Indianapolis Times, Volume 43, Number 174, Indianapolis, Marion County, 30 November 1931 — Page 8

PAGE 8

SEARS-ROEBUCK OFFERS ARRAY OF YUI.E GIFTS New Services Offered in Addition to Be Opened Thursday, Dec. 10. Increased stocks oi merchandise, enlarged display facilities and new departments will be offered to Sears-Roebuck <fe Cos. customer? with the opeinng of the new addition Thursday, Dec 10. Officials have endeavored to build up a “community” store with service for every need. Christmas shopping this year at Sears-Roebuck will be easier and < heaper, officials say, for they have fixed prices ana purchased merchandise to enaole patrons to find any kind of gift for anybody.” The addition, which includes a nrocery department, beauty parlor, barber shop, floral shop, photograph studio, optical department, pet shop : nd watchmaker will be modernistic in design with forty thousand : quare feet of floor space. Set 9 P. M. Closing Hour. An appropriate opening program '’.ill be held with musical entertainment and favors for women visitors From Thursday Dec. 10 until Dec. 23, the store will remain open until 9 p. m. Free bus service from the Circle bus loading point also will be offered during this period. Toyland on parade will be featured in the basement store where Santa Claus with a large variety of playthings will greet his visitors every day. Toyland is twice as large j this year than it ever has been before, and more new types of toys are available at lower prices, A unique decorative scheme throughout the store and windows has been devised by the display director. Appropriate figures cut of felt are posted on a background of duvet.vn. An attractive color scheme and a striking effect is achieved by this new method of decoration*

Offer “Layaway” Plan Toyland on parade is represented on the wall ot a stair landing by a parade ot brightly colored wooden soldiers led by the general on a hobby horse. A window display ot toys similarly is devised. Several carloads of Christmas trees will be ottered for sale, and a large department of trimmings will be arranged in the basement store. In addition to the enlarged facilities, gift wrapping, telephone and mail order services will be given. Free parking space also will be available to Christmas shoppers. The layaway plan for those who wish to select and pay later will be offered. All purchases of this kind will be held until Dec. 21. Sears-Roebuck’s slogan this year Is “Buy a guaranteed gift.’ The company invites the public to visit its new quarters and to inspect the “community store.” EFROYMSON’S OFFER NIFTY TOGS FOR MEN Colorful Ties and New Robes Are on Display at Store. If the masculine gender is represented on your gift list, you will find many attractive gift suggestions in Efroymson’s men’s furnishing store, 43 West Washington street. New Christmas stocks have been received and now are prominently on display. Chief among this new merchandise an old Christmas favorite—neckwear. There are ties in many colorful shades—any one of them in perfect taste. Attractive scarfs also are included in wide selections. Most any man would be more than pleased with one of the new robes from Efroymson’s or with any one of many possible gifts which can be selected from the stocks of this up-to-date men’s store. Mulberry Man, 97, Dies Hfl I'nihil I’rrsfi MULBERRY. Ind.. Nov. 30.—John C. Snider. 97, believed to have been the oldest resident of Clinton county, died at the home of his niece here. He was born in Germany, and came to the United States in a sailboat in 1854.

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BUYING EASY AT VICTOR STORE \— Merchandise Most Sought Put on First Floor. Christmas shopping visitors at the Victor Furniture Cos., 231 West Washington street will find buying made easy for them. The store has been arranged so that merchandise most in demand can be purchased without the customer leaving the first floor. The Victor store specializes in dolls—and there are all sorts of dolls on display in a most extensive array, sure to catch the eye ; of any doll-conscious young miss. All of the dolls are attired for the j occasion in their holiday finery, too. 1 Sleds, desk and chair sets, toy furniture of all kinds, moving picture machines are among other items especially calculated to appeal to children. For adult gift recipients, the Victor has other attractive suggestions, j A large stock of lamps is displayed ! —and a lamp always is appreciated j because no home can have too j many. An easy chair always finds | a warm welcome from any one who appreciates comfort. In fact, any article of furniture I makes a permanent and practical | gift, especially attractive now because of the bargain prices prevailing on this merchandise, MANUS CO. DISPLAYS PRACTICAL PRESENTS Charming Accessories fer Both Men And Women Are Shown. Shirts, neckwear, scarfs, pajamas I for men, lingerie, dresses, hosiery for women, gloves—in fact practical, appreciated gifts for the whole family are to be found in the complete stocks of the R. S. Manus Cos., 131 East Washington street. The gift shopper will find stocks in this store full to overflowing with gift suggestions that will be sure to find a ready welcome from anyone. ; Moreover, sales people at the Manus i company are prepared to offer advice, when needed, in the selection | of the most appropriate gift. Prices at this store are right in keeping with the times and the giftseeker will bo pleasantly surprised at the great distance Christmas dollars can be made to go when spent here. 3ARBER IS GANG’VICTIM Chicagoan, Shot Through Head, Is Tossed From Speeding,Sedan. I>U I iiited I'ress CHICAGO, Nov. 30.—The body , of John Alessi, 28, barber, victim of a gangster “ride” slaying, was tossed I from a sedan at a busy northwest side intersection today. Police believed Alessi was killed in some internal feud of the youthful west side “42” gang. The victim had been shot once through the head. Several persons at the intersection saw the body flung out of a large sedan which raced away from the corner. Police said Alessi’s ankles had been bound and that he obviously had been slain in the automobile.

Substitute for Santa—overworked St. Nick, who has to intrust some of his annual toybuilding to mortals here, far I from his polar abode. Many a poor child, to whom Christmas ordinarily would have brought no cheer, will smile happily Christmas morning because of the long hours Henry C. Rothermel, fireman at Pumper Company No. 3, has spent rebuilding old toys, and constructing a few by himself. His pride is the replica of the fire wagon on which he answers alarms with his mates at No. 3. It has, too, a garage, both shown with him in the photograph. Behind Rothermel is a house he built, and he is surrounded with rebuilt and repainted toys that now' are good as new'. Rothermel w’ants more discarded toys, for he has four w'eeks yet in which to remake them, for poor kiddies. The fire department recently issued its annual city-wide appeal for broken toys W'hich can be mended by firemen at various city stations, in their spare time, and turned over to Santa to be distributed to his little friends Christmas eve. SPORTS GOODS STORE MADE INTO TOY SHOP But Adults, Too, Are Remembered at Smith-Hassler-Sturm. Every year about this time the Smith-Hassler-Sturm Company converts its sporting goods store into a shop for young folks, featuring a thousand toys for boys and girls. There are velocipedes for the smaller folks, sidew'aik bikes for the older youngsters, juvenile pool tables, crokonole boards, games of all kinds, footballs, basketballs, baseballs and gloves; electric trains and toys of all descriptions, to say nothing of skates, sleds and sports equipment of all kinds. For adults, there are shown all sorts of tennis and golf equipment and sportswear, sweaters and leather jackets. Dad, too, comes in the picture. For him there is the finest kind of fishing and hunting equipment— and Dad, too, will be interested in some of the golf paraphernalia from Smith-Hassler-Sturm Company.

Christmas Jewelry ON CREDIT Amazingly low prices on every piece of jewelry in stock. Now is the time to buy for Christmas. Davis will trust you. DAVIS Credit Jewelry Cos. 236 Mass. Ave. First Block

THE INDIANAPOLIS TIMES

GREATER VALUE, STORE'S MOTTO j Variety of Gifts Displayed at Fair. At the Fair store stress is being placed on “greater value for less money.” A gift within the reach of every one is the motto of the store during the Christmas season. Merchandise is to be displayed conveniently and gift suggestions will be part of the holiday decorations. Columns in the main floor are draped in yuletide colors and will be posted with signs offering a suggestion for holiday remembrances. On the second floor, a selection of dolls is offered. “Something for the entire family” is stressed throughout the store. Practical and useful gifts are available at large savings. Two birds with one stone is extional, but one bolt of lightning at Clarendon, Va., recently killed 1,500 of them. The birds, sparrows, w'ere perched on an electric light wire w'hen the lightning struck it.

READ EVERY WORD IN THIS AD IT CONTAINS AN IMPORTANT MESSAGE THAT MEANS REAL SAVINGS TO YOU t

JUST RECEIVED A Carload <x Fine Living Room Suites for HOLIDAY SELLING i WE PURCHASED THESE SUITES AT A PRICE SO LOW THAT IT IS UNBELIEVABLE BECAUSE... ONE OF THE LARGEST MANUFACTURERS IN THE COUNTRY, LOYAL TO HIS EMPLOYEES, DESIRES TO GIVE THEM WORK, AMD IN RETURN... I WE ARE GOING TO GIVE THE PUBLIC THE OPPORTUNITY TO TAKE ADVANTAGE OF OUR FORTUNATE PURCHASE. j Suites That Even On Today’s Low Basis Would Sell at $175.00 to $250.00 Will Be Sold At These t 0 THESE SUITES ARE NOT THE ORDINARY “DINKIES” MADE UP JUST FOR “PRICE-MAKING NOISE,” BUT ARE ALL BIG SUITES WITH LARGE, ROOMY CHAIRS AND DAVENPORTS WITH DEEP SEATS THAT SINK IN COMFORT WHEN OCCUPIED. STURDILY BUILT WITH THE FINEST SPRINGS AND COVERED WITH NATIONALLY ACCEPTED FABRICS. OUR ENTIRE FIVE FLOORS... ARE COMPLETE WITH TEMPTING DISPLAYS OF WORTHWHILE FURNITURE THAT ARE PRACTICAL GIFTS FOR EVERY MEMBER OF THE FAMILY AND FOR THE HOME ITSELF. ©GORDON^S FURNITURE COMPANY . I s # IZ7 EAST WASHINGTON STREET •

SANTA CLAUS ! AGAIN TO RULE I OVER TOYTOWN j ’ _T Block’s Rearranges Its Little City Built for Children. Two big attractions at William H. Block Company made their appearance Friday. The “Society” Circus, j an annual feature, presented five trained dogs, an East Indian pony, a monkey and a clown who will; perform four times a day during the holiday season at 10, 12, 2, and 4 o'clock in the Market street window, j Santa Claus made his debut the I same day from his Arctic home and he is ready to talk to all the boys and girls. He will make his advent every day, coming dowrn to Toytown in an elevator that has been transformed into a chimney, j He w'ill be stationed in a booth j at the main entrance of Toytown. | I All the booths containing toys are j painted in red and green and '■ | artificial Christmas trees are placed j throughout the shop. Wooden j i soldiers are stationed about the 1 | walls. Toytow'n, located in the annex, ! has been remodeled, affording more aisle space and at the same time has not cut down on the display facilities. Drawing attractions have | been distributed so that the crowds ! will be in different parts of the ; shop, thus eliminating congestion. Displays have been arranged so that related items are arranged to- j gether. Sporting goods, musical I I toys, dolls, household wares, meI chanical toys and other types of playthings have been placed in separate sections. Japanese toys rivaling the German imports are attracting comment because of their color and durability. These novelties have been arranged in a unique display. A special department on the fourth floor is made up of “Toys for Tots.” Appropriate gifts for the j infant and small child are suggested j by the display here. Shopping service for mail and j telephone orders is given by “Laura Lee and her corps of trained shoppers.” . The store has been artistically decorated, inside and out. Festoons of lighted holly form a canopy

OFFER GOODS ON CREOITI i Davis Shoe Company Has Variety of Gift Merchandise. The only store of its kind in In- j dianapolis, is the Davis Credit Shoe j Company, 236 Massachusetts Ave., where a comprehensive stock of shoes, slippers, hosiery, jewelry and dolls are offered on easy credit terms. Slippers, of course, are a holiday favorite. The Davis Shoe Company offers a varied selection of all styles and colors from which to select. The policy of the store makes it possible to purchase gifts which not only are very acceptable, but very practical for the entire family on credit—a very appreciated feature. , The jewelry stock includes watches, necklaces, beads and similar attractive gift items. RADIOS MAKE FINE GIFT Low Prices Add to Inducement,; Says Chicago Jewelry Cos. A radio is a lasting gift the whole family enjoys, is the advice of the Chicago Jewelry Company, 203 East j Washington street. Certainly the low prices which now prevail on radios in comparison with former years add special inducement to j placing this appreciated and useful item on the gift list. The Chicago Jewelry Company features a complete line of popularly priced sets which can be pur- j chased on low payment terms without interest charges. through the arcade from the main j store of Toytown. Conveniently; located off the arcade is an en- j larged gift wrapping department. A j corps of trained girls are ready to 1 wrap packages in colors desired by the patrons. The main store is lighted by can-# dies placed on the columns, with wreaths ana holly forming a colorful background. A unique decoration is featured in the window displays. Silvered j wreaths are hung on the walls and standards topped with groups of silver bells effect a cheerful atmos- ; phere. Throughout the store a festive and colorful scheme has been carried out. Special novelties and gift suggestions are featured in the art department on the sixth floor. Arrangements have been made to aid the Christmas shopper in every way. Merchandise displays and suggestions from clerks have been planned in order to make the season a happy and successful experience for Block patrons.

WILD ANIMALS THRILL CROWDS AT COLONIAL Cubs, Hyena. Coyotes Vie for Attention of Shoppers at Furniture Store. Here’s real convenience for you! Through special arrangements made by the Colonial Furniture Company, 47 South Meridian St., it now is possible to call Santa Claus over the telephone. Just dial Ri. 2541 and the old gentleman himself will answer. If you forget the number, just ask Information. It is listed under “Santa's Headquarters.” This is only one of many features offered by the Colonial Furniture Company in the way of Christmas preparedness. Another is the visit of special “guests” who will stay until Christmas. These visitors are wild animals which are to be seen in the store windows and in the basement. Among these guests are brother and sister lion cubs from Africa. These cubs are mere babies—born last February—but you never saw such strapping youngsters. Then there is a real-for-sure bear cub, just as friendly as anything. Also there is a mean-looking hyena, but he's all caged up and can’t get out to do what he looks like he wants to do. Downstairs, in Toyland, there are brother and sister coyotes from Texas. You'll be specially interested

Ugly Pimples Nature’s warning—help nature clear your complexion and paint red roses in your pale, sallow cheeks. Truly wonderful results follow thorough colon cleansing. Take N9 —NATURE’S REMEDY— to regulate and ttrengthen your eliminative organs. Then watch the transformation. Try N? instead of mere laxatives. Only 25c. in i...

.NOV. 30, 1931

in this pair because the brother is mighty hard-hearted and greedy. He won't let his sister eat a bite and tries to hog it all himself so that the keeper has to stay around at meal time to see that sister coyote doesn't starve to death. Toyland itself offers so many wonderful sights that it is hard to tear the children away from it, once they see it. A wonderfully complete line of electric trains provide attraction for almost any one. Then there are dolls, games, toy furniture that is just like the grownup kind, only in miniature. In fact, there is just about everything that any child would want. Children are not the only ones who will be attracted by gifts from the Colonial. The tendency toward practical giving could find no better expression than through gifts of furniture. Prices on all furniture are so low that the idea “the home should come first” can be put into full force.

A RITE’& X / CREDIT \ / DENTAL 1 SERVICE Dr. J. F. Smith, Dentist f 43-15 S. Illlmii-. SI. Select a Real Xmas Gift for Yourself. Regular S2O “Service” PLATE Beautiful “Lifelike” _ with pearly gold £ pin teeth and tintural gums; very light in weight: speeial at Pay as Little as SI.OO a j Week! No charge for tooth extra.tion with plate or hridg. J service. raft Ti's 43-45 SOUTH JtUNOtS ST. Phone Riley 9158 Open I'ntil 9::<0 Tuesday Night |