Indianapolis Times, Volume 45, Number 85, Indianapolis, Marion County, 18 August 1933 — Page 19

AUG. 18, 1933

U. S. MAGAZINES IN QUANDARY ON DRY SENTIMENT Printing of Beer Ads is Depending on Views of Women. Bp Timrl Sprrial NEW YORK. Auk. 18—What a lot of w**ary and sorely troubled magazine peope would like to know today Is how many readers of women's magazines still are outside the ranks of the great anti-prohlbltlon push. To engage or not to engage in the lucrative business of advertising beer still has the women's magazines in a quandary. They've made declsiorts pro tem , yet they worry, they wonder, they hardly dare to think about it —at least, out loud. It's a tougher teaser than It was about a decade ago to determine the right moment to show women in the clgaret advertisements. It's not so much a matter of principle as of business. But business, alas, demands a guess as to the moral sentiments of readers. Delineator Takes Plunge The Delineator has taken the plunge. Its Sepetmber issue contains a bright invitation to the suds of Pabst. But Allison Lcininger, eastern advertising manager spoke v°ry warily today. "We do accept beer advertising.” he said. I wouldn't want to be quoted beyond that.” It was learned, however, that this magazine is proceeding on the theory that the only way to find out tfhat their 2.000,000 readers think about beer is to print an advertisement and see what happens. They sounded out a great many persons experienced in the publishing business before going thpt far—and they're still wondering. The other women's magazines are avoiding the sunny side of the fence. McCall's. Woman’s Home Companion, Good Housekeeping—you can thumb them through from cover to cover without noticing that beer is back. Moral Issue Uncertain "We are uncertain that our readers would approve—it's not a great moral matter,” said a man in the Woman's Home Companion office. Then he added hastily, ' But you'd better talk to someone else about this.” Miss H Otis, acting editor in the absence of Gertrude Lane, said: "That matter of beer advertising entails policy. I wouldn’t want to talk about it. I wouldn't be responsible. I wouldn't take the liberty. . . "But the policy is already defined,” she was reminded. “It's already been printed that you aren't taking beer advertising." "Yes.” she conceded, “but I mightn't say the same things Miss Lane would say about it.” Editorial Brings Storm Not so long ago Miss Lane wrote an editorial advocating repeal. There wasa a terrific hullabaloo. But what really decided the Woman's Home Companion against the unsanctified beer was just "judgment, not facts.” it was said. It was just six years ago that a magazine took its life in its hands and recognized that women were smoking. It printed a cigaret advertisement. showing (gracious, dear me!) the frail and perfectly manicured hand of a lady holding a lighted cigaret! That was sensational. But today you see direct appeals to women smokers’ right (of all places) in the women's magazines. Tomorrow, the editors say. it may be suds. But—not till tomorrow.

TEXAS DESPERADO IS MUCH SOUGHT MAN I'nder Sentence of IfiS Years, He's Wanted on Many Charges. Pm t nitnl I'rn m DALLAS. Tex.. Aug. 18.—Raymond Hamilton. West Dallas desperado who already is under sentence of 263 years in the Texas penitentiary for charges ranging from auto theft to murder, is a much-sought man. When Governor William H. Murray was out of Oklahoma, the acting Governor of that state signed a requisition for Hamilton to be taken to Atoka. Okla., where charges of murder are pending against him. His release to Oklahoma authorities. however, is doubtful due to a statute forbidding a prisoner whose sentence is under consideration of the criminal courts of appeal fronj leaving the state. CANDLE BOYCOTT FOR UTILITIES ENVISIONED Method of Forcing Hand on NRA Suggested by Brotherhood. Pm Scrippt-llotcnril Xriespaper Alliotirr WASHINGTON. Aug. 18. The NRA has been wondering just what it can do about utility companies w hich fail to sign up. since very few cities have competing systems permitting a purchaser to choose between a Blue Eagle firm and one without the Blue Eagle. One answer is suggested by the Brotherhood of Edison Employes. Last March, this organization wished to stage a protest against rates and labor policies of the Brooklyn Edison Company, and in order to do so it urged consumers to dine bv candle light. It reports that 20.000 families responded to its appeal. ARREST TWO IN CRASH Two Men Face Drunk Charges After Collision on Boulevard. Two men were charged with drunkenness when the car in which they were riding is alleged to have crashed into an auto at Washington street and White river boulevard Thursday night. Police held Darrell Eikenberry. 29. of 332 South Taft street, and Edward Talbert, 26, of 1116 North Capitol avenue, a passenger in Eikenberry a car. Walter Droll. 24. of 1340 Silver avenue, driver of the damaged car, Mid ha had stopped for the mter•oection when the accident occurred.

Radio Dial Twisters

—* IS P. M KTW (1020 1 —Canton orchMr CBS Boake Carter. SBC The Goldberg* to WEAF P. teens- Hapov Bid-n. SBC Concert 'o WEAP WON 729 Palmer ensemble. WJR (INI Three Ace. Rupp s ensemble. NBC Tales of the Titan* to WJ7. WLB 870) Fisher'* orchestra. —4:15 P. M CBS The Columbian*. wbbm 770 Snort review WON 720 * ■ Lighter classics WLS *7ol—Roger s orchestra. —4 SO P. M CBS Bar X davs and rights WBBM 770t—Harrv Puck. songs WON 720' Keren's orchestra NBC Potash and Perlmutter to WJZ WMAQ iC79 --Orchestra WSM 850' Snorts: ensemble. Chuck and Rav. —4:15 P. M WBBM <77o)—Ted Lewir orchestra WON 7201 ■ Rube Appleberrv sketch NBC Sion river to WJZ. —7 P. M—CRCT 'BIO —Little Forum KYW 11020' Orient*! village orchestra CBS Irvin Cobb and Good-. man's orchestra. WBBM 770' Harris' Revue NBC Fred Allen Ac Orofe's orchestra to WEAP WON (7201 Troubadors ALawrence Salerno WJR i750 Minstrels. NBC Phi! Harris’ orches- ' ra; Leah Rav to WJZ WTMJ .6201- Dance orchestra. —7:15 P. M CBS Vera Van. contralto, i WBBM '770 Arnheim's orchestra. —7:30 P. M CRCT 840. Sports. KYW (1020/ Stein’s orchestra CBS Golden Countrv Club. WBBM (770. Orler s orchestra. NBC Shields orchestra; Phil Baker to WJZ.

WFBM (1230) Indianapolis (Indianapolis Power and light Comntanrl FRIDAY P M 530 Records. 5 45- Ballad Boys 6 00- Happy Woivles Bokers (OBSi. 6 15—Brown Coupiy Revelers. 6 30—Bar-X Days 'CBS' 7 00—Irvin S Cobh CBS), i 15—Cera Van .CBS'. —Melodv Men 1 Earl Gordon pianolog. * 00—Chesterfield program CBS*, f 7? —i ane Uroman and orchestra 'CBS! B:4s—Edwin C. Hill 'CBS'. 9 00—Columbia Symphony 'CBS). 9:3o—Guy Lombardo and Roval Canadians 'CBSi. 22 —Leon Bclasco orchestra 'CBS'. I? 22 — Tom Gerun orchestra .CBS'.’ 11:00—Bohemians. 11:30—Sign off. WKBF (1400) Indianapolis (Indianaoolis Broadcasting. Inc.l FRIDAY P M 5 00- Dinner Melodies. 5 30—Mirth Parade. 5 50- Radio Repor'er. 6 00- Knothole Gang. 6 15- Dinner dances. 6 45—Sportsllght 7 OO Trio and Vaughn Cornish. .15 To be announced. 730 Melody Moments. 7:45 Marvel Mevers. 8 00 Dirk Harold. 8 15- Bill Warren. 8 .30 Lum and Abner's Sociable iNBCi. 9:oo—Harry Bason. 9:15 Indiana Sportsman. 9 30—Mirth Parade 9:45 Masters Music Room 10:00—Gordon Carper's orchestra. 10 30—Sign off. WLW (700) Cincinnati FRIDAY P M ■S 00 Tarzan of the Apes. 4:ls—Walkathon orchestra.

Fishing the Air

Turgenev’s grim tale of a Siberian episode, ’ A Lear of the Steppes." will be dramatized during the Tales of the Titans program. Friday at 6 p. m., over WLW and NBC network. The vocal firm of Luther, Duey and Parker, assisted and sometimes led by Joe Green's hilarious orchestra, offer a bit of everythin* on their program Friday, ovrr WFBM and the Columbia rhain from 6 to 8:15 p. m. Fred Allen and his troupe, including the non-too-brtlliant Portland Holla and the word-garbler. Rov Atwet!. will Rppear In the Salad Bowl Revue. Friday at 7 p. m. over WLW and an NBC network

HIGH SPOTS OF FRIDAY NIGHT'S PROGRAM 6 30--Columbia—B’.r X Days and N'ghls 7:OO—NBC . WEAF)—Fred Allen and Orofe s orchestra. Columbia—lrvin S. Cobb and Goodman's orchestra. NBC .WJZ)—Phil Harris and orchestra. 7:30-NBC (WJZ)—Phil Baker. B:oo—Columbia—Lou Holtz. Grace Moore and Hayton's orchestra. NBC . WJZ'—The First Nighter drama. NBC .WEAF'—United States Navy band. 8 30— NBC .WEAF)—Lum and Abner s Friday Night Sociable Columbia—Jane Froman and Snow Queens.

Vera Van. blond "young contralto who came out of the west to nation-wide radio acclaim, will call up visions of out-of-doors romance when she sings "My Gvpsv Rhapsody. ’ with a special Interpolation of Dark Eves." during her program over WFBM and the Columbia chain Friday, from 7:15 to 7 30. The terrors and blood curdling experiences through which the aristocrats went during the first days of the Russian revolution wilt be dramatized In the First Nighter presentation, "The Exiles.” Friday at 8 p. m.. over WENR and an NRC network. Two famous waltzes sung bv Grace Moore- Gounod's familiar watz from Romeo and Juliet'' and the favorite "Villa from The Merrv Widow'—are outstanding offerings on the variety proIram featuring Miss Moore. Lou Holtz and eonard Havton s orchestra over WFBM and the Columbia network Friday Horn 8 to 8:30 p. m. Nicolai Berezowskv, young American composer-conductor, will direct the Columbia Svmphonv orchestra during the absence of Howard Barlow. Friday, from 9 to 9 30 p m. over WFBM and the Columbia network.

t KO WE-BA’ Melody Men Will Play and Sing the Songs You Like. Listen for Special GIFT OFFER

EVANS’ nw? rensuwwoml

FRIDAY —7 30 F. M WGH (730t—Wayna King's' orchestra. —7:43 F. It— KYW .1020) Russell Olaves band. WBBM (770( Hams’ Re- | vue. WON <720. Jan Oarber’s orchestra —* F. M KYW 11020) —Globe Trotter Quartet CBS Lou Holts. Orce Moore. Hsvton s orchestra ( NBO—O. 8. Navy. NBC—First Nlghter to WJZ —41:15 P. M WBBM '770 —tfemn’s orchestra CBS- Jane Froman. RenardV orchestra. NBC -Lum and Abner to WEAF W’JR (7501—Detroit symphony. NBC -Aldo Ricci and Phantom strings to WJZ WMAO 1870.—Northern concert. wrva (110)—Spiritual singi ers. —8:45 P. M.— CBS—Edwin C. Hill. WBBM .770 —Ted Lewis' orchestra. WGN (720. Dream ship NBC - Hill Billy Heart Throbs to WJZ WSM . 6501 Freddie Rose F. M.— CFCA ill2oi RomanelU's orchestra KDKA 1980) Petti*' orchestra. KYW .1020)—Terrace orchestra. CBS Barlow and Columbia avmphonv. NBC Meyer Davis' orchestra to WEAF WGN .720.—Bridge Club: Dream Bhlp NBC Vocal trio to WJZ. NBC—Amos 'n' Andv to WENR WDAF WRVA (1110) Domino players. —9:15 P. M.— WENR <B7ol —Organist. NBC- Wheat acreae ■■ reduction campaign to WJZ. WTMJ .820. Russ and Bill —9:30 P. M.— CKAO (730* —Dance orchestra. CFCA (1120)—Meerte's or--1 chestra.

4 30—Musical highlights. 4 45- Lowell Thomas NBC). s:oo—Amos >n Andv .NBC. 5 15—Old Vienna ensemble. 5 30--Bob Newhnll. 545 Dog talk bv Dr. Glenn Adams 6 00 -Gene Burchells dance orchestra. 6:3o—Detectives Black and Blue. 6 45—Four Pals. 7:oo—Musical grocery store (NBC). 7:3o—Light opera revivals B:oo—Lum and Abner .NBC) B:3o—Castle Farm dance orchestra. 9:oo—Cotton Queen Minstrels, with Hlnk and Dink. 9 30—Unsolved mvsterv. 10.00—Cotton Club orchestra 'NBCi. 10:30—Cone’. - Island dance orchestra. 11 .JO—Lotus Gardens orchestra (NBC). 11:30—Rainbow Gardens orchestra (NBC). 12 Midnight—Moon river. A. M 12:15—Walkathon orchestra. 12:30—Castle Farm dance orchestra. I:oo—Sign off

DEMAND NONE BETTER Full 3-Lb. Can Choicely Hop Flavored Madp by the Only Malt Syrup Manufacturer in Indianapolis Sold by Your Retail Store -FREEA Full Half-Pound Can of DUFFY’S Sweet Cocoa and Malted Milk. Just mail this ad and a label from Duffy's Pure Malt Syrup with your name and address on it to— DEXTORA COMPANY INDIANAPOLIS. INDIANA Only one can free to a family.

Jr *ilr \ ”-i a v / \ i ' . J Listen Mother...to this! JI'ST hear Rice Krispies snap and crackle in milk or cream! That's why chil dren love them. And Kellogg's Rice Krispies are so nourish* ing and easy to digest. Always oven-fresh. Made by Kellogg in Battle Creek. Listen!— yetluMfUf RICE ||] KRISPIES jj^

_* * F. M—KYW . 1020) Fisher'* orchestra. CBS—Lombardo'* orchestra. WENR 870)—Berries orchestra. SBC Fisher* orchestra to WEAF. WGN .720.—Wayn* King's orchestra. WJR .750)—Eddi* South’s orchestra. NBC-CW. orchestra to wmaq (870) —Dance pro--2' a hours.. WSM .650 —Ole Bill. WTMJ 1620(- German hand. -*9:50 P. M WGS f 720) Jan Garber's orchestra. —lO P. M KYW (1020-—Canton orchestra. CB&—Bel*sco' orchestra. WENR .870)—Roger’s orchestra N WEAF re * m Slnßer Playboys. Ethel Waters and George Dewey Washington to WJZ. | WJR 1750. —Scores: Radio t ; „~sfP? r,er i orchestra. 'WTMJ .620)—Dnce orchestras. —10:10 P. M WGN (720.—Agr w’s orches--1 tra. —10:15 P. M KYW . 10201 -Russell Claves’ orchestra. —10:30 P. M.— KYW 110201—Fisher s orchestra. CBS—Dancing by the Sea. WGN .720i —McCoy’s orchestra. NBC—Helen Morgan: Grant's orchestra to WEAF. orchestra to WJR (7501—Rupp'* orchestra. —ll P. M.— KYW (1020—Canton orchesi tra. 7VBBM (770)—Around the i Town. WENR (870)—Orchestra program. WON (720)—Garber's orchestra WJR (750)—Orchestras. —11:30 P. M.— KYW 'lo2o.—Lopez orches--1 tra: Stein's orchestra.

THE INDIANAPOLIS TDIES

PLEAS DELUGE HOME OWNERS' CORPORATION Additional Help Will Be Hired by Chairman McKinney. E. Kirk McKinney, chairman of the Home Owners’ Loan Corporation. has found it necessary to hire additional help to answer the many inquiries and classify the 10,000 applications received at state headquarters here. More than 75,000 applications now are on file in all state branches at Ft. Wayne. South Bend, Ham-mond-Gary, Evansville, Indianapolis, Terre Haute and Richmond, and have taxed the machinery of the organization. Possibiliity of hiring additional men as appraisers to take ewe of the unexpected response to the government’s attempt to help the

SAVE MONEY NOW! \ "■■■ , STANDARD STORES CALIFORNIA APRICOTS 2-PRTCE 2No a mOC c IN SYRUP O yfi OCZ r business Cans Hi locked‘ r with °7hese “apricots. Cans Hi W T? OR 36 years Standard Stores have always mainSa\e money now! -T tained the same low prices in every store—not lower prices in any certain stores than in the others. lipton’s Cfciio*<*ai* Su ""J c£f ne $1.27 tea aUKdI 25-Lb. Sack X Iced or Hot Over fifty years of supremacv your guarantee of JaCkSOn S Finest unexcelled flavor. llff tOk CREAMERY Yeibw Z|.Qc BmP IMI l L I Vi-Lb. Prints, Lb. 1/4-Lb. gfl .Hr,. ? 1 * Oftiik pi|lsbur y’ s Best $•!. 15 s9' rifJUr 24-Lb. Sack X lOc.Pkg. Fancy Imperial. m i. I Hii?emeier ’ s MILK B-CII U Kettle Rendered <9 AND CREAM — —n——n RAM AM AC AT ALL Garden Fresh Fruits and Vegetables r\ I Fw I rt STANDARD STORES TOMATOES ss 2 u.. 5c 4 RICH IN GREEN CORN WellJiue? Ears D ° Z 12 C |L 4 QUALITY PEACHES ’££■ 4 23c “ FAT content “ 5 u ‘ Crystal White SOAR GREEN BEANS a 4 19c ir . SOFT- CABBAGE -j- 3 --10. 10 "" 27c AS- ORANGES -75SU, 2 27. Tomaloes *■“" 2 19c SILK - —ln Our 89 Meat Dept. Stores— Pineapple 15c | HILGEMEIER’S Lb 15c p MIS early O 1 CAKE FLOUR center slices, lb., a9o reaS JUNE eL cans iyc SLICED BACON s'.'."-. Lb -19c Di.ocofu<ic pire 0 1 - 1 * OC/n fie PORK ROAST From Cottage Lb. c ||j ■** FRU IT Jars (Nh "£9 sms C s K s R T° E fK T M Beans 4 -19 c special! ”b'”bot ROAST —Margarine css,3ds.2sc TAP chap V,£AL steak or Cutlets Lb 25c Macaroni 5c fIU 50AF g(jjj£p 20 t Cherries 3 r r 49c M Large M A Sve Cartons for Free Rides and Swims at Broad Ripple Fark. Aug. 30. 0% _ ■ ■■■■ ■_ ■ xjc Crystal WhiteOc Butt.r Crust Pi. Co.'s FREE ■ Pet’S FOOd C DOG SOAP 3^C * leS “' d ““ 6 25C DEL,c| °us u JZy mmm ot Comet Rice 5c DI £ DOG SOAP 1 COOKED RATION DOG FOOD p . 0 _ ■ i law j. - A Uerto sure •" ii B ° tt " 25c apple. 445 4$ Cans Shinola 8c CHERRY or 1 fir. 1 !h “*' bottte RASPBERRY I J One-Half Pound of Goodness g mA pies c c Assorted Flavors

distressed home owner also Is being weighed by HOLC officials today. Handicapped as they are, heads of the various departments of the relief bank stated that first loans will be made by the organization not later than Saturday. Mrs. Lillie Scalf. 59. of 2415 North Hovey stre?t, who has been making payments on her home for the last nine years, is expected to be the first applicant to benefit under the home owners' loan act here. Mrs. Scalf, at time of making her application, stated that her husband Robert, 72. has been paralyzed for the last six years. She has been making her mortgage payments for that length of time by taking. in washings and “not eating for three days at a time.” and is in immediate danger of losing her home because she had only one washing a week, netting her 35 cents. McKinney ordered an immediate investigation and appraisal. Preliminary investigation has been completed and the abstract is in process of being traced and examined by Adolph Seidensticker. counsel, The loan will be granted as soon as approval is obtained from county officials. Five million dollars loss is chalked up each year in this country due to firebugs who set fire to property.

COAL'S HOPE IN ONE CODE. IS EXPERTS VIEW Salvation From Disaster Is Held in Planning for Industry as Whole. Bu Srripr>*-J{oirnr4 Xtwpapir Alliance WASHINGTON. Aug. 18—Coal's only hope of salvation from economic disaster' lies in acceptance of one general code for the industry, bringing together northern, southern and western mines and union and nonunion ones, in the opinion of Dr. Alexander Sachs, chief of the NRA division of economic research and planning. Dr. Sachs has present*i a detailed analysis of the coat problem, based on the hearings on the twenty-seven coal codes submitted by different groups of operators. He concluded: “It seems to me indisputably clear that the only solution lies in organization and planning for the indus-

try as a whole In the framework of an integral code rather than the legion of codes introduced. For the continuation of cut-throat competition will only render the situation practically hopeless and irremediable. "The choice for the industry is between drift and chaos on the one fcnnd and order and mastery on the other hand. Will the industry continue to be so divided and destructively competitive as to make the great refusal of entering on a new phase? "Economic self-discipline and planning is untried and new. is not easy, has little of precedents to copy. "It will require groping and struggling to develop a technique of equilibrium, of balancing production and consumption, methods of adjustment between the various areas of production, and devices for restoring credit standing to the industry. "Second only to the problem of balancing, a resolute effort at coordinating and improving the wage levels and labor conditions of the industry.” A twenty-volume edition of the flora of the Sonet Union has been completed by Russian botanists, and is said to contain more than twenty thousand species of plants.

PAGE 19

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