Indianapolis Times, Volume 43, Number 239, Indianapolis, Marion County, 13 February 1932 — Page 13

Second Section

FINER CARS AT LOWER PRICES IS 1932 OFFER Greatest Values in History for Automobile Buyers, Manufacturers Say. SALE SPURT FORECAST Refinements at New Level, Declares Marmon Executive.' BY A. J. ROGERS. Vlee-Prenldrnt In Charge of Ralea, Marmon Motor Car Company. The industry which is leading America back to - times of prosperity holds the spotlight in Indianapolis this week. It is the automobile industry. It is displaying its wares at the auto show in one of the most successful automobile exhibits of recent years. Thousands of people are visiting the show, inspecting the new cars and paying respect to the hundreds of millions of dollars worth of capital, energy and brains represented here. Naturally, we of the automobile industry want every one in Indianapolis to see this week’s great exhibit at the state fairground. We want you to see the wonderful new cars on display. But, more important, we want you to gain a first-hand knowledge of what our industry is doing to bring about the quick return of good times. Consider, for a moment, that one out of every ten persons gainfully employed in the United States is connected with the automobile industry. Figures often are boresome, but just think of one out of every ten persons you see as connected with the automobile industry and think of what it means to American business to have these people prosperous and happy. Values Best Ever That is why the automobile industry is the largest in the country end why this week’s automobile

.show is so important. Go to the show—look over the new cars—inspect them carefully—buy one if you need one. Tell your friends and your neighbors about them. You I will be doing iyour part to help the automobile industry in Its great effort to produce.; prosperity. The show is in- ; tensely interest- ;

A. J. Rogers

ing. Every manufacturer has something new. The cars this year are better looking, better performing and better values than ever before. They have more new features. They are definitely worth seeing. My own company—Marmon—has two fine cars at the show this year —the 200-horse power Marmon Sixteen and a brand new eight called the Marmon 8-125. Both of these cars have been splendidly received. Marmon 16 Outstanding The Marmon Sixteen, we feel, is one of the outstanding cars of the year. Not long ago it won the Stevens trophy by traveling 1,834 miles in twenty-four continuous hours on the Indianapolis speedway. The new Marmon Eight likewise has many new features—automatic clutch, 125-horse power engine, new body lines, ride control and others of equal importance. If all the price tags were removed from the new cars in the show, it would be an extremely difficult matter to single out any one car, examine it thoroughly, and then come even close to judging its price. By comparison with the cars of last year or the year before, you might voice your opinion of what that car actually is worth. But, in all probability, you would be considerably too high in your estimate of the real price. Prices at Bottom The new cars of 1932 offer more for the money than ever before. That represents progress and areal inducement, to buy. It is the automobile industry’s contribution to the return of prosperity, for every new car purchased at the amazingly low prices of today is a bit toward the renewed rotation of the country’s wealth. Had today’s cars with today’s price tags been exhibited to the show in 1929 they might have been called cheap cars. In 1932, quality may be obtained without the payment of a premium. Nowadays, people don't question the quality of an article because the price is low. When you look at the new cars this year you will judge them according to their intrinsic value and not according to their price. Sales Boost Prosperity Clearly, the industry has done two outstanding things to increase pub- j lie interest in automobiles, to stimulate buying, and to bring back normal business. The first of these is to make sensational improvements in the 1932 cars, adding features that are alto- , gether desirable from every motoring standpoint. The second is to make these features and the great new cars in which they are incorporated available at the lowest prices in history. Yes, the automobile industry is doing everything in its power to improve the general business situation and to put idle dollars back on the wheel of prosperity. Go to the auto show and see for yourself. It will be worth while. New Park Highway An 18,000-mile highway is proposed to connect Mammoth Cave National park in Kentucky, the Oreat Bmoky mountains National park in Tennessee and North Carolina. and the Bhenandoah National park in Virginia with the national capital at Washington

Full Leaaed Wire Berriee of the United Pre* Association

Dazzling Array ofl 932 Models at Auto Show

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The Indianapolis Times

INDIANAPOLIS, SATURDAY, FEBRUARY 13, 1932

Second Section

Entered si Second-Class Matter at Postoffice. Indianapolis

AUTO SHOW DOORS OPEN ON RECORD-BREAKING DISPLAY OF INDUSTRY'S NEW MODELS Twenty-Six Manufacturers Exhibit 1932 Lines, Incorporating- Startling Improvements at Lowest Prices in History. INCREASE IN POWER GENERAL TREND High Compression Motors Perfected Without Boosting Fuel Consumption; Added Comfort and Safety Achieved. The twenty-first annual automobile show, which opened at the state fairgrounds at 10 this morning, will prove unusually interesting because of the large number of strictly new models being show this year. Only two or three of the twenty-six makes of cars on display have been before the public for more than two months, most of them are hardly a month old, and still others are two weeks or less. * This fact is due in part to a movement among manufacturers to effect a simultaneous announcement and to a general readjustment in factory conditions with many hesitating to release new models before their storerooms were emptied of material for building old models.

Heretofore numerous cars on display at the automobile shows had been announced publicly and many were in the hands of owners for some months prior to the show, but this year everything might be said to be brand new. In presenting the show to the public the association of Indianapolis dealers has arranged what is believed to be the meet attractive setting in the history of the exhibit. Decorations, draperies, trimmings and fixtures are entirely new this year anfl will lend to the automotive displays an air of the outdoors with a boulevard scene reproduced through the center of the building. Improvements Startling As the plan of automobile merchandising has undergone a transition so has the manner in which the cars will be presented at the auto show, and so-has the motor car itself. There are improvements both mechanically and artistically that in other years would not have been incorporated in such profusion because the cost would have been prohibitive. However, necessity is the mother of invention and competition the life of trade. Things have been done because of this condition and still kept the car within its price range. Today’s buyer, no matter what his choice of the cars displayed at the auto show building may be, can be assured that he is buying the biggest dollar’s worth of automobile. Horsepower Increased Specifically these improvements include increased horsepower and high compression motors without increase of fuel consumption, higher speeds, the nearly universal adoption of free wheeling in one form or another, automatic clutches, silent transmissions, two-speed rear axles, ride control, extreme body line changes to attain streamline effects and many other forms of improvement or refinement. Provision is made in one car for jacking up the rear wheel from the bumper instead of from the axle, while in others is found automatic starting, body-silencing, improved type steering gear and wheel, airplane type instruments mounted within easier range of the driver’s vision. New type upholstery springs have been developed to improve riding qualities. Other improvements include better oiling systems, vibra-tion-elimtnating engine mountings and new spark plugs for the high compression motors. Looking toward greater comfort

Auto Show Exhibitors

PASSENGER CARS THE BAXTER CO Studebaker BUICK MOTOR CO Buick BURKE-CADILLAC CO. Cadillac-La Salle CAPITOL MOTORS CO Dodge CHEVROLET MOTOR CO Chevrolet CHILLSON SALES CO. Pierce Arrow CITIZENS MOTOR CAR CO Packard FORD MOTOR CO Ford-Lincoln HUTCHINSON AUTO CO. Graham-Franklin JONES & MALEY, INC De Soto LATHROP-MOYER CO Oldsmcbile LOSEY MOTORS, INC Hudson-Essex MARMON MOTOR CAR CO Marmon OAKLAND MOTOR CAR CO Pontiac REO INDIANA SALES, INC Reo ROBINSON-THOMPSON, INC Hupmobile E. L. SHAVER CO Nash STUTZ MOTOR CAR CO Stutz UPDYKE AUTO CO Auburn-Cord C. H. WALLERICH, INC Chrysler PLYMOUTH MOTOR CORP Plymouth DUESENBERG MOTOR CO Duesenberg TRUCKS CHEVROLET MOTOR CO Chevrolet FORD MOTOR CO Ford MARTIN TRUCK CO Stewart ACCESSORIES ALEMITE CO. L. C. WILLIAMS GREGORY & APPEL M. J. ALLEN GUARANTEE TIRE <fc UNITED AUTO MFG. CO. RUBBER CO. HOOSIER MOTOR CLUB INDIANA WHEEL & RIM CO. GENERAL TIRE CO. KRUSE RADIDO, INC. SEARS-ROEBUCK CO. STATE AUTO INS. ASSN. SECRETARY OF STATE

and safety, engineers have given the motorist this year windshield wipers that will not stall under acceleration; new twelves, eights and sixes are shown with stronger frames, smaller wheels, larger tires, safety glass and better brakes. In short, nothing known to modern engineering has been left undone or cast aside in making the 1932 car the ideal of all time.

Watch Car Troubles Due Chiefly to Carelessness on Part of Driver.

BY ISRAEL KLEIN. Science Editor, NEA Service IT is the little, insignificant detail of automobile maintenance, rather than a major difficulty, that causes most trouble to motorists when they least expect it. A check of the emergency calls handled by the member clubs of the American Automobile Association shows that by far the majority can be traced back to the indifference of the motorist toward the care of his car. Tire trouble, ignition and battery failures, choked gas feed lines, improperly adjusted carburetors, as well as the ever-present ‘‘out of gas” situation account for most of the calls for help. a o TIRE troubles were responsible for more than 25 per cent of the emergency calls to A. A. A. clubs last year. A study of these troubles showed that punctures were in the minority. More than 60 per cent of the difficulties with tires, however, were traced to over or under-inflation of the tires, mostly the latter. In addition, he should look over the tread of each tire, once a week, and dig out pieces of glass or stone embedded In it. Occasionally, the tire tread should be filled with a special type of filler provided for the purpose of replacing nicks and dangerous cuts made from glass, stone or road shocks. n a NEXT to tire trouble, come ignition and battery ills. Both the ignition system and the battery should be checked over carefully, once a week in summer, and once every two weeks In winter. Most cases of trouble reported to the A. A. A. clubs were found to be due to such causes as failure to keep sufficient water in the battery, check corrosion of the terminal points, have the generator adjusted properly and see that the contacts at the spark plugs are intact.