s have to offer at sensational low prices.

Policies Follow Fixed Course

The merchandising and selling policies of the Penney Company follow a definite course outlined by one of the executives today. They are: 1— Quality goods at as low prices as they can afford. There is a wide difference between “cheap” and low priced goods. 2 Only new', perfect and dependable merchandise that will give long service and lasting satisfaction. 3 The elimination of credit losses, bookkeeping costs, and delivery expense means lower prices.

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R. A. MINEAR Display Man

Formerly display man with the George H. Wright Company in Huntington, W. Va., and recently connected With J. C. Penney Cos.

Departments at Penney’s Apparel . . Accessories . . Shoes . . Everything to wear for all the family . . dry goods . . House Furnishings . . Notions . . Everything for Your Home.

THE TXDTA'N'APOLIS TIMES

4 Rapid stock turnover. Small profits on large volume of sales result in stock being turned over many times a year. 5 Truth in advertising. The company's policy forbids exaggeration and comparison of prices. 6 The selling slogan: Pack the customer’s dollar full of value and satisfaction.

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J. GUTHRIE Store Designer

Mr. Guthrie has charge of the layout and equipment of the stores in the chain in the east and central west. He has been with Penney’s nine years.

HUMAN ANGLE IS OUTLINED BY CHIEF Service, as defined by J. C. Penney, founder and chairman of the board of the J. C. Penney Company, carries with it a clearly defined course of procedure. Asked to give his definition of “service,” Penney stated:

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LEO S. MURRAY Mgr. Shoe Departments

Mr. Murray has been with J. C. Penney Cos. for five years and came here from St. Cloud, Minn. He formerly was with Marshall Field.

“Business deals with human beings and therefore must be human to render them the greatest service. I believe the largest and strongest businesses are like the finest people we know, for the same principles govern businesses that govern individuals. “Ever since the beginning the J. C. Penney Company has built its structure of service upon the foundation of honor. Is it at all remarkable, then, that the organization today has millions of friends and customers; that it is adding to their number daily; that the very name of J. C. Penney Company has come into thousands of homes to stand for honesty, service, quality and economy? “The vast and rapidly increasing army of our customers is evidence that we are serving the public faithfully and well.”

PURPOSES OUTLINED IN SPEECH BY HEAD OF COMPLETE CHAIN

E C. Sams, president of the J. C. Penney Company, in a recent address summarized his conception of the company's purpose as follows: **l To serve the public, as nearly as we can—to its entire satisfaction.

“2—To expect for this service only a fair return and not all the profit the traffic will stand. “3—To do all in our power to pack the customer's dollar full of quality, value and satisfaction. “4—To continue to train ourselves and mu 1 associates so that the service w'e give will be more and more intelligently performed.”

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E. W. LYLES

Mgr. Boys’ Shop and Piece Goods Formerly assistant manager of the Zanesville, 0., store, and has been with the J. C. Penney Cos. for five years. The Boys’ Shop is called “Treasure Island.”

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The scene above was taken in the modern Economy Basement Store, showing a section of the complete line of house furnishings.

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W. L. PENNY Mgr. Basement

Formerly from Portsmouth and Ashtabula. 0., where he was assistant manager in Penney Stores. He has had seven years of experience with the J. C. Penney Cos.

Modern in Evpry Detail Modern in every detail, equipped and stocked to serve the needs of a metropolitan community in every regard, the newest department store of the J. C. Penney Company will open its doors tomorrow at 33 East Washington street. For the last several months swarms of workmen have been busy remodeling the site in the building formerly occupied by the Pettis Dry Goods Cos. to house this newest addition to the Penney chain and to Indianapolis’ retail market.

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1,. C. SCHUSTER Mgr. First Floor

Formerly assistant manager of the J. C Penney Store in Connersville, Ind He has been with tha company seven years.

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KENNETH M'GREW Mgr. Second Floor

Mr. McGrow has been with Penney’s for eight years. He formerly was with the J. C. Penney Store in j Fargo, N. D.