Indianapolis Times, Volume 43, Number 122, Indianapolis, Marion County, 30 September 1931 — Page 18

PAGE 18

STORE OPEN EXTRAHOURS Pettis to Extend Shopping Time Thursday. Preparation for the seventy-eighth Anniversary Sale of the Pettis Dry Good Company store this year have surpassed all previous efforts, executives ctated today, and plans for handling the largest throng of patrons in the historical annals of the store include the addition of three and a half shopping hours on the opening day of the event, Thursday. The Pettis store will be open from S a. m. to 9 p. m. and a small army of extra salespeople, additional cashiers, wrappers, deliverymen and other employes has been engaged to help give the public quick and smiling service. They have been carefully trained during the last few days and the firm will make every effort to provide satisfactory service throughout the great month-long sale, and particularly during the peak-day selling on Thursday. Many out-of-town residents expect to be in attendance Anniversary Day, and the additional shopping time of three and a half hours will likewise be a boon to people employed by day and unable to make their purchases until the close of their own regular duties. Not a few patrons have requested that the store remain open during the evening of the initial day of the Anniversary Sale, so the executives decided to comply with this suggestion this year as a matter of public convenience.—Adv. RADIO SPECIALS ARE WINNING POPULARITY Pettis’ Daily Economy Feature Is Magnet for Throngs. Early in the present year the Pettis Dry Goods Company store inaugurated anew kind of economy feature for the shopping public of Greater Indianapolis with the introduction of a “Radio Special” and since then it has grown by leaps And bounds until hundreds of 'thrifty housewives daily look for this popular special. Merchandise specially purchased and carefully inspected for its quality, price appeal and utility is provided for the daily Radio Special. The item is presented to the public over the Pettis-WKBF programs from the new crystal studio on the fourth floor of the store, and it is featured on one side of the large Neon marquee at the main entrance and is further exploited in a special window at the east entrance of the Store. A special booth just inside the main entrance of the floor is Used to present the merchandise Chosen for the day’s event.—Adv.

ii ** ii MON^Y-MMNO^OrFIR I PREMIER 1 DUPLEX V V ELECTRIC VACUUM CLEANER with floor polisher accessory advantage of this short- only $49.50. You can now make an X termed opportunity. No doubt actual saving of sl7 if you act you know how this great vacuum quickly. This is positively the latest cleaner lightens housework. But model Premier Duplex. Not rebuilt never before have such Premier val- or shop worn, but brand new. Come ' ues been obtainable. The Premier in for a demonstration today—let Duplex has regularly sold at S6O, us show you its excellent features and the floor polisher accessory at —motor-driven brush—and 50 % $6.50. Now they’re both yours for more suction than previous models. And that wonderful band cleaner, the Premier Spic-Span, complete for It’s Convenient to Use Our Economy Budget Plan! mfjk fi hsßlk m PETTlS’ —street floor.. BB=s WjM ■"T— 111 _ ■ .a '—'

ADVERTISEMENT. OPEN HOUSE WILL START PETTIS’ FETE

Tonight is going to be a historymaking night at the Pettis’ Dry Goods Company’s store because another birthday has rolled around with the calendar and it brings the annual “open house” or public reception which long has characterized the auspicious beginning of the New York Store’s anniversary observance. From 7:30 to 10 o’clock the whole store wilf be ready to receive and entertain its guests. Preparations for handling almost 50,000 visitors have been consummated and even this number may be exceeded when the populace learns of the numerous attractions provided for its entertainment. Refreshments to Be Served Prom 7:30 until 8:30 p. m. visitors will be served delicious orange drink on the street floor without charge. Between the same hours Ballard’s delightful ice cream is to be given away at the basement restaurant. Pettis’ now famous frozen custard which has won so many friends since its inaugural last month will likewise be distributed to the guests from 8:30 to 10 p. m. On the main floor, samples of voiletries and other items from a large number of manufacturers are to be given women visitors as favors. This has long been a favored anniversary custom at the Pettis store and will be continued again this year. Tracy Cox to Be Present One of the popular features planned by the program committee for the benefit of the men who join the throng of visitors is the personal appearance of Tracy Cox, well-known local pugilist. He will be in the men’s clothing department, extreme rear of the men’s section, main floor of the store, and will broadcast a program as well from that point of vantage. A large and comprehensive exhibit of merchandise bought at the Pettis store in 1853 and up through the “gay nineties” to the present day will be situated on the second floor and is expected to attract widespread attention. Photographs of downtown streets and buildings in the early days of the city will form a rather intriguing display on the third floor. What is destined to be the great feature of the evening is the formal dedication of the Pettis-WKBF crystal studio on the fourth floor. Ceremonies will begin there at 7:30 and from shortly after that hour until 8:30 Connie’s orchestra will provide some of its inimitable tunes. Jimmy Boyer is to appear in the studio from 8 to 8:15 o’clock and promises to have some new and inviting selections for his large list of followers over the air. Tracy Cox’ broadcast from the men’s cjothing shop comes at 8:15 to 8:30. This will be followed by

the broadcasting of Pettis’ anniversary fashion promenade to be staged on the second floor. From 9 to 9.30 the Wilking music period will bring some pleasing diversion. At 9:30 to 9:45, Harry Bason and his popular band appear on the third floor. Connie’s orchestra returns to broadcast from the studio from 9:45 to 10 o’clock, when Charlie and Jerry will be heard in some joyous numbers. Again, from 10:15 to 10:30, Harry Bason’s band will entertain, followed by Connie's orchestra from 10:30 to 11 p. m. The Wa-Da Trio appears at the studio of WKBF from 11 to 11:15 o’clock when the Rhythm Boys entertain in a quarter hour program, and at 41:30 Connie’s orchestra returns to the air with a final offering of pleasing numbers. Appropriate souvenirs are to be distributed to all visitors to the Pettis’ crystal studio during the evening. Throughout the five-hour program interesting announcements relative to a real anniversary party for the public will be made and they will prove to be decidedly worth - while .—Adv. EMPLOYES AGEIST 500 Pettis Workers Are Luncheon Guests. Nearly 500 regular and extra employes of the Pettis Dry Goods Company store gathered at the store restaurant Monday evening and shared a buffet luncheon which preceded a rally incident to the forthcoming celebration of the firm’s seventy-eighth anniversary that will open Thursday morning with a month-long sale. Karl S. Isenberg, sales promotion manager and general superintendent, presided at the rally in lieu of W. Stanley Truby, general merchandise manager, who suffered a severely sprained ankle during the day. Several hours were utilized by the fifty or more department managers of the store in showing and discussing the salient points of their merchandise acquired for the anniversary sale. There were many “Ohs” and “Ahs” of delight from the assembled co-workers as the various specials were brought to the foreground and enthusiastically displayed. Revelations of such excellent quality at such very low prices proved nothing short of remarkable and the employes were strongly impressed with the excellent values which the present generation may never see again. All the extensive buying machinery of the Pettis’ store was brought into play to acquire these treasures for the approaching Sales event.—Adv.

THE INDIANAPOLIS TIMES

FEATURING PRICES THE PRESENT C£HERAT!OH MAY HE VER SEE AGAIN, PETTIS' 78 h Annivertorii Sale The Hew York Store • *MO SALE LIKE THIS FOR 78 YEARS • Founded in 1853

Many Smart Styles in This Large Display of New Millinery A visit to our Enlarged New Millinery Department on the second floor will convince you that this Sale is the greatest Style and value event it has ever been your pleasure to attend. You will find a gorgeous array of Genuine French Fur Felts in every ' We could enthuse and write volumes on the quality and style angle of this Event, But!—We would like for you to be the judge, come and \ All New Fall Colors.. All Headsizes 1 ■ - I •

10-Piece T oilet Sets Imitation Pearl on Amber 77) 7 . Bth iHr' Anniversary ' s 4* 7B 3-Piece Toilet Sets 8-Piece Toilet Sets Regular $4.95 value. _ Regularly $12.50. a Imitation pearl on .78 Contains Comb, amber. Beautifully Brush, MiiTor and M decorated. other cfresser pieces. ■ Military Sets in Black Ebony ' Regular price is $3.98. Os natural ebony. nn Assorted styles ; pIIO MUSICAL POWDER BOXES— 50c PEP SORegular $2.50 no DENT TOOTH IvN, value $1 .“O PASTE-Large<jS^^gKy IVORY SOAP—Medium /*/\ at . size bar. Dozen DUC $l5O TOUJOURS MOI PERFUME —ln sealed A | q LUX TOILET SOAP— /o Packages pl 10 nn7OT DOC $2.50 MIMZY PERFUME <M OO 25c WOODBURY SOAP— r o 51,98 MAKE_IJP BOXES —Deep Four bars DOC enou^h QC r 50c Ipana Tocth Paste- oc g“ J?° T /' S ,,? PECIAt PACKAGE jjgk Larees -- 26c ™ 88c jßffk Double Compact With Lipstick /Wlttßs Regular $1.95 %-alue. Enameled in different colors. La Ford Toilet Preparations, one-third off Regular Price.

Fur Collar and Cuff Sets iglTj 78th Anniversary dsn W $4.78 $6 and $7 Values, wfir 6to 10 inches wide. r Included are Wolf, Skunk, Lapin, CarajryKj cul. Fox and Op- £ 7 posum. Collars and cuffs for any type Fur Length, of coat w'™ 1 Alencon Lace ment of >IQ Values 18c to 25c yard. Furs Narrow widths. Good shades. 1 Breton Laces I5 rd Values 50c to 95c yard. 1 Boudoir Pillows Assort- Regular $1 values, ment of widths. OJ> Dainty and lacy pillows iard tJOC j n pastel *1 o Alencon Lace ,lud “ lßc Values 35c to 59c vard. t*Ur LOllarS Lingerie and negligee Regularly $4.95 and $5.95. ' Lace. 1Q _ Assorted Furs (•) QO ar d lOC and styles jLtOO PETTlS’—street floor

Beautiful, Embroidered Spanish Shawls SI $7.48 Fashioned of heavy all-silk crepe. Heavily embroidered in contrasting colors. Full size with 17-in. silk fringe. Sample Neckwear Regular $1.95. Os georgette, crepe, satin and lace. Many styles, lnclud- MA ing draped collars, panels and many i others. White, eggshell and flesh. dm Ascot Scarfs Satin & Crepe Blouses All-silk with smart de- Sleeveless styles. White, signs in newest Fail eggshell, beige and peach, shades. Water spot- 70 Sizes 34 to ei 75 proof IOC 42 vLI O Sample Neckwear N Beret, Regular $1 value. Lace. crepe, linen. White egg- In Felts, feather trimmed, shell, flesh and 00 Varioua styles 70 light shades OOC and shades PETTlS’—street floor

78th Anniversary Special! 1,200 Pairs of Our Famous Shoes Step-In Pumps! Wrjh Straps! . T ies! 78th Anniversary ''S. This is the most outstanding group of Patsy Ann Shoes ever offered at such a low sale price. Every one may be assured of being fitted, for the size range is complete. All brand new autumn styles. 300 Pairs of Famous Pied Piper Oxford and Strap Shoes for Children Elk leather, calf leather, patent and wSr combinations in this group. Not all dSm sizes in each style. Exceptionally low priced at wIM $ 2* 36 All Regular Pied Pipers are Priced 20% Less During Our Anniversary Sale! ' -4f > % PETTlS’—second floor. w

Children’s Sweaters All-Wool Slipon Style With Beret, Also Coat Style Sweaters 78th Anniversary F~ : SJ.7 JIT' Solid colors with con- ifj|J/jw trasting color trim- w I Ij \wlMl ming. Novelty de- I\w signs. Sizes 7to 14 _Jw)S ► Esi Girls’ Wash Dresses Print Wash Dresses, some of which have bloomers to match. Novelty neck lines. Guaranteed fast col- BBC ors. Sizes 7to 14. Novelty Knit Lamo Fleece Dresses Coats Regular 12.95 valne. Two- Regu’ar $lO 85. All-wool tone color combinations. Coachman styles with Some are one-piece with Beret to match. Tomlacket effect. ft 70 boy lining. m 0 Sizes 7to 14.... Vl* * O 1 Sizes 7to 14.... V•• O PETTlS’—second floor.

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