Indianapolis Times, Volume 45, Number 143, Indianapolis, Marion County, 25 October 1933 — Page 2

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You Get ALL You Pay for... Downstairs at Ayres ... Enduring Quality-Smart Fashion-Full Assortments-Honest Value!

When You Buy Irregulars of Our DeLuxe rS-J REAL SILK HttSS You Get the Same Sturdy \ ' I Quality Found in “FIRSTS” \ ... for Two-Thirds Less! \ ~ C Pair \ I .The same sturdy quality as in “Firsts” because they 1 \_ are made from the freshest silks obtainable. Made by J | ■fcH the latest and newest methods of manufacturing. Made / i with an eye toward current fashion trends, this gives ( A BWvB you all the newest shades. Made with a patented sea- j m ture .. . the 10 guards that protects them at each dan- \ A I ger point. (We call them the 10 Beauty Guards). I Made sheer and fine and dainty. Made in all sizes. —DOWNSTAIRS AT Fur, Fabric and Color Combine to Present a Picture of Luxury! Warm Winter Coats Every miss, matron and petite vvoman will Exceptional Quality revel in the magnificent choice of these new ** coat fashions with the spirit of chic upon —Specially Priced! them. This grand array contains the answer to your every need for every occasion. Fashioned in the 1890 manner but in a 1933 m^r way. They show amazing ingenuity in the JS C variety and use of the fur ... both long haired JKf and Hat. and the furs are fine, soft and sleek. The fabrics are smooth or nubby and are each Wm a distinctive fashion success. The colours are rich fashionable browns or sophisticated blacks. Sizes for women and misses. —downstairs at ayres. Tomorrow We Introduce "Peter-Pan" Percales In 30 PLAIN COLORS Peter Pan percales are going to create a furore in Indianapolis because of the unusual features of this cloth. 1. Absolutely tubfast. JSf 2. Several shades of each color, this gives you a wide selection. 2. Colors never change. Materials may be purchased in small quantities over a long period of time, and will always match. \I Arv 4. You may purchase any length desired, large or small. | M 5. Host of uses! For dresses, quilts, drapes or fumi- B " * B ture covers. —DOWNSTAIRS AT AYRES. The Well Dressed Woman Needs Shoes to Match %li This year fashion designs “Cortfi liss” Shoes with definite costumes . i n m ind .. . and we offer these £ SSSHSI "Fashions for Feet” at a budget price . . . low enough for you ~ m to have several pairs. Made from I A leathers and by expert workmen to comfort and fit- Every pair "Keyed to Fash- fN A I \B ion ” Ca,f < kid or patent and I IV smart two-leather combinations. ■ Pumps or oxfords, straps or ties.—DOWNSTAIRS AT AYRES.

AYRES * DOWNSTAIRS * STORE

THE INDIANAPOLIS TIMES

SMART but Thrifty men and women are coming to Ayres Downstairs Store more and more, because they know where to find “Up-to-the-Minute” fashions in wearables for themselves and their children, and the newest things for the home. Smart hut Thrifty Men and Women come to Ayres Downstairs Store because they can depend upon the ENDURING QUALITY of the merchandise they purchase, whether it be a spool of thread or a handsome Bedroom Suite. It’s always been our policy to sell the finest merchandise we can buy at the lowest possible prices . . . and we will never depart from this golden rule. Smart but Thrifty Men and Women come to Ayres Downstairs Store because they know they can find complete assortments of any thing they want at a price they can afford to pay. Come on down tomorrow and visit this great store within a store and see why we can say “YOU GET ALL YOU PAY FOR. . ” Downstairs at Ayres—A Complete Department Store on One Floor—for Home and Family!

WE 'Glorify" the ” SMOCK ... and Make It a Thing of Beauty and Fashion! $|.59 Smocks are coming onto the fashion horizon and are being recognized as an essential part of a wardrobe. We are proud to present these 2 new members of the smock family, “The Puritan,” “The Shirtwaist.” We know they will meet with instant success because they are well made from fine quality broadcloth. They have high necklines, use metal buttons and buckles and straight skirts. In green, white, blue, tan. Sizes from 14 to 20. —DOWNSTAIRS AT AYRES.

Perhaps You Know a Baby Who Would Like This Dandy 46-Piece Layette Other Baby-Day Values I Bands is™*£* Complete for INFANTS’ EMBROID- SLIPOVER SWEATERS, DIRpCFS 1 Cap ERED hand made dresses, white, pink or blue. Warm as 2 frOWTK! 2 Blnnlcpfc t ■ BS well made from very fine toast on cold days. Fine ma- 0 V” * tx ii ™ 3b UU materials 51. 19 terials 59f 2 KlltlOnOS 1 KllDDer Sheet INFANTS’ BUNTINGS, WRAPPING BLANKETS, O O white with pink or blue applique trimmed, pink or “ “ LeiehSeS J JBw trimming, warm, serviceable blue combined with white. ThlirQflmi Cknliil and good looking $1,19 Warm and serviceable. .59 (• ir 1 Mil SUliy IJlliy. wool shawls, or wool chinchilla berets If >ou hat e a brand new bab> .. . and rayon shawls. Some for baby, white, pink or blue. o** expecting one it will pay you fringed, in pink, blue and Babies know their hat sash- to buy this Serviceable layette OF \ white $1,19 ions, t 00..., ->9c other needs for huhv You irpt tho [Y LARGE wrapping outing gowns, ki- oiner neeas ior oaDy. xou get the "Mjf blankets, part wool, service- monos or gertrudes, each finest possible quality at the lowest \ \ 1 \ able and very warm. Indi- cellophane wxapped to insure possible prices. JY|yLk. v \ f vidually boxed 51. 19 their newness 29C QUILTED PADS for RECEIVING BLANKETS t\ 1 i **„> , .nk'H iln

m "No. 5 Cloth'' Vyv't\ Ra y° n Undies \ Don't Sag or Stretch—and Yi \ Goodness , How They Wear! tm 69 c B • Chemise • Bloomers Jj|| Jk • Panties . • Vests \ \j Women come in and ask for No. 5 cloth Rayon Undies . . . \ * I there are reasons why . . . here they are. Available only at V I Ayres Downstairs Store. Knit from the strongest yarn made, I I this gives the “WEAR" and “RUN-RESISTING” qualities to 1 \ j rayon. Made from pure dye rayon. No shrinking or sagging. | j J Every garment is reinforced at points of wear. High quality / / 1 elastic used and has an EXTRA LONG LIFE. All seams are | ■ | BARTACKED to insure them against pulling apart from / strain. Colors are flesh and tearose. Sizes from 34 to 42. I ? Come in and see them, feel them and be convinced they are —* all that we say they are. —DOWNSTAIRS AT AYRES. There's a Size and Style for Nearly Every Woman in These Smart Street Frocks If you’re the kind of a woman who likes to he a “step Very Special Values ahead” in fashion for general daytime wear, then this .j, • j . p • r grand array of dresses contains the answer to your at 1 niS L ‘ 0ll ' ) ' rlce * needs. TRAVEL CREPES in gay prints, diagonal prints and checks. FLAT CREPES in black and other dark colors. WOOL JERSEYS in plain colors. Surplice fl* styles. High necklines and wide shoulder effects. “Be HL ’seein’ ya,” early tomorrow morning! Sizes 14 to 52 —DOWNSTAIRS AT AYRES.

.OCT. 25, 1933