Indianapolis Times, Volume 44, Number 231, Indianapolis, Marion County, 4 February 1933 — Page 17

FEB. 4, 1033

Style Car, They Call ’33 De Soto Company Fashioned Interim* from French Custom Model. Dressed In a racy design, the 1933 De Soto has been fashioned distinctly after continental lines. Company officials revealed today that 'he designers followed closely in interior treatment the pattern of a $3,000 special custom body on a French car which was built for a lady of title. In introducing the car, the De Soto Motor Corporation makes the statement that it is the finest De Sc’o ever built. The most notable accomplishment in this respect is the blending of the radiator, front fenders and hood into what appears to be a single integral unit. Priced From $695 I p The standard line includes the business coupe. $695; the rumble seat coupe, $735; the brougham, $695, and the four-door sedan, $765. The custom line includes the coupe. $790- th“ five-passenger sedan. $835: the convertible coupe. $845. and the convertible sedan, $975. The special brougham is priced at $725. All models are available in a wide range of colors: all are tailored with interior appointments in keeping with drawing room correctness. The rounded, racing car type radiator has been further enhanced by toeing the shell out slightly at the bottom and curving the lower quarter into an oval design, resting on the fenders. , New Type of Bumper Anew airplane propelleh-type bumper, with the ends verging upward, adds to front-end harmony as do the visorlcss sloping windshield and the twin trumpet-type horns of new design. The over-all height has been reduced and the wheelbase extended. The now De Soto six-cylinder engine is of the general approved Lhead engine design now used by 80 per cent of automobile manufacturers. With a silver dome cylinder head it develops 79-horse power and is capable of a smooth speed of sev-enty-eight miles an hour. The piston displacement is 217.77 cubic inches and the bore and stroke 3'iX inch-vs. A motor, developing 86horse power, is optional at slight extra cost. Coincidental Starter Used Mechanical improvements and additions are a coincidental starter, eliminating the need for a separate starter pedal and providing for an I assurance against stalling the motor j and also an automatic choke. All that is required to start the engine is to step on the accelerator. J It also has anew transmission, si- I lent in all speeds, including reverse, j by virtue of the use of helical gears throughout. Leading engineering features that j individualize the new De Soto in- j elude floating power, free wheeling i with an improved automatic clutch, double drop x-girder braced frame; safety-steel bodies, weatherproof hydraulic brakes with the extra ! service of the new centrifuse brake ! drums and isotherm aluminum alloy pistons. DEPENDABILITY IS OLDSMOBILE AIM Dependability was given as the ! most desired feature of their cars by a group of Olrismobiie owners. “If an owner can depend on his car under all conditions, it gives him an ease of mind that is worth more than money,” was the consensus expressed by many of these Oldsmobile owners. ”But in addition : to this intangible benefit is the ! economical aspect. “Dependability in an automobile ! means a direct saving in service, for a car that is built to be dependable requires only reasonable care though i mileage may mount into the tens of ! thousands." A “White Elephant” is a prized animal.. .worth a lot of money... j but owned by the wrong person. Usually, a Times Want Ad finds the right owner.

• • • j|j| • • • jh • • • I FEBRUARY OmuK 4to 10 Inclusive I STATE FAIR GROUNDS MANUFACTURERS BUILDING ASK YOIJR DEALER Admission Price Reduced About the ADULTS 40c m FEATURE CHILDREN ... 25c ATTRACTIONS OPEN EVERY DAY AND EVENING ss-s-s From 10 A.M. to 10:30 P.M. •' '■

Safety, Beauty Stressed by Marmon and Stutz ‘ j u%& tt T- ~ j^=P £i£Bßn. 1933 Safty Stutz-Rollstnn Tuxedo cabriolet .Marmon 16, Series 1933, five-passenger, close-coupled sedan

Comfort Also Outstanding in Five Complete Lines of City Plant. The Stutz Motor Car Company today is exhibiting its 1933 models covering five complete lines of high grade automobiles. The outstanding feature of the line consists of the new Challenger models. These models include | an eight-cylinder Stutz at the lowj est price ever asked. At the show j are Stutz cars priced below cars far inferior in safety, beauty, mechanical construction and performance. The five lines include: A dual valve, 32-valve custom line; a single valve, 16-valve custom line; a dual valve, 32-valve Challenger line; a single valve. 16-valve Challenger line, and a six-cylinder, overhead camshaft line. Economy Is Stressed Stutz is stressing the economy of its new models on such points as : increased gasoline mileage, excepi tional freedom from cleaning carbon and grinding valves, long cylinder life, freedom from valve adjustment, long life connecting rods, superior body construction, sturdy, long-life worm drive rear axle, effective chassis lubrication, “side bumper” steel running boards integral with the j frame, long life timing chain, and ! low cost general maintenance. In line with its policy cf keeping ! ahead of the industry the Stutz j company offers cars which are the I latest thing in mechanical perfec- | tion and elegance. An individual ventilating system I was introduced by Stutz in 1926. It j has been available to Stutz customers since that time and is again j offered as optional equipment on the 1933 lines. They're Safeties Every Stutz is a “Safety Stutz” | designed and constructed with the thought of the passengers’ safety uppermost in the mind of the manufacturer. Basic Safety Stutz features include low center of gravity. worm drive, double drop frame, safety glass, feather-touch safety brakes, “side bumper” steel running ! boards integral with the frame, no fan belt, automatic chassis lubrica- : tion, duplex carburetion, overhead valves, overhead camshaft, thermostatically controlled hydraulic shock absorbers, most efficient combustion chamber in any American car and least cylinder distortion in any American car. In new mechanical features Stutz i offers a most interesting group of advancements, including: Quieter | operation, more effective engine cooling, better control of top cyl- | inder lubrication, improved riding qualities, strengthened connecting ! rods, better horns, improved on purification. new water pump coupling, better oil economy, sturdier, smooth;or acting clutch, automatic clutch ! control, silent exhaust, improved : lighting, larger cowl ventilator doors, S courtesy running board lamps.

Many Improvements Are Made; Eight Types of Body Styles. After two years of success in the fine car field, the Marmon Sixteen, powered by the famous 200-horse | power, all-aluminum engine, again is displayed at the Indianapolis automobile show. This car is the 1933 series, introduced late in the fall with many improvements and refinements in appearance, comfort and mechani ical construction. The 1933 Marmon Sixteen, built on a wheelbase of 145 inches, is available in a complete line of cus-tom-built bodies by Leßaron. It is offered at a list price of several hundred dollars below the previous ' model. This savirg, according to Marmon officials, is made possible only by the present low cost of quality materials. Both mechanically and in exterior appearance, the Marmon Sixteen is one of the most radically different I cars m the field today. Developing j a maximum of 200 actual brake horse power, its engine is the only | aluminum power plant on the ! American market. | It has such features as steel cyl- | inders, case-hardened on the inside, I making them practically wearj proof, and aluminum-bronze valve seats. Through advanced and sciI entitle design, together with pro- ! nounced savings in weight throughi out the entire car, each horse power |in the Marmon Sixteen engine is j called upon to pull only about twen-ty-six pounds of car weight, com- ! pared to thirty-five to forty-five pounds in the average automobile. In appearance also the Marmon Sixteen departs from conventional motor car design, particular emphasis being laid on unity of design, extreme stream-lining and both front and rear end construction that coni ceals all unsightly chassis parts and j mechanism. Numerous features originally inI troduced on the Marmon Sixteen i have since been adopted by other cars, these including slanting wind- | shields, slanting V-type radiator, I mounting of the instruments just beneath the windshield and practii cally in the driver's line of vision, i and radiator filler cap located under the hood. j Improvements in the 1933 series, : Marmon Sixteen have enhanced interior comfort and exterior appearance as well as adding quality and j distinctiveness throughout. The Marmon Sixteen now is available in eight custom body styles, ! these being the five-passenger | sedan, seven-passenger sedan, sevenj passenger limousine, two-passenger | coupe, two-passenger convertible I coupe, five-passenger close-coupled j sedan, five-passenger convertible | sedan and five-passenger, two-door I coupe. Prices range upward from 54.825 at the factory, complete with equipment including side mounted I spare wheels. A wide variety of paint, trim and upholstery combinations are offered.

THE INDIANAPOLIS TIMES

Power Brakes Placed on New Pierce-Arrow Prices Are Lower for 1933 Models—s2,3Bs to $7,200. V Pieree-Arrow's 1933 models introduce two engineering advancements —automatic power brakes and automatic hydraulic valve lifters. Prices are lower, ranging from $2,385 to $7,000. factory list. There are forty individual models, comprising four distinct groups. The eight cylinder cars have 135-horse power. There are two wheelbase lengths —136 and 139 inches. The longer wheelbase is used to accommodate the seven-passenger body types. Have Power Brakes Model 1,235 cars have engines of 160 horse power and are mounted on chassis of 136 and 139 inches. Moaels 1.342 and 1.247 are mounted on wheelbases of 142 and 147 inches. In general design and construction, it is a companion power plant of the smaller twelve and develops 175-horse power . All cars In each of these groups are equipped with the new automatic power brake, which, according to its designers, bridges at one step the gap that has neen constantly widening between the forces of acceleration and deceleration. Operates on Oil Cushion While engine output has been steadily increased during recent years, braking power has been relatively at a standstill. The driver at will releases braking force by merely depressing a foot pedal which operates as easily as an ordinary accelerator pedal. The automatic hydraulic valve lifter, designed to eliminate the necessity for valve adjustment and to insure a degree of quiet action unobtainable in the old conventional type lifter. It operates on a cushion of oil, hydraulically 'controlled. $355 IS LOW PRICE OF CONTINENTAL Continental, newcomer to the automobile industry, creates anew low price field with its fourcylinder models which range from $355 to $395 f. o. b. factory. Details of prices, and models announced today are: Roadster, $355; business coupe, $380; two-door sedan, S3BO, and four-door sedan, $395. The new Continental four, as well as the sixes, are full size, with standard fifty-six-inch treads. Bodies are of safety, all-steel constructed. Windshields are equipped with safety glass. Economy is claimed for the fourcylinder models, the company estimating twenty-five to thirty j miles on a gallon of gasoline.

IP* lAt the Show... See M America’s most modern car The hit of America... More than <^ mmILM Patented Floating Power... at world’s F ' oatins Po " er ” oun '^ s -'^ II 3 jli lowest priCeS ... lowest time an hour... Nnw all-steel bodies,soundproofed and payments . . . lowest operating cost safer | h “ r ’ w —anew sensation sweeps able interiors... 500 pounds of excess weight elimi ■ across the stage and into the spotlight. America’s inated —making the Willys 77 more agile, easier to most modern car” is the verdict from other cities handle, more economical on gas and tires. . . 28 to where Auto Shows have already been staged. At 30 honest miles per gallon —four passengers can ride the New Yonk Auto Show alone, more than 280,000 for less than a cent a mile for gas and oil . . . New HHf jHH! people saw the new Willys cars ... Full streamline lamps cast a longer, wider light beam, with less road jjgiPrafc. <" ? BfVr v jjt ijaBBB beauty, less wind resist- | ||■ W m mg W9g drop "X” type frame mUil V ance —speed increased by l|l jt gw B g jj m for extra strength and smilesan hour. Patented W w ■Bl ■■ I m m rigidity. -w v- Ik, i iwmmmnwir r low as $5 a week... Willy* , valve engine, $695 to $775. Prices and specifications ' -r . ■'■ .JBggii subject to char.ee without notice. All prices are f.o.b. * ■'■" " Toledo, Ohio. j,....... _ IpiP^TThe SCHOTT AUTO Cos., Z"^' 2004 N. Meridian St. KANOUSE AUTO CO., 126 W. New York St., Indianapolis, Ind. DRIVER SALES CO., 3226 East Tenth St., Indianapolis, Ind. HARRY E. HADLEY REES-YOUNG MOTOR CO. R. E. HI'FFARD NEWHOUSE AUTO SALES WINTERS GARAGE Moores ville, Ind. Sheridan, Ind. Greenfield, Ind. Rushville, Ind. Connersville. Ind. A WORDiTO WISE DEALERS IS SUFFICIENT . . . WRITE FOR DETAILS . . . WILLYS-jJVERLAND, INC., TOLEDO, OHIO

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