Indianapolis Times, Volume 44, Number 231, Indianapolis, Marion County, 4 February 1933 — Page 13

Auto Section

Beauty, Speed, Comfort and Safety Blend at City Motor Show

.. ... lh" '.■l.l' .is'i ... ,: '.' I'.r r[ .... ill r~l "”*.' ,l[i' '”l '..'.'. 'J^ Hours—ltf of motor car history has there been P^ 1 !’ y^ttealer^or'^iot'h^nirk 11 a'nd Auspices—lndianapolis Auto Trade Association. turers designed their 1933 models wit the 1 alnomobUe^Xllar'reached ha a I ill _ the offer of unusual value. ““’ higher station, and never lias the 0,,, /- V [W ifH "" "T"irilllB l> |T‘ I *‘rii VVILLVS "*• ra " g f s represented by car need for new cars been greater. DU !'<''• r)rA.C} ? ILsF • jH in the local show extend from mode] Mimhoee oriH as wp Innk int,r> the k tiN (i Ijii C .\I?S ■ 111 ■ - " t )* dl p*a

New Gars Hit Peak in Values 19.33 Products Greatly Improved by Auto Makers. BY E. G. HENRY. Manager, Indianapolis Automobile Trade Association Today marks the beginning of a vital event in the economic life of the city—the opening of the twentysecond annual automobile show and with it the opening of the spring automobile selling season. Volumes have been written and printed concerning the far-reaching benefits resulting from the purchase of anew automobile; volumes have been written about the backlog in the new car demand that has been rolled up during the last three years, and still other volumes have been written to inform the motoring public of the increasing values in motor cars from year to year since the end of the boom. Notwithstanding the turning point has failed to show itself, sales have dropped off year after year, until the levels of the pre-war days again have been reached—levels that a few years ago the industry looked upon as belonging to the horse and buggy age. And all that has been said about the benefits, the blacklog and the values have gone on for naught. Make Supreme Effort But motor manufacturers have not b?en dismayed; for three years they have sought in vain to turn the backward tide of the depression. They have appointed themselves leaders of the march back to prosperity and three consecutive failures only have bolstered their determination. This year they are making their supreme effort, and indications point at last to success. Never in the third of a century of motor car history has there been a greater temptation to the buyer built into an automobile; never has the automobile dollar reached a higher station, and never has the need for new cars been greater. Regarding the benefits to the wage earners that result from purchase of anew car, figures might be cited from both the low and high priced field. It is estimated by one of the makers of a smaller car that each machine sold represents sev-enty-one days of labor for the various craftsmen employed in its production from the driveway platform back to the mines from where the ore is taken. A fine car producer states that it would take a man skilled in eight trades one full year to bring his machine from nature's resources to the showroom floor. Replacement Rush Near Thus we obtain a glimpse into the significance of the new car purchase, and as we look into the field of potential sales we find Marion county motorists driving 85.000 cars now already more than two years old; we have 74,000 cars in service in the county three or more years old. and we have 58.000 that are on their way to their fifth birthday. In view of the estimate of the average motor car life of four and a half years, it is not difficult to foresee a tremendous replacement requirement within the very near future. Then, as to values, there can be nothing more convincing than a walk around the showroom floor. Whether the visitor is interested in the very lowest priced car, or one that might bear a price tag of $5,000, it will be pain to the most average citizen that the 1933 dollar will buy more—a lot more. Safety, beauty and performance w’ill be found backing this new standard of values for J 933 in the cars on display at the auto show. New thoughts in streamlining, lower chassis, more powerful engines. roomier bodies and exquisite interior and exterior finish are combined by the engineers to mark the current models the most outstanding in history. Whether the buying public much longer can delay buying the cars it needs badly remains to be seen, but from all indications business is on the mend and the automobile show’ will signal the real turning point for Indianapolis. Added Safety Brake The hand brake is independent of the service brakes on the new De Soto Six at the rear of the transmission. It acts upon the rear wheels through the propeller shaft and the rear axle. Lonesome Spring Continental's six-cylinder “Flyer” and four-cylinder 'Beacon.” making their debut recently, have only a single spring shackle.

Full Leaned Wire Serrlee of tbe United I’resa Association

Distributors Are Named by Auto Concerns A number of new automobile distributor appointments in Indianapolis have* been recently announced by manufacturers. The new Continental line is represented in twenty counties surrounding Marion by the Frank S. Feeser Company, 1120- Prospect street. Feeser is wel known to the Indianapolis motoring public, having been a dealer in both new and used cars at his Fountain Square location since 1912. Asa distributor for Continental, the Feeser Company maintains a complete parts and service department. The Schott Auto Company, 2004 North Meridian street, a newcomer to the city, is distributor for both Willys and Auburn. Walter E. Schott, head of the organization, has been active as a distributor in Cincinnati for some time and now is extending his field to the Indianapolis market. The local set-up will be operated by Earl A. Schott. The Robinson Automobile Company has been appointed Marion county dealer for both Buick and Pontiac of the General Motors lines.

Exhibitors at City Auto Show

PASSENGER CARS Burke-Cadillac Cos Cadiliac-La Salle . Lauth Motors, Inc Rockne Central Buick Cos. and Robinson Auto Losey Motors, Inc Hudson-Terreplane Cos Buick-Pontiac Chevrolet Dealers’ Association Chevrolet Marmon Motor Car Cos Marmon Citizens Motor Car Cos Packard-Studebaker Newby Motor Cos Graham Dodge Brothers, Inc Dodge Plymouth Dealers of Indianapolis Plymouth Ford Motor Cos Lincoln Reo Indiana Sales, Inc Reo F. S. Feeser Cos Continental E. L. Shaver Cos Nash Hutchison Automobile Cos Franklin Schott Auto Cos Willys- Auburn Jones & Maley De Soto Stutz Motor Car Cos Stutz Lathrop-Moyer Cos. and Wright Oldsmobile C. H. Wallerich Cos Chrysler TRUCKS Chevrolet Dealers' Association Chevrolet Martin Truck Cos Stewart Dodge Brothers, Inc Dodge Reo Indiana Sales, Inc Reo Speedwagon ACCESSORIES Guarantee Tire & Rubber Cos. Sinclair Refining Cos. Jack C. Carr Cos. State Auto Insurance Association Travelers Insurance Cos. Norclay Company Hocsier Electric Refrigerator Corp.

Four Detours Lifted on State Roads, Easing Travel to City’s Motor Show

.. _ .... Mfirp Than Flftv-Twn Ml'P*? IIUI C I lICIII llliy IWU IVIIiGa - ... . . , . nt Hinhwavs fIVO VPfi Ul myilWayo lIIVUIVCU . hv Phannpc U J Uliaiiyco. Four detours, involving more than fix-,, ... . fifty-two miles Os State highways, were removed during the 1 week trafi wcie lyuioveu auruig tne wten.. trai sic bulletin of the state highway dervsrtment dicolncoxi toriov partment aisciosea touaj. Only sixteen detours remain in force, involving about ninety-two miles, according to Director Hugh f rto . x Barnhart 01 the state highway deDartment ' .. - .. . . Eight miles of the detours are navement and the remainder cravel pavniinu anu me lemamuer feiavei or stone surfaces, he said. Road conditions follow: Road s—Detour from three miles north of Road 18 to five mile;* north, is three aad one-hail miles, fair gravel.

The Indianapolis Times

! Road 6 —Detour near Tracy is three and ! one-half miles over oil mat. Road 20— Detour from just west of Chesterton is 1.4 miles for westbound traffic; 2.2 mtles for eastbound traffic, good stone. Road 21—Detour from south corporate limits of Muncie is two and one-half miles, pavement and good gravel. To Richmond ! there are four bridge run-arounds and ■ 1.600-foot unpaved gap with gravel maintenance. iDrive carefully account of unfinished shoulders, i Road 22—Detour from Burlington east is four miles, good gravel. Road 28 —Detour from Elwood to four miles west of Road 9. is six miles, two miles paved, remainder gravel, onlv fair. Road 29—Open, but construction is not completed. Road 31—Run-around north of Speeds, is 1,000 feet. Road 32—Detour from three miles west of Road 29 to two miles east of Road 29 is seven and one-half miles, good gravel. Road 35 —Detour from Morgantown to Nashville, is fifteen miles, fair gravel, narrow. Detour from Trafalgar to junction with Road 44 is six miles: one and one-half miles paved, four and one-half miles fair gravel. Road 37—Use detour in south Indianapolis on week-end to avoid congestion at run-around. Detour marked over Troy avenue and Harding street.)

INDIANAPOLIS, SATURDAY, FEBRUARY 4, 1933

Road 50—Detour from Bedford east to one mile west of Fairview, is eleven and one-half miles, fair gravel and stone, narrow. Road 52—Detour from Rushville to four miles southeast, is seven miles, narrow at south end. Road 67—Detour from Spencer to Gosport, is eleven miles, five miles paved, remainder fair stone. Road 163—Detour from three miles west of Clinton to 1 mile west, is three miles, good gravel. Road 221—Detour from north of junction of Road 22 to two miles south of junction with Road 18. is three miles, fair gravel. Road 234—Detour at two miles west of Kingman is two miles, good gravel. Detour from two miles east of Kingman to seven miles east, is seven miles, good : gravel. Road 256—Grading from Road 31 to Road 3. no detour: impassable in wet weather. Road 350—Detour between Pierceville and Milan, is three and one-half miles, good stone. Want Ads were first used to advertise for runaway slaves and errant wives. Now Times readers use * them to find profitable bargains.

Taxation on Motor Vehicles Reaches Its Peak in 1933 at $45.28 Average

By Times Special WASHINGTON. Feb. 4.—Motor vehicle taxation reached the highest point in history in according to preliminary figures made public today by the national taxation committee of the American Automobile Association. In the face of declining registration and decreases use of the motor vehicle, as reflected in declining gasoline consumption, an alltime high for taxation was reached in 1932, with an average tax of $45.28 a vehicle, according to figures of the national motoring body. Among outstanding facts revealed by the survey are the following: That on a total valuation ot $4,050,625,600, motor vehicle property paid $1,099,293,844 in federal, state and local taxes, the equivalent of $45.28 a vehicle. That this amounts to a levy of 24.4 per cent per annum on the basis of the value of the property. That at the current rate, the average motor vehicle during its life period of seven years pays taxes in the amount of 170,8 per cent of its average value. Commenting on these figures. Sidney D. Waldon of Detroit, chairman of the A. A. A. taxation committee, said: “Any fair analysis of the situation today should convince congress and state legislatures that top-heavy and unscientific motor taxes, together with the growing temptation to use these taxes for general purposes. are threatening the country's motor transportation structure. “In the three-year period, 1930, 1931, and 1932, there was a decime

Auto Show Facts Place—State fairground. Manufacturers building. Dates—Today to Feb. 10. Complete exhibit. Open Sunday, Feb. 5, Suburban day. Hours—lo’ a. m. to 10:30 p. m. Exhibits—More than 200 cars and trucks of twenty-five makes and a number of exhibits in the accessory division. Entertainment—Music at all hours. Auspices—lndianapolis Auto Trade Association. Admission—Adults, 40 cents; children, 25 cents.

TERR.A.PLAN&

of 2.269,281, or 9 per cent, in motor vehicle registration. At the same time, there was decreased use of

Oliver Lodge and Dietz TEN years ago Sir Oliver Lodge, world-famous British scientist, began a lecture in Cleveland by telling his audience how skillful and accurate he thought David Dietz had been in reporting his previous lecture in the Cleveland Press. During the last ten years Dietz’ reputation has continued to grow in the scientific world. He has been elected a fellow of the Royal Astronomical Society and a member of many important scientific societies in America and abroad. His book, “The Story of Science,” has been published m both America and Great Britan and has won the enthusiastic praise of reviewers in both places. For the last five years his column has been a daily feature of the editorial page of The Indianapolis Times. Join the thousands of readers who have formed the habit of reading it daily. It w’ill keep you up to the minute on modern science.

Auto Section

Entered as Second-Class Matter at rostolTice. Indianapolis

motor vehicles still registered, particularly passenger cars. “In the face of these two facts, the per vehicle tax increased $7.56, or 20 per cent during this threeyear period. The annual tax on basis of valuation increased 6.1 per cent and the total tax on the average value paid through the average life of the vehicle increased 42.7 per cent. “With pyramiding of motor tax rates and enactment of new taxes, there is every evidence that the situation has reached the point where the law of diminishing returns is making itself definitely felt. "Many state highway departments are brought face to face with these diminishing returns, just as they are confronted with increasing road obligations, because of the inability of state subdivisions to meet their obligations. “Unless steps are taken to put motor taxes on a reasonable level, to limit the agencies levying them, and to safeguard every cent of revenue from these taxes for road purposes, there is every reason to expect a breakdown of the motor tax structure of the country, a serious weakening of the credit behind state road bonds, and a far-reaching demoralization of state road programs.” Stops Road Splash Concealed gutters carried under [ the outside edges of the front fenders on the new bodies of the , Pontiac straight eight are said to reduce road splash.

New Auto Creations Make Bow Annual City Show Is Open Today; Closes Next Friday. Fresh from triumphs at New York and Chicago, the 1933 creations of the country's automobile manufacturers made their bow to Indianapolis today at the local automobile show, which will be held all week in the Manufacturers’ building at the state fairground. The show opened at 10 this morning and the doors will remain open until 10:30 p. m. daily, including Sunday, until closing time Friday night. Attendance at other shows this year has reached figures beyond early expectations and local dealers believe that Indianapolis motorists likewise will show unusual interest in new automobiles. Because of wide range of body styles and models in popular lines, factories have co-operated with the local dealers by sending special “show jobs” for display here, to augment the exhibits prepared by dealers. All the Leaders Here Practically all of the leading motor cars will be represented at the show, officials of the Indianapolis Auto Trade Association said. Entries were received as late as Friday when earlier entrants already had completed their arrangements, but I all exhibits had been completed today. An unusual feature of this year's show is the reduction in prices of | new models from those of a year ago, in spite of the fact that entirely new lines are offered by some manufacturers, and all have made striking refinements and improvements in their products. According to officials, manufacturers designed their 1933 models with the realization that competition and business conditions made necessary the offer of unusual value. Price ranges represented by cars in the local show extend from models at less than SSOO to custom-built creations in the near SIO,OOO field. Dinosaur Is Feature Visitors to the show will be greeted by a huge reproduction of a dinosaur, installed in a prominent position in the exhibit. Popularized in the advertising of the Sinclair Refining Company, the reproduction has been assigned to the local show by officials of the company. Unusual interest is being shown this year in the display of commercial vehicles, officials said. A number of commercial cars, and light and heavy trucks are on display. The latest in accessories for the comfort of motorists is displayed in the exhibits of accessory manufacturers arranged around the display floor. Suburban Day Sunday Sunday has been designated as Suburban day for the benefit of out-of-town motorists. Officials predicted today that tonight and Sunday would approach the best attendance marks of previous years. Direct route to the fairground is ; north on Meridian street to Thirty- ; eighth, east on Thirty-eight to the ! Manufacturers’ building. Parking space is available in the I fairground and nearby streets, officials said. By street car, the automobile show may be reached by the Illinois street Fairground line. Transfer to the Fairground line alsc may be made from the Central line at Thirty-fourth street and from the College avenue line at Fairfield avenue. Admission has been reduced to 40 cents. Relieves Driver's Worry , Chrysler cars for 1933 have anew type of automatic clutch which suits its rate of engagement to the speed of the car to prevent grabbing or jerky action. The driver may literaally forget all about the clutch and devote all his attention to accelerator, brake and steering wheel. Checks Oil Leaks A mechanical feature of the new Pontiac straight eight is the ball check valve located at the rear main bearing to prevent oil leakage at this point due to piling up of lubrii cant in the rear half of the crankcase while accelerating or while ; climbing a long hill. The device is entirely automatic. Steel Cylinders Although constructed largely of aluminum alloys, the Marmon Sixteen engine has steel cylinders, case hardened on the inside to produce a hard metal surface. They are cooled by direct water contact.