Indianapolis Times, Volume 45, Number 60, Indianapolis, Marion County, 20 July 1933 — Page 11

JULY 2(1, 1933.

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NEW ORK. .1? orld-Telegram CLEVELAND Press BALTIMORE... ....Post PITTSBI RGH ........ .Press

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The Indianapolis Times A SCRIPPS-HOW ARD NEWSPAPER MEMBER OF THE UNITED PRESS ... THE AUDIT BUREAU OF CIRCULATIONS AND OF MEDIA RECORDS, INC.

SAN FRANCISCO News WASHINGTON... * . m .News CINCINNATI Post COVINGTON. .Kentucky Post

Kentucky Edition oj Cincinnati Post

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THE INDIANAPOLIS TIMES

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l!\(ew FORTUNES in the making • Never since the (hays of the Jf or/d JJar have newspapers carried such significant , exciting headlines. The thrill of those days was perhaps no greater than the stirring news of re-employment, rising wages , agricultural recovery , increased production , growing sales volume , crowded stores , expanding business activity. For busy days are here again. New fortunes are in the making. And the manufacturer who ignores this new feeling and new promise will likely find himself left at the post and out-distanced at the start. Have you called upon your advertising agency to submit a real advertising program commensurate with the new sales opportunities now unfolding 5 Sales managers and advertising counselors are busier today than in years. There’s many a big program being evolved behind closed doors—not for the dim, distant future, but for quick, immediate expectancy. No medium so lends itself to quick action, flexibility and sales impact as do good metropolitan newspapers. And, remembering the lessons of the past three years, advertisers will continue to eliminate waste. Rural scattcration of newspaper circulation will be unpopular. Forced combinations will command little respect from experienced advertisers. Premiumized, forced circulations will be weighed in the balance. Concentration in big, logical markets will supply the profit punch. Appropriations will still be invested efficiently. • • • When you advertise in Scripps-Howard newspapers you avoid waste, phantom circulation. Not one dollar is spent for circulation outside of natural trading territories-profit areas. No contests. No forced combinations. No rural scatteration. CONCENTRATE YOUR ADVERTISING WHERE GREATEST PROFIT CAN BE MADE.

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