Indianapolis Times, Volume 44, Number 242, Indianapolis, Marion County, 17 February 1933 — Page 2

PAGE 2

_ Shoppers Guide to FASHION and QUALITY jjfpby r'V~'os 111 2-Way Stretch NO OTHER HOSIERY ■ • jj v W jy $3.50 Utters the beauty and Durability of This "L, ~LL yX. TV I A P erfect foundation gar- M3j AMD j— >/ _ —-g. JBBk | | ment that stays where you MB >*f A* *. ;K JH& Msdx> ff<rj nil put it—whether you sit, or ■ I Joe± B Emm JLgi r*, X yJi Lfflu/6 uura-rooz •■. I Ik ■■ ■ /•**<ONE of the Secrets of Hosiery Satisfaction That XmsYlSPj I GTYlimriß aITIIIS I '' So Many Women Are Discovering in Our Wonderful New 1 Giv f T f a Fresh-From-the-Banilbox ' Substandards of Spring DRESSES fti L u su - K I —Many With Detachable Accessories |||S| De Luxe Hosiery fc gpgg NOTE: FIRST QUAL- silk J s®-J| * E v 3r3 pair fl I 1 1/ Ih Ai *T f ?T t REALSJL K • D< ; Lu^ e ” H° s f ici 7- s and •'r , i' eli ! Bi T.‘ e —with dainty pleatings, ruchings, or rufflings ... .to make you look |ij 111 f" e gnef that usuall} oiiginates in the foot ol a stocking. Ihe alluringly feminine! That’s just ONE of delectable features that Fashion ||jj j / Ll exclusive Real Silk “( RADLE Dl RA-FOOT takes care ol THAT! holds in store for you this springs—offered in amazing variety in this *—d —® The toe is so cleverly and positively reinforced that toenails give lip wonderful collection in Ayres Downstairs Store. In sizes for juniors, j in despair... and in spite of mere utility, the foot is so ingeniously misses, women and larger women. Lovely, New shaped that it does not show above your slipper. Remember! This —New Rough Crepes —Gay New Prints jjjj Q s §f I \i * s i ust ONE of 7 exclusive features found only in Real Silk De Luxe —New Heavy Sheers —Print Combinations lij DUXISITiy Hose. Sold exclusively Downstairs at Ayres’ in Indianapolis! —Downstairs at Ayres, Where Fashions are Less Expensive. j| | | 811 ~ Ayres’ Downstairs Store Introduces I $1.98 MAKE YOOR FEET HAPPY! U KAYSER” COLORS: JL” It’s EASY, If You Use the Proper f I wkel 1 —Black The Sportswear hit-of-the [>D CCUA! 5 DKT 5Ui E" (T* V &"V season is the gorgeous new \J M ■ OvnvLL I* E. IVI E-IL/ I Wm. A Washable Chamoisette m or appliance! ®. t A I \ S O — Gray V-> smart styles and gay color It is so useless to suffer the many ills and the |m Inn —Polo Blue combinations. Sizes 34 to 40. pain caused by painful feet! In most cases ||l||||f —Hyacinth pS* . . r a visit to our Foot Comfort Department will gl"vc ) s Uy in Se Ay i res ■■■ —New Reds J N©W SkirtS quickly uncover the cause of your trouble, Downstairs Store? Offered' i*n SLJI —Gold i O Q and the P r °P pr Ur - Scholl Appliance or Rema w ide assortment of smart 9 m —Green 1 edy will relieve you. new spring styles—both cuff WbJff -•*' , T T • vii . . , . L RRf and pull-on models. They are W < /)X A complete assortment of Mr. Lou.s Hnkelman. >vho has Imen ,n charge t , Jgg. M M made of beautiful cashable _ _ ™L, ?L Srl •• m .“T ? f ‘h's <hpar ment for nearly four years, wd B|S fabric chamoisettes. Wanted DA R V S" “h.d .Sv.', new jum- be giad to help you. W.thout charge, he w.II | Wll V ■ 1 colors. Sizes 6to 8. inlll AnotflPK Hmiin ms Fir * per skirts, and other smart take Pedo-Graph Prints of your stockinged f"i ivzii I Ii vujj UI I 111 sports styles, in black, brown, feet and recommend the remedy or appliance Ww, Ofhor jrr~x ■ mu A gray, navy, etc. Sizes 26 to 32. you need. fU ol rt ! %JL.n CL lib >£*’&, # —Downstairs at Ayres. —Downstairs at Ayres. 'V . doves, si.oo oampie nats i SMsISS #1 Savins, ol 60% i. 75<4 Ready for Spring! With Girls’and Tiny Tots’ Fine assortment of new spring As we announced last week, an- r- J —'l towns t airs at Ayres. ot h er group of VERY FINE |li I II Ilf 1 =x Cinderella Wash Frocks hat is up-to-the-hiinute in style— Jw •• x m j • - 1 SK.S S“: ““.S JL (fr% A Nationally Known for Style, XJ i ™ .liVj! 1/4 Quality and Long Wear! It’S News WTien You Can Buy and s^i Spring Coats JUL a l , With Detachable Capes and yVjT lT\\X [\T Scarfs—Priced at Only 1| | f |j y[Jy Jy 7r i / I Guaranteed Fast Colors l Jjm^wW rn F°r years, Ayres’ Downstairs Store has // : \ \ \ #’ A JVA K RRI ■ r been “Cinderella” wash frocks—and / / f j c ;Afl- *V A 811 W | very, very few mothers have had occasion to ( j 1 A 'JV+'ji* take advantage of our ‘‘guarantee offer!” / / | r ilt I’A ™ / ' / Tomorrow, we present a group of brand °k \\ s,\ /J J• t ff./ A _ „ 111 NEW, spring Cinderella frocks—in voiles, (V —l T V/" r\ l\ Bv all means choose a spring coat with DETACH ABLES on If 1 dimities, lawns, eyelet embroiderv, fine cotton I 7 ~ it ... and a plain, high neckline underneath! Nearly every time you L_——r=f* — C. ' nvins and hrnadrlnthe fi^L c / /\ / \ wear it you can make it look like a different coat. There are models \T\ u ’ and broadcloths. Jumpei flocks ,\) / \ \ with detachable capes, detachable self scarfs, and detachable fur ill '\ \ boleio effects, belted stales and dozens of j II 'V' / / | I \. scarfs—all of which can be changed for a silk scarf, or with the coat 111 \V others. —l /J \\ /\ \ A\ \ buttoned low permitting the lingerie trim of your dress to show. / / 1 \ /A \ 1 Sizes 2to 6\ 2 /or Children / / / j Li 1 /\ ’i 1 Dozens of styles at this popular low trice! Sizes for juniors, misses A7 Sizes 7to 16 for Girls z l t and women. —Downstairs at Ayres. [y \J y —Downstairs at Ayres. CI /

THE INDIANAPOLIS TIMES

FER. 17, 1933