Indianapolis Times, Volume 44, Number 107, Indianapolis, Marion County, 13 September 1932 — Page 8

PAGE 8

sßff&ai Ha jloi©oo / 7 mgr ... The Indianapolis Times circulation is concentrated I I f more than 75% in the major market... Use the Times • • • I I JB m Q to effect quick selling at the lowest cost per page... per ■ ■ Jk %Bj thousand city circulation, of any Indianapohs newspaper I I'l fij® I fc A newspaper’s importance to an adver- , -■ I . Thinly sprinkled water over a wide tiser is measured by its ability to produce I RB& I area never wets the dust Directing a sales. . The greater the percentage of I ' ’ r ' " concentrated pressure stream at one total circulation confined to mass cover- point is most effective ....... There are age, the less worry there is about adver- a ““' oto 10 ”‘“ l " COLOE SDTEETISniG - many today who buy newspa p er a( | V erI ... Full page one optional color in addition to black, extising results .. . The Times circulation I ciusiveiy to one advertiser each day except Fridays, is avail- tising blindly and hope for results .• .. Si able to all advertisers . . . local and national. is a real advertising commodity .. It has Thinly scattered sales pressure no matter . . . Advance reservation is positively necessary. Forms no rural alteration . . . The value po- close 24 hours in advance of insertion date - how strong or how good never gets renmv, 1 . . . Dominance with COLOR ADVERTISING has been I tential aims squarely . . < because more made possible bv The TimcSi through the use of modern suits. Sell the city ... Use The Times to . . . I high-speed printing equipment . . . combined with skilled than m per cent oi its circulation is con- I craftsmanship, at one of the most economical rates offered eliminate waste and increase profits in I anywhere. centrated in Indianapolis. I LOCAI ind NATIONAL ADVERTISING newspaper advertising. REPRESENTATIVES will gladly as- | sist, and give fall infor ma t i on. 'l§pr 111 ■ ■ National Advertising mi T 1 • l • m • ir Hr Ihe Indianapolis l imes trA SCRIPPS-HOWARD NEWSPAPER -ATLANTA Member of the UNITED PRESS . . . The AUDIT BUREAU OF CIRCULATIONS . . . and MEDIA RECORDS INCORPORATED —INDIANAPOLIS

THE INDIANAPOLIS TIMES

SEPT. 13,1932