Indianapolis Times, Volume 42, Number 252, Indianapolis, Marion County, 28 February 1931 — Page 11

Every city is constantly changing. It yields to the spell of new local fashions, new hobbies and new fads. Its sport fans may abruptly desert boxing in favor of hockey or basketball. Its matrons may switch suddenly from bridge to afternoon musicales. Even its flappers may change and go literary . . . if a tall and dark-haired Shakespearean reader comes to town. • . *r\ No editor who hides himself in a sequestered office and edits his paper to standardized formulas can possibly keep in step with his city. That is why every Scripps-Howard editor is free of headquarters patterns. Free to customtailor his newspaper to the measures of the town. Footloose and unrestricted so he may know the trends and tastes of the community.

Every city is cSSitlHtly chiHging. It yields to the spell of ;|j 1) H * meet,ngs of mothers and mercha "’*- He , f . .. . . , £ j i* . I' Ilf II • t BBHIB • exchanges viewpoints with bankers and bootblacks and new local fashions, new hobbies and new fads. Its sport pwljl - -pJIBiI || i , lpj|pj & fans may abruptly desert boxing in favor of hockey or |f| l |f]Hg |f ' f|£ Mpt g | a " ° ther tradeSmen wh ° are Selling t 0 the ,oCal basketball. Its matrons may switch suddenly from bridge fl| P|| I. , "IBH taste. Without being a joiner or partisan, without form.ng to afternoon musicales. Even its flappers may change and ilj : t||3| 7 entangling alliances of any kind, he mixes open-mmdedly go literary ~. if a tall and dark-haired Shakespearean Vs \Jf' ' x reader comes to town, jnflll 11, , . , , . , , I#! ipjtej 1.. : -• .y The day he takes charge of the editors desk, he moves ,v T ~. , u * . ,rr , ifhll ~** 818 it . . . and his viewpoint. . . out into the public square. No editor who hides himself in a sequestered office and gffjgjl ; : p( If : V HH .i.. § . *- >-r * y /•. ■ ~ vs? &S&S &.. ~t-'. ■ ' £j[sS3B&gß& *r^‘: . ' " J&3 ‘ .• *• .. ; ** \&*'

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NATIONAL ADVERTISING. DEPARTMENT, Jokm B. Fiuntran, dimctob > 230. PARK AVBNUB, NBW YORK f CHICAGO I SAN FRANCISCO „• DBTROIT • LOS ANGBLBS • ATLANTA f PHILADELPHIA : BUFFALO • DALLAS

the Editor moves his desk OUT INTO THE PUBLIC SQUARE

. _ wf' . NEW YORK Telegram SAN FRANCISCO.... .News BUFFALO > ~. Times COLUMBUS ? Citizen HOUSTON Press KNOXVILLE... News-Sentinel CLEVELAND Press WASHINGTON News INDIANAPOLIS Times AKRON Times-Press YOUNGSTOWN.... Telegram EL PASO Post BALTIMORE Post CINCINNATI Post DENVER.... Rocky Mt. News BIRMINGHAM Post FORT WORTH Press SAN DIEGO Sun PITTSBURGH ....Press COVINGTON.. Kentucky Post TOLEDO ... News-Bee MEMPHIS Press-Scimitar OKLAHOMA CITY. . . .News EVANSVILLE Press Kentucky Edition of Cincinnati Post ALBUQUERQUE New Mexico State Tribune SCRIPPS HOWARD N'T-T (O TANARUS) A TANARUS) 17 T\ MEMBERS OF THE UNITED PRESS. . . AUDIT BUREAU H Vy JVf hi Xv> OF CIRCULATIONS AND OF MEDIA RECORDS, INC

THE INDIANAPOLIS TIMES

He attends meetings of mothers and merchants, He exchanges viewpoints with bankers and bootblacks and with all other tradesmen who are selling to the local taste. Without being a joiner or partisan, w ithout forming entangling alliances of any kind, he mixes open-mindedly with all groups and all classes. The day he takes charge of the editor’s desk, he moves it .. . and his viewpoint. . . out into the public square. And he keeps them there. Where he may follow the traffic of local thought and interest. Where he may edit his paper from the outside looking in. Intimacy is a rare and precious thing. It is founded on mutual faith and understanding. Scripps-Howard columns have it with their readers . . . and share it with their advertisers.