Indianapolis Times, Volume 44, Number 280, Indianapolis, Marion County, 3 April 1933 — Page 2

PAGE 2

r v— '^^-^notherWej^^ POPULAR DEMAND has induced us to continue this great value-giving event another week! Great crowds I -■• have taken advantage of our bargains, in every department! Rainy days and sunny days were all alike! h-b Our customers CAME! They were PLEASED WITH THE FASHION, and QUALITY, and the LOW PRICES... I 1 M 1 and they BOUGHT! Great quantities of fresh NEW merchandise has arrived over the week-end —so we are .— * prepared to delight still more people with our 13th Birthday Sale values. Doors open /' \ weTuTluLk 13-DAY SALE! (Ffgm Wears Better Because of These \ #,—Jy Jj Ten Exclusive Features! I I* C\y^ 2. Patented Hem-Guard! 7. Cradle Dura-Foot! t ' Patented No-Hole Hem! 8. Genuine-Sealed Silk Yarns! mm ( X " jft /* u * t **lS' 4. Strain-ProoMnstep Point! 9. TWO-Way Run-Stop! 1/ J > ; SUPER-VALUES at This New Low Price! __ __ „ ’ ; <1 Pair, q The New Twin-Dot f% /V fliFfwt _________ Wash Frock , 1 \ • Puff Sleeve. . Slim Line, i l \ • Pleated Skirt • Tie Back ; J 1 ' ||||:| — • Wide Collar • Button Trim Sm f_ It will be a case of love at first sight ... when you see “Victor!- .jjkiff VAT} anna” ... a charmingly quaint frock with a dual personality. The lip — Black-arfd-W hite top of the frock is made with light dots on white grounds—the skirt V / Dl is the exact reverse. Notice the full Victorian sleeves the wide 1 iJlue-ana-vvhue 11/ \ \ \ I / pleated collar—and the four big buttons. Slip it on! You’ll say it lJ Red-and-White / / \ \ \ / is the most flattering frock you ever wore! Mlk | —Downstairs at Ayres. Tjp SIZES 14 TO 20 n?* Flattering New Hats Women’s Dresses ~'} ?JI“'..KLXSS . . . SIZES 38 TO 48 And Their \ and! jf CO Price $ <2.95 w I i3v Is Only ■“ V l( ) Ayres; St°re has always -specialized'’ in drosses f°r the larger fi g . \ m New Flower-Trimmed Turbans! V I J iiic. e\e always been proud of our fine. *\g assortments and our low prices! f \ • C n /* IJ nrlnlnfinrr \ ( y But here is a group of new spring 193:1 ' . K s that surpasses all previous offer- V7H \ / . Undulating Brims. \ v ings! See them tomorrow! You •'. scarcely believe the price tickets! New / * Coquettish, Veiled Toques! \ slendeiizing lines, beautiful fab.ics, careful workmanship, accurate sizes and j . \ y J what >aigains au. , This spring you CAN’T have just one hat “to wear with \ I —Dark Ground Prints —Wide Rever Types J / everything!” Your mannish, sports clothes require a severe t \r U —Light Ground Prints —Surplice Closings /\ sailor or beret type—while with your dressy, frilly things \ . \ \\ \\ — Lots of Navy Blues Jacket Frocks „< \ A you’ll need a hat with lots of “allure.” BOTH types are here jV \\ \\ J — Black with Color Contrasts — Two-Piece Styles </V in large variety—priced so low that you can afford to buy V v y/ . — Smart Lace Trimmings _ nnHnUllr< af lrroc " both types. All colors and headsizes. • “ 1

THE INDIANAPOLIS TIMES

APBTL 3, 1.