Indianapolis Times, Volume 44, Number 214, Indianapolis, Marion County, 16 January 1933 — Page 3

JTAN. 16, 1933

* should know^ :: ||||L; ""X packed. They smoke hot and dry. The Humidor Pack, |||j|| phane cannot equal. It is made of 3-ply, MOISTUREA" in?r M PROOF cellophane, tailored snugly to the package, and great deal of confusion has been caused by certain repre- welded into a seamless envelope. Air cannot get in. # , , , , % Freshness cannot get out. The cigarettes are always in prime sentations made in cigarette advertising. A clamor of competitive spec ; al vacuum cleaning process has been developed that condition. An illusion of coolness can be achieved by adding claims has bewildered the public. We have received hundreds of L*.**-?**. m of letters asking US the truth about the conflicting claims of various standards ever attained in cigarette manufacture. The ciga- coolest cigarette is the/rA/c,garette-the least .mtating . . . , •ii jjr a. the one that has the costliest tobacco. A cigarette blended brands. Because Camel first popularized Cigarette smoking, modem'condition” is'as non-irritating as any smoke from expensive tobaccos tastes cooler than one that is harsh because Camel has sold more billions of cigarettes than any other can possibly be. it's the tobacco that counts. brand, we were the natural people to write to. And we are the 4.Question: What about heat treating? 6. Question: What is the purest cigarette? natural to toll tbo fartc flhnilt Cigarettes We have alwavs Answer: This is one of the real superstitions of the tobacco Answer: All popular cigarettes are made under sanitary connatural people to tell tne tacts aDOUI Cl a areues. we nave always business. All cigarette manufacturers use the heat-treating ditions unsurpassed even in the packing of foods. All cigaoffered an honest cigarette, honestly advertised, process. But harsh, raw, inferior tobaccos require consider- rettes are made with practically identical modern machinery. ably more intensive treatment than choice ripe tobaccos. Uniformly fine cigarette paper is used. If any single manuHigh temperatures conceal, to some extent, the harsh effects facturer should claim superior purity it could only be inter1. Question • What is the Mildest cigarette? 3* Questions What cigarette is easiest on of low-cost tobacco, although this parching process may pro- preted as a confession of weakness unless he pinned bis clam The fart that a cigarette is insinid and tasteless the throat? duce a rather flat and lifeless flavor. But neither the heat exclusively on the tobacco he used. Purity in a cigarette lies in does not' mean that it is* mfld. The fact that it has been Answer: The easiest cigarette on your throat is the cigarette treatment nor any other treatment can take the place of the tobacco used. Choice grades of tobacco, from which even artificially flavored or scented does not mean it is mild. that is made from the choicest ripe tobaccos. Cheap grades good tobacco. Heat can never make cheap, mfenor tobac- the line dust of the tobacco itself has been removed are less Mildness means that a cigarette is so made that it is gentle of tobacco arc, as you would naturally expect, harsh in their cos g° od - St s the tobacco that counts. irritating, therefore purer than inferior tobaccos. It s the and non-irritating without sacrifice of flavor. This is almost effects upon the throat. And there is a peppery dust oc- _ Q„ estjon . What cigarette is Coolest ? entirely a question of the quality, of the tobaccos and the currmg to some extent m all tobaccos. Finding its way into * . skill in their blending. Practically all of today’s popular many cigarettes, this dust has a decidedly irritating effect. A Answer: Many myths have been woven around “cool- /• QUGStIOII* What about blending? cigarettes are manufactured and rolled in much the same ’ ness. The facts are simple. Cool- Answer: Even if other manufacturers should in the future way. Ihe difference comes in the tobaccos that are used. kX hp ness is etermine yt e spee o use the finer, more expensive tobaccos which go into Camels, W hile the irritating effects of cheap, raw tobaccos can be c, £ arettes> contamin g they wou ]d still be unable to duplicate Camel’s matchremoved to some extent by intensive treatment, nothing Blf |||||f ast ° ~ /0 V rn more less blending. Tobaccos are blended to give a cigarette its can take the place of the more expensive, naturally fine |||| pill f° w -y *? n C \ cI S own distinctive individuality. The characteristic delicacy and tobaccos. Ihe mildest cigarette is the cigarette that is made ||||| ■■ • .. ||||| at raw ey smo e coo er. is flavor of the Camel blend have won not only the esteem of of the best tobaccos. It s the tobacco that counts. llf§& ■1 15 ■ C3CI m f na es eI J 0 0 "rapping very American public, but the sincere admiration of other 1111 l important, mproper y wrapped ciga cigarette manufacturers, who have spent hundreds of thou2. Question : What cigarette has the best |f| tobacco experts/ that Camels are made jjjj rettes e § in t 0 r > out as soon as sands of dollars and years of effort trying to discover how the flavor? 1111 - costly tobaccos in Camels are blended. But in vain. Camel’s Fir#*r MORE EXPENSIVE tobdCCOS /JRlf ' matchless blend is a priceless asset. Yet its fine full flavor is Answer: I here are just three factors that control the flavor ||||| / Bp made possible because Camels use more expensive tobacco, ofacigarette. The addition of artificial flavoring. The blend- §j§| ■ ■ . t ii IP It's the tobacco that counts. ing of various tobaccos. And the quality of the tobaccos than any Other popular brona. We GCtU* themselves. Quality is by far the most important. Cheap, raw tobacco can be disguised in part by artificial flavoring. J ally pay MILLIONS MORE every year . " - -r* „ But it can never equal the goodness of mild, ripe, costly tobaccos. ? good thing. And when vou consider that domestic cigarette |||| insure yOUT enjoyment* '. WKKBFf;jjm tobaccos vary in price from 5< a pound up to 40? a pound, f cigarette flavors is readily apparent. Tobacco men long ago Winston-Salem, N. C. W& learned to choose, for flavor, the cigarette blended from the Copyright, 1933, B. J. Reynolds Tobicco Comouiy '> •-* V'.-

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