Indianapolis Times, Volume 44, Number 290, Indianapolis, Marion County, 14 April 1933 — Page 4

PAGE 4

DOWNSTAIRS AT AYRES $ DEPFNBMfIf ?IEKH\NDIBE-LOW PRICES# ' • \

In These jm Spring #| Colors: I Jift&y fejpWe Are Ready for a Last-Minute RUSH of Women Who Do Not Want “Runs” on Easter SUBSTANDARDS of ttEAL SILK Deluxe HOSE 2 pars 80° No wonder women are clamboring: for Real Silk DeLuxe hose to wear on Easter! They appreciate their sheer, immaculate BEAUTY —and they know that their stockings will STAY beautiful, throughout the day. Nowhere can you find another stocking whose beauty is so thoroughly and COMPLETELY GUARDED. At every point where these DeLuxe Real Silk hose might tear, or run, or wear thin... there is a SURE, POSITIVE PROTECTIVE DEVICE! Here Are Real Silk’s 10 Valiant Guardsmen! 1. 100% Fresh silk—therefore, more elastic. 2. Hem-Guard —Prevents runs and breaks where hem joins back seam. 3. No-Hole Hem—The only full fashioned hose without the ‘’hole” inside the hem. 4. Strain-Proof Instep Point—A tiny reinforcement at the shoe top. 5. Triple-Fast Dyes—Colors are fast to sunlight, washing and perspiration. 6. Flat-Seam Sole—A wider seam that does not irritate sole of foot. 7. Cradle Dura-Foot—Extra strong, yet does not show above slipper. 8. Grenine-Sealed Yarns—A special twisting process that makes hose almost run-proof. 9. TWO-way Run-Stop—A positive, sure “stop” for runs in garter top. 10. Positive Heel Guards—A non-irritating double reinforcement that prevents heels rubbing through. Pure Silk Service Weight Hose From a Famous Maker— 2 Pairs SOe

y You Should Do ALL of Your Last-Minute Easter Shopping In Ayres' Downstairs Store! BECAUSE YOU GET: (1) Complete ASSORTMENTS! (4) ALL Needs on One Floor! (2) Beautiful New FASHIONS! (5) Rock-Bottom PRICES! (3) Ayres’ Enduring QUALITY! (6) Exceptional VALUES!

...for everything that’s NEW...and BEAUTIFUL. . and ENDURING . . .lor college girls, business girls, and dignified high school seniors! Below we give you just a brief idea of the gorgeous things that are here—waiting to be flaunted in the Easter Promenade! Jacket Frock What! Only $3.95 Print and Plain $5.95 for This One? $5.95 Sweet young things are flat- Hoot Lassie! You‘ll feel like A rape for utility and tered by the shade of gray in doing a highland fling in this smartness . . . and it is plaid this stunning triple sheer perfectly gorgeous new Scotch lined—to match the yoke top frock! Has a jacket with fur plaid frock! And the triple of the dress. This is an outtrimmed three-quarter sleeves. tiers of sheer georgette at fit suitable for cjmpus strutBandoliers cross the chest and neck and shoulder-line have ting—or office vamping! In tie in back. lots of allure!... beige colored rough crepe! ■ Cape Coal 3*Piece Suit Farr.it Coat $ 10.00 $13.75 $16.75 lou can ‘‘do things” with The more capes in vour You can out - guess the this gray basketweave coat! wardrobe the tetter! This rather on Easter if vou When its chilly wear the time a three-quarter cape to . ... .... * cape! Or detach the cape and match the mannish tailored choose this coat. It is one of wear a fox scarf ... or a gay jacket and skirt. When you our ver y snappiest cape models silk scarf ... or unbutton the want to look REALLY smart icape is detachable, of course) collar and let your dress . wear this. In gray wool bas- —edged with a wide band of show! kelweave. luxurious fur.

DOWNSTAIRS at AYRES

THE INDIANAPOLIS TIMES

Hundreds of Mothers Have Learned That It PAYS to Buy These Children’s Shoes With “TRI-TAN” Soles Guaranteed to Out-Wear the Uppers! $1.95 rfK' S-.h! Here's . llttla Regardless of what other children’s shoe we advertise, mothers nearly always choose THIS shoe ~ ... in preference! And we don’t blame them! jadfek We know of no other shoe that offers so yiapFß much style, and comfort and QUALITY \ . for so little! Though their uppers are made TEE the soles to outwear the uppers! It in the world that can use them. A, B, C and D widths. • Made on combination, foot-moulding lasts. • Genuine 3-sole construction. 4fes.. r .. • Ankle-hugging feature with non-binding instep. • No tacks, wires or staples. _ • Genuine leather quarter linings and trimmings. • Oxfords, strap pumps and sports oxfords. —Downstairs at Ayres. “Miss 7 to 14“ Prefers “PATTY-PRIM” COATS m> Complete With Beret and Handbag to Match s 3 E' “Patty Prim” is without doubt the most popular I girls’ coat in town—the more we buy the more we have \ sffk to re-order! Actually, we’ve seen little girls BEG for t&tSQ them in preference to others. They are in ultra-smart grown-up styles—and each has a matching beret and i handbag. In beautiful diagonal _ U Y\ weaves, and polos—blue, green, tan, red. Sizes 7 to 14. Girls’ Silk ££L j- f* Easter Frocks / *2-98 \\\ Beautiful little dresses of taffeta, rough \ \ I 1 \ 1 crepes, flat crepes, and rayon crepes—in \ 1 \ 1 plain colors, beautiful new prints, and print- \ ]' l and-plain combinations. Grown-up styles / U“4 that little girls love! Many with capes. h. j \ ] Sizes 7 to 14. r (fjf Ji —Downstairs at Ayres. - 1 "■ ——i__ pf

.'APRIL 14, 1933