Indianapolis Times, Volume 44, Number 297, Indianapolis, Marion County, 22 April 1933 — Page 12

PAGE 12

MODERNIZE NOW before prices go up April 22nd to May sth

Haven’t we all been waiting and wishing about long enough? Isn’t it rather foolish, after all, to keep postponing needed improvements, when it costs so little now to repair, remodel and restore? The work will HAVE to be done soon in any case. So why not be advantaged by today’s low costs? When bargains are heaped high on the counter, it’s plain pocketbook sense to help yourself. And these are “bargain-counter” times for the property owner. Labor is from 25 to 50 per cent, cheaper now. Building materials of all kinds are priced far lower than at any time since the World War. Lower than they are likely ever to be again in our lifetime. For already, in some lines, the upward trend has started. So let’s MODERNIZE now. Now, while you can buy a hundred dollars’ worth of materials and service for five or six tendollar bills. Now, while every dollar you invest helps yourself, your neighbor and all Indianapolis. By taking part in the great Indianapolis Modernization

Three Objectives of City-Wide Modernization Campaign 1. To persuade property owners to add to the value of their real estate by remodeling now, while labor and material prices are the lowest in fifteen years, before these prices go up. ' 2. To stimulate business by mass expenditure on long-delayed necessary improvements of homes, factories and buildings. 3. To increase pay rolls of the city’s workingmen.

The Indianapolis Modernization Movement begins today and continues through May 5. Some time within this period a volunteer worker will call to explain the program in greater detail. This man receives no salary and asks no charity. He represents no selfish interest and has nothing whatever to sell. His time is given to this movement for the good of the city as a whole.

LOUIS J. BORINSTEIN, Chairman ARTHUR R. BAXTER ARTHUR V. BROWN FERMOR S. CANNON CHARLES W. CHASE

MODERNIZATION CAMPAIGN HEADQUARTERS

VOLUNTEERS WILL CALL ON YOU

These representative citizens, serving as a cabinet, have pledged their support to make the Modernization 'Campaign a success

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WARREN C. FAIRBANKS ROBERT C. COX JOHN P. FRENZEL, JR. J. I. HOLCOMB WILLIAM L. HUTCHESON

2nd Floor Chamber of Commerce Building ... LI. 1551 Indianapolis, Indiana

THE INDIANAPOLIS TIMES

CABIPtEE

Movement you Increase the demand for building materials and give employment to deserving carpenters, painters, masons, electricians, plumbers—labor of almost every type. Conservatively, we Indianapolis property owners should invest at least $2,500,000 in the next six months to bring our homes and buildings up to 1933 standards. That is the goal of this Modernization Movement. And that is just a beginning. For Federal Reserve authorities declare that every dollar put in circulation multiplies twenty-five times a year. Cut that figure in less than half, make it ten times, and you still have the amazing total of $25,000,000 to be spent right here at home with Indianapolis institutions. A volume sufficient to start industry moving at a Prosperity Pace! This is not a selfish project to benefit any single group or faction. It is a movement for all Indianapolis, by all Indianapolis. Do your part—for your own good—by improving and modernizing your property within the next six months.

He will explain the advantages of repairing, remodeling and restoring your property NOW, at present bargain prices, and will, if you wish, make definite suggestions. You, of course, will buy the materials wherever you wish, and have the work done by any contractor you prefer, or do it yourself. Consider now the modernization that should be done. Be ready when the worker calls. J, : .

BENJAMIN F. LAWRENCE IRVING W. LEMAUX J. K. LILLY FELIX M. McWHIRTER TALCO.IX POWELL

SAMUEL E. RAUH P. C. REILLY W. STOUT MAYOR REGINALD H. SULLIVAN EVANS WOOLLEN

-JAPRIL* 22, 1933