Indianapolis Times, Volume 45, Number 69, Indianapolis, Marion County, 31 July 1933 — Page 10

PAGE 10

NEWS OF THE WEEK IN BUSINESS AND INDUSTRY

CONDITIONING OF AIR IN HOUSES ADVANCES FAST Engineers Have Progressed Far in Adding Comfort to Living. What is air conditioning?" To the average householder, air condition ng is a subject of which he know. little True, the public has learned to a limited extent that certain theaters, restaurants and ofiier public buildings have installed some mysterious equipment which mokes the air always tresh and cool, even on the hottest days, but be ond that, little general lnformatir n has been made available. It only has been within recent ye irs that engineers nave turned th or efforts to making homes as well as public buildings more comfortable and livable by the means' of air conditioning Today even tr. ins have been equipped with ! th \se new devices. The fundamental principle behind th s new system of heating, cooling and ventilating is based upon the saturation of the air inside a build-, iny with the correct amount of moisture, both in winter and summer. Principle Is Same "his artificial system of correct humidity is produced by a variety of , a devices ranging from blower fans to intricate refrigeration coils. In all these devices, the basic principle is ihe same Briefly, the modern systems of home air conditioning accomplish the following things: 1. Assure correct humidity of the | air during- both summer and winter. I’. Wash and purfy the air at all times. 3 Lower the room temperature during the summer months. 4. Assure an even, clean current of warm air during the w-inter. 5. Furnish even, healthful currents of air at all times. Installation of air conditioning apparatus is one of the most important steps of home modernization. say its advocates. Air conditioning is distinctly an integral part of the home of the future, they sav. but so adaptable are the devices now available that they belong in the home of today. Any home may be air conditioned by expenditure of whatever amount the home owner feels he can afford.! Regardless of cost, installation of this equipment will more than pav for itself in comfort and cleanliness.; experts declare. System Now in Use Simple elementary forms of air i conditioning already are in use in i nerrly every home; namely, the electric fan and the pan of water placed near radiators. The fan kc-ps the air circulating during thc ! wa m months, while the pan of w.ver increases the humidity of the; ai in the winter time. These two simple devices have be-m improved upon until now they are an integral part of the scientifically designed units available today. Active research still is being carried on by many companies to determine improvements which can be incorporated in new equipment. In I’rbana. 111., and Schenectady, N. Y.. indoor - weather proving homes have been established. In the Schncctady home. General Elect ric engineers are working toward perpetual springtime the year around as their goal. Two of its air conditioning engineers make this place their regular home, living under the various experimental cond” ons until they achieve the ideal sy ~m. entire home has been equipped with all manner of air- * oning apparatus. Air conditioning both by the unit method and the central regulating plan is being tested. A method of reading, from one central point, the air fern-1 peratures in any room at any desired level in the house has been established. All four of the fundamentals of air conditioning—temperature control. humidity regulation, air cleansing and air circulation—are being applied and studied in everv possible form under all the ordinary renditions of a home of average size.

Planes Are Employed to Save Hop Crop in Oregon

Mixture to Be Spread Over Fields From Air to Check Mildew. SALEM. Ore . July 31.—A new use has been found for airplanes in j Oregon. Hop growers of this district who have sought to check the spreading of the dreaded downy mildew which has cut heavily into this season's hop crop, have decided to employ pilots to* operate planes in spreading dry Bordeaux mixture over the hop fields. Several growers have contracted for the service, while a number of other Oregon hop men are watching the experiment with the view to using planes to spread the mixture o\er their own fields. It is pointed out that spraying by plane could be accomplished in a short space of time, while spraying . with ground equipment would require at least a month on the average 500-acre hop tract. Flying from ten to fifteen feet above the hop planus, the pilot relea.Nes thirty-five to forty pounds of the Bordeaux mixture over each acre. Application is made between 3 and 4 a. m., when there is only slight breezes. Growers have stated that already this season, the mildew has hampered their production severely. The mi’dew has reached stages woise than last year, when it destroyed a crop estimated at oetw—n 15.000 to 20.000 bales At present-day prices, this would m< n a loss to the grower of sl,785 9 JO. The usual method of checking do ny Bi Idew is hot mm, com: with very low humiditj. continuing for a number of days Heat causes the mildew pores to cease growing, j

MINERAL WATER CRYSTAL INDUSTRY GROWS RAPIDLY

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USE OF DRY ICE GROWS RAPIDLY Wins Favor in Marketing and Transportation of Foodstuffs. lilt T lllicit S /II rial NEW YORK. July 31—Much of the ice cream now eaten in the, United States is manufactured and stored without ice. Lewis C. Chamberlin. manager of the solid carbon dioxide division of the Michigan Alkali Company, said today in an interview. Freezing of the cream in many large plants is accomplished by mechanical refrigeration. The trucks delivering the frozen sweet to retail stores are using dry ice, or solid carbon dioxide, the newrefrigerant which has a temperature of 109 degrees below zero. Besides being intensely cold, dry ice does not take up much room an is dry at all times, the carbon dioxide passing from the solid to the gas state directly. Trucks can be mad? smaller and more compact. Thus the once familiar sight of ice cream trucks discharging streams of salt water on the street is disappearing fast. In the stores after the ice cream is delivered it is stored in soda fountains which are refrigerated mechanically. Strange as it may seem, very likely the ice cream eaten at the corner soda fountain lias been iceless in its manufacture and journey from the factory to the con- j sumer. Use of dry ice is expanding rapidly in transportation and marketing of perishable foodstuffs, according to Chamberlih. For fresh fruit and vegetables it not only acts as a refrigerant, but also as a bar to the decay of the food. The gas given off by the ice is carbon dioxide, the same gas used in soda w’ater. Dry ice during the last few years has an important factor in the great expansion in demand for frozen foods.

VINCENNES BREWERY TO START OPERATION Production Within Two or Three Months Expected. EVANSVILLE, Ind., July 31. The Hack and Simon brewery, Vincennes. Ind . will go into production m about two oj three months, according to announcement by the newly organized Old Vincennes Brewery. Inc. Repairing of the old buildings has been started, and new equipment will be installed. Julius M. Hack, president: J. B. Cogan. vice president and sales manager; Ralph C. Phillipe. secretary and general manager: and S. M Ennson. treasurer, make up the official personnel, and with Flovd L. Young. Max Shircliff and J. B. E. LaPlante comprise the directorate. Adolph Hoffmeister. formerly of Chicago, has been engaged as brewmaster. History of the brewerv dates back to 1859. the founder being John Ebner. when it operated as the Eagle brewerv.

BARGAIN DAYS MONDAYS and FRIDAYS Two may play for the price of one. Speedway Golf Course For further information call BElmont 3570 SPEEDWAY GOLF CORPORATION

A rapidly growing industry is the evaporation of mineral water into crystal form by the Crazy Water Company of Mineral Wells, Tex. The above pictures show part of the operations. Top. is shown a battery of wells, of which there are 153. Center is the evaporating rooms, showing the method of crystals being placed in the refrigerated drying room. H. M. Thomas, local distributer of Crazy Crystals, estimates that 7.000.000 people in the United States are using the crystals.

GASOLINE VALUE PEAK IS SHOWN Autos Driven at 35 Miles an Hour Get Best Fuel Results. By Timet Special CHICAGO, July 31.—At thirtyfive miles an hour, motorists get the greatest value from their gasoline dollar, tests at lowa State college reveal. These tests are reported in the current issue of Civil Engineering. At that speed these tests show a mileage of 14.5 miles a gallon of gasoline on concrete, of 13.8 miles a gallon on bituminous treated gravel, and 13 miles a gal’on on dry gravel. At speeds of more than 35 miles an hour, the economy of driving on concrete increases, the tests revealed. At the speed gene al among motorists on the open road. 50 miles an hour. 12.5 miles were obtained to the gallon on concrete. 11 miles on bituminous treated gravel, and 10.1 miles on dry gravel. At sixty miles an hour consumption of gasoline on concrete gives 10 miles a gallon, and 8.5 miles on bituminous treated gravel, giving the motorist a saving of l - miles a gallon of gasoline by driving on concrete. No data are shown for dry gravel at speeds above 52 miles an hour, probably because of the danger of driving on gravel and of getting accurate test results because of poor riding qualities at higher speeds. Since concrete gave more miles to the gallon of gasoline, of course less horse power was required. At 50 miles an hour. 30-horse power was required on concrete, and 35horse power on both oifuminous treated and dry gravel. This is 16 per cent more.

DOORS OPEN BY ’MAGIC’ "Electric Eye" adds Convenience in Stores. Mines, Hospitals. NEW YORK. July 31.—Operating room doors that swing open when an aseptic surgeon in gloves and gown desires to enter. Mine doors that open when a coal ear approaches and close when the. car has passed through. Restaurant doors t-iat swing wid-> automatically to greet the entering guests. These are the three latest applications of the photoelectric call or “electee eye” as recorded by the journa;. Electronics.

NOTICE— Manufacturers and Jobbers SPACE FOB RENT Csmplrle Homing Facilities for targe or Small Planta Private twitches, served by Belt K. a and traction lines connecting with all railroads. Watchman Service Free Indianapolis Industrial Center 19tb St. and Martindale Ave CHerry 1945

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THE INDIANAPOLIS TIMES

AUTO DEALERS TO BACK NRA Discussion of Program Will Be Held at State Session. State - wide automobile dealer meeting has been called by W. J. Robinson, director of the National Automobile Dealers Association, to be held at the Athenaeum. Tuesday. The purpose of this meeting is to urge automobile dealers to co-oper-ate with the national recovery act. A move to have each county elect a committee to prepare a code regarding the merchandising of automobiles from both the sales and service departments, which in turn, w’ill be submitted to the state committee is being advocated. This plan is in line with the NRA move to have similar codes drawn up by each state. Furthermore, every state dealer will be invited to join the National Automobile Dealers' Association at the meeting in order to facilitate faster action and a nation-wide coordination among all automobile dealers.

Refrigerator Sales for June Reach High Notch

Factories Report Increase Over Previous Months in Business. A new high record of factory sales of electric household refrigerators was made in June, despite the fact that April or May marks the peak of factory activity, according to a statement today by Louis Ruthenburg. consultant to the refrigerator division of the National Electrical Manufacturers’ Association. “Members of this group, which represent about 80 per cent of the industry's total volume.’’ said Ruthenburg. "report June sales to distributors and dealers of 175.550 units as compared with 175,119 units in May. 1933; 130.607 units in Jun-*. 1932, and 132.414 units in April. 1931. the industry's high record month prior to 1933. "Drastic price reductions in ail

Defective Steering Is Dangerous Does Your Car Shimmy, Wander, or Steer Hard? Such Defects Are Easily Corrected Without Much Expense INDIANA CARBURETOR AND BRAKE SERVICE 325 X. Delaware St. LI. 1876

AUTO RFPAIR • y ...wW Means Satisfaction!

BRAKE DEVICE CALLED GREAT AUTO ADVANCE City Firm Is Selected as Distributer for B-K Vacuum Booster. Onp of the greatest improvements in automobile accessories in the last few years is announced by Madden & Copple. 733 North Capitol avenue. in the statement that the firm has been selected as central Indiana distributor for the B-K Vacuum Booster, new brake appliance manufactured by the Bragg-Kliesrath Corporation. Long Island City. N. Y.. a division of the Bendix Aviation Corporation. Driving in traffic in cities is just one red light after another and the B-K Vacuum Booster is a device supplying power to the present braking system—power developed by the motor at no added cost. System Left Intact In installing the device, the original braking system is left intact, so that, should the motor fail, the brakes may be applied in the usual manner. With the B-K Vacuum Booster attached. Madden & Copple announces. a light touch on the foot brake and the brake is on. effortless and instantly. A woman now’ can operate the largest car safely and easily. Madden & Copple declare. The B-K Vacuum Booster consists of tw’o parts, a cylinder and an external valve, the use of a dash control being optional. The device is claimed to be simple, foolproof, and costs nothing to operate, since power is derived from vacuum from the engine manifold, which always is present when the motor is running. Installed on Any Car B-K brakes may be installed on any passenger car. truck or bus. It removes the exertion of physical braking and permits the operation of the heaviest vehicle w’ith a mere touch of the foot, say its sponsors. The dash control permits a variation of braking pressure for slippery or sleety streets. The device now’ is being exhibited at the Madden & Copple offices WAGE INCREASE GIVEN Employes of Scholl Mfg. Cos. in Chicago Are Benefited. B<j Timm Special CHICAGO. July 31.—The Scholl Manufacturing Company, Inc., has raised the wages of its entire factory staff 10 per cent, effective July 21. Dr. William M. Scholl, president of the company, in announcing this 10 per cent increase for his factory help, expressed his desire to have them participate to a greater extent in the success w’hich the company was enjoying and which success is increasing as rapidly as new confidence and greater earning power of the general public is established. This noted foot authority, head of a world-wide institution specializing in foot comfort appliances and remedies, has pledged his aid to economic recovery and subscribes heartily to President Roosevelt's plans as set forth in his various speeches on industrial recovery.

lines of electric refrigeration is reflected in the fact that, despit? an increase of 32.57 per cent as compared with April, 1931. dollar volume declined 19.25 per cent. Verygeneral price increases are indicated, however, by recent developments. "Despite record shipments in May and June, factory and dealer stocks are extremely low as compared with stocks in June. 1932. "The June record places unit sales for the year to date well ahead those of 1932. “While seasonal influences are having some effect. July factory activity is said to continue at a much higher level than is usual at this season.”

Three-year course of study leading to the degree Bachelor of Law INDIANA ■LAW school University of Indianapolis For information address the Sec y. RI ley 3433. INDIANA LAW SCHOOL The 8 E. Market St. Bldg. Indianapolis, Ind.

FOR ECONOMY PLUS QUALITY Sheet. Ostermeyer Paper Cos. RDey 6902 148 Virginia Are.

Ts \¥ T O STEAMSHIP TICKETS 1 W 11 tX LETTERS OF CREDIT FOREIGN EXCHANGE Richard A. Kurtz, Foreign Dept. TRAVELERS CHECKS UNniqn trust* W"" ii jjy 120 Eaat Market mlv 5U i

SPECTACULAR BEER DISPLAY ON BILLBOARD

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Pictured above is an unusual billboard, erected at Meridian and Thirty-eighth streets, for the Indiana Breweries. Inc. It is said to be the most spectacular display in Indianapolis. The heads are tw’elve feet high and the bottle is fourteen feet high. By means of electrical effects, at night, beer seems to be actually pouring from the bottle into the glass.

Fire Proves Boon; Better Home Rises From Ashes

Rare Ingenuity Displayed in Designing New House in Des Moines. BY T. A. DAY DES MOINES. Ia. t July 31. There's "A Century of Progress" house right here. It's the new fireproof home of Leo and Roberta Weeks, designed by Amos B. Emery, 1 architect. Hundreds have visited this attractive, low-cost residence —"Des Moines' world's fair house.” socalled because it’s an interesting, practical departure from the conventional—similar, in spirit, to the houses at Chicago's exposition. Here in this modern home. Mr. and Mrs. Weeks and their children have found livability which they never enjoyed in their $30,000 residence. destroyed by fire last year. This costly fire, which burned nearly all their prized possessions, made the Weeks stop to think when planning their new home. “It must be fireproof," said Mrs. Weeks, "and. with our money tied up in closed banks, economical.” And so the new home, into which livability has been built, w r as erected. It's in the $5,000 to $7,000 class. First and second floors are of fireproof construction —concrete. Walls also will not burn, having been built with concrete masonry. There's a distinctive charm about the exterior. The walls, painted white with Portland cement paint, fit nicely into the green wooded setting. Gable ends of the roof, which shelters upstairs living room and porch, are just colorful enough Compactness and convenience feature the first floor rooms. Walls of the | entrance hall and dining room are exposed concrete masonry—concrete ashlar—painted in blue and silver. This treatment is modern, pleasing. Other rooms are finished with insulating wall board, papered. Although low in cost, this modern home boasts of two bathrooms.

Remember — There*s Always A Cool Breeze On the Street Cars

which serve alo as dressing rooms. There are three bedrooms, one master s room and one for each of two children. Two other rooms—dining room and kitchen—complete the first floor living quarters. The second floor living room, already mentioned, is of zhe studio type. It's spacious, yet conveniently arranged. Red, blue, green, yellow’, and white lights, to produce any desired color or intensity, are arranged in concealed panels against the slightly pitched ceiling. A two-car garage, built as part of the house, completes the modern layout. Located northwest of Des Moines, out of reach of fire-fighting equipment. this fireprooof home obtains an exceptionally low insurance rate.

to* In Cooling Summer Drinks Nothing Takes the Place of Heaps of Pure, Clear and Sparkling POLAR ICE. POLAR ICE and FUEL CO. TA. 0689 2000 NORTHWESTERN AYE.

Swim in the Beautiful Pool of HOTEL ANTLERS Relax your muscles and your mind in the limpid waters of this beautiful Egyptian tile-lined plunge of pure filtered water. The only indoor pool in the city operated with bathing beach rules. You may wear your own suit, and stay as long as you wish, or we rent you a suit. Pool open continuously from 10 A. M. to 10 P. M. for men and women. Single Swim, 35c Children, 25c HOTEL ANTLERS 750 X. Meridian

I Ind iana Breweries, Inc. V 94ft WIST Niw YoK ST. , .1 f phone Riley 5622 Indianapolis, Indiana 1

ESTABLISHED 1887 CENTRAL TRANSFER AND STORAGE COMPANY COMMERCIAL TRICKING. WAREHOUSE FORWARDING, DISTRIBUTING 209 WEST SOITH ST. RIEEV 93M

With “Fisk” Tires masc . You Take No Risk mil s jBf Investigate “FISK” Quality V >u UV best w hen you buy res or Tubes. Their increased tread rubber assures you of longer wear and better service, Every FISK Tire Is unconditionally guaran'.eed against faulty workmanship or Tim* IV Re di* GCTAnSKJ Open Sunday Morning c. hTfranck tire service Fisk Tire Distributor 543 E. WASHINGTON RI. 7878

JULY 31, 1933

REAL ESTATE ACTIVITIES ON GAIN IN NATION Eight-Week Tour Reveals Quickening of Business in Many Sections. Bp 7.m. Sprnal NEW YORK. July 31 Evidence that the government s recovery program has b"en fruitful in reviving real estate activities throughout the countrv is not only apparent, but real, according to William H MeNeal, vice-president of New York Title and Mortgage Company, in charge of its national tit Ip insurance activities, who Just has returned from an eight weeks' trip throughout the middle west. “I visited various sections of ihe south and middle west." said MrNeal, "where I had opportunity to discuss rconomic conditions with men in various trades, professions and general business activities and compare theiir statements with my own personal observations “I found great quantities of rotton coming out of back yards, garages, warehouses and other storage places. Which at the increased piic?. was paying bank loans, interest. taxes and in many instances retiring mortgages. "In the wheat and corn sections, elevators and mills were being filled from farm granaries with the same result. Farms are beginning to sell, foreclosures are diminishing and homes are being repossessed "In many sections, the Reconstruction Finance corporation is doing a great work by purchasing good but slow mortgagp paper from closed banks, thus affording relief to depositors. The federal home loan banks are assisting building and loan associations to liquifv ! their assets to the relief of savings depositors, from all of which flow benefits to the trades and professions. "I attended thp annual convention of the American Titlp Association in Chicago early in July, where delegates camp from all corners of the country. To them, the recovery is in degree a reality. 'Orders for title insurance and certificates of title from the various governmental bureaus had in manv instances reported revived confidence and increased employment, "All in all. my trip justified mv faith in the ability of the American 1 people and their government, to meet and master any situation that may confront them."