Indianapolis Times, Volume 45, Number 104, Indianapolis, Marion County, 9 September 1933 — Page 14

PAGE 14

• fSgprr- ■ It Pays to Buy j Quality Hosiery Ayres downstairs store \ / I and the Real Silk Mill have grown up Bgjlft ? |rj: f y JL together. Ayres Downstairs has grown to jW he one of the great basement stores of America. Real Silk is perhaps the largest and finest hosiery mill in the world. Both I Real Silk and Ayres Downstairs have made great strides in \ 1 \ /1 Ftheir ideas of QUALITY ... and VALUE-GIVING. We are y\ \ * // rsTjF/K l TARS” of Real Silk hose which we sell, are far superior in V\ Pi J j i/ beauty and durability to many cheaply made "first quality ’ f\ * \vlliiiPf I I ml\ stockings .. . Real Silk DeLuxe stockings represent the utmost \Wt \\Wy l I I I/* in quality because only the finest silks go into their making ... \ 1 \\ / / I / J because skilled craftsmen do the weaving . . . because only the most advanced methods of manufacture are employed . . . be- 1 I If cause an intensely interested research department is constantly I|l \ J f m striving to improve the wearing qualities of their product. I || I \ _r |M* / REAL SILK is the If jj i\ only Hosiery in tlie World | / Jr ll\ \ \ whose Beauty is Protected 1/I |m\ \ \ hy these 10 Exclusive Features • // jl\ J■ \ 1 , FRESH SILK stockings are more elastic, therefore wear longer. Real Ij| | | \ J I 2 . HEM GUARD is a tiny little square placed right where the hem joins NS \ * | j, NO-HOLE HEM enables you to fasten garters right on the seam, A|P^ holding seam straight on your leg—without danger of breaking MS i, /II 4* STRAIN-PR(X)F INSTEP POINT prevents ruinous holes just at the m j I 3# TRIPLE-FAST DYES—Every pair of Real Silk hose is dyed triple- j| M I | 6. FLAT-SEAM SOLE is a WIDER SEAM that lies FLAT and does not jjj ! 7. CRADLE DURA-FOOT is strong and durable, yet shaped so inges, CiREMNE-SEALED SILK YEARNS makes Real Silk DeLuxe hose p | fashionably DULL—and it makes them stronger, more elastic, and ■ W I 'll 9# TWO-W AY RUN-STOP is a positive protection from runs which Jf m | start in the hem—or below the hem. They can’t run up—they can’t v Wt* M IptSll I 10. HEEL GUARD is an invisible silk reinforcement that gives added ,y~ $ 1 f protection at point where your shoe counter rubs. J|||| Their Price Is Only 60* PAIR v | j 11 !■ I 11 ★ Irregulars ’ are the stockings that escape by the narrow- inrn ' if 1 1 I margins being classified as firsts. In most cases SILK, inspectors are so enthusiastic about their product I that they reject stockings that others might call perfect. Downstairs, at Ayres B, .. . W7?crc Correct Fashion \ is Less Expensive, e / ■.;! L*J . JCi.. ,

THE INDIANAPOLIS TIMES

.SEPT. 9, 1983