Indianapolis Times, Volume 42, Number 262, Indianapolis, Marion County, 13 March 1931 — Page 22

PAGE 22

BILLBOARD IS CRITICISED AS BADBUSINESS Signs Hide Scenery, Hurt ‘Beauty Travel,’ Is Writer’s Charge. By United Press NEW YORK, March 13.—The beauty of America’s “rocks and rills, her woods and tembled hills,” Is suffering severely from a billboard blight that threatens to scar permanently the nation’s landscape. As this situation has become a serious menace to beauty travel, billboards consequently represent a formidable foe of the nation’s prosperity. Such, at least, is the opinion of J. Horace McFarland, chairman of the roadside development committee of the American Civic Association, who writes in the current issue of Liberty magazine: “All too many of the ‘rocks’ of which our anthem sings have been painted with signs begging us to buy something. All too many of the ‘rills’ trickle unseen behind great poster boards. “The ‘woods’ are fringed with announcements of mushrooms, chewing gum, bacon, paint. The ‘templed hills’ are not seldom, hung with signs, the message of which is lost

Again A&P Leads The Way To — LOWER COFFEE PRICES! mi A&P is Always in the Forefront in Re* m <SyJ|fe JL ij during the Price of High Quality Foodstuffs wr IS to the Consuming Public . New Economy fj as Been Effected. HERE are new regular ■JSJggggJ COFFEE PRICE REDUCTIONS’! 8 O'CLOCK tb. 21c The World’s Largest Selling Coffee—Bar None!! BOKAR u. 3ic Exquisitely Aromatic The Greatest Package Coffee Value * RED CIRCLE u>. 25* Rich and Full Bodied A Blend of Columbian and Santos Coffee nsr I £ c>. 2§ c I | 4 cans 15 jI io c&tA* 3/ F COFFEE * 30c Sugar as a 25c I POTATOEST* 0 25c Jk I BANANAS Larne, Ripe Fruit, lb £C Peanut Butter Sultana 3 Preserved Figs ,£) 2 Jars 2sc GtaP® 5 I lye Bread 16 oz. loaf \ Ynut ■ CLc 1 ‘ Vhite ’Jyead 16 oz.loaf go Choice “f tiS I Whole Wheat Bread ui!.mss A 1 1 Pan Rolls 5c Super Suds p*s-B%c .. oectve* Northern Tissue | gfc. Com No.2canßl/ 3 C ® 73 eWP l ® Epco Vinegar 24-oz. bottle 10c v paly’s Honey woe ( & jatS” ± Birdseye Matches % forioc j |A fi L A&P Applesauce No. 2 can 10c I 1 —MEATS —1 : —i SOMETHING NEW! Old English (Style) a aw Pork Link SAUSAGE A tbs - A)C In AI! Stores and Markets Brand New Item Offered First by A. & P„ Swiss Steak or Round Lb. 2SC Chuck Roast Lb. 15c Boiling Beef s r Lb. i2y 2 c Sliced Bacon u>. 29c | Chickens s? u. 29c Armour’s Star Milner’s Cloverblossom HAMS HAMS u-2f|c| Whole or Half Whole or Half

Seafood for Lent You will be surprised at the many ways and the attractive dishes that can t>e prepared from various kinds of fish and seafood. Our Washington Bureau has ready for you in this Lenten season anew bulletin on fish and seafood cookery with a collection of recipes on the subject that you will want to have in your cook book for future reference. Fill out the coupon below and send for it: — CLIP COUPON HERE Dept. 117, Washington Bureau The Indianapolis Times, 1322 New York avenue, Washington, D. C. N AME . STREET AND NO. . , CITY STATE I am a reader of The Indianapolis Times. (Code No.)

in the anger and disguest felt at the sight. “The billboard is also bad business for America. This is because it lessens or abscures for wholly selfish ends the beauty of the scenery which, when uninjured, is a tremendously productive asset for profit as wel as for patriotism. The billboard is costly to America in its influence on profitable beauty travel. “The powerful General Federation of women’s dubs, with its 3,000,000 members, long has opposed the billboards, and the chairman of its committee on roadside beauty urges its members to ‘favor firms which favor scenery . . . buy products not advertised in the landscape.’ “The women of America are said

to represent 85 per cent of its purchasing power. Is it good advertising to use a form that angers organized women, as well as many—possibly most—patriotic men? The billboard is bad advertising.”

MOVIE FILM SALVAGED Silver Is Taken From Train Loads of Discarded Celluloid. By United Press NEW YORK, March 13.—The silver screens yield fortunes to others thin the movie queens. The discarded films, when burned and treated chemically, yield immense quantities of silver, which is retrieved and used again.

THE INDIANAPOLIS TIMES

BOBAH HITS USE OF COMMISSION IN GOVERNMENT People Want Courage, Not Straddling of Issues, Senator Believes. By Times Special A spirited atack by Senator William Borah on the use of commissions, like the Wickersham groqp, in determining party programs and dealing with national problems, is published in this week’s Collier’s weekly. Senator Borah discusses party loyalty, corruption in public life, the Lucas incident and the political outlook. ’ “I venture to believe,” he predicts with significant emphasis, “that the party which in 1932 comes forward

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with a bold declaration upon the great pressing problems of the day will sweep the country, and this will be true whether the people agree with the program in all particulars or not. They would like to vote once again for courage, the courage of a Jackson, and for the vision and faith of a Lincoln. “People are restless and critical, not so much because they have ceased to believe in political parties, but because they do not find their parties dealing with the questions which most deeply concern them. Party appeals leave audiences unmoved because they hear nothing of how they are to deal with the things they want most to know about. They support no party out of enthusiasm, but out of fear that the other will be worse. “The questions which meet the people every hour of the day in their struggle for success are sidestepped, straddled or ignored. The public prints are filled with explanations that leaders did not mean that. “No one can be very happy over the present political situation and political outlook. No one can feel

any great degree of assurance as to j the developments of the future." In his attack on federal commissions of varoius kinds, Senator Borahs ays: -Men go before the electorate, make their pledges, receive the approval of the people, take their oaths to support the Constitution and then turn about, appoint a commissioner to advise them what they shall do and whether they shall carry out their own pledges. “If there is a vital and sacred principle superior to any other in government, it is the responsibility, direct and immediate, of men who are elected to office to the people who elect them. “What the people are interested to know is not what some commission thinks—a commission responsible to no constituency and accountr#le to no electorate—but wha tthose think and what those are going to do who sought and received, upon solemn pledges, their votes.”

Fresh Picnics n. lie Fresh Eggs C JL, .. *<>*• 20c Hilgemeier’s Bacon (Sliced) lb. 20c Oleo lb. 11c Karl F. Wacker L Sg“ 449 West Washington Street

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SUNSPOTS HAVE IMPAIRED RADIO Astronomer Says Reception Will Improve Soon. Bel Science Service DELAWARE, 0., March 13. Radio reception has been noticeably Impaired coincidentally with the appearance of plentiful spots on the sun. Dr. Harlan T. Stetson, director of the Perkins observatory, Ohio Wesleyan'university, here, has observed. Previous to the recent rise in sunspots, radio reception was the strongest ever recorded in several

.MARCH 13, 1931

years of research undertaken Ijy Dr. Stetson and his colleagues. The recent rise in sunspots reported by Mt. Wilson observatory in California was anticipated by Dr. Stetson on the basis of the fifteen-month cycle ir. spots that he recently discovered. * The increase arrived exactly on schedule t>r. Stetson expects the sunspots to decrease after about April 1 and then radio reception will become as good or better than It was before the present sunspot outbreak. Scientists say that midgets generally weigh one pound for each inch they are tall.

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