Indianapolis Times, Volume 43, Number 294, Indianapolis, Marion County, 18 April 1932 — Page 5

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Do We Need a First-Class Calamity? Well, Maybe It Would Do a Little Good at That Anyhow

BERO fiddled while Rome burned ... And today we call him a heathen autocrat ... Yet right here in our own home town -in Indianapolis, if you please, we sit supinely by, while the merciless march of events in this, the year of our depression, tramples llfln . US unaei 1001 . • • ii i It took a first-class, one hundred per cent Tire to make , 1 # . * produce a “NEW” San Francisco, and a rip-snorting flood to yield up a “GREATER” Dayton—AND WHY? .. . Because everyone got together, worked together, J ~ . _ . ...i,... . pulled together ... to rebuild their homes and their ” 8 shops from the ashes and the driftwood of the ruins; ... unhampered by the lethargy of a forgotten past. Sure, not all of us have been ruined by the depression—not half as many as some might think but a whole dog gone lot of us are just getting by by the skin of our and won ering.... Wondering won’t work. It takes planning and pulling

THE INDIANAPOLIS TIMES

% this si S n Y e shall know them those leaders who have*-taken advan- , selves to the support of . ProgramTf YOUR Charc ygo F ber of Commerce. r rn. r . cl it n/r or *nese it shall Mean: porLiS^^o'^evek^r*^>andei t mMke™ B^!or 8 e^ 3 y . an . op and new products to manufacture—through co-operative efforts made possible by the chamber. RETAILERS—An emblem of leadership represented by an oppor ‘unity to conduct merchandising enterprises designed to create l reat ?l sa i ea “ ade p° s ® ible through chamber sponsorship, with the aid and assistance of all retail organizations of our city. opportunity for expanding and °intEwX“h? p Se l to j "“V'™ ws to all clients—l am a citizen! An opportunity to contribute to the may be improved. fit RD to B S; L wSo B rea S d lN through co- op eration-progress by Pushing, pumng those who don’t if you do not find it possible to enjoy membership yourself, you can at least morally support the individuals and the organization it represents .... give .t your loyalty at aii times, 1

~. the kind of planning and pulling that rebuilds a Chicago, a San Francisco or a Dayton. f .. Now let’s just face a few 7 facts about ourselves like , . , , . real-honest-to-goodness business men and check the schoolboy, ostrich-like attitude w 7 e’ve been adopting so generally of late; we’re in a depression and might just

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85 it •. . business isn’t wbat it ought to be *•• in other words, times are tough! And any frank, earnest, informed business man will tell you times are not going to improve . . . UNLESS • • this town ... and that means every man and woman mit.. . wakes up to the common responsibility of PULLING TOGETHER . . . let’s not mince words. t-iTi . T V V 1 • i? . What Indianapolis needs is for every organization—--0 civic, commercial and social—to get behind the Chamber of Commerce *• • Until every bank > every store, every factory, every , ~ , , . doctor, lawyer, dentist and everyone else realizes that VATTD , p AAn An r> A • i YOUR Chamber of Commerce, GOOD OR BAD, is what YOU make it, you’ll not be living in a city-doing business in a city—that can RIGHTLY be called the CROSSROADS of America. GUTS ... we hate to use the word ... but that’s what ATT , , _. ~ w y e ALL need to put Indianapolis over .. . the kind of guts it takes to read this advertisement, and then go out and DO SOMETHING! Written in Hehali V Indianapolis Chamber of Commerm bp Webb Spark*

-APRIL IS, 1932