Indianapolis Times, Volume 42, Number 254, Indianapolis, Marion County, 3 March 1931 — Page 11

MARCH 3.193 T.

Indiana to Have Place in Festival BY JOHN LODWICK Time* Slsff Corrssoondent ST. PETERSBURG, Fla., March 3. Marking live opening of the spring tourist season, the annual festival of states celebration this year will be confined to three days, March 16 to 28. The annual float parade In which Indiana again will be reprsented. will be held March 27. Mrs. Laura J Cloud, 49 West Thirty-third street, Indianapolis, is ’ guest at the Detroit hotel. Mrs. Josephine Keimeyer, 4902 Troadway, is a guest at the Hotel DeVille. The following Indianapolis residents are guests at the Pennsylvania hotel: Mr. and Mrs. J. T. Smith, 525 Drexel avenue; Mr. and Mrs. J. P. Smith, 525 Drexel avenue; Mrs. C. F. Neu, 563 Holland drive, and Mrs. Maud Berner. Mr. and,Mr.s. J. O. Wehrman, 402 North Meridian street, are at the Ponce De Leon hotel. Mr. and Mrs. A. H. Off are at the Princess Martha hotel. They reside at 5328 North Delaware street. Burfords on Trip Mr. and Mrs. William H Lee, and Mrs. Albert Zimmerman, 115 North Traub avenue, are guests at the Williams Apartment hotel. Mrs. A. E. Metzger, 3120 North Meridian street, and Mrs. F. D. Morris, 6735 North Pennsylvania street, were recent guests in the city. Mrs. L. M. Barrett is with friends at 1040 Seventh street south. She esidcs et 1854 North Talbott avenue. Mr. and Mrs. J. G. Beck, 414 North DeQuincy street, have taken cottage at 1835 Forty-seventh Ireet south. Mr. and Mrs. P. L. Burford and Miss Virginia Eurford, 332 East >?ifty-flrst street, were in the city lor a brief visit last month. Captain and Mrs. Frank S. Clark, 1411 Park avenue, are stopping at 355 First street south. Mr. and Mrs. J. Philip Ravis, 1503 North Pennsylvanj street, have taken accommodations at 251 Cenral avenue. Miss Della Dearborn is the guest of friends at 715 Sixth avenue south, for her visit in St. Petersburg. She resides at ?022 North .Alabama street. Mrs. Elizabeth Dodds, 1315 Parker avenue, has returned to St. Petersburg, and is with friends at 121 Third avenue north. Houses Arc Re-opened Mrs. C. O. Dunn. 519 Sutherland avenue, is staying at 524 Twentyninth avenue, south. Mrs. Ephraim, 33 East Sixteenth street, is a guest at 610 Second avenue south. Mr. and Mrs. W. W. Maines, 941 Congress avenue, spent a short time in St. Petersburg last month. Mr. and Mrs. Charles F. Redding, 1506 Prospect street, motored here recently and have re-opened their bungalow at 845 Arlington avenue north, Mr. and Mrs. G. L. Taylor, 4209 Guilford avenue, motored here and have taken an apartment at 819 Third avenue north. Among arrivals last month for the balance of the season were Mr. and Mrs. A. A. Wright and children, Harry and Mary Elizabeth. They have taken a bungalow at 646 Twelfth avenue south. Mr. fend Mrs. H. B. Tilman. 970 Campbell street, accompanied by Mr. and Mrs. G. W. Allis, 968 North la Salle street, arrived last month and have taken a cottage at 410 Fifteenth street ncirth. Mrs. James Preston Smith, 1310 North New Jersey street, accompanied by her daughter. Miss Eva Smith. 1701 North Alabama street, are spending their first winter in the south.

Golden IfelloHr !.. and that ia ita ! NATURAL COLOR the fHtda 9e niqht onto t/, e lUsed 3-Pr. Overstuffed Living Room tfOQ r/% Suites <36 JDU EASY TERMS . isi Lewis Furniture Cos. B || II "A United Furniture Store"||| || 844 S. Meridian St. ||| ★ Safety for Savings Fletcher American NATIONAL BANK 4Sootki**st Cer. of Market and Prwwaytoola % ON SAVINGS

4% Paid on Saving* Security Trust Cos. 11l ?*erth Pennsylvania Street

Men’s and Women’s r CLOTHING ON EASY CREDIT ASKIN & MARINE CO. 127 XV. Washington St.

—WHAT’S IN FASHION?—

New Ideas in Blouses Unusually Clever

Left-, high collar tuck-in with bow tie. Center, short surplice blouse with scalloped edging. Right, short sleeved overblousc with bow trim.

NEW YORK. March S.—Anybody who wears a spring suit this year can have a lot of fun choosing blouses to go with it. First there’s the matter of making up color combinations—something much-ln-fashion right now. Then there’s the idea of entirely changing the looks of the suit—and the looks of yourself—by the type of blouse you wear. There are certain things you’ll notice on this year’s blouses to mark them 1931. Many have the surplice line. That is, they go on like a jacket and tie or snap over to one side—usually the left. Surplice Is Prominent Incidentally—you’re going tr .see a great deal of this surplice or diagonal closing this spring—in dresses, coats and suits as well as blouses. Another is that lots are in doublebreasted effect—extending below the waistline and fastening with four buttons, two on each side of the center. Still another 1931 mark is the tendency to higher necklines. Some of them really are high—such as the blouse sketched at the left above. Others aren’t high, but merely higher than they have been. Nearer the collar bone. Sleeves Arc Shorter Fine handwork —or trimming that looks like handwork is something else to watch for—if you want to be in fashion. Fagptting, edge treatments like scalloping or sawtooth or lace, hand-rolled hems. Shorter sleeves are appearing in blouses, just as they are in dresses—three-quarter sleeves, just-above-the-elbow sleeves and even

You will enjoy Swift & Company’s 1931 Year Book X S JMgjm • •••••• because the story of Swift & Company’s activities for the year 1930 is of absorbing interest to every man and woman. It tells how a solidly organized concern, dealing mainly in perishable foodstuffs,was able to come through a year of general depression, and cam dividends for its shareholders. It shows that Swift & Company’s profits come chiefly from savings and the elimination of waste. It tells why a food monopoly by any packer or group of packers is impossible. * There are chapters on the Consent Decree and its modification; on Swift’s service to the small retailer; on the incessant competition in the packing business; on Swift & Company’s marvelous distributive system —and many other important subjects. • If you uvuld like to have a copy of Surift & Company's 1931 Year Book, please fill out this coupon, and it will he sent to • you free of charge Swift & Company Swift & Company, 4177 Packers Avenue, Chicago, Illinois Please mail me free a copy of Swiit 4 Company’s 1931 Year Book. Name- , Address City

Directed By AMOS PARRISH

shorter ones, such as in the blouse sketched at the right. The white blouse still is fashionable, of course —and it’s one of the smartest combinations you can make with a navy or black suit. But pastels make the newer color combinations. Soft colors like slate blue worn with a gray tweed suit, flesh pink with a suit in bittersweet, golden beige with a brown suit. If your new suit has the new-three-quarter sleeves, a good blouse to ensemble with it is one whose sleeves are wrist-length and full above a close fitting cuff. I! you new suit is collarless, a blouse with a scarf that ties at the side with ends hanging outside the suit neckline is smart. So is one with a high collar like the one sketched, or one with a frilly feminine jabot. Overblouse or tuck-ins—both are

SOCIETY TO HEAR ADDRESS ON INDIA Miss Ada Nelson, Indianapolis missionary, who recently returned from India, will address the Woman’s Foreign Missionary Society of the Grace Methodist church at 2 Wednesday at the home of Mrs. Will C. Kitz. 5115 Norway drive. Other numbers on the program will include readings by Mrs. Harry H. Nagle and piano solos by Miss Mary Evelyn Daniel. Miss Nelson has been principal in a girls’ school in Talegaon, in the Bombay area in India, for three years. Mrs. F. N. Daniels, Mrs. W. F. Hopkins and Mrs. H. I. Goodwin will assist the hostess.

THE INDIANAPOLIS TIMES

in fashion. Newest overblouses are the very short ones—just about the length of the surplice blouse shown in the center. And when they’re longer, they’re most apt to be belted or tifd or fitted In some way to indicate the waistline and make a peplum-effect below. (Copyright, 1931. bv Amos Parrish) Next: Amos Parrish reports on the fashion for bow trimming.

PUBLIC BENEFITS from STATE REGULATION end HOLDING COMPANIES

When public utility service spread across the boundary lines of municipalities to reach those who lived on the outskirts of cities and towns and on farms, and to interconnect neighboring communities, state regulation came into being. Otherwise there would have been no regulation of utility service except local control by cities and towns. This would have been discriminatory. When the constantly increasing demand for service made it difficult for local utility companies to raise capital for necesgary expansion, the holding or investment company came into existence. The pooling of resources and die joining of adjacent cities and companies by electric and in many instances with gas transmission lines, made possible by holding company control, brought to the people of Indiana and other states better utility service and at lowered rates. State regulation of utilities and the formation of holding companies have been a natural economic development through which the public is benefited. Without state regulation there would have been no governmental supervision of utility service and of rates charged to customers outside of municipalities. Without the development of holding companies, operation of most utility companies would have been restricted to single communities or small groups of towns. There would have been natural barriers to the expansion of utility service. This would have restricted the growth of communities because industrial development is dependent upon adequate and reliable public utility service. Some people seem to think that now, since electric transmission lines cross state boundaries, state regulation is no longer sufficient and that some form of federal regulation is necessary. There is a great difference, however, between electric transmission lines crossing city or county lines and crossing state lines. Generally speaking, public utility operating companies confine their operations almost wholly within states. They are essentially local institutions. In 1929 only 11 per cent of all the electrical energy generated in the United States was transmitted across state lines. Moreover, the fact that energy has been transmitted across a state line does not of itself prevent the state government from regulating the rates at which such energy is sold to customers. Some people think that holding companies should be regulated. Holding companies, however, are merely investment companies. They control public utility operating companies only through ownership of their stock. The issuance of stock of operating companies is controlled in this state by the Public Service Commission of Indiana. No stock of an operating company is authorized without a requirement by the Commission that the money received through the sale of securities will be spent for improvements to the plant and property of tlie company. Rates of operating companies are controlled by thetlommission. Rates are based on a fair valuation of a company’s property, and are fixed at a level which will permit the utility company to earn only a reasonable return on such a valuation. It will thus be seen that the earnings that a holding company can receive as a stockholder of an operating company are directly controlled by the Public Service Commission. [This is the last of a series of ad\'>ertisements discussing ~1 the economics of the public utility lousiness and reviewing 1 how the public is benefited by holding company control. Reproductions of these advertisements have been printed in booklet form and may be obtained by writing the Midland United Company, 122 So. Michigan Ave., Chicago, lIL J

Midland United Company PRINCIPAL OPERATING SUBSIDIARIES: Northern Indiana Public Service Company... Gary Railways Company Interstate Public Service Company . . . Indiana Service Corporation Chicago South Shore and South Bend Railroad . . . Indiana Railroad Central Indiana Power Company’s operating subsidiaries.

Name Guild Officers at Luncheon Mrs. Carrie L. Hammel was fleeted president of the Sunnyside 3uild at a luncheon Monday at ’he Marott. Others elected to office are Mesdames William C. Freund, vice-president; A. P. Harvey, second vice-president; Charles Martin, recording secretary; Robert Turnbull, assistant secretary; Leroy Martin, corresponding secretary, and Wayne D. Stone, treasurer. Mrs. Hammel succeeds Mrs. Fred S. Duesenberg, who has served as president for two years. Mrs. Duesenberg was made a director. Mrs. Martin and Mrs. Stone were reelected. Other members of the board of directors, all of whom were reelected, are Mesdames Frank E. Gaines and Jesse G. Marshall. The luncheon tables were centered with red roses and appointments carried out the red color scheme. Assisting hostesses were: Mesdames Leßoy Martin, Floyd L. Mattice, Henry McCoy, C. J. Mclntyre, Roy McNair, Jus Meyers. Rufus Mumford, E. A. Pape B. B. Pettljohn and Fred L. Duesenbt rg, chairman. Afetiong other clubs which held meetings Monday was the Fortnightly Study Club, which met with Mrs. W. C. Echternacht, 3006 Broadway. The nominating committee was appointed by the president, Mrs. Eli J. Shields, and the annual election of officers will be held at the next meeting, March 16, at the home of Mrs. W. C. Eichholtz, 2932 Beilefontaine street. The nominating committee is composed of Mesdames W. S. Kirby, L. B. Warner and S. J. Kuqua.

TWO PLAYS WILL BE GIVEN BY CLUB "On the Lot,” by Florence Ryerson and Colin Clement and “The Ace Is Trumped,” by H. H. Stinson, will be presented Friday night by the Players’ Club at the Civic theater. The cast of the first includes Mrs. Allen Robert Ferriday and Warren K. Mannon, and is being directed by Mrs. W. Rowland Allen. Dr. John Ray Newcomb Is directing the latter play, whose cast includes Mr. and Mrs. Robert Beck and Albert Deluse. The committee in charge is Mr. and Mrs. W. R. Allen, Mr. and Mrs. G. M. Halverson, Miss Costance Coleman, Mr. Ferriday and Mr. Mannon. A supper dance at the Propylaeum will follow the performances. MRS. GREENE WILL BE CLASS HOSTESS American Association of University Women music class of the fine arts study group, will meet at 10 Thursday morning at the home of Mrs. Dorothy Knight Greene, 4624 North Pennsylvania street, instead of with Mrs. Victor Keene for this week only. Mrs. Greene will speak on "Shubert, Schumann, Mendelssohn and Their Contemporaries” and will illustrate with piano and victrola.

UNREDEEMED Ladies' and Gents JfSgpMIAMOND RINGS Mwlß-Kt. White Gold Mounting* £*’ nJF/UfM To k® sold for loan Ft WtTV charges. Only—tl W $5.95 fi Jr WOLF SUSSMAN si '(•Sr Established 30 Tears 239-41 W. Wash. Bt. Opposite Statehonse

Mrs. Mitchell Will Address Women’s Club Mrs. Kate Milner Rabb, president of the Woman’s Press Club of Indiana, has announced that Mrs. Alice Baxter Mitchell will be speaker at the March meeting, at 12:15 next Tuesday, at the Columbia Club. Mrs. Mitchell, formerly leading lady for Henry Miller, has been a feature writer for the Detroit Free Press and the New York Times. Miss Mabel Wheeler is program chairman. Reservations may be made wth Mrs. Dorothy Reynolds Collins at the Star.

The One Place Where It Pays To Play With Fire THEYTL build you a Huge fire at a certain place in Chicago—they’ll heat a door or wall red-hot and turn a hose on it —they’ll do all sorts of striking and ingenious things to see how long a certain device will stand up under punishment or how soon it will bom up or blow up or break. It’s a dramatic place—the great buildings of Underwriters’ Laboratories where they "play with fire” in testing building materials, electrical devices, gases, chemicals, hose, extinguishers, home utilities, and endless other things. Symbols of Safety Everywhere the exhaustive tests of Linders writers’ Laboratories are accepted as authoritative and its labels of approval recognized as Symbols of Safety. STOCK FIRE INSURANCE by establishing this great engineering service has made a most substantial contribution to the protection of life and property everywhere. Safety is the underlying purpose of this work. Stock Fire Insaranc • |&nSSV Companies are Represented by Capable Agents in Your THE NATIONAL BOARD OF FIRE UNDERWRITERS 85 John Street, New York CHICAGO SAN FRANCISCO 222 West Adams Street Merchants Exchange Bldg. 197 A National Organization of Stock Fire Insurance Companies Established in 1864

THESE LICENSED AGENTS Write STOCK FIRE INSURANCE Members of the INDIANAPOLIS Fire Insurance Agents’ Association

Aetna Trust & Savings Cos. Bankers Trust Comoany W. E. Barton Brandon & Jameson Buennagel Agency Ross E. Coffin Cooling-Gnim*ne-Munv ford J. S. Cruse Realty Cos. Farmers Trust Company Fieber & Reilly Fletcher American Agency Fletcher Savings & Trust Cos. Gauss & Spier Gregory & Appel, Inc. Hadley-Mahoney Company Hall & Hill Myron S. Harlan Russe H. Hartman

Sorority to Meet Regular meeting of Alpha chapter, Pi Omega sorority, will be held Wednesday night at the home of Mrs. Agnes Brown. 16 North Rural street. Sorority Will Meet Members of Alpha chapter. Phi Delta Theta sorority will meet at 8 Wednesday at the Severin.

QUILT PATCHES s(] c ONE POUND 9PEv.*4L 41 W Including Percales. Broadcloths. Prints, etc. Exceptional value. Two lots for..7Se CM If 250 Pieces—B ean 11 ful *^** - *w printed and Solid Colors * DA YON Gorgeous Large Cot* CA_ I vJix —Attractive Colors DUC J Lots for SI.OO These new low nrires make this the greatest value ever offered. Postage paid. Cheek, cash or menev order. REMNANT CO.

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P. A. Havelick C. Otto Janus Jennings Bros. Hugh H. Love Cos., Inc. Marion County State Bank J. G. McCullough Agency Meyer 8- Kiser 3loore 4 Fox Geo. W. Pangborn Herbert E. Redding Schmid & Smith Security Trust Company 0. J. Smith Realty Cos. The Spann Company Stone, Stafford & Stone F. J. Viehmann Company John R. Welch & Sons H. H. Woodsraall & Cos. Charles R. Yoke

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