Indianapolis Times, Volume 45, Number 113, Indianapolis, Marion County, 20 September 1933 — Page 14

SEPT. 20, 1933_

W omen no longer feel selfish in ordering The Times

• Most modern day families delegate to the wife and mother the responsibility of purchases for the family. As custodian of the family funds she strives to obtain the best today’s constantly changing markets affords. Hers is a keen joy in thrifty buying. Naturally her first assistant in the carrying out of these tasks, is a modern day newspaper. Thrifty housewives, as well as women in business, turn in ever increasing numbers to The Indianapolis Times. They have learned from experience that timely offerings of progressive merchandisers, will first be featured in The Times,* and that frequently in one sale alone she will save the price of a subscription many times over. Today’s housewife and business woman realize that upon their shoulders rest much of the responsibility for the success of the President’s National Recovery Program. Today’s modern wife and mother feature in the political and social life of the community equally as much as the men folk. She finds that it is not alone convenient and profitable, that she be well posted on current shopping prices, but that her position regardless of what it is, makes it imperative that she keep posted with world-wide happenings. Thriftily, she realizes, that there is one newspaper that not only meets her every requirement, but the varied tastes and preferences of “the family.” It makes the selection of a newspaper easy. The Times fits any

T he INDIANAPOLIS TIMES

THE INDIANAPOLIS TIMES

budget; meets every requirement; is enthusiastically welcomed by every member of the home. Women no longer feel selfish in ordering The Times. It is true that its daily advertisements of thrifty offerings; the up-to-the-hour pattern service; the recipes; health and budget hints; lessons in bridge; its fiction; personal advice column; condensed news stories; local colorful happenings, etc., etc., would indicate that The Times is especially edited for its women readers. But there is the man of the home, who with countless thousands of his neighbors daily reads The Times for its stirring editorials, the sporting events sections; the market comment, and the parade of world-wide happenings; who by his act proclaims The Times to be also an ideal “man’s” paper. Growing youngsters, whose day is never complete until they Have read Times comics, lend added encouragement to mothers who must get full value received for every expenditure. NO WONDER THEN THAT THE TIMES IS THE IDEAL HOME NEWSPAPER AND ACCEPTED AS SUCH. Women who order The Times because of feminine preference, render the family a big favor. If you or vour family are not one of the new hundreds that have started enjoying The Times this month, order it, see how it meets your needs. Home delivery service is guaranteed, and timed to reach*you at the most convenient hour. Telephone RI-5551, Times Circulation Department NOW. Put the matter before the family on a basis of an actual home investment.

.'SEPT. 20, 1933