Indianapolis Times, Volume 42, Number 284, Indianapolis, Marion County, 8 April 1931 — Page 6

PAGE 6

Cost of Advertising Im thm W 0 /y/oik \mj QialiAinty ' . ... .Sears, Roebuck and Cos. r”- ---■ ; - . .. . - - 1 - < -/' / V I , ; £?*' I I %M?ehc^jl 11 ' *'***'%?* Ok // Sas ''l-a s f ; e '.Jj L 's, ln S3 0 , / ■ rp & 1 A.* ® // f? ir flesa as Ao 8 /i?S*ei J He V t 4 ° y a = t^? m Pn y // H Times Advertising.. // // I Reduces Sales Costs .// // I 1/ **s a 4 r i and /# & 1931 is a return to reason. Cost of selling again becomes f/ £ e zchea he S3 -U . ° a te c ° nni iv&n no iris * is MW the most important factor in sales. Jr *®rf t to bei *g Q Q o * x | Jp No longer are progressive stores selling at any sales cost I s -^t s r dur cte(i * ‘M Jm * to create volume or dispose of overstocks. They are check- s Vet *Y gr^t)^th a c ,° st e rloc JspLfi|P^ mg advertising results against costs. s lfyXa g* artXc le V ~f tx $in £ , What Times advertising is accomplishing m reducing ad S Wirv s .. * vertising costs for Sears, Roebuck & Cos., it is doing for many II II other advertisers—it will do the same for you. II s Check Advertising Costs—Check Results— Buy Results // Reduced advertising cost is causing the swing to Times ' is advertising. This growing preference is effectively shown in I the increases made in Local Display Advertising every month I this year over preceding months and over the corresponding proofs of the above Is , r-i . * statement are a mat- I months of last year. ter of record at Sears, * ' Roebuck & Cos., available to responsible parties. ————■ Times Advertising should produce more results per dollar—because no other Indianapolis psy—”— r Newspaper gives Advertisers as much Marion ■ County Circulation per dollar invested. • The Indianapolis Times (A Scnpps-Howard ’Newspaper) “INDIANA’S FASTEST GROWING NEWSPAPER”

THE INDIANAPOLIS TIMES

APRIL 8, 1931