Indianapolis Times, Volume 45, Number 81, Indianapolis, Marion County, 14 August 1933 — Page 8

PAGE 8

NEWS OF THE WEEK IN BUSINESS AND INDUSTRY

GENERAL TRADE GAIN IS SHOWN IN U. S. SURVEY

Reports to Graham-Paige of Increases Cover Entire Country. By Timm Special DETROIT. Aug 14—Ample evidence of a general improvement in business throughout the United States, persisting through July and into August, in the face of the midsummer slump bogy, is furnished by reports reaching the Graham-Paige Motors Corporation. Robert C. Graham, executive vice-president, reported today Basing his observations upon reports from district managers in all sections of the country. Graham asserted' "Undeniable proof now exists of a growing volume of sales of commodities which can be explained only by an increasing determination on the part of the public to buy. and an expanding buying power able to absorb greater amounts of goods—all of which can be traced to a mast remarkable reversal In the public attitude toward the future in the last three months.’’ Gain Is General Graham had before him reports from as far west as San Francisco, as well as from the middle west, the northwestern states and from the south. These'showed material gains in Graham sales to the public in July as compared with June and with July. 1932, as well as a steady increase in sales volume since immediately after the bank holiday period in March. "One of the most interesting reports comes to us from representatives in Chicago, where Graham business in July was almost 50 per cent greater than in June,” said Graham. "This condition appears to be brought about by the large volume of general business in Chicago, incident to A Century of Progress and the large number of people from all sections of the country, visiting the fair. "Other factors are the cause of similar increases in other sections of the country. In Toledo, for instance. the tremendous increase in the demand for glassware of all kinds following advent of lege! beer, together with improvement in the automobile parts industry, are responsible for the improvement in employment and local business generally. All this has contributed to our increased business in that territory. Increase in Ohio "In other parts of Ohio, there also was a marked increase in general business. Our representatives in Cleveland. Cincinnati and Columbus attribute this to bank re- : openings, return of relatively | high level of production in the steel industry, in the manufacture of leather goods and in factories supplying Detroit automobile plants. "Increased business in the Minneapolis and Omaha territories, our representatives report, is attributable to the improved prices farmers are getting for grain and cattle, while a similar situation in Indiana and Illinois is the result, of not only the increase in agricultural price levels, but also in employment in general manufacturing industries. “The latter reason also w’as assigned for the reported improvement in general business on the Pacific coast. In Oregon and Washington, where a marked expansion in Graham busmess has taken place in the last three months, the increase in values of July wheat still held on farms also was a material contributing cause. “One of the most favorable trends has been in the south. Increased prices for cotton, the successful result of the administration's effort to bring cotton production into line with apparent requirements and. within the last two weeks, effect of the adoption of the cotton code upon employment and wage levels all have had their effect in the rerival of general business and also upon Graham's volume.”

SELLING RECORD MADE High Mark Reached in Electric Refrigerator Buying in Indiana. Sales of household electric refrigerators in Indiana during the first half of this year broke all records for the six-month period, according to the electric refrigeration bureau of the Edison Electric institute. Total six month sales were 15.791 units, compared to 11.687 sold in the same period last year. June sales this year totaled 6.321 units, compared to 4.780 sold in May and 3.624 in June. 1932. The six-month total represents 1102 per cent of the state's quota set for the period by the bureau in its promotional campaign to sell 800.000 units in the United States this year. At the end of June. 666.750 units had been sold in the entire country. INSURANCE GAIN SHOWN Penn Mutual Announces Increase of 32 Per Cent Over July. 1932. By Timet Special PHILADELPHIA. Aug 14. The Penn Mutual Life Insurance Company announced today that in July, for the third consecutive month, it wrote not only a larger number of policies, but a larger volume of insurance than in the corresponding months last year. The increase in July was 32 per cent over July, 1932. and represented greater volume in sixty-four of the company's eightysix agencies. Kelvinator Sales I'p By United Prett DETROIT. Aug. 14 —Holding to its phenomenal business gams this season. Kelvinator Corporation today reported that unfilled orders on hand are more than five times the number at the same time last year. Kill Knots in Wood An effective way to kill knots in exposed wood is to draw as much of the sap as possible by holding a hot iron over the knot, scraping it and then applying two coatings of gold or silver leaf over the knot before painting.

POLAR COMPANY HOST TO SALVATION ARMY YOUNGSTERS

y [it** i’ ~ iIhI

££■ '*'"*' I • I ~ ■ k*3MWkB

An outing was arranged for the younger members of the Salvation Army by the Polar Ice and Fuel Company recently. The company trucks as-

LAW SCHOOL'S RATING IS HIGH

Registration for Budding Attorneys Will Start Sept. 13. Announcement is made that registration for the 1933-34 term of the Indiana Law school will begin Sept. 13, with regular classes scheduled to start Sept. 18. The local school will enter the new term only a notch under the Grade A rating ot the leading law schools of the country, and will use the same schedule, curriculum, and text books employed in schools which enjoy the Class A rating. One year of college work is required before admission to the school is granted, according to the new entry standards. Promising high school students, however, will be accepted directly, provided they take a one or twoyear pre-law course concurrently with the law school work. The latter plan was made possible through arrangement with Butler university, where the concurrrent work must be taken. Under the new standard, the three-year course here, formerly undefined by semesters, will provide for two semesters in each year. This arrangement is followed by all Class A schools, under the requirements of the American Bar Association. Further development of the ‘legal laboratory'’ and the "moot court,” two practical methods of legal instruction used here formerly, will be emphasized during the coming year. Joseph G. Wood, secretary of the school, has announced. The "legal laboratory” case is a set of facts presented for thorough study, analysis and dismemberment by the entire school. The case is presented early in the semester, and is argued throughout the remaining part of the year. FEDERAL SALES GROW July Business Reveals Gain for Fourth Consecutive Month. July sales of the Federal Motor Truck Company registered the fourth consecutive monthly gain over the preceding thirty-day period, according to announcement by J. F Bowman, rice-president in charge of sales. Painting Wisdom Only one-fevrth of the entire cost of an exterior painting job goes into materials. The other 75 per cent is spent for labor. "Inexpensive'' pair.t. cheaply manufactured or made from inferior ingredients, is one of the most short-sighted forms of economy. "Bargain" products do not cover as much surface and do not last as long as a paint of proven quality. Lay Primer Carefully In cases where only two coats of paint are planned for the exterior of the house, the ' priming coat should be laid on as carefully as the second coat, since it is impossible to cover zigzag brush marks with a single coat. Three coats will insure a better finish. Keep Insects From Paint Use of oil of cedar or orthodi-chlor-benzene has been found effective in keeping insects away from fresh paint. Pour liquid in a shallow dish and place it in the room that is being painted. NOTICE— Manufacturers and Jobbers SPACE TOE REST Complete Homing raetHtleo for Largo or Small Plant* Prteale twitrhe*. served Belt R. R- and traction line* connecting with aU railroad*. Watchman Service Preo Indianapolis Industrial Center lSth St and Marttndale Ava. CHerry 1943

sembled at army headquarters and conveyed the children to the Polar swimming pool on South East street, where refreshments were served after an afternoon of swimming and w’ading. •

Steady Business Gain Is Shown by Paint Industry

Property Owners Awaken to Need of Keeping Houses ‘Fit.’ . By Tim ft Special WASHINGTON, Aug. 14—A national trend toward painting up, stimulated to an extent by “renovizing" campaigns and by a desire on the part of property owners to preserve the value of their holdings during times of economic stress, is reflected in federal statistics on the paint, varnish and lacquer products industry. These figures, released by the department of comment at Washington, reveal that the volume ot paint sales, which, during 1932, dropped to the lowest level in years, now definitely is on the up-grade, with May reports surpassing those of the corresponding month of the previous year for the first time since 1929. The May figures on the sales of paint, varnish and lacquer products, based on data reported to the bureau of the census, department of commerce, by 588 identical manufacturers, and just compiled, show the aggregate sales of these establishments total $27,574,056. the highest total for any month since June, 1931. Steady Gain Shown The month-by-month statistics for the first five months of 1933 reflect the steady increase in the use of paint products, indicating very definitely the extent to which property owners are turning their attention to "saving the surface.” The figures show that sales during January totaled $11,946,271; February. $12,345,600; March. $14,436.174; April, $20,343,454, and May, $27,574,056. That the trend is much more pronounced this year than last is shown by a comparison with the 1932 statistics for the same period, which showed; January. $15,894,506; February, $16,270,822; March. $19,089005; April. $22,612,193. and Mav, $24 981.441. The industry as a whole, and federal statisticians in Washington, anticipate that, with the national industrial recovery administration swinging into full stride, the paint, varnish and laquer products business will continue to gain momentum. Johnson Cites ‘Tnpainted Houses" Especially significant in this connection is the recent statement of General Hugh S. Johnson, national industrial administrator, who. discussing the program in the National Radio Forum, said: "As this plan begins to go to work we are going to see some real busif - Defective Steering Is Dangerous Does Your Car Shimmy, Wander, or Steer Hard? Such Defects Are Easily Corrected Without Much Expense INDIANA CARBURETOR AND BRAKE SERVICE 325 N. Delaware St. LI. 1876

BARGAIN DAYS MONDAYS and FRIDAYS Two may play for the price of one. Speedway Golf Coarse For further information call SElmont 3570 SPEEDWAY GOLF CORPORATION

..THE INDIANAPOLIS TIMES *,

ness in this country. There is a starved demand here such as never before. Worn-out automobiles, unpainted houses, shabby shoes and clothing, rickety furniture, threadbare rugs—l won't go through the whole list. ‘‘All that is needed to start a flood of business is to take away the fear of unemployment and get a little money into the hands of people who need things and this is the way to do it." VARNISH PROTECTS TIRE New German Process Adds to Life of Rubber. Bp Science Scrrice BERLIN, Aug. 14.—Tire repairing and protection may be improved by the new German process of painting newly developed rubber varnishes on worn tires to protect them against heat and wet weather. The varnishes are prepared by heating fatty oils, such as castor oil, with 3 to 8 per cent of sulphur and the sticky elastic product then is applied to the worn spots. As the liquid passes into the solid state, it coagulates into a rubber-like solid, highly resitent to friction. Mixtures Cause Discolorations White lead can be mixed with all pigments that do not contain sulphur, but it should not be tinted or mixed with sulphides, such as cadmium, king’s yellow’, ultramarine i blue or green. If this is done, black sulphide of lead will be formed, causing discoloration. Pine in Natural To give a natural finish to a yellowpine porch floor, put two coats of good spar varnish over a priming of boiled oil. turps and japan, allowing at least three days between coats if the weather is fair, but a week if moist and cold. Getting Best Painting Results It is tremendously important to let each coat of paint dry thoroughly before the next one is applied if the best possible results are desired.

When It’s Hot Outside — It’s Cool On the Street Cars *

CITY'S SCHOOLS PREPARED FOR FALL OPENING

Buildings Are in Excellent Condition, Assertion of A. B. Good. School buildings will be in excellent condition for the opening of school Tuesday, Sept. 5. A B. Good, business director, said today. Improvements have been made on all property that was not in the best of condition during the summ**.. Goode said. All necessary repairs will have been completed by Sept. 1. No schools will be overcrowded this year, is the belief of D. T. Weir, an assistant superintendent of schools. "We are faced with no grave problems in housing and construction.” he said. Although sixty-three teachers were released at the close of school this summer, the teaching forces will be adequate because of the expected decrease in enrollment, Weir believes. Defends Music, Art Weir is emphatic in his assertion that manual training, music and art work should be kept a part of the school curriculum. “It costs no more to hire a teacher to teach one of those subjects than it does for an arithmetic teacher.” Weir said. "The time must be spent in some manner. To have a pupil occupied in learning manual training, art or music keeps the child busy as well as giving him a more well-rounded education.” Improvements Made Improvements that have been carried' out this summer include the remodeling of school No. 55, at 1675 Sheldon street. Workmen are removing the second story of the building and making it into a onestory structure. Total cost of the work is $7,337. Contract to install boilers and drinking fountains at School 45 was let this week to Freyn Brothers. This work will cost $3,682 So two schools may utilize the same central heating system, the Fred B. Janitz Construction Company will connect the heating plant at School 17 to the heating system at Crispus Attucks high school. Bid on this job was $1,250. A. H. Sielken. superintendent of grounds, has ordered painting of windows, trims and metal work at Schools 23. 49, 51, 62 and 84. THOUSANDS INSURED Sears, Roebuck & Cos. Contracts for Huge Coverage. By Time* Spt rial NEW YORK. Aug. 14.—Constituting me of the outstanding life insurance transactions of the year, an upward revision of its employes’ group life insurance program has been made by Sears. Roebuck & Cos., which announces an increase of approximately $7.200000 coverage for about 7,000 employes located in several hundred communities in the United States. Total group life insurance held by Sears. Roebuck Sc Cos. now is approximately $35,000,000. The entire program, underwritten by the Metropolitan Life Insurance Company, is co-operative, with employer and employes sharing the cost. OLDSMOBILE SALES UP Retail Deals in July Far Above Same Month in 1932. Retail sales of the Oldsmobile Six and Straight Eight during July were more than four times the deliveries recorded in July, 1932, it was announced today by M. W. Shaw, Oldsmobile sales manager. "Sales rose sharply as the month progressed,” said Shaw. "The second ten-dav period of July showed an increase of 357 deliveries over the first period and the third period brought a further increase of 816 new car sales over the second ten! days. "During the first seven months of 1933, Oldsmobile new car sales have exceeded 1932 deliveries for the same period by nearly 6.000 units.”

PHILCO AUTO RADIO Sold and Installed —BY—PERFECTION WINDSHIELD CO. 25 West 9th St. LI. 2040 AUTO GLASS • AUTO OF PAIR By ~or Means Satisfaction! %

Ts \¥ T O STEAMSHIP TICKETS 1 I I I r% LETTERS OF CREDIT FOREIGN EXCHANGE Richard A. Kurtz. Foreign Dept TRAVELERS CHECKS IjUHION TRUST* 120 East Market SC Blky 5341

VALUE OF FLOATING POWER IS DEMONSTRATED

j? {hmSIShV

The odd-looking rig shown herewith is a Dodge Commercial Pickup Express, earning two huge outdoor thermometers. The outfit is used by Taylor Instrument Companies. Rochester. N. Y., to demonstrate the advertising value, accuracy and other features of their new line of giant thermometers. Because floating power engine mountings isolate

Car Operation Is Found Cheaper on Good Roads

Concrete Pavement Saves Motorists Twice Its Annual Cost. By Timm Special DES MOINES. Aug. 14. How good roads pay for themselves in lower car operating costs is shown in a study of a concrete road between this city and Ames. Every year the concrete pavemei*;. which replaced a gravel surface, saves motorists more than twice its annual cost. This is shown in an article by R. W. Crum, director, highway research board, a division of the national research council, in a recent issue of Engineering New’S-Record. Total annual saving to motorists w’ho drive on this 26.3 miles of concrete pavement in place of the lormer gravel surface, over w’hich 700,- . 000 vehicles travel yearly, amounts to $164,000. according to Crum. Cast of concrete, on a yearly basis, is $73,372. This is only $10,350 more than the cost of gravel, or less than S4OO per mile. Actual saving to motorists of $164,000 resulting from replacing the gravel with concrete therefore is fifteen times the additional cost of the concrete. Crum's figures reveal. In addition motorists have riding comfort and safety at all times. Costs computed include interest on the investment, replacement allowance. maintenance and administration. This road is typical of thousands of miles of concrete roads in state highway systems While there are 77.660 miles of concrete now’ completed on state systems, there remain 264.231 miles of heavily used roads to be paved. Treat Copper and Brass Paint never should be applied to copper or brass before the surface has been treated properly to eliminate all grease. Effective treatment is accomplished by scrubbing the surface with gasoline or etching it with blue vitriol. Painting Kills Germs The National Tuberculosis Association pointed out in a recent bulletin that one of the easiest ways to drive out germs that have nested in the house is to “clean up and paint up.”

FOR ECONOMY PLUS QUALITY m Bathroom Tissue Ostermeyer Paper Cos. Riley 6902 148 Virginia Ave. ; Three-year course of study leading to the degree Bachelor of Law INDIANA ■law school University of Indianapolis For information address the Sec’y. RI ley 3433. INDIANA LAW SCHOOL The 8 E. Market St Bldg. Indianapolis, Ind. i- ■■■- ' RI. 9381

engine vibrations from the motor, there is no tremor, shake or wobble such as. with ordinary engine mountings, would cause the indicator hands of the instrument to oscillate more or less violently. Therefore, it is unnecessary for the driver of the Dodge to stop his engine each time he stops, to give curious crowds opportunity to examine the exhibit.

BROMINE TAKEN FROM SEA BY GASOLINE CO. First Plant of Kind Ever Built to Supply Ethyl Constituent. By Timm special NEW YORK, Aug. 14.—Commercial recovery of bromine from the sea. once regarded as a fantasy of science, has been accomplished by chemistry. Anew industry is arising from development of a process by which bromine is removed from sea water and converted into commercial bromides. The first manufacturing plant ever to be constructed on shore for this purpose is being buiit at Kure Beach, about twenty miles south of Wilmington. N. C, by the EthylDow Chemical Company, anew company formed jointly by the Ethyl Gasoline Corporation of Npw York and the Dow Chemical Company of Midland, Mich. The output will be utilized entirely by the Ethyl Gasoline Corporation as a constituent of Ethyl fluid, the anti-knock compound employed by mast of the oil companies of the country to improve the anti-knock quality of their gaso-

Draught Beer Is Legalized We Have Most Complete Line of Beer Dispensing Equipment in Indiana. Quality Merchandise Reasonably Priced. On Display at POLAR ICE and FUEL CO. TA. 0689 2000 NORTHWESTERN AVE.

Swim in the Beautiful Pool of HOTEL ANTLERS Relax your muscles and your mind in the limpid waters of this beautiful Egyptian tile-lined plunge of pure filtered water. The onlj; indoor pool in the city operated with bathing beach rules. You may wear your own suit, and stay as long as you wish, or we rent you a suit. Pool open continuously from 10 A. M. to 10 P. M. for men and women. Single Swim, 35c Children, 25c HOTEL ANTLERS 750 N. Meridian f+JOl w V Beer 1 Ind iana Breweries, Inc. i WEST NEW York St. , I? i • il ne riley 5622 Indianapolis, Indiana I ESTABLISHED 1887 CENTRAL TRANSFER AND STORAGE COMPANY COMMERCIAL TRUCKING. WAREHOUSE FORWARDING, DISTRIBUTING 209 WEST SOUTH ST. RILEY 9384 tWith “Fisk” Tires You Take No Risk Investigate “FISK” Quality You buy the best when you buy Fisk Tires or Tubes. Their increased tread rubber assures you of longer wear and better service, Every FISK Tire Is unconditionally guaranteed against faulty workmanship or TWfc lU-tf** GET A nsKf Open Sunday Morning CR FRANCK TIRE SERVICE Fisk Tire Diatribe tor 543 E. WASHINGTON RI. 7878 -

_AUG. 14. 1933

NEW PROCESS MAY MAKE ZING CHEAPER Plated on Metals, Will Not Rust or Corrode. Vp Science Service LONDON. Aug. 14—A commercial process for plating zinc on metals that may make zinc plate cheaper than tinplate has been developed by Sherard Cowper-Coles, inventor of the sherardizing process for making iron and steel rustless. The product has a greyish, smooth appearance as contrasted to the shiny brightness of the familiar tin can. It is claimed that it will not rust or corrode, even at a roughly cut edge. This property would make it extremely valuable for motor car fenders, as the zinc plate would take the place of the priming coat of enamel. Standard size sheets of steel can be plated by sending them through electrolytic baths on rollers. Bars of zinc metal dip into the bath and form the positive pole of the electric circuit. With this mass production scheme in operation, it is claimed that the cost of production is less than for tinplate, mainly because zinc is cheaper than tin.