Indianapolis Times, Volume 44, Number 231, Indianapolis, Marion County, 4 February 1933 — Page 18

PAGE 18

More Speed, Horsepower in Pontiacs Engine Is Mounted on Rubber and Price Is Cut to $585. The 77-horse power Pontiac straight eight, newly-styled and an entirely new motor, Is making its debut in the 1933 field of low price cars. With wind-streamed lines, capable speed of seventy-eight miles an hour, a longer wheelbase and ample weight, the new- model is priced at $585 and up. f o. b factory. The seven new bodies created for Pontiac by Fisher are fitted with the Fisher no-draft ventilation to eliminate direct drafts and to prevent clouding of windows. The car has a wheelbase of 115 inches and the four-door sedan weighs 3.265 pounds. The other bodies include the standard twodoor sedan, standard coupe, fivepassenger. two-door sedan, standard coupe, five-passenger, two-door touring sedan with trunk, convertible coupe, sport coupe and roadster. Balloon Tires, Wire Wheels Wheel tread, both front and rear, is nearly five feet in width. Full balloon tires, 5:50 inch, are mounted on 17-inch wire wheels. Six wheel gets are available on all models at extra cost. Interiors of all cars are richly fitted and finished. All the instruments are grouped at the left of the dash in a half-oval panel; they inclqde a large AC pointer speedometer. fuel gauge, ammeter and combination oil pressure and temperature gauge. Dials carrying white figures on black for high visibility are indirectly lighted. The starter is operated by a button at the left of the instrument panel. New improvements include flexible springs of chrome vanadium steel, permanently lubricated and covered. Lovejoy hydraulic shock absorbers, and rubber cushioning at thirty-seven points throughout the car which separates the rear axle from the springs, the springs from the frame and the frame from the body. Absorbs Road Shocks The rubber insulation absorbs road shock and aids also in preserving silence of operation. The big motor block is cushion-mounted on five heavy pads of permanent rubber , compound. Many mechanical advancements! distinguish the new straight eight j motor. For one thing, it has an al- ' most “square" ratio of bore to stroke —3 3-16 inches by 3 l i inches, call-j ing for extremely short piston travel. Tire cooling system includes a cool water “pipe line" that extends the entire length of the motor block.

*** oOTH UNES! po *e*. to ° '• HAS HyDRAUUC br^ £ s - UAS floats SETS A NEW STYLE ! 4 "?tVE £t r ( "CONGRATULATIONS, MR.CHRYSLER! J CONGRATULATIONS, DODGE !" Only the combined genius of Walter P, Chrysler and the Dodge Organization could hare built this big New Dodge Six at such a price! WORLD-FAMOUS AUTHORITIES Sit behind the wheel of this new wood, no glue. Its sturdy double- — national celebrities—as well Dodge Six! Feast your eyes on its drop, bridge-type frame is ten times as noted experts on speed, perform- luxurious interior ... its stunning as strong as ordinary frame conance, beauty and value —were asked features. And then drive it. A mile a struction. With its low center of to see and test the amazing New minute in second—like a shot in high. gravity you can scoop sharp turns Dodge Six .. . And how they raved! Andsmooth at any speed. No vibration with safety. Duplate safety plate glass “Congratulations, Mr. Chrysler!” with Floating Power engine mountings. windshield .. . anti-glare, shattercongratulations, Dodge!” From And so easy to handle. No clutch proof. And the hydraulic brakes! everywhere came the same enthu- to bother with. It’s entirely automat- Always equalized, they stop on a siastic acclaim. ic.* No grinding of gears, no noise. dime . . . less danger of skidding. Only the combined genius of They’re quiet in every speed, indud- Go to a Dodge dealer today. Find Walter P. Chrysler and the great ing reverse. Special “Oilite” springs out how easily you can own this new Dodge organization could have built with covers can’t squeak. Dodge Six. Examine it; give it the such a sensational car at such an un- You’re safe in a Dodge, too. Secure. acid test. See for yourself, believably low price. Its Mono-piece body is all steel. No •Automatic clutch optional. All closed models wir-d for Transitone Radio. Dodge Six Coupe $5 95 . . Coupe with Rumble Seat $640 . . Salon Brougham $660 . . 4-Door Sedan ( shown above) $670 . . Convertible Coupe $695 . . All prices so. b. factory, Detroit DODGE '6\ cac WITH FLOATING POWER J V 1' °™" Costs so little more than the lowest-priced cars s

ANDERSON—W. C. McLain. FORT WAYNE—CoraI Motor Sales MUNCIE—Victor E. Watkins. RICHMOND—E. H. Gilcrest. Inc. BLOOMFIELD—J. O. Humphries. FOWLER—Edward P. Cassidy. NEWCASTLE—Goodwin. Bros. SULLIVAN—Thomas J. Dugger. „ HUNTINGTON—J. Paul Motor Cos. Auto Cos. rrsor uu-rr CLINTON—J. P. Perero. INDIANAPOLIS—EIIiot Wilson Cos. PERU—Glenn E. Shively. TERRE HAL TE—Oliver B. McCrory DECATUR—SayIors Motor Cos. LAFAYETTE—WaIter L. Gray, Inc. PRlNCETON—Armstrong VINCENNES—Bruce Kixmiller. Inc. EVANSVILLE—Hartnetz Bros. MARION—GIenn Robinson. Welborn Cos. WABASH—Talbert Bros.

W. ,/. Robinson Is in New Buick and Pontiac Field

New location of Robinson company

Former Oakland Motor Car Distributor Opens in New Location. W. J. Robinson, head of the Robinson Automobile Company, joins the Central Buick Company as a Marion county dealer of Buick and Pontiac motor cars in his new* location, which opens at 1018 North Meridian street. Robinson, who for more than seven years has been one of Indianapolis’ leading automobile merchants. formerly was president of Robinson-Thompson, Inc., Indianapolis distributor for the Oakland Motor Car Company for several years. Robinson, who is responsible for A thermostat cuts off radiator circulation during the warm-up period, while a by-pass permits recirculation of water w’ithin the engine to prevent formation of hot or cold spots. A mechanical AC pump draws the fuel from an 18-gallon tank concealed at the rear. The gasoline is filtered and then metered through a triple venturi down-draft, carburetor with an “economy” range up to sixty-five miles per hour. Fower is transmitted by a big, nine-spring clutch, improved syn-cro-mesh transmission with silent second gear and a carefully balanced tubular drive shaft, enclosed in a sealed torque tube. The 17-inch steering wheel is of steel-reinforced rubber, with finger grips. The 12-inch mechanical brakes are of two-shoe “servo” type.

hundreds of Pontiac automobiles in present day service in Indianapolis, through years of successful business management, now' enters another price field with the new Buick. As a dealer, R,obinson will show the complete line of 1933 Buick and Pontiac automobiles offered to the public by General Motors. In connection with the sales department, the Robinson company | offers something new and different ' to Indianapolis motorists in the way of a complete super-service department with facilities for quickly and ; thoroughly servicing all makes of automobiles. The first floor of the building is equipped with two power w'ashracks, two power greaseracks and three gasoline pumps, in addition to many ether features usually found in the modern service station. The mechanical and repair work will be handled on the second floor by competent attendants. A service for the complete rebuilding of wrecked cars also is rendered. The centrally located new home of the Robinson organization makes available to thousands of Indianapolis motorists one of the largest and most complete automobile service plants now operating in this city. NASH ASSERTS AXLE WILL OUTLIVE CAR The underslung w’orm-drive axle used by Nash Motors is said actually to improve with use. Mileages of 500,000 to 600,000 miles are not uncommon, w'hich means this type of axle will outlast the life of any car.

THE INDIANAPOLIS TIMES

New Willys Built to Cut Fuel Costs • Low-Priced Car Said to Travel 25 Miles on a Gallon. A completely new low-priced car, w’ith patented “floating power” as one of its many features, said to give from twenty-five to thirty miles to the gallon of gas and with a speed of more than seventy miles an hour, is offered this year by Willys-Over-land. According to John N. Willys, chairman of the board, the new car, which has an overafi length oi 156 inches and designated as the Willys 77, has been in the process of development for the last year. The 1933 Willys line is rounded out by the new Willys 99. with six cylinders and “floating power.” This model, which will sell in the lowpriced six field, follows the aerodynamic streamlining of the 77. Head Lamps in Fenders Among its features are all-steel bodies, adjustable front seats, FloatO oil system, double-drop “X” type frame, bodies insulated against sound and weather, head lamps constructed in fenders, concealed fuel tank, glove compartment at right of instrument panel, down draft carburetor, air cleaner and silencer, force feed lubrication, and hydraulic shock eliminator. It also has steel running board, steel-centered safety steering wheel, non-glare windshield, hood ventilating louvres, cable and conduit type four-wheel brakes, recess in rear body panel for spare tire, and rear window-curtain adjusted from front seat on custom sedans. The windshield and roof lines merge with the cowl, coupled with the inward slanting of the body from the belt line. At the rear the fenders carry out the streamlining effect. Streamline Is Included In construction of the headlamps, streamling is included. Instead of being mounted on a tie-bar, they are carried in. the fender, and tilted back to conform with the symmetry of the car’s lines. The light beam, however, is thrown directly forward. The Willys 77 employs a fourcylinder engine, developing 48 horsepower at 3,200 r, p. m. It is mounted with the patented “Floating Power” principle on a trunnion of rubber at the front below the water pump and at the rear on a second rubber trunnion below and to the left of the transmission case. Pistons are of cast iron and have three compression rings and an old return ring. The Float-O system in the oil pan provides for oil being alw'ays taken from the top of the level to safeguard against starved oil lines in cold W'eather. Clutch and transmission are of conventional type, the cluch being

ACCORDION TOP TURNS HUPP INTO OPEN CAR

When the top folds back, the new Hupmobile cabriolet-roadster, upholstered in leather, chromiumplated tire covers, and a rumble seat—is converted into an open car.

a single plate, eight inches in diameter, with a spring dampener in the plate. Brakes of the cable and conduit type are nine inches in diameter by lw inches wide and require slight pedal pressure for immediate action. Emergency brake lever is at the left of clutch pedal to be out of the way of the driver's feet. Body construction is all steel throughout, the doors and inner panels, pillars, sills, cross members and floor panels all being of this material. The cowl, doors, rear panels, upper panels and floor stampings are insulated against noises, draughts, or heat. Window glasses in both front and read doors kn\er to the belt line and are entirely invisible w'hen lowered. The disc wheels are 17 inches in diameter, having a 3-inch rim and carrying 5-inch tires. The disc wheel, which also is typically streamlined, is formed with a series of radical indentations for the purposes of strengthening. Not So Glaring Now Radiator shells on the new r 1933 Cadillac and La Salle models match the body in color, replacing the use of chromium on former models of these cars, designed to aviod glare from the front of the hood.

Sounds Unbelievable—But It’s True There is a Big Straight Eight in the lafw Price Field extra. Easy C. M. A. C. terms. ance and comfort —you know it, Due to fine engineering and splendid everybody knows it. „ manufacturing facilities, it has been possible to so build this big Pontiac rile difficulty lias been to get Economy Straight 8 that it actually these comfort and luxury sea- and legitimately takes its place not tures not only at a low price but onl > as a car of low ‘ >rice but as a car of low operating costs as well. at low operating costs. Beauty? Look at it! * This Pontiac Economy Straight 8 is , . , r Performance? Take it out on the a different kind ot car —anew kind ot . . road and trv a brush with any car—not car in the low-price field. It s a real # _ only those in Pontiac’s price class. i"\ automobile—a big car. Yet it doesn’t ''WPTOak \ ask you to sacrifice economy. Rather, Comfort? It s got the size and weight J it gives you all the big car comfort > ou have to have for comfort ’ and it ' s you’ve wanted for years, with the aver- * ot beautiful new Fißher bo<lies wi,h t . . Fisher No Draft Ventilation (individu - t ,i age operating economy you are getting oy the way ally controlled) —the greatest safety, _ , _ DOW. J Tune m on the Pontiac Radio comfort, and health feature since the Program featuring Col. Stoop. You’ve wanted just sueh a car for closed bod wag firgt dcveloped . nagle and Budd Jeanie Lang. , , , , William O Neal, Andre Kosvears —everybody has —and now it s . , . , ' ’ ’ This year, get the kind of car you’ve telanetz orchestra here-offered you by General Motors. and a mixed chorus. Colum- ,- , * , always wanted-a Pontiac-the Econ- b.a Network every Thursday lou can be sure ol it. _ . , J, omy Straight 8. evening, 9:30 p.m., E. S. T. There’s nothing tricky about this new Pontiac. It’s just the same sure, W f, JP^t safe, fast Straight 8 type of engine JL JL emomt design that ha, won every race at ffc Economy Straight Eight Indianapolis for the past ten years. + “ •* •Curb freight of the 4-door Sedan A GENERAL MOTORS VALUE

Central Buick Cos. Robinson Automobile Cos. 2917 Central Ave. 1018 N. Meridian St. Phone Talbot 1300 Phone Riley 3347

A Soft Life! Insulated Engine Lies on Cushions.

Permanently lubricated, hydraulically controlled springs in the new Pontiac straight eight are supplemented at thirty-seven points in the chassis by the cushioning and silencing effect of rubber insulation. The motor is cushion-mounted on five thick pads of permanent rubber compound. Rubber insulates the rear axle from the springs, the springs from the frame and the frame from the body. Even the front fenders, mounted as a unit on a single supporting member, are attached through rubber to the front cross member of the frame. Cone shaped hollow’ pneumatic rubber stops on the axle serve as auxiliary springs by absorbing the shock of the frame on the axle which might result were the w'heels violently to encounter a large bump or a deep depression. Packard steering columns, as well as driver seats, are adjustable.

HUDSON DROPS ‘BREAK-IN’ DRIVE Although pistons on the new Hudson and Terraplane cars are fitted to one-half-thousandth of an inch, they are so designated that the new cars can be driven at the rate of forty miles an hour without harm. The pistons are a silicon-alumi-num alloy. After the engine becomes heated the piston assumes the proper shape, through expansion, to make a perfect seal in the cylinder. Engine Airs Itself Thermostatically controlled hooddoor on the Stutz custom models eliminates the necessity of the driver opening and closing the doors to conform to weather conditions and engine temperatures. They are controlled thermostatically and independently of the doors on the other side. Toe Controls Lights “Bright and dim” control of Rockne Six headlamps is located on the floorboard at the left of the clutch pedal to make it unnecessary to remove hands from the steering wheel when changing lights.

FEB. X 1983

Manufacturer Builds Desert to Test Autos Packard Cos. Proving Grounds Are Elaborate Affair. Permanent investments totaling in some cases millions of dollars are maintained by some car manufacturers for no other purpose than to maintain the quality of their cars. In its proving grounds alone the Packard Motor Car Company has an investment of more than 51.250,000. The grounds, covering more than five hundred acres, include a two and one-half mile oval concrete speedway, rated one of the fastest circular tracks in the world. There are also many miles of other ! test roads w hich present just about every kind of driving conditions that could be encountered by any automobile during its life. One route lies in an artificial desert. Here cars on test have to plough through deep sand. They run for hours at a time in dust clouds so thick that drivers have to wear gas masks to breathe. Other roads have “washboard" surface, sharp curves, deep ruts or other traps to test the endurance and stability of cars to their utmost. One road has been named “Squeak and Rattle boulevard." But it is no boulevard, say the drivers who have to traverse it hour after hour. It has deep holes along its entire length into which the four wheels of a car drop alternatingly. Mr. Electrical Man, The new line of 1933 Buicks has under its hood an “electrical man." The technical term for this is "solenoid." This "electrical man.” as its name implies, is actuated by electric magnetic action. It is a part of the starting mechanism and is set in operation when the starter button is pushed.