Indianapolis Times, Volume 43, Number 239, Indianapolis, Marion County, 13 February 1932 — Page 14

PAGE 14

PONTIACS DRAW HIGH PRAISE AT BIG EXPOSITION 1932 Line Offers Six and Eight Cylinder Models, Six Body Types. Smartly styled and brilliantly engineered, the two 1932 Pontiacs introduced today are attracting wide attention at the Indianapolis automobile show and in dealers’ showrooms. The 1932 models are offered in two series—a low-priced six, larger i and more powerful than before and ‘ with a wheelbase increased to 114 i inches—and an 85-horse power V- , fight on a 117-inch wheelbase. Spirited power and pickup and j ustained top speed are provided by high-compression engines which operate on regular grades of fuel. Other mechanical advantages include a combination of synchromesh transmission and quiet second "ear with controlled free wheeling, which may be locked out at will. Ride control on all models at no extra cost is made even more effective by rubber cushioning at forty-seven points throughout the chassis, which insulates engine, frame, springs, axles and body, aborbing minor shocks and deadening noise. Six Body Types Offered Choice of six new Fisher body types is offered on each chassis. LowJ stream-lined, chrome-trimmed and with slanting, unvisored windshields, their attractive design has drawn much favorable comment. On both six and eight, the radiators are sharply V-shaped and carry a built-in grille with vertical chromed bars. Headlamps are anchored directly on the deeplycrowned front fenders which also support the smart indicator lamps that serve as a warning side light for cross traffic and also reveal the full width of the car to approaching drivers.

The effect of stability is heightened by the low hang of the rear fenders, by small wheels with large tires and hub caps and by full-width chromed single-bar bumpers. On the Eight and on the sport and custom models of the Six, an added touch of smartness is provided by twin trumpet horns and twin rear lamps, all finished entirely in chrome. Refinements Added Many features of comfort and convenience have been provided in the new bodies. Seats are deeply cushioned and upholstered in fine fabrics. The driver’s seat may be moved forward or backward merely by lifting a latchet. Instruments are of the new ‘ dial type” with easilyread pointers. An adjustable inside sun visor protects the eyes of the driver. All doors may be locked from the inside. The bodies are weatherproofed carefully to exclude extremes of heat and cold and ventil- : ation may be obtained either in- ! directly through the cowl ventilator or directly through the opened windshield. Pontiac’s combination of syncromesh transmission and free wheeling has eliminated all shifting difficulties. Whether the car is in free wheeling or not, the syncro-mesh always functions—the driver can not clash the gears. But in addition to the silence of syncro-mesh, he enjoys also the greater shifting convenience of free wheeling. Clutch Disengages After starting the car "in low. the driver may forget the clutch pedal, for the free wheeling clutch automaticaly disengages when the accelerator is released, permitting the gears to be shifted without touching the clutch. Steering is equally easy and the big, self-enei-gizing Bendix brakes give full control at all speeds. Reliability is assured in the engines of both series by full pressure lubrication to every moving part, including the piston pins, which receive oil through rifle-drilled connecting rods. All engine parts are fitted to close limits, especially the electro-plated pistons, which aie balanced in production and installed individually by hand. Clutches are over-size and fastercranking starters assure response, even in cold weather. Big tooth’* rear drive gears and the heavy rear axles are rigidly supported by housings of massive dimensions.

MARMON TRIMS COST TO GIVE GREAT VALUE \ctivities Concentrated in riants of Indianapolis Company. As an imoprtant part of its 1932 program. Marmon has taken farreaching steps to consolidate its on- j tire operation into a single unit, and to concentrate its manufacturing activities for the purpose of eliminating expense and passing on ; the savings in the form of greater value in its automobiles. All manufacturing, engineering and sales activities have been placed under a single roof in plant 2. of the Marmon factory. This plant is one of the largest, and most modernly equipped in the industry. A considerable portion of it is entirely new, and contains the facilities for production of the 200-horsepower Marmon sixteen. One of the Marmon officials, in commenting on the new program, said that “we have selected the largest, newest and most economical of our plants to house ail manufacturing operations as w’ell as administrative offices and the various departments of the business.” MAKE SUPER-BEARCAT Stutz Produces Rroadster to Do 100 Miles an Hour by Stop Watch. A “super-Bearcat” was announced recently by Colonel E. S. Gorrell, president of the Stutz Motor Car Company of America, Inc. He says that this 1932 version of the first Stutz “Bearcat” of 1914 is guaranteed to do at least 'OO miles an hour by the stop watch, and each nttoel sold carries on affidavit to that effect. It is a sports roadster. 3-Spoke Steering W : hcel New On the Cadillac and La Salle, a new type three-spoke steering wheel, With hub. spokes and wheel welded in one piece, provides greater safety and driving comfort. It 15 designed * to permit easy reading of operating ' dials.

Automobile Row Has Its Dreams

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Adjust televisors! Use a garden rake and stir up your brain! Put on your best cerise seance pajamas and pull back the curtain of past, present and future. For in the above photos and drawings you see the auto as it has been from the period of wingcollars and hair-rats to the year of 1950. Upper Left Photo—The 1889 motor car model on display in the Indianapolis Children's Museum. The father of Miss Anne Black, 520 East Ohio street, built the car.

GRAHAM 8 UNUSUAL ‘GRANDMA’ DRIVES SOLO 73-Year-Old Woman Makes Trip, Buys New Chevrolet on'Return. Grandma Stewart of San Pedro, Cal., who recently celebrated her seventy-third birthday, drove a Chevrolet coach from her home to Detroit, a distance of 2,800 miles, last summer. It was her sixth trip, she was at the steering wheel every foot of the way, and she found the car so comfortable and easy to drive that she bought anew Chevrolet upon her arrival in Detroit.

FRANKLIN BUILT ON PLANE LINES New Supercharged Airman Leader in Field. A supercharged, air-cooled, airplane engine, combined with numerous other exclusive mechanical features and a wide range of smart, lower, aero streamlined bodies, is the Franklin Automobile Company’s offering to the American public. Because Franklin construction so closely parallels aviation engineering in many ways, the new- product will be designated as the Franklin Supercharged Airman. Prices on the eight body types, which bring custom craftsmanship to the standard line, begin at $2,250 f. o. b. factory for the sedan. Radically under last year’s level, prices are the lowest ever reached on de luxe models produced by the Syracuse manufacturer, it is said. Franklin is the first automobile manufacturer to include, as standard equipment, a supercharger that produces quicker, smoother acceleration in the lower speed ranges, and improves power under hard pulling conditions. Its effect also is noticeable in somewhat higher top speed. Over a wide range of road operating conditions the average power increase produced by all functions of the supercharger is 7-horse power, obtained without adding to the cubic capacity of the engine. MOTOR COMMISSIONER WARNS AGAINST TAXES Proposed Levy Would Bring on New Danger, He Declares. That additional motor vehicle taxes at this time will affect traffic safety adversely by delaying replacement of dangerous old cars and repair of all others, is the premise upon which Harold G. Hoffman of New Jersey, a prominent state motor vehicle commissioner, voices his opposition to new levies against motorists as a class. Specifically, Mr. Hoffman inveighs against the proposal for either a special excise tax or a federal levy on fuels. “Add one hundred million dollars to the cost of new cars and trucks, and twenty-five million to the upkeep cost of old ones, as this proposed tax would do, and the loss in life and property on the public highway may exceed vastly the national treasury’s gain," he said. Hoffman, who points out that traffic deaths increased in his state last year, also discusses the economic importance of the automotive industry, and declares it should jpot be hampered in its effort lead the country back to prosperity.

Miss Black is shown at the wheel of the mechanical go-cart. It had twenty-mile-an-hour speed, and spark plugs that cost $6 apiece. Upper Right—And now you see what you will see at the Indianapolis automobile show which opened today at the state fairground. Here’s the super-super streamlined sedan. This car and others of its like have headlights that ogle around corners, folding fenders and other late inventions. The sedan is the Blue Streak, a Graham-Paige, shown by the Hutchison Auto Company.

BOASTS FEATURES Design, Construction and Performance Improved on New Models. The Graham “Blue Streak” eight, described as a truly modern motorcar because of its unusual features in appearance, construction and performance, is being displayed at the Indianapolis automobile show today. With a 123-inch wheelbase and a 90-horse power special Blue Streak engine with aluminum head, this completely new model is longer and more powerful than the previous Graham eight, and is priced to meet 1932 standards of value, at $1,045 for the sedan. “Outstanding features in which the Graham Blue Streak differs from the conventional automobile” are listed by the makers as follows: Exclusive innovations in outward design, such as the highly original treatment of line and contour, the unique fenders, radiator and hood, and the concealment of the chassis and running gear. “Roadability” Improved An entirely new deep ‘banjo’ frame, with the rear axle extending through (instead of under) the straight side rails. Outboard springs, front and rear, the chassis frame being dropped low and cradled between the springs instead of riding high above them. Increased stability and roadability .permitting the car to take curves and turns at previously impossible speeds. Balanced steering, which holds the car to a straight course and automatically straightens it out after it has ben steered from the straight course. Refinements Are Many Other important new features include aluminum cylinder head. Dash regulated shock absorbers. Dash controlled free wheeling in all forward speeds. Super-hydraulic brakes with new centrifuse drums. Silenced chassis and body. Coolgas fuel system. Resonator type exhaust silencer. Dual valve springs. Synchro-silent transmission. Concealed windshield wiper mechanisms and blades. Aeroplane type instrument board. “Bandit-proof” door locks. Concealed rear-quarter window shades. Five demountable painted wood or wire wheels, with 6.00 by 17 tires on drop center rims, are standard equipment. The wheel track is now 61 inches, an increase of 2 inches. Seven Models Listed Each car will be available in standard and de luxe models, priced as follows: Standard Models—Business coupe. $995; rumble seat coupe, $1,045; four-door six-window sedan, $1,045. De Luxe Models —Coupe, $1,070; rumble seat coupe, $1,120; convertible couple. 51,170; four-door six-win-dow sedan, $1,120. De Luxe models have colored fenders, four white sidewall tires, chromium windshield and wiper fittings, and special interior body refinements. OAKLAND FOUNDRY HUGE 450 Tons of Castings Poured Daily in Seven Units of Plant. The Oakland Motor Car Company, builders of the new Pontiac six and the new Pontiac V-8, maintains one of the largest and most modern gray iron foundries in the world. It is comprised of seven units, containing 208.000 square feet of floor space. Its daily pouring capacity is 450 tons of castings. The facilities afforded by this foundry enables the cempflby to make 90 per cent of its parts.

THE ISDIANAPOUS TRIES

Lower—This is self-explanatory—-maybe. It purports to be the artist’s conception of the 1950 model automobile with sea-legs and landhoofs. It can defend itself against traffic

for other cars to follow BBBBBHI p 1932 Free Wheeling plus Synchronized Shifting F'jjO "IT T's% T? Safety Glass All Ardund at no extra charge t Itj : 3 tl/ iS J\ IV tv K Armor-Plated Bodies •. JL*- -*-V XVX A..B_ V.JS—V Automatic Starting Automatic Ride Control Fuli-Cushioned Power WHEN you go to the Show and see car after car Metal Spring Covers x . • .17 nn. i* v r and. Ci. j Full Automatic Spark Adjustment featuring Free Wheeling, remember that btude- Y es Bodies _^ ider S j ats baker introduced it on July 10,1930. Air-Curve Coachcraft Remember, too, that the Triumphant New Stude- Ncw Inside Sun Visor _ Reflex Ttil IJeht bakers give you Free Wheeling at anew peak of No-Glare Sloping Windshield perfection — plus Synchronized Shifting and Automatic Heat Resisting Sponge Rubber Floor Mats c, . • , All Bodies Insulated Against Heat, Cold and Starting. Noise rri i ..t cl £r a i a a i Closed Bodies Wired for Radio The Studebakers at the Show offer you today a total improved Brakes of 32 Startling betterments, many of which will be New Airplane Type Instruments on Dash Spoken of as “new” by Other cars a year or two from Free Wheeling Dial—Electric Gasoline Gauge now. Safety Plate Glass, -at no extra charge-m all New AmpUne Type S.eei-Backcd Engine windows and all windshields of all models is only one Greater Cooling Capacity example of this year’s Stu iebaker pioneering. F,ner Body Hardware Concealed Hood Latches Why wait for other cars to follow Studebaker? To Chromium-Plated Steel Spoke Wheels get the major advances— in advance-get aTriumphant One-Piece Fenders ® J Steel Running Boards New Studebaker. Improved Rim Assembly • Air Cleaner, Carburetor Silencer; and Full Power Muffler g i " T‘’> ~ New Service Policy PRESIDENT EIGHT P ™ W ES R t ß ™ c - COMMANDER EIGHT P £ BW B3 |*i 13S inch wheelbase—l 22 horsefiowtr Coupe, for four* $1690 $ 160 Coupe, for four* $1350 $235 St. Regis Brougham, for five't 1690 New St. Regis Brougham, for five*t 1350 New Sedan, for five- 1690 160 Sedan, for five* 1350 235 Convert.b e Roadster, for four.... 1690 110 Convertible Roadster, for four.... 1350 New Convertible Sedan, for fivet 1820 New ,1 Sedan, for seven* 1790 360 Converge Sedan, for fivet 1465 NeW Limousine, for seven* 1890 560 STUDEBAKER SIX 117 inch wheelbase instead of former 114 inch, HO dictatoreight 'SZIZZL’im" n - {tm ‘"‘“ T Coupe for two- *9BO slls Coupe, for two* $ 840 $5 Coupe for four*; 1030 120 Coupe, for four* 890 5 St. Regis Brougham, for five't 1030 New St. Regis Brougham, for five*! 890 New Sedan, for five* 1030 120 Sedan, for five* 890 5 Convertible Roadster, for four.... 1030 New Convertible Roadster, for four*... 890 New Convertible Sedan, for five f 1095 New Convertible Sedan, for five 955 New Safety glass,-automatic starting and metal spring covers standard equipment on all models at no extra cost. •Wired for radio. fTrunk standard equipment. All Prices at the factory. Bumpers and spare tires extra. I hjljj See the Triumphant flew Studebakers at the Automobile Show in the Automobile Building, State Fair Grounds , Feb. 13 to Feb . 20 IHE BAXTRR CO# FREE TRANSPORTATION TO AUTO SHOW 7 P. M. TO 9 P. M. EVERY NIGHT. CALL RED CAB CO.—RL 53 53.

lights, road-hogs, air bandits and motor cops. It has all the conveniences of home and homicide. It runs on gasoline pills, steers like the Ark and buries its own pedestrians.

DE SOTO DOASTS NEW FEATURES ON ALL AUTOS Lines for 1932 Among Most Popular in Small Motor Field. The brilliant new De Soto six is one of the most popular attractions at the automobile show. Strikingly individual in appearance, and presenting advanced features of operation and construction, it is the finest De Soto ever built . . . and it sells at the lowest price in De Soto history. Heralded as “the smartest car in the low price field,” this new product of the De Soto Motor Corporation offers a degree of driving convenience entirely new to its class. It co-ordinates the outstanding engineering improvements of today in a car of balanced design and performance. The 1932 De Soto is recognizable by its rounded racing car radiator, and the sweep of its European cus- | tom type hood and deep, overhang- j ing fenders. It offers quick accelera- ! tion and more than seventy-mile-an-hour stop-watch speed, with a 75-horse power six-cylinder motor. The principal engineering features of the new De Soto six are: Floating power, automatic clutch with silent gear selection, free wheeling, constant mesh transmission, double drop, x-girder-braced frame, safety steel body, weatherproof hydraulic brakes with the extra life of the new centrifuse brake drums, and iso-therm aluminum alloy pistons. Nine body models, five standard and four custom types, comprise the new line. The standard models are the brougham, the four-door sedan, the roadster, the coupe and rumble seat coupe. The custom line includes the five-passenger sedan, the convertible coupe and the convertible sedan. All are available in a wide range of colors. Special attention has been paid to the niceties of detail in the finish of the upholstering, the selection of hardware and other items of particular interest

Honk Stops When the new Pontiac Six or V-Eight is parked outside, the peace-loving home owner need not worry about someone * causing undue disturbance by unnecessary tooting of the horn. In the new Pontiacs when the motor is stopped the horn “dies” perhaps to the disappointment t of the playful youngster but to the satisfaction of the neighborhood.

to the discriminating feminine motorist. Equipment is complete, even to the building of a radio antenna in every model. The 6-cylinder engine is of the ; generally approved L-head design. It has a 3 l *-inch bore with a 4 h-inch stroke. Piston displacement is 211.5 cubic inches. The engine develops j 75 brake horsepower. Floating power, that newly-dis-covered principle of engine mountI ing now generally acclaimed as s he j outstanding development in automotive engineering in recent years, especially distinguishes the new De Soto from an engineering viewpoint. De Soto offers the much needed protection of a double braking system. The handbrake operates directly on the driveshaft and is. therefore, entirely independent of the service brake. De Soto’s appearance is distinguished for its skilled adherence to the flowing line. The rounded racing type radiator, the radiator emblem, the European custom type hood. W’hich eliminates the bulge of a cowl, and the windshield slanted at a 12V*j degree angle are in co-or-dination. On all cars five wire wheels, or five wood demountable wiieels. are optional standard equipment. Tire sibe is ’.25x18 on standard models and 5.50x17 on the custom line. Shatterproof glass is available in windshield and all window's at extra cost.. Chromium plating with its beauty and utility is generously employed, notably in the new bowl-type headlamps with toric lenses and the windshield frame. The most modern improvement and refinements surround the operation of the De Soto engine. This equipment includes a thermostatically controlled cooling system, air cleaner, oil filter, intake silencer and positive fuel pump.

FEB. 13, 1932

SILENCE GREAT AUTO CONQUEST New Lines Show Endless Car Improvements. More new features are being dis-t-ved at the automobile show this far than ever before. In fact, the a ray of new transmissions, engine improvements and automatic operations is bewildering, making it difficult even for those versed in automotive affairs to decide wim feature represents the greatest engineering contribution of the year. In view of this confusion, the question was put to C. L. McCuen, director of engineering for Oldsmobile. “Quietness” was McCuen’s reply. “In some cases it is possible to design out noise; in others it is necessary to use some means of deadening it. The 1932 Oldsmobile engine, both six and eight, is a good example of this. Noises created by rough spots and vibrations hov been eliminated through scientific design which, while quieting the operation of the engine, also has given it anew smoothness throughout the entire speed range. “On the other hand, an engine requires quantities of air to run and must expel the exhaust from explosions—l3,ooo per minute in the case of the eight at top speed. These could not be designed out cf existence, but air silencers and exhaust mufflers could be designed which would deaden these sounds to a minimum, and this was done. “The free wheeling and syncromesh transmission is another feature which contributes as much to quietness as it does to driving ease. In fact, a desire to eliminate the clashing of gears during shifting and the noise of second gear operation w r as in a great measure responsible for the development of this super-quiet transmission. Sun Visor Aids Driver The interior sun visor used on Cadillac and La Salle this year is fully adjustable to suit the comfort and convenience of the driver. It is leather Sound and trimmed to match the inferior. It provides protection from sun through either .windshield or left front window'.