Indianapolis Times, Volume 43, Number 284, Indianapolis, Marion County, 6 April 1932 — Page 12

PAGE 12

BETTER VALUE, BETTER STYLE. AUTO KEYNOTE General Motors Displays Calculated to Tempt Canny Buyers. Value is the thing this year. At the bottom of it all, of course, is an economic readjustment unparalleled since dawn of the automotive era, from which the public finally Is going to ‘‘get a break,” auto makers declare. Value is the keynote of the entire display at the General Motors national exhibit, livestock building, state fairground, this week. Probably there never has been a time when value meant so much — when manufacturers were going so far in their effort to raise quality and lower price. They have had to do it, of course. Persons forced to readjust their spending to keep within reduced incomes are buying only for their needs, and applying their measures of value more strictly than ever before. It was into a greatly changed setting that the automotive industry had to plan the introduction of its offering for 1932. Always in close contact with the economic pulse of the country, motor car manufacturers, months ago, fell into step with the times. Values Are Greater Several of the new lines, reflecting these builders’ convictions on the appropriate thing for these times, have been out for some weeks. Buick and Chevrolet have outdone themselves in the matter of value referred to, and their achievement may be regarded as more or less typical of the industry at large. Greater values are apparent from ope end of the car to the other. There is an array of mechanical innovations seldom matched in any one year. But even nearer home, from the body manufacturer's standpoint, are the many body advancements in these new lines of cars. < Here again it will be found that the effort to give more for the money has dictated every change. Fisher Bodies, for instance, incorporate dozens of improvements this year. There is the new adjustable interior glare-windshield, replacing the outside fixed visor; newly designed and refined body fittings; better upholstery, insulation and ventilation; new refinements of door locks, seat regulators and window mechanisms, to name the more concrete examples. Greater Style Shown And finally, there is style. Always an important factor, style means more now than ever, perhaps because the average buyer is keeping his car longer than heretofore. And it is reasonable to suppose that he will select the car which—all other factors being equal—stands the best chance of looking up-to-date among the cars of the year after next. Careful streamlining has been the dominant change in style of bodies. There is the same caution against anything faddish or freaky. Styles this year might have been a good deal more radical but for changed

V-$J 1~ ..'-ii -S3J_

Cadillac Invites You To RIDE 1 DRIVE 1 COMPARE — for the difference between motor cars is greater today than ever

The basic superiority of Cadillac and La Salle has never been so instantly obvious as it is today for now it is revealed, with unmistakable clearness, in the very first mile at the wheel! No matter what your experience with motor

cars may have been the new Cadillacs and La Salles will open your eyes to performance you have never known before. Their big, powerful motors can scarcely be heard at all. Regardless of what gear you drive in—there is no mechanical sound of any description. You ride with a balanced buoyancy that is most delightful to experience. And you travel the roughest

USII pric.i from *2395, f. o. b. Detroit

BURKE CADILLAC COMPANY

1102 N. Meridian St. RIDENOUR MOTOR SALES Anderson, Ind. SHAMBAUtiH'S GARAGE Lafayette, Ind. COLE AUTO COMPANY Terre Haute, Ind.

Allison Builds Giant Air Motor

■r 1 HU 4 HI H kL' y- **~ , '"*~ V 5:. •• L ..if V

Lcft to Right—Mrs. P. L. McCord, 4825 Broadway, an I her sister, Miss Beatrice Fulwller, Tampa, Fla,

business conditions, which imposed anew conception of thrift upon the public. And here, of course, is where the buyer finally ‘‘gets a break.” He is getting rock-bottom prices on a type of automotive values such as never has before been seen. The array of new models now on view is calculated to create the desire to buy. And comparison of cars and prices with those of even a year ago will convince many that to wait is to tempt fate. Once the buying rush begins, say auto makers, in that moment commodity prices start to rise. With them, of course, automotive prices will react upward, wages and employment levels will go up, and anew readjustment will be on. The man who buys his new car today will be in much the same fortunate position as the fellow w r hose wage or salary has not shrunk in the last two years. CROONING IS ASSAILED BY WALTER DAMROSCH ‘‘Half-Drunken Way of Expressing Sentiment,” Says Conductor. By United Prefit CLEVELAND, April 6.—Crooning received another black eye Tuesday from Walter Damrosch. Crooning to the veteran conductor of the New York Philharmonic orchestra, who is here for the music supervisors’ national conference, is a ‘‘parody on the beautiful emotions of love; a narcotic, a half-drunken way of expressing sentiment and musical notes blurred.” He believed it is killing itself.

SEE THE NATIONAL EXHIBIT GENERAL MOTORS PRODUCTS During lb* remainder of this week — up ti and including Saturday trtntng tin General Motors Corporation is btiding in this city a mast unusual exhibit of all its pnducts. Including all General Motors ’ passenger and commercial cars —all its auttmetht acctssery products —and at its household products and appliances — this Exhibit is tut of tbo most interesting commercial shoscings eotr held. Admission is free—so be sure to set it.

The G.M.A.C. plan of payment is recommended a to all buyers of Cadillac and La Salle motor cars. OPEN EVENINGS AND SUNDAY

BLOOMINGTON NASH MOTOR CO., Bloomington, Ind.

C’HENOWETH AUTO CO. Richmond, Ind. KOONS AUTO CO. Newcastle, Ind. EHLIS FISH, INC. Bedford, Ind.

REDUCE PRICES ON FRIGIDAIRE Latest in Refrigeration on Display at Show. “A Car for Every Purse and Purpose,” slogan of General Motors, has been carried to the household appliance field by this corporation, which this year offers electric refrigeration practically for every purse and purpose. Frigidaire's latest electric refrigerators, described as being offered at lowest prices in history of this subsidiary, are a feature of the General Motors exhibit this week at the fairground. Newest of the Frigidaires are three Moraine models which a factory announcement says were introduced to place high quality household refrigerators within the price range of thousands of families who heretofore felt they could not afford this modern utiltiy. One of these models, the ML-4, is listed at $l3O at the factory. Price reductions not oVily on the Moraine models, but also on all Frigidaire’s all-porcelain-on-steel line of refrigerators, were announced this month. Purdue to Send Delegate Christian E. Carlsen, 1940 Kessler boulevard, a student at Purdue university, will represent the Purdue chapter at the meeting of the National Society of Scabbard and Blade, nonorary military society, to be held at Washington university, St. Louis, three days, beginning Thursday.

highways as if you were giued to the road. Thousands of people have driven these cars —and their enthusiasm has know n no bounds. In fact, approximately two out of every jive who have bought cars at or above La Salle’s

W. S. E. MOTOR SALES CO. Logansport, Ind. H. E. McGONIGAL, INC. Kokomo, Ind. SUPERIOR SERVICE, INC. Marion, Ind.

Giant Diesel aircraft motors, designed and built in Indianapolis, may replace the present engines of German manufacture on the United States navy dirigible Akron, if tests being conducted prove successful. One of the huge engines of this type, designed and manufactured by the Allison Engineering Company, Speedway City, is among the many interesting exhibits displayed in the General Motors exposition at the state fairground this week. The Allison Diesel, weighing 2,800 pounds, develops 900 horsepower at 1,200 revolutions a minute. The six-cylinder engine was designed especially for airships of the Akron type. The Allison company is a unit of General Motors. FATHER WILL GET HIS DIPLOMA WITH YOUTHS Three Member*, of Brazil Family to B Graduated. By United Press BRAZIL, Ind., April 6.—The whole Damm family will be interested in graduation exercises at Brazil high school May 20. Included among the students graduating on that date are: Charles Wesley Damm, 42. Charles Wesley Damm Jr., 18. Nelda Damm, 17. This is the first instance of a father being graduated from a local school at the same time as two of his children. Charles Damm Sr. entered the school to finish his senior year so that he may continue his music studies at Indiana State Teachers’ college at Terre Haute, where enrollment requires a high school diploma.

base price, since the first of this year, have chosen either Cadillac or LaSalle. And in almost every instance, the choice was based on performance on the sheer superiority that a demonstration revealed. Come drive these cars today. And then —if you care to drive othr cars, and compare. You’ll discover the greatest difference since motor car history began!

Cadillac pricai from *2795, f. a. b. DanoU

Riley 7401 KIMBLE AUTO CO. Frankfort, Ind. REIDMAN NASH MOTOR CO. Connersville, Ind. BURKE CADILLAC COMPANY Mancie, Ind.

THE INDIANAPOLIS TIMES

CADILLAC WINS HIGH HONORS IN AUTO PROGRESS Many Improvements Due to Research by Big Company’s Engineers. Presentation of the newest development in automobile lighting—the Super-Safe five-beam control system—on the new Cadillac, now on exhibition at the General Motors national exhibit, Indiana state fairground, is another evidence of the progressive pioneering spirit the Cadillac Motor Car Company has followed for almost thirty years, according to L. P. Fisher, president of the company. The electric lighting, starting, and ignition now universally used in the automotive industry first was presented to the motoring world by Cadillac, in 1912. And for this great invention, Cadillac was awarded the Dewar trophy that year. The 1912 award established Cadillac ac the only company that has received this coveted recognition twice. It had been awarded previously to Cadillac in 1905 for achieving inter-changeability of parts for the first time in automotive history. This important step was the forerunner of the production methods to which America owes its premier position in the world of motor car manufacture. Builds First High-Speed Motor In 1914, Cadillac built the first high-speed, 90-degree, V-type, eightcylinder motor ever produced in this country, the same motor, only more highly developed, that is used in the Cadillac V-8 and La Salle today. A cut-out chassis with this motor is on permanent exhibition, along with one of Cadillac's first cars, at the Smithsonian institution in Washington. Crankcase ventilation, now used on virtually all automobiles, was developed by Cadillac. This practical improvement overcame many difficulties which had been puzzling automotive engineers for many years. The pioneering record of this leader of the fine car group also includes the introduction of the compensated crankshaft, a development which minimized motor vibration. Makes Other Improvements Introduction of the synco-mesh transmisison, on the Cadillac of 1928, was the first major step accomplished by the industry in many years toward improving this extremely important unit. On this same car, Cadillac also answered the public demand for greater safety by offering Security plate glass windows and windshield.

MB, 11

SEE BUIOC'S BIG 3500-POUND SEDAN at the NATIONAL EXHIBIT OF GENERAL MOTORS PRODUCTS FAIR GROUNDS APRIL 2 to 9 MUSIC BY CONNIE’S ORCHESTRA

Always a center of interest, Buick's display at the General Motors Exhibit in

this city is attracting marked public attention. A prominent feature of the display is ihis big*3soo-pound sedan, $ 995, f. o. b. Flint, Mich., the lowest price at which any Buick Eight or Six sedan has ever been sold It is a great, powerful car—a Buick through and through—with Body by Fisher, Buick's

THE NEW BUICK EIGHT WITH Wizard Control BUICK MOTOR COMPANY Division of General Motors Corporation

Indianapolis, Ind. Central Buiek Company 2917-19 Central A venae

WXFB BETTER AUTOMOBILES ARE BtTILT, BIJKSg WIM. BUILD THEM . * , PRODUCT Os GENERAL MOTOffif

HOME TOWN UNIT INTERESTS GUESTS

Allison Engineering Company’s Work Displayed at Motor Show. One of the most interesting exhibits at the General Motors show at the state fairground this week is >hat of Allison Engineering Company, an Indianapolis concern which has rapidly come to the front in recent years. Hundreds of visitors at the show have inspected the display of their home town unit. Among outstanding work done at the Allison plant was the designing and manufacture of the power takeoffs and adjustable gear heads for the dirigible Akron, now on exhibition at the show. Engineering operations at the factory have been under direction of N. H. Gilman since inception of the company, and he has served as president since the death of James A. Allison, founder.

LUNCHEON CLUBS GUESTS AT SHOW

Songs of Kiwanians, Rotarians, Lions, and other luncheon clubs will feature the musical program tomorrow afternoon and evening at the General Motors exhibit in the Livestock building, state fairground. This will be special luncheon club day at the exhibit. Invitations have been sent to the local clubs and it is expected that a majority of their members will attend. The exhibit of General Motors products is drawing large crowds both during the day and in the evening. Attendance to date is high in the thousands. Similar high figures are reported from the other fiftyThe following year, 1929, Cadillac presented a car that incorporated the advanced ideas of harmonized steering, rubber engine mountings and complete insulation of the body and dash from engine heat and road noises. Another progressive step, one foreseen with the original development of the V-type engine, Fisher pointed out, was the expansion of engine power with unusual smodthness in the magnificent Cadillac V-16. “Cadillac presents this year the culmination of nearly three decades of fine car building and its newest contributions to automotive advancement,” says Fisher.

It

N. H. Gilman

four cities where these special displays are also being given. Automobile men report that this nation-wide activity of General Motors has had an appreciable effect on motor car business and should have the same wholesome effect on both trade and employment in kindred lines. The complete display of Generrl Motors products, including automobiles and varied lines of other merchandise—electric refrigeration, vacuum cleaners, water and electric light systems and automotive accessories—will be continued the remainder of the week, closing at 11 p. m. Saturday. FUGITIVE HELD SLAYER Evansville Man Is Sought in Identity Jumble Mystery. By United Pre/ts EVANSVILLE, Ind.,-April 6.—A formal charge of murdering Albert Johnson, 35, whose body was found near Mt. Vernon a week ago, has been placed against Clifton Claibourne, 28. Claibourne has been a fugitive since the crime. Authorities said identification cf the body was positive, despite persistent contention of Clairbourne’s parents that their son was the victim. Mrs. Johnson, held temporarily for investigation, has been released.

Valve-in-Head Straight Eight Engine and Wizard Control, including Automatic Chitch,

Controlled Free Wheeling and SilenlSe'cond Syncro-Mesh. Like all Bracks, it is capable of 150,000 miles and more of fine, reliable service. Be sure to attend the Exhibit, and see this big, luxurious sedan. Available on liberal G. M. A. C. terms, it opens the doors of Buick ownership to new thousands of families.

Meridian at Thirteenth Street / Indianapolis Buiek Company 1302 N. Meridian—l3o2 E. Wash. St.

APRIL 6,1932 r

NEW PONTIACS DEFY BUMPS, ASSURE EASE Complete Comfort Is Given by Models on Display at Show Here. Under all extremes of roads — from rough country lanes, to smooth city streets—the new Pontiacs, now on display at the state fairground, proride complete comfort. Through a small control button attached to the steering column, the driver may adjust the resistance of. the hydraulic shock absorbers to' meet the varying rebound of the springs. When driving over an unpaved roadbed, the rebound becomes greater. On rough roads, therefore, or with a lightly loaded car, the driver, by moving the ride control button, reduces the size of the escape valve openings within the shock absorbers and causes them to offer maximum resistance. When driving with a fully loaded car or on smooth boulevards, where full spring action gives greatest comfort, another touch on the control button opens the shock absorber valves and reduces their resistance. Operation of the escape valve is through a rod and lever system similar to that used to apply the brakes of a car. Adds to Comfort Pontiac's combination of ride control with complete rubber insulation of the chassis is regarded as one of the most important contributions of the year toward achievement of complete riding comfort. Large rubber pads cushion the engine from the frame and the frame from the body, absorbing minor driving shocks, by preventing metal-to-metal contact. So complete is this rubber insulation that it extends even to the connecting links of the shock absorbers. They are attached to the axles through rubber, which permits a, slight movement sufficient to permit the springs to absorb, without restraint, such minor shocks as are encountered in driving a car over tarred joints of a concrete pavement. Other Improvements Made But the moment a larger bump is encountered the restraining force of the shock absorbers instantly be-' comes operative. Ride control and rubber insulation, however, are only a few of the factors that give Pontiac cars their new comfort. Long wheelbases in both the six and eight minimize the distributing effect of bumps, as do the wide tires which cushion the cars more effectively from the road. Car springs are inclosed and permanently .lubricated, an important factor in riding comfort.