Indianapolis Times, Volume 44, Number 282, Indianapolis, Marion County, 5 April 1933 — Page 2

PAGE 2

V — Only rC ayS ' n ® ur ■■ • l There’s Something “DIFFERENT" About Ayres’ Downstairs Store! T ITS NEW YORK OFFICE . . . L_ . .• • 1140 Broadway, is just a speck upon the New York skyline ... but it plays an important part in the city of Indianapolis! Representatives of Ayres’ ‘■"v. • Downstairs Store are “right on the spot” in the big city of New York when “things happen” .. . they are constantly “digging around the market” iookmg for unusual buys—for the NEW things that are constantly being introduced. That’s why we are able to offer such remarkable “buys” to our customers! sailors Dresses for Women Sln Our Birthday Sale, at I JJK Who Wear SIZCS 40 tO 54 jSpr \M “c-$£,95 If you’re going to follow Fashion, and be a little mannish— § iff \i * j you just must have a little sailor or two, to make the picture BN-jf SfeJgNk H 1 ( 2 “right”! And what dashing sailors they are! These new ones IV> ■" ’ .. jW?* \ , ... , _ .... /j\ have brims that look high in the back and low in front—many I "§ ;1 'ti ! S 1 Wom , en i ’ \ i [mi have trimming in the back to give “weight”—others have brims It I '%*. f £ ,v f. *° j ,ess * *\. a, _* a lonian, and >ou ha\e had difliculty in s I **** J i"j wide enough to droop a little in the swagger manner—many are B { \ \ \ finding di esses that really fit >ou—in up-to-the-minute fashions—at a price U made feminine with lint velvet finwei-trims. In a complete as- B \ \ V *nH \ you can AFfORI)... then it will be profitable andPI.hASAN r for you to v j sortment of new straws—new colors—all headsizes. I\, \ I -l visit Ayies Downstairs dress department. Dresses with slenderizing lines j ■ V \ It \ are here—in beautifuj materials—new jacket and cape styles—new prints \ J . . a At n . B \ \ A —lots of navy and black and beige! / r eminine I ypes Are Also Here in ■ \ \ i.\ / Abundance, at This LOW Price—sl.s9 I \\l/ \ \V LEFT —Heavy sheer frock in beige. The ■ \ \ g > - ’ A s \ cape sleeves and yoke have net open work. —Downstairs at Ayres. H \ B | y In size 44. I HI This Beautiful “KABO” I | j I revers ld ve the appearance of a jacket, si/e HI HI HI I fi "'l A/mbm.. ' ISP^PBELOW —A beautiful tie-back style with Girdle-Brassiere I I ' l|j| ' M*- '^ .-PL.' J Your corset is the foundation of your entire wardrobe and is essential to jrood f a s 1 VX 1 \ i HHHt 4 ■-• l>P‘-ai mf. lor this reason, great care should be exercised in selecting the proper Ii H. B \ Wm jr n needs of larger women. The body is rayon brocade, with bust sections of silk j M M \ '' aIF ®& ~ S f,#’ ’ Wtsw Ji Tr ' cot - * ,as inserts to permit freedom of movement, and inner belt over H ‘ S 1 \ v " Jwrr^i'^ JHHIh jH6 Emm Sm thP ai,hraßm - antl cvcn sizes - —Downstairs at Ayres. A 1 ' ‘ HEEL GUARD I H |^®\\ / . . . Is Another Reason Why I ...__ , /PROTECTED A More Women Are Wearing— I- f , . _ i s§!% s*, m ij,oi I Comfort and Beauty bEAI. sikK I cAmerican Giii De Luxe Hosiery I SIIIiOU'WELT SHOES 2 pairs 80 c I “ d s 3 jHBs Women who do not wear Real Silk I)e Luxe hosiery must always be lis “light and dainty as a dancing slipper—yet sturdy and com foralert—constantly watching for the ruinous holes, and runs that originate I table as a walking shoe”! Offered in a wide range of beautiful ’ n heels of their stockings! II ISN’T NECESSARY! Turn to Real g new spring styles, including perforated oxfords and straps, new / Silk, and "be at ease”! The Real Silk “HEEL GUARD’’solves your prob- B pumps and step-in pumps, and smart new ties. In blue, black, CBf * em • ;I us t a tiny, almost-invisible extra reinforcement—exclusive with B white, brown, or beige. Sizes 3to 9—AAA Ato C. Exclusive in jfy §j&s/ Silk—bm it pi.,!,.-Is thf l.:.u|y .1, .... h 0.,: u'i .1 Aim. Jj ■: , - .... - . . -. BU

THE INDIANAPOLIS TIAIES

-APRIL 5, 1933