Indianapolis Times, Volume 43, Number 122, Indianapolis, Marion County, 30 September 1931 — Page 22

PAGE 22

MANY CHANGES GREET PETTIS STOREPATRONS Many, Despite Others’ ‘Slump’ Wails. Stores are a great deal like fashions of the day when they have their big moments and that is true of the Pettis Dry Goods Company New York Store, which, after moving along soundly, progressively and successfully for nearly seventy-eight years, has come very much into its own during 1931 while other retail institutions have been lamenting about the general depression. The song of the industrial hammer and sa\v has been going musically along at the New York Store virtually since advent of the new year. Not only have these innovations, changes and improvements served to increase convenience and comfort of shopping. Basement Improved Starting with the Pettis Bargain Basement, the visitor who has not been to the store since the last anniversary event, will be delighted to see a larger and far more inviting restaurant. Attractive new equipment has been installed and the meals served as well as fountain delicacies have served to lure thousands of new patrons. A shoe repair shop, with every modern facility, was established this year and it helps thousands of men, women and children keep their footwear neat-looking as well as repaired at the lowest cost consistent with excellence. The ready-to-wear section in the basement has taken additional floor space to exploit the almost-hourly arriving garments from New York fashion centesr. Rearrangement of this section with larger and better fitting rooms has resulted in innumerable favorable comments from the public. Millinery Expanded Millinery is featured in the basement in a very tempting manner. New fixtures and increased floor space Join in making this an impressive place to shop for headwear. A photographic studio was created on this floor, too, during the year. Here artistic examples of the preservative art are taken at small ex-

FEATURING PRKES THE PREfENT GENERATION MAY NEVER SEE AGAIN, PETTIS' 78 th Anniversary Sale The New York More • NO SALE LIKE THIS FOR 78 YEARS • Founded in 1853 ... c * ‘ ( r •* ' - : 2* -■’ - . • .. . •_ ' •' • v

Famous Noritake China Dinner Sets Outstanding Anniversary Sale Special 1 Famous Noritake China in jgt fam /&% At anew open stock pattern _ I wHL with P floral sprays tt <w (56-Piece Set t Service for Eight Persons t $21.78) Imported Pottery Cookie Jars 94-Pc. Dinner Service gm± Large size, square shape jars in A Service for twelve, dainty 11 Sr rose, green or blue, combined with wplL floral sprays on ivory backivory, wicker handle. ground with gold handles. 32-Piece Breakfast Set £& Serve 8 Dinner Set 6 a| Dainty floral sprays on yellow Floral sprays on pink body, new 81 w glaze body. Anniversary Sale square shapes; can be matched in "TBI P riced - open stock. 7-Piece Wafer Sets M3. 3-Piece Mixing Set 6 g _ _ Rose, green or crystal; glass M Colorful sprays on yellow glaze y ®2f® pitcher and six tumblers. pottery; 6, 8 and 10-inch bowls. PETTlS’—fifth floor The Sale of Sales in Our Houseware Department The houseful nishing department at Pettis’ has moved to larger quarters and now is one of the most complete departments of its kind in Indianapolis. Here is maintained a policy of Price, Quality and Service. Outstanding Values in Our 78th Anniversary Sale: / Repeating by Request [ Sensation [| Register Shields fffSJ Regular gg Radiator Covers Adjustable to fit .g A\M 42c Vala * ■ IHc A any floor register v ■ ,4 J Now Onh tension ts 'P e; in your home. JSb LP—j | v", u “ nusual —^— Skillet Set Chicken Fryers Garbage Pail SSTT T'.'iT,n | Toilet Paper P& G Soap Bread Box wfc. Ali? ' SS2V-J4Z&S „"££•"• *>*• •>“' w, M * ....IE “esc ““>• 1 por, 650-sheet rolls: Bars box in green or ivory CSC 98c 7SC ! 30 rolls for ~ p ‘V G Laundry Soap QQath J 98C A case of 100 liars So OOV %Vod Rolling i*YnV." | ICl tClldl OdtSinCt l nflnished Kitchen Chairs 98C orated turn handles ...-23C _ , , 1 j Cane Seat Cnfinished Roman Bench 98* ••Quart Aluminum Cooker. Vapo seal; regular Beautiful Cabinet with DUll-OUt Doreelain ■ SI 29 value -SI tOD' 3 larre dmwert Bis **‘ St-ndard Carpet Sweeper. Walnut finish; Our New Gable Brand Preserve. -““•** drawers one metal lined regular $3.95 value #3.28 4-i.h tara tr* for bread; also equipped with flour . . Mjo* 4. F.'MM. OM.'* A* nffte Me and four M * SS-Rt STa7h SSSS* DelM.iV X* s' C.B*ed Crn. 9*; Sifted With reinforced coramel Ro ** ,#r e Jt ners-rustproof hardware #3.78 ♦ We Reserve the Right to Limit QuantitiA

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pense and enable the patron to acquire just a few good photographs instead of being obliged to take a larger amount at considerably great-' er expense. The basement shoe department presents itself in a manner now that can not help but win public admiration. Finer fixtures, much larger stocks, an increased selling staff and greater convenience in seating and fitting patrons are a few of the many improvements characterizing this improved section. On the main floor of the Pettis store, a frozen custard buffet, a i large orange juice booth, a candy I section, a pastry shop and a radio special booth were introduced. In addition, domestics and bedding were brought from the third floor and given new quarters in the extreme rear of the main floor. The pattern section was relocated toward the west side of the floor. Probably the greatest and most outstanding development was the start of elaborate improvements on the second floor now in progress. The initial step came with the expansion of the millinery department. Exquisite new fixtures were obtained and a delightful color treatment of apple green, mahogany, and rose applied. A French salon likewise was created and is the attraction for thousands of millinery shoppers each week. Relocation of the shoe department serving women, misses and children, from the main to the second floor was another important step in making the latter floor a place of charm and beauty. The sports shop, the infants’ and children’s wear divisions and the corset departments are among others now being improved. The large ready-to-wear apparel department will shortly be beautified to a great degree. On the third floor, the picture and art objects departments have been moved to new, larger quarters in space previously utilized by bedding and domestics. They were formerly on the fifth floor. Housewares were taken from the fourth floor to the fifth, as were stoves. Radios and large electrical appliances were removed from the fifth floor to the fourth. Women buying china and glassware now can fulfill their houseware needs at the srfme time without leaving the floor. One whole floor, the fourth, is devoted to the showing and selling of furniture today. The new arrangement certainly is an ideal one and hundreds of patrons who visit this floor frequently are frank in their admiration of the great change.—Adv.

Pettis * President Brings Wealth of Experience Robert B. Gable Has Been Actively Identified With Retailing for Many Years Although Still in His Thirties.

Nearly a year has elapsed since Robert B. Gable was elected president of the Pettis Dry Goods Cos. and while he has been very actively identified with the firm s progress during 1931 and incidentally has taken an ardent interest in Greater Indianapolis from a civic as well as commercial viewpoint, comparatively few residents of the community save Pettis employes, are acquainted with the man who has done much to pilot the store safely through the treacherous shoals on the troubled business sea of 1931. Mr. Gable is the son of William F. Gable, a pioneer merchant of Altoona, Pa. His earliest recollections of retailing go back to the days when he was taken into the growing department store founded by his eminent parent in a thriving Keystone state city. The atmosphere of the store appealed to the son and it was not long before he was serving as store messenger or as they were then called, “cash boy.” There were no cash registers, cash carriers or tube systems in that era and when a customer required change a floor manager summoned with loud voice, a “cash boy.” Progressing from one department to another, the younger Gable studiously applied himself to the ways of retailing as they were known in the late nineties. The financial phase of the business seemed to make a special appeal to Mr. Gable and it was not long before he was elected secretary-treasurer of the William F. Gable Company, which was incorporated in 1919. When his father succumbed to a sudden illness in 1921, Mr. Gable was elected president of the firm and served in that capacity until he located in Indianapolis at the beginning of the present year. He is still a director in the Gable Cos. and is likewise a director of Pomeroy’s, Inc.. Reading, Pa.; a director of the Syndicate Trading Cos., New York, the second largest buying organization in the United States with which the Gable, Pettis and twenty-odd large stores are affiliated; he is a director of the First National bank, Altoona, Pa.; a director and vice-president of the C. R. Leutz Cos., Inc., manufacturers of famous high type radio receivers. Being a member of the Institute of Radio Engineers, Mr. Gable has long been an ardent radio enthusi-

THE INDIANAPOLIS TIMES

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Robert B. Gable ast as well as inventor of various radio parts. He is, singularly, one of the earliest experimenters in radio which has proven his hobby in preference to other fields. The Gable store station, WFBG, in Altoona, is regarded as one of the finest low power stations in the country. And he was prompt to establish the Pettis-WKBF crystal studio in the fourth floor of the New York store, as described elsewhere in this section. Much of Mr. Gable’s spare time has been devoted to long distance reception research from his laboratory at his large country estate near Altoona. During these experiments he naturally acquired a vast amount of data relating to short waves. In this direction, it may be pointed out that Mr. Gable is co-author of the first book devoted exclusively to short waves. Long ago, the Pettis president recognized the value of the radio for institutional publicity. He predicts innumerable developments in radio engineering during the ensuing decade and the progress of television is one of the interesting subjects he likes to discuss. Mr. Gable is likewise a member of the American Automobile Association contest board and for years has been a race enthusiast.

• FEATURING PUKES THE PRESENT GENERATION MAY NEVER SEE AC AIM . * PETTIS' 78* Annivertarq tale The New York store • MO SALE LIKE THIS FOR 78 YEARS • Founded in /853

MEN! Your Dollar Gets a Real Break During Our Anniversary Sale We have planned for months to make this year’s Anniversary Sale the outstanding clothing event of Indian- Yl ml apolis, not by offering the cheapest clothing we could find but clothing of high quality at reasonable prices, cloth- //\ \ ing we are proud to have carry the PETTIS’ label, which >C v V\At * imf * stands for our policy “You Must Be Satisfied.” %| \ lO Our Famous Two Trouser |\\ nll/TDouble Wear Suits „ Will be featured in three groups with bigger and better values \\ \ than ever; including plenty of Blue Serges, Blue Cheviots, Oxford 11 & \ Grays and the new shades of Tans and Browns for Fall. U :: P \f/f % "|f \ 18" IT ’29" tlii Remember, every Suit carries two pairs of trousers (and the extra l lh pair will double the wear). I I \ T opcoats—Overcoats 1 / A wonderful showing of light weight, California weight and ff: : / I"• heavy weight Coats. Plenty of American i||l§. / Woolen Mills’ boucle. Plaid backs, tans, £ ffl mL mSm grays, in raglan and belted models. Sizes 9 *J V U W IWd 33 to 46 w |JiB|P IZpT Boys’Long Youths’Trousers Men’s TrOUSerS TROUSERS Two-tone and plain Cordu- Suitable for work or street wear; specially priced for the Anni ... versary Sale. Don’t Overlook These Values! Two-tone and plain Cordu- ™ ys nc WaiS an Heavy dark stripes. Trojans, 3-Inch waist bands; 22-inch hot wrc! trrifVi 9 innV. nroicf 23-inch bottoms— Covert cloth. Sizes AQ toms; French backs; heavy mole roys with 3-inch waist bands 30 t 0 42 . special VOC skins; sizes 30 *1 QC and 23-inch bot- d-| nr tA AA ■ (A Dark worsted finish. Moleskins; to 42 P A•if D A !k I .MS V M {lf Oflfl * V Mh French backs; heavy khaki. 3-Inch waist band, 22-inch bottoms; Sizes 10 to 19 V *•*'* dmmXM W UIIU 4iiVV Whipcords. Sizes 30 jq toms; all wool cashmeres and to 42 p 1.49 bine nr PETTlS’—street floor serges

Featuring Marvelous Values in Shirts, Neckwear, Underwear, Lounging Robes, Suspenders and Garters for Men at 78th Anniversary Sale Prices: 1,200 Men’s Fine Broadcloth Shirts Pre-Shrunk Collars —White —Solid Blue Fast Colors —Green —Tan ifbf n (Ail Cellophane Wrapped) Excellent quality broadcloth, tai- iM r - lored with particular care to in- /'A B \ ~%\ \ sure perfect fit; full cut Shirts Es&3aL&&k*. with sleeves neatly pleated at \\V -7 r ) cuffs; 7-button box pleated %V.\.^ v^J^p^|frr :r L fronts, pocket; collar stays in jfjfjplr JQI jjmBSB g collar keep collar fresh and unwrinkled. Fast colors; all Shirts fully guaranteed; in the (3 for $2.00) wanted collar attached style; sizes 14 to 17; sleeve length 33, 34 and 35. Other Outstanding Anniversary Sale Values Below: 1,200 Sylklyke Broadcloth Shirts With the co-operation of the maker we are permitted to offer these unusual values in Shirts of outstanding quality at an astonishingly low price. The lowest price we have ever offered this line of Shirts; pre-shrunk throughout and tailored to our exacting specifications; high count mercerized broadcloth, full cut, color fast, non-curl collars, collar attached and neckband styles. White, blue, green and tan. 2,400 Hand Tailored Ties Regular Values to $l.O0 —Anniversary Sale Priced— Silk Neckwear in smart new Fall patterns. Genuine hand tailored, the majority silk lined at both ends; full length; in blues, greens, tans, red, black; also 300 ‘‘Darbrook” Magadors gjmks included. Buy them for your own use and for Christmas gifts. IfOOO Pairs Men’s Broadcloth Pajamas slo^sS? 1 EiasHc rs suspenders^coiorfui• ’ matching “Savoy,” Phillip Jones, “Half-Moon” and other _ _ ends and tabs 48£ high-grade makers contributed wonderful c;1 . u -„< c tloM j a *l 0 A values for our Sale: fast color, attractive pat- KSKA 50c Silk Web Suspendeis -.24^ terns in fine broadcloth; elastic or tie waist; s Athletic Shirts 28£ slipover or coat style; four sizes. 5Dc Men’s Broadcloth Shorts 28^ •aa uj. ui • iail.a „.. „ . *.. $3.95 Men’s Blanket Cloth Robes ..- ?2.78 SI.OO Medium Weight White Knit Union Suits $5.95 Men’s Satin Trimmed Rayon Brocaded Perfect quality, long sleeves, ankle length; a Robes $3.78 sizes 36 to 46. 3 for $2.00; each $7.95 Men’s All-Wool Flannel Robes $4.78 PETTlS'—street floor .

.SEPf. 30,1931