Indianapolis Times, Volume 45, Number 88, Indianapolis, Marion County, 22 August 1933 — Page 2

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MORE HELP IS HIRED, RAW MATERIAL COSTS INCREASE, SO PRICES GO ROCKETING Furniture Is Good Example of Why Buyer Must Pay More Now Than He Did Three Months Ago. This It th irrtnd of a urir> on th r rtsinf to.t of livinc. at revealed by a eomprebentlre survey of eiy store. BY NORMAN E. ISAACS Timet Staff Writer For three years Mr and Mrs. Young America have been Irving with the "in-laws.” Things haven't been so good and Mr Young America has worked only off and on during those three years Often, he ar.d the young wife have talked of going into a little house of their own—w shes. hopes, a prayer.

Just the other day the foreman called up He said he had a job for Mr. Young America. “I think it's going to be a steady job.” he said, "and while the money isn't much, it's something We've raised everybody to the minimum under President Roosevelt's blanket code, while the company talks with other companies about our own code. Thpre's a chance for advancement, and, after all, it's a job. Jobs have been awfully scarce ” Goes Back to Work Mr Young America has gone back to work. The national industrial recovery act. has put him there He and his wife don't realize it. but they're depending on the national recovery act, something else again, to keep Mr Young America's Job for him. They're talking about getting a little house and going into housekeeping. It’s not a wish, a hope, a prayer any more There's something tangible behind it all. The young Americas are determined to get their furniture. "Why.” he says, "we can buy it now. and pay it off maybe, and maybe, too, they’ll hold it for us until Christmas, huh?” So off they go to the furniture store. Gone l'p, Going l'p ' Here's a nice dining room suite," the furniture salesman tells them. “The price went up several weeks ago. It will go up more in a few more weeks. Honestly, the time to buy is right now.” Mr. and Mrs. Young America may. or may not, believe the salesman, but he's telling the truth. “You see,” he explains, “we've signed the NRA pledge and were living up to it. We've been cut to forty hours a week on our same pay and the boss has hired two more salesmen They've had to raise two of the girls back there to the furniture code scale and expenses have gone up. 'Then, too. the wholesaler and the manufacturer have raised the prices. They've had to. With the blanket code in effect, the furniture makers have had to raise the wage scales, and raw material costs have gone way up. This bedroom suite over here used to sell for S.iO Now we have to get. S6O Next month it may be $70." Tells Same Story The owner of the furniture store tells you the same story. “Look here,” he says, "here's our records. Here's a mattress, just a cheap cotton mattress. On June 15 we were paying $2.70 for that mattress. Now, look, on Aug. 1 it cost us $4.20. That is an increase of more than 50 per cent. "It's that way all through the furniture industry. Manufacturers tell me that their raw material costs have gone up and. with the blanket codes working, it has boasted prices way up. "The prices are going higher, too. The increase in that cotton mattress perhaps can be laid to the cotton code, which was the first to go in. But here's a better mattress. On June 15. we were paying $5.80 for it. Today it costs us $7.55. 'Conditions Are Different "The furniture business isn't like a department store trade. Our merchandise isn't replenished so easily. A man buys a hat and it may last him six months or a year and then he must purchase anew one. When a person buys furniture, he some times keeps it ten years, or longer. And so, our markup, or what you would call profit, is larger. "The percentage is higher. It would shock you, but it's really reasonable. But we re talking about prices. You see the combination of events which forces prices up. "Here's a letter from an eastern manufacturer, with whom we do a good deal of business. Read it.” Here’s what it says: "Gentlemen: We wrote you on Aug. 4 in connection with increase of prices which we must have on your order No. —■ — to take care of increased labor cost under the President's recovery act. May Cancel Order “In laying out these advances we ibsorbed a considerable portion of .hese costs ourselves, giving you the benefit of the portion of the order which had been manufactured prior to acceptance of the code •'ln view of the conditions at this :ime. we can not hold this matter open indefinitely. Unless we have your definite acceptance of these increased prices in our hands before August 18. we must of necessity consider your order automatically canceled. "We are sure that you realize that this acceptance is wholly to your advantage and that your failure to accept will necessitate your going out into the market and purchasing this merchandise at. greatly advanced prices. ” Help to Business The retail owner shrugged his ihoulders. "That's one of the things we are jp against. Some manufacturers xog’t even accept an order. It’s jreat, though. Business is a whole ot better. People seem to be willing to buy even at higher prices. “Why don't you go out and talk to the rug man across the street? Maybe hell give you something about his business. Rugs are going up even more than furniture.” NEXT —The Rug Man's Side.

Signs Contract Otto Kruger. New York stage star, has been signed to a longterm contract by Metro-Gold-wyn-Mayer. Kruger played in “The Royal Family.” "Trelawney of the Wells.” "Private Lives” and "Counsellor-at-Law.” His first role for M-G-M has not yet been decided upon.

AYRES * DOWNSTAIRS * STORE

WANT TO GO TO JAIL. BUT GET PENAL FARM Two Get False Advertising Terms: Sheaffer f>cnies Pleas. Two men. convicted of soliciting false advertising, today were sentenced to ninety days on the state penal farm despite their pleas to Municipal Judge William H. Sheaffer that they be permitted to serve the time at the county jail. George C. Youngman. 46. of 3811 East Washington street, and Frank Rogers. 67, living in the Great Eastern hotel, entered pleas of not guilty to the charge. They were alleged to have obtained money for advertising in a union paper, but Edward White, receiver of the paper, testified that none of the funds has been turned into the company. In answer to their pleas to serve the time in jail. Sheaffer told the duo he believed the sentence on the state farm "will do you good."

THE INDIANAPOLIS TIMES

TROPICAL GALE PERILS LIFE ON ATLANTICJJOAST Coast Guard Stations Are Massing Strength for Storm Rescue. ByJ'nitfd Prrtt NEW YORK. Aug. 22 Coast guard stations along the Atlantic seaboard massed ail available craft today to save lives and shipping endangered by a tropical gale sweeping up from Bermuda. Storm warnings were up from Cape Hatteras to Boston. A seventymile gale was forecast. Rain, low visibility and moderate seas menaced smaller boats. Atlantic City, N. J„ felt the early

HEYIKIDS! g tfr . You'll Have Less Than Three More ] Weeks of Vacation ...So You’d Better Get Ready to Go Back to School Mothers! This is an important message to YOU as well as your children! After romping thither and yon all summer, the average boy or girl literally "hasn’t a thing to wear” on the first day of school! But Ayres Downstairs Store IS COMPLETELY READY . . . with EVERYTHING your boys and girls need. Send them to grade school—high school—college—outfitted in smart, fashionable apparel, of Ayres Standard Quality, at lowest possible prices. Buy NOW before prices go up! Up! UP!

COATS $-| 0.75 Gorgeously fur-trimmed dress coats . . . sportsy-looking tailored coat for campus wear! Both types are here at this low price in a grand variety of styles ... . with Fashion's wide shoulders and new sleeve ideas. Sizes 13 to 17. Other Junior coats, S2B, S3B. $48.75. —DOWNSTAIRS AT AYRES.

Coats, *9.98 These are our own "Patty Prim” coats—-all-wool "Tally Ho” cloth with smart tomboy linings. Smartly tailored with lots of "snap.” In buff, blue, wine or green. Sizes 7 to 16. Other coats, 810.98 and $16.98. All-Wool Sweaters $1.25 Long and short-sleeve slipover sweaters —in a big variety of styles and colorings. Sizes 7 to 14. Flannel Skirts $1.25 All-wool flannel skirts—pleated or tailored —tuck-in or bodice-top styles. Wine, brown, green, blue. Girls' Wash Bloomers. . . . • 59c Dainty novelty prints and broadcloths—with big puff sleeves or long sleeves; fast colors. Sizes 7 to 16. —DOWNSTAIRS AT AYRES.

Shirts, 69c Your boys will need PLENTY' of these fine shirts! Full cut—fast colors—and made with fully preshrunk collar; Choice of plain white, tan. blue or green—and a fine assortment of fancy patterns. Sizes 8 to 14. • Zipper Jackets $2.49 Well-made suedine jackets with zipper front and elastic web bottoms. Sizes 6 to 18. Shirts or Shorts • . . . . 29c Fast color, full-cut shorts, sizes 24 to 30. Cotton knitted athletic shirts; sizes 24 to 34. Prep Suits $7.95 Blue cheviot, and brown or gray cassimere —long pant suits, smartly tailored; sizes 12 to 18. —DOWNSTAIRS AT AYRES.

— Hosiery — At 19c FULL LENGTH rayon plaited sports stockings in smart color combinations; first quality. Sizes 6to 84. 19c. DURABLE COTTON school hose in fine or derby rti; first quality. Sizes 6to 9‘i. 19c. BOYS' KNICKER socks in a varied assortment of colors and patterns. Sizes 7 to 11. 19c. —DOWNSTAIRS AT AYRES.

strength of the storm, with a fortymile wind lashing the coast in that vicinity. Rainfall reached 2.7 inches for the twenty-four hour period. Samuel Dietch. meterologist, warned that the wind would increase this morning. An off-shore wind was reported at Rockaway Point, N. Y.. at dawn, with heavy rain. The coast guard station there doubted if the full fury of the storm would reach so far north. The destroyer Hunt headed the coast guard patrol off the Jersey coast. Other craft remained closer in-shore as they patrolled a wide area sailed by small fishing boats and cabin cruisers. Giant combers hammered the shore throughout the night. At South Beach, N. J., several houses were undermined and were in danger of toppling into the ocean The gale sweeping in from Bermuda today came on the heels of a dry northeaster which took toll of at least eight lives, wrecked scores of small boats and periled hundreds of others.

For Juniors

For Girls

For Boys

ARMS QUESTION GETS ATTENTION OF ROOSEVELT President to Discuss U. S. Navy Proposal With Ambassador. BY FREDERICK A. STORM t nited Pre.. Staff Correspondent HYDE PARK, N. Y , Aug. 22 - President Roosevelt today turned hit attention to the complex disarmament question as he awaited new Washington developments in his recovery program. Problems likely to be encountered when the disarmament conference reconvenes at Geneva in October, were to be discussed thoroughly with Norman H. Davis, the

DRESSES $5.95 Styles of the roaring 1890's are borrowed for these new fall dresses—but they're modified in the SMOOTH 1933 manner! New shoulder-widening devices—vivid color contrasts—gorgeous fabrics! In satins, faille weaves, sheers, Cantons! Sizes 13 up to 17. —DOWNSTAIRS AT AYRES.

Wash Frocks, *1.19 Gay, colorful wash frocks —in smart, sophisticated styles that are typical of "Cinderella" dresses! In new fali prints and broadcloths. New broad shoulder effects, pleated or tailored skirts. Sizes 7 to 16. Coat Sweaters $1.98 All-wool sweater coats with and without collars; some with pockets; tan, red, brown, green; 30 to 36. French Berets 59c Perky berets of all-wool felt. In wantea new fall shades; small, medium and large sizes. Nainsook Slips 59c Girls’ bodice-top or built-up shoulder slips; lace-trimmed or hemstitched; good quality; sizes 4 to 16. —DOWNSTAIRS AT AYRES.

Knickers, *1.29 Fine, serviceable quality; Fully lined throughout! In grays, browns, tans. Sizes 6 to 17. Knit grip bottoms. And at SI .98 there are really fine ALL-WOOL KNICKERS with knit grip bottoms. Made for service! Corduroy Pants $1.98 Collegiate corduroys with extra wide bottoms: adjustable side tabs; rust, leather, navy blue. Sizes 8 to 20. Corduroy Knickers .... .$1.98 These are fancy fast color corduroys—in gray, brown or tan partridge patterns; sizes 6 to 16. All-Wool Sweaters $1.49 Beautiful all-wool slipover sweaters, in plain colors and many with fancy border trims; sizes 28 to 36. —DOWNSTAIRS AT AY'RES.

—Footwear — *1.95 These ar* nur famous "Tri-Tan” .hoes—with sole. GUARANTEED to nutw.-ar the upper.: • Note: the prioe will eo up Sept, l.i Dozens of style* in hlark ralf. patent leather. and elkskin. Models for boys and slrls. Sires b l -. to 3—A to P. Boys’ Oxfords, $2.29 Good sturdy leather shoes, with genuine Goodyear welt soles. Size. 11 to . —DOWNSTAIRS AT AYRES.

administration's roving ambassador, who soon will return to guide American policies. While the conversations between Roosevelt and Davis were expected to be largely a continuation of those launched last week at the White House, observers believed the President would clearly define the American course, particularly in regard to increased naval construction.

Mass Meeting for all Beauty Operators. Washington Hotel 16th Floor Friday, Aug. 25 — 8:30 P. M. Every- Beautician Urged to Be FTesent, Irma O. Robertson, Pres.

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_ATJG. 22, 1933

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