Indianapolis Times, Volume 44, Number 276, Indianapolis, Marion County, 29 March 1933 — Page 2

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B There’s Something “Different” About Ayres’ Downstairs Store! 1 mr W ITS BUYING ORGANIZATION! T Ay res’ Downstairs Store is AYRES—through and through! Ayres owned! Ayres ideals! Ayres service! Ayres-trained salesfTm people! And what is very important—we have our own Ayres-trained buyers, who buy only for their own Ayres Downstairs Store \ departments! Each buyer is “on his toes’’—ready to give himself unstintingly in his efforts to secure the very finest values obtainable for his customers. That’s another reason why so many thousands of people feel that they can “do better” in Ayres’ Downstairs Store! p>, I Chorus of Oh-h ’s and Ah-h’s Will Greet These ... JT# j£j I r J[ NEW DRESSES With %■ CAPES and JACKETS ■' / i > J \s old as Eve! As new as tomorrow’s sunrise! That's the story of dresses with .1 UKKTS and (' UT.S! . ,\J\ * w/ h- : '\y \. B But the story as re-tld for Spring 1933 holds more happy surprises—more zest—more \ ini and vigor than I \< ) fi W/-\ in any year since Eve! There are “meSs jacket’’types, flare-back jackets, new cardigan styles, capos with \\ \ \| ] j ) \ \ ( f fl T i KS3jßjj& softly draped lines, capes with a world of pleats, half-capes, full capes. And when you bin a dress w ith \\\\ -a WiWW n l\ 1 J i\ \ a cape or jacket, you can make it look like an entirely new outfit nearly every time you wear it. Scores of coats with fur or self-trimmings— ragS awm „ ........ „. . . , .... „ . ... 1% ~ , , , ... ... !m A —Gray jacket frock with B—Lots of charm in this C —Note soft draped lines D—The jacket on this E—A really dainty cardi- F—A flare-back jacket 01 CSS Coats Wltn Cloth scans Ol pet- white pique collar and black frock—with its at neck, the full cape Sunday night frock gan jacket frock with with loose half-sleeves, manently attached furs. 11l sizes for §35 cuffs; note the newest half-cape; detachable, with pleats, and pleated buttons in back; sleeves surplice closing and lin- The dress has wide pleatjuniors, misses and women. ™** p| type of sleeve! pleated organdy jabot; pinafore which hangs trimmed with fur. In gerie trim. Kirk-pleated e ( f revers; in navy blue. —Downstairs at Ayres. f|| new sleeves! from girdle in front. navy. skirt. A NEW deal ... I “Probably no hat on earth “■ J ACE I can be as rankly flattering HEAL. SULK nn as the FLOWERED TOQUE” DeLllXe Hosiery 1 / C Ayres' Downstairs Store Says: _ " 1 / \J They Are HERE for Only If hosiery values were card games, what a “break” you would get in this “deal!’’ fl . Grav 199 j derful value, our NEW LOW PRIUE creates what we believe to be the FINEST HO- §1 Cr- \ —Brown A V y SIERY VALUE IN THE WORLD! They are SUBSTANDARDS, hut really, far || \ / \ k ‘ s cxactins inspection I y / For springtime afternoons, and evening occasions you’ll X'W want, without fail, one of these dashing little soft fabric \ / I Here Are the “10 ACES”— Exclusive With Real Silk: 9 X. \.’ r Ml 1 1 IJ* I I*l il • j • c \ Ii l\ i mnr- volcu cn ? fi vi 4 c i v ■ A lou ll look—and leel —like the very reincarnation ot \ \ \\ V\ k Patented H<.m.‘(i k a.d! 7. ( radieZra-Foot! I / \ Springtime herself. This is a brand new, best-selling \\\ \ / 3. Patented No-Hole Hem! S. Genuine-Sealed Silk Yarns! B - _\ /l fashion—but you can have it at this special 13th Birth- V\ V v // ~ 4. Strain-Proof Instep Point! TWO-Way Run-Stop! B - - day Sale price! Many other charming styles in various \ Triple-Fast Dyes! 10. Positive Heel-Guard! B - straws, also at $1.59. -Downstairs at Ayres.

THE INDIANAPOLIS TIMES

_MAPCH 29, 19^3