Indianapolis Times, Volume 44, Number 152, Indianapolis, Marion County, 4 November 1932 — Page 17

NOV. 4. 1932'.

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Sales Cost Kay LESS * \ *

The concentrated circulation and extreme low rates of The Indianapolis Times produces results profitably.

Phil Stepper, general manager Kay Indianapolis Store, states: "The results of our very successful sale convinces me definitely The Times produces results at lowest possible cost.”

The Indianapolis Times A SCRIPPS-HOWARD NEWSPAPER

The entire buying facilities and resources of the 49 Kay Stores from coast to coast were employed for

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THE INDIANAPOLIS TIMES’

KAY JEWELRY COMPANY 137 W. WASHINGTON ST.

months preparing for this sale. After careful planning The Indianapolis Times was selected to carry the advertising EXCLUSIVELY in Indianapolis.

‘"One

This was the enviable record of the Kay Jewelry Company on the opening day .... of their Great 18th Anniversary Sale. Thousands of people attending the 18th Anniversary Sale of the Kay Jewelry Company made it one of the largest.... and most successful merchandising events in the history of the store. The popularity of the Kay Jewelry Store ..... and the results obtained during their recent Anniversary is not due to patronage they naturally would receive, but instead is the direct result of sound merchandising and advertising activity in the Indianapolis Times.

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