Indianapolis Times, Volume 45, Number 80, Indianapolis, Marion County, 12 August 1933 — Page 12

PAGE 12

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r*, said: “ Jf'Yll hold everything until business picks up and then begin a real drive for salesy So they waited a year. Two years. Three . Until pessimism became a fixed habit. And caution became a fetish and a pose ... The old order changed and the rainbow appeared. Business became brisk. Commodity prices went up. Congress passed epoch-making legislation . The up-swing began. But they continued to wait. And missed their market. Jl dtehful waiting had become inertia .

NMS \ OR K..// 'arid- Telegram CLEVELAND J>rest BALTIMORE Post PITTSBURGH Press

*•'••••* Adttrhnmg Dspt., 2io AVEME, NEW YORE t CHICAGO • lAN FRANCISCO • DETROIT?} • LOS ANGELES • ATLANTA .• PHILADELPHIA RUFFALO • DALLAS

The Old Order Clhangeth...

“AND IT SHALL COME TO PASS, WHEN I BRING A CLOUD OVER THE EARTH, TJJAT THE EOW SHALL BE SEEN IN THE CLOUD"

The Indianapolis Times

# MEMBER OF THE UNITED PRESS . . . THE AUDIT BUREAU OF CIRCULATIONS AND OF MEDIA RECORDS, INC.

SAN FRANCISCO A 'em WASHINGTON ... A 'ms CINCINNATI Post CO\ INGTON . .Kentucky Post

Kentucky Edition oj Cincinnati Post

A SCRIPPS-HOWARD NEWSPAPER

BUFFALO Times INDIANAPOLIS ...... Times DENTER Rocky Mt. Krxs TOLEDO News-Bet

THE INDIANAPOLIS TDIES

The foregoing paragraph may become the epitaph of more than one manufacturer who fails to see the new dawn or to understand the new deal. For many of the shrewdest minds in America today are alert to the new opportunities and are planning real sales and advertising programs. And because the depression forced the elimination of waste, smart executives are determined that waste shall not be allowed to creep back into their operation to destroy profit.

COLUMBUS Citizen AKRON Times-Press BIRMINGHAM Post MEMPHIS .. . .Press-Scimitar

HOUSTON Press YOUNGSTOWN .... Telegram FORT WORTH Press OKLAHOMA CITY....A>/

ALBUQUERQUE,... Tribune

Concentrate your advertising where greatest profit can be made from sales. The cost of selling skim-milk markets is now, and always will be, prohibitive. Advertising results arc greatest where population is thickest . . . where dealers are concentrated . . . where living standards are highest . . . where wealth is greatest . . . where fashion sense is developed. Scripps-Howard newspapers offer the highest concentration of circulation, in major markets, available in one unit for national advertising.

KNOXVILLE.. .A ’eves-Sentinel EL PASO Herald-Post SAN DIEGO Sun EVANSVILLE Press

AUG. 12, 1933

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