Indianapolis Times, Volume 45, Number 104, Indianapolis, Marion County, 9 September 1933 Edition 02 — Page 14

PAGE 14

It Pays to fmy Quality Hosiery /U/TyRES DOWNSTAIRS STORE t j2§K ( / I and the Real Silk Mill have grown up * * y JL together. Ayres Downstairs has grown to fc&k he one of the great basement stores of America. Real Silk is N perhaps the largest and finest hosiery mill in the world. Both Real Silk and Ayres Downstairs have made great strides in l . \ Bjl mPf / their ideas of QUALITY .. . and VALUE-GIVING. We are \ 1 £ proud of our Real Silk connection! Proud because the"IRREG- //\ \w- / / l LARS" of Real Silk hose which we sell are far superior in \ \ lj| J j beauty and durability to many cheaply made ''first quality” X\ \ / 1 Jr stockings .. . Real Silk DeLuxe stockings represent the utmost I I l\ in quality because only the finest silks go into their making ... \ 1 J / I If because skilled craftsmen do the weaving .. . because ofily the \ IBk J\\j f 1 fII most advanced methods of manufacture are employed . . . be- i / * // cause an intensely interested research department is constantly I ml\ \V\ J / / \ striving to improve the wearing qualities of their product. j * j| 1 \ // REAL SILK is the 1/ Jy AA I only Hosiery in die World j!/ |\ Vr \ whose Beauty is Protected ;j UV \ I hy these 10 Exclusive Features i : J | \ J | /# FRESH SILK stockings are more elastic, therefore wear longer. Real . \j f | f J *2, HEM Gl ARD is a tiny little square placed right where the hem joins 1 \ / \ 1/ back seam. Prevents breaks and runs. „ Tl W: jr~ Na * 3* NO-HOLE HEM enables you to fasten garters right on the seam, f w Jj holding seam straight on your leg—without danger of breaking |Jpf IMS 4 STRAIN-PROOF INSTEP POINT prevents ruinous holes just at the M 1 if shoe-top, with a tiny, invisible reinforcement. B ■;/V| 5. TRIPLE-FAST DYES-Every pair of Real Silk hose is dyed triplefast—fast to sunlight, washing and perspiration. B BhBBEMH B of 6. FLAT-SEAM SOLE is a WIDER SEAM that lies FLAT and does not | aBBT KS S irritate the sole of your foot. B .fl^B C'RADLE DI RA-FOOT is strong and durable, yet shaped so ingeniously as not to show above the slipper. J||j' 8. C.RENINE-SEALED SILK YARNS make Real Silk DeLuxe hose J* 'm3 ' I T| fashionably Dl'LL —and it makes them stronger, more elastic, and J. 5/* TWO-WAY RUN-STOP is a positive protection from runs which I | | start in the hem—or below the hem. They can’t run up—they can’t M£ 10. HEEL GL’ARD is an invisible silk reinforcement that gives added iu\ iitj j ?! I H S I | I protection at point where vour shoe counter rubs. I m mjM H I { II Their Price Is Only 60* PAIR I I| B I 11 - § I g E S I est of margins being classified as "firsts.” In most cases M the imperfection is so slight that only the well-trained, ' f J'* watchful eye of the inspectors can detect it . . . and REAL M UfC-Y ft F SILK inspeaors are so enthusiastic about their product * fln Wm that they reject stockings that others might call perfect. J|f. ! Buy them with confidence! mm : 0 Downstairs at Ayres Xyr L m . . . TV Ii ere C orrect Fast, 1071 ’ T V - 1 \ J is J—tCss JZ,xpenswe \s

THE INDIANAPOLIS TIMES

.SEPT. 9, 1933