Indianapolis Times, Volume 43, Number 239, Indianapolis, Marion County, 13 February 1932 — Page 17

FEB. 13, 1932.

MARKED CHANGE IN DESIGN SEEN IN CHEVROLETS Synchro-Mesh Transmission, Free Wheeling Are Among 1932 Features. Heralded as “the Great American Vaiuc for 1932,” the new Chevrolet -ppcan? at the automobile show this year with more extensive changes in design than any annual Chevrolet model since the car was changed lrom four to six cylinders in 1928. Offering silent synchro-mesh transmission in combination with selective free-wheeling, a 20 per cent increase in power, top speed of 65 to 70 miles an hour, streamlined bodies and a wealth of other new features, the new car remains in the lowest price range at which a Chevrolet ever has sold —from $475 to $675. Twelve standard body styles are in the line this year, three open and nine closed Fisher bodies, all in new duco color combinations and all with smart new features. In addition, eight models also are available with de luxe equipment, making possible individuality of ownership and providing selection from twenty different types. Has “Stabilized” Front Practically every proven iutomotive feature of recent years is incorporated in the new 1932 Chevrolet, as well as anew “stabilized” front end construction embodied for the first time in any car. Improvements in the '32 line over last year’s models include down-draft carburetion, counter balanced crankshaft, smaller wheels and larger tires, radically changed front end appearance, “finger touch” front seat adjustment, cowl ventilator on all models, hood doors instead of louvres, improved clutch and an additional cross member in the frame. Os the mechanical changes, the most Important is the new Chevro-let-built transmission unit, w'hich combines synchro-mcsh with simplified free wheeling as standard equipment at no extra cost. Free wheeling is provided by an overrunning clutch, engaged at the discretion of the driver by a control button on the instrument panel. Feature Is Optional This optional feature enables the driver to utilize the full breaking power of the engine, if he desires, and to use the free wheeling only when traffic conditions make it desirable. While the wheelbase remains at 109 inches, the car looks longer than last year, lower, speedier and more powerful—promises borne out by the greatly improved power plant. The most striking change in exterior appearance is the new front end, w'hich has been completely redesigned this year. The new “stabilized” front and mounting is an important feature of the new car. In conventional mounting the radiator, fenders and headlamps are supported from the sides of the frame, and in driving over rough roads the front end weaves and vibi, + es. This is annoying to occupants o. the car and frequently results in „he origin of squeaks and rattles at points of stress. On Single Fender In the new Chevrolet, the fenders, radiator and headlamps are carried cn a single fender support unit, which is anchored to the center of the front cross-member of the frame. The radiator is entirely new in design and construction. The exposed core area is larger than last yeai for better cooling, and a r.ew grille is built integral with the raul-'tor in all models. This grille has square meshes stamped in relief, with the vertical lines accentuated to increase the appearance of height. The 60-horse pow’er. overhead valve, six cylinder engine is smoother, quieter; and more powerful, due to the cumulative effect of many . enforcements. The engine block is stiffened and strengthened by additional ribs and more metal at points of stress. Main crar.cshaft tarings are thinner, making p ssible an increase in diameter of thi crankshaft journals. The crankshaft, with four counterweights, forged integrally, weighs fifty-three pounds, an increase of fme pounds ever last year. License Holder Aids Cooling The front license plate bracket of the new' 1932 Buick eight is placed to the right of the radiator. This not only improves the appearance of the front end, but aids in cooling by permitting a freer sweep of air to the radiator cores.

tft® Dealer About Feature Attractions OPEN EVERY DAY and EVENING in A. M. to 10:30 P. M. Feb. 13 to 19 Inclusive State Fairgrounds ADULTS 50c CHILDREN 25c Free Transportation to the Auto Show, 7 to 9 o’clock, Every Night! CALL RED CAR CO—Riley 5353

Sales Manager

r 1 .s%', *** Jk *oo* jmhSM jf flB AHH sla'W iy %jfß W 'MmL JfMm t |||

Ellison Fadely

Announcement was made today by the Marmon Motor Car Company of the appointment of Ellison Fadely as general sales manager for the Marmon branch, at Eleventh and Meridian streets. Fadeley has had wide experience in the automotive field, having been connected with the sales department of Marmon for the past six years.

Plymouth Roadster First Vehicle to Cross Mountain Trail in Carolina.

Plymouth is the only low-cost car with safety-steel body, floating power, free wheeling, ease-shift transmission, double-drop frame and hydraulic brakes. A Plymouth roadster was the first four-wheel vehicle to cross the Indian Gap trail in the Smoky mountains of North Carolina. A. H. Hoff, proprietor of the Mountain View hotel, Smokemont, made the trip in four hours and forty-five minutes from Catlinburg, Tenn., to Smokemont, a distance of twenty-four ! miles, ten of w'hich had never before been traveled except on foot or I by horseback. The mountain at ! this spot is 5,500 feet high. All closed models are factory wired for the immediate installation of radio at no additional cost. Every motor that is constructed in the plant in Detroit is tested for two hours under its own power before it is put into the chassis, according to H. E. Heath, director of service. During the first test on “running in” period, the motors are operated without a load. This is followed by a dynamometer test where the motors must develop their rated power under a load. The final assembly lines at the plant are straight, unbroken lines more than 1,300 feet in length. Several small trains of six cars each travel through the plant each day at noon carrying lunches to the thousands of men employed throughout that huge factory. “There are 2,594 different machines in operation in the plant and each machine is operated by its own electric motor,” says P. C. Sauerbrey, vice-president in charge of manufacturing. The new Plymouth stood first in registrations in Detroit the first four months (July, August, September and October) following its announcement. The strength of floating power rubber engine mountings has been tested repeatedly in numerous ways. In one test a tractor pulled a loaded freight car weighing thirty tons by means of a rear rubber support. The Lee Vibrecorder, an instrument which senses and records the slightest vibrations, was recently used in a test of the floating power. It showed complete freedom from vibration in the Plymouth. The round-trip transcontinental record of the new Plymouth made recently by L. B. Miller, 57, in the remarkable time of 132 hours and nine minutes, was a triumph of soundness of the floating power principle. Without sleep for five nights and with nothing to eat but orange juice, he drove almost continuously, stopping at control points established every 800 miles only long enough for gas, oil and grease. At New York, the mid-point of the trip, he stopped but an hour and twelve minutes. Statues of sixteen great Frenchmen, which for nearly a century have occupied a place of honor at the chateau at Versailles, are being removed and presented to the towns of the birth of the men they represent.

DODGE MOTORS BUILT IN ULTRA MODERN DESIGN New Models Embody Latest Engineering and Style Improvements. Even a hasty examination of the new sixes and eights that are being shown here for the first time this week by Dodge Brothers reveals the fact that this manufacturer has cast aside some renowned conservatism and called upon the genius of a famous engineering staff to produce a series of models for 1932, of which the founders themselves are proud. Outstanding mechanical featufes on the new Dodge cars are: The automatic cdutch, floating power, free wheeling, silent gear selector, double-drop bridge-type frame, oilite squeak-proof springs, silentsecond gear, mono-piece steel

The I\CEMAKERS have captured the Shows!

\ N \. pi : • yBB mfc.: f X, 1

HUDSON EIGHT STANDARD SEDAN, . FIVE PASSENGERS . $1095 F. O. B. DETROIT

J? "

ESSEX SUPER-SIX STANDARD SEDAN . FIVE PASSENGERS .\ $775 F. O. B. DETROIT

Hudson w Essex New and Greater Hudson and Essex Cars Are Now on View and Demonstration at Our Display Room* or See Tham at the Show

1219 NORTH MERIDIAN ST.

Hoosier Hudson-Essex Cos. 1524 X. Capitol Ate. Oakley Motor Sales 1665 S. Meridian St. Grover Winings Cos. 1625 E. Washington St. Libler Motor Cos. Alexandria. Ind. Foster Motor Cos. Anderson, Ind. Stanley Fender Bedford, Ind. Goodman & Son Bloomington. Ind. J. D. Pollom & Son Brazil, Ind. S

THE INDIANAPOLIS TIMES

bodies, new brake drums and hydraulic four-wheel brakes. In four body styles of the new eight—five passenger sedan, fivepassenger coupe, convertible coupe, and two-passenger coupe with rumble seat—Dodge stylists and engineers have attained an excellent sense of proportion, symmetry of line, and harmony of color and appointments. The range of prices is from $1,115 to $1,145. A wheelbase of 122 inches, and an overall length of 194 inches, supplies the necessary length for the graceful curve of fender and body line, and for the roominess that makes for comfortable riding. The longer and more graceful hood, the new sweep of the onepiece front fenders, the large-section tires with small wheels and short stubby spokes, the big hubs, the perfect blend of the cowl into the sloping visorless windshield, the easy sweep that tapers off into the top, the curve of the back, the distinctiveness of the bumper design, the deep moulded radiator shell narrowing in profile thickness from bottom to top, the silvery bullet-type headlights and cowl lamps, portray flashing speed, a smoothness and lightning quick responsiveness. Five wire or demountable wood w'heels are standard equipment at no extra cost.

McFerran Motors Brownsburg, Ind. Dayton Leapley Cambridge City, Ind. W. W. Snoeberger Camden, Ind. Wren F. Stultz Motor Sales Clinton, Ind. Megenhardt Sales Cos. Clay City. Ind Rogers & Schoonover Columbus. Ind. E. J. Roberts Danville. Ind. Bonham Hudson-Essex Cos. Eiwood. It^l.

free Transportation to alto show ip.m.to9 p. m. ever* night, call red cab co.—rl 5M3.

Extreme lowness of the bodies made possible by low center of gravity show, maximum roadability, minimum side-sway, easy handling, and a close hugging of the road in these new Dodge eights. Close inspection of the interiors shows them to be complete in every detail. Many of the most attractive patterns and shades of Bedford cord or mohair have been selected for the upholstering and trim of the new Dodge eights. Seat cushions are of the Turkish pleated type. Two interior adjustable sun visors protect front seat passengers against the glare of the sun and blinding healights. Rubber mats with insulating felt pad underneath cover the floors of all front compartments, with carpets and felt pads for the rear compartments. There has been no fundamental change in engine design or construction except the floating power method of mounting in the frame. Cylinders are of the L-head type, cast en bloc and integral with the crankcase. The new six is built in four beautiful body styles—the five-passenger sedan, two-passenger business coupe, two-passenger coupe with rumble seat and convertible coupe, ranging from anew low price of $795. to $845.

LOSEY MOTORS INC.

HUDSON-ESSEX DEALERS

Gossett Sales Frankfort, Ind. Kerlin Bros. Auto Cos. Franklin. Ind. Deaver’s Garage Freetown. Ind. R. O. Briggs Ga# City, Ind. James L. Allen Greenfield, Ind. W. E. Parker Greensburg, Ind. J. J. Stroup Hartford City. Ind. w. H. Hiatt Knigiitstown. Ind.

HUPMOBILE ON WAY TO ADDED MOTORGLORY 1932 Models Remind Public of Advance Maintained by Manufacturer. History has a curious way of repeating itself. Past situations suddenly re-appear under new conditions—seemingly creating new problems and apparently establishing new precedents. This cycle of occurrences is just as applicable to the motor industry as to history itself. A cursory examination of this year’s motor offerings proves the truth of this assertion. Back in 1928 every one interested in motor cars suddenly became aware of anew trend in automotive design. Anew conception of beauty and appearance had come into its own—a fuller realization of the

A TRIUMPHAL PROGRESS has marked the intro- - duction of the new and greater Hudson Eight and Essex Super-Six from the nation’s first 1932 automobile show, in New York, straight down to the opening of the Indianapolis show... The public has paid the tribute of acclaim— and of increasing sales— to these two refreshingly new, beautifully fashioned and brilliantly performing Pacemakers. ... You may confidently expect to see this reception duplicated at the Indianapolis show, because the 1932 Hudson Eight and Essex Super-Six appeal so stirringly to the universal appreciation of new beauty of line and color, new power and speed with safety, and new quality values far exceeding anything heretofore offered in their respective price fields. Hudson Motor Gar Company, Detroit, Michigan

THREE SPLENDID NEW SERIES OF GREATER EIGHTS Major Series -132" wheel- Sterling SaßrEs-126" tA/kue. base. Richly styled large, in.- Extra roomy >nd luxurious with posing cars. Listing from appointments in keeping. Listsl44s to $1595. ing from $1275 to $1295. Standard Sbribs— 119" wheelbase. Complete with betterments not to be had in other cars priced much higher. Listing from 5995 to $1095. All Prices F.0.8. Detroit— HUDSON INFORMATION 101 Horsepower at 3600 r. p. m. Hudson Speeds 85-90 Miles an Hour . Silent Second Speed 55 Milea • Power Dome Anti-Knock Combustion Chamber • Intake Silencer and Air Cleaner • Thermostatic Carburetor Heat Control • Simplified Selective Free WheeUng . Syncro-Mesh Transmission • Silent Constant Mesh Second Gear • Diagonal Truss Frame • Twin Neutratone Mufflers • Quick-Vision Instrument . Panel • Startix, Automatic Self-Starter and Anti-Stall . “TellTale” Oil and Generator Safety Signals • Ride Controls - Natural Grip Steering Wheel • Lateral Spring Seat Cushions • Adjustable Seats Both Front and Rear • 14 Sparkling New Models with Gem-Like Body Colors LISTING FROM and Upholstery in New Pastel Shades 4~|h These, and an impressive list of other exclusive features at no extra cost, illustrate the complete - ness of Hudsou 1932 standard equipment J. O. B. DETROIT

You are cordially invited to visit any of our Hudson and Essex display rooms and see for yourself the advanced superiorities of these Pacemaking can

C. F. Seaward & Son Kokomo, Ind. Hudson-Essex Sales Corpn. Lafayette, Ind. Gerin Sales Cos. Linton, Ind. Fowler Motor Agency Logansport, Ind. Pulley’s Tire & Motor Sales Marion. Ind. Dan Spittler Marshall, 111. f rank Eubank Martinsville, Ind. Fouts Motor Cos. Miiltown. Ind.

possibilities of style and appearance in an automobile. This awakening of beauty appreciation was led largely by Hupmobile’s original century model. In 1932 history is repeating itself With regard to Hupmobile. The statement is vouched for by many who have viewed the new Hupmobile creations at the automobile shows. Hupmobile has named its 1932 product “A New Car for a New Age.” How aptly this title suits these cars is evidenced by the crowds that are drawn to Hupmobile’s display booth. Automobile show visitors are shrewd, canny critics. They know value when they see it. And they’ve found it in the new Hupmobiles. These critics appreciate Hupmobile’s economy without the taint of cheapness—its styling in the custom manner without the usual high price—its outstanding performance without the expected high cost. Hupmobile has added to its 1932 models every new invention and innovation for added power, speed, safety, comfort and convenience—without an increase in price. It has brought anew interpretation of graceful lowness without the sacrifice of headroom and road clearance. It introduces the new, snug, form-fitting fenders; pioneers anew

Hunt Motor Sales Moores*iile, Ind. Thomas Motor Sales Montlcello. Ind. Muncie Hudson-Essex, Inc. Muncle, Ind H. R. Millikan Newcastle, Ind. C. C. Richwine & Son N’oblesville, Ind. Myers Motor Cos. Paris. 111. Karl Kibler Paoll, Ind. Lake-Ringo Motor Cos. Peru. Ind.

mode with smartly stream-lined running boards; offers custom color combinations, luxurious .nteriors and its own Interpretation of the V-type radiator mode Hupmobile s claim to a repetition of its 1928 success is based much upon new comfort features, hitherto undiscover able in the medium price field. Unusually long wheelbases, greater springs, length, wide, roomy seats and club-chair comfort are features. Smooth, shock-proof riding, due to Hupmobile’s exclusive chassis torsional stabilizer, its new X-frame, automatically controlled and thermostatically compensated shock absorbers, and a myriad of other new features, pronounce comfort by which the standard 1932* motor car value will be judged. In operation, Hupmobile’s claim to anew era in performance is amply justified. Anew and advanced free wheeling with pushpull control from the dash, increased power, higher speeds, syn-chro-silent transmission, controlled oil temperature, and easier steering than heretofore possible—all contribute to anew era in operational ease. Hupmobile believes its 1932 models again will create anew trend in design and appearance, just as its 1928 cars proved to be years in advance.

ESSEX INFORMATION 70 Horsepower ** r ‘ P> ”* * K Speed. Beyond J? M, ' e * * J , S,, t ent Sccond Speed 50 Mile * . “ pen ” ted nherenrlv Ralanced \ lbraUonless Crankshaft . Power Dome AntiKnock Combustion Chamber . Super Accelerator Pump • Thermostatic Carburetor Heat Control • Simplified Selective Free Wheeling • Syncro-Mesh Transmission . Silent Constant Mesh Second Gear Diagonal Truss Frame • Twin Neutratone Mufflers . Quick-Vision Instrument Panel . Startix, Automatic Self-Starter and Anti-Stall • “Tell-Tale” Oil and Generator Safety Signals - Ride Controls - Natural Grip Steering Wheel . Latera! Spring Seat Cushions . Adjustable Seats Both Front and Rear • 9 Sparkling New Models with Gem-Like Body Colors and Upholstery in New Pastel Shades Wheelbase Length 113" These, and an irnpres - LISTING FROM riv * ot^*T exdu- „ cos/, illustrate tisecom- W® Sw m pleteness of Essex 1932 w standard equipment F. O. B. DBTROiT

INDIANAPOLIS, IND.

Hudson-Essex Sales, Inc. 1 Richmond, Ind. J. Chat. Caldwell Roshtille, Is I. Hopewell’s Garage Seymour, Ind. Sullivan Auto Cos. Shclbyvllle. Ind. Beals Motor Cos. gonthport. Ind. Thompson Motor Cos. Terre Haute, Ind. Service Motor Cos. Tipton, Ind. • ; Zionsville Motor Sales Zlonsvllle, Ind.

PAGE 17