Indianapolis Times, Volume 42, Number 240, Indianapolis, Marion County, 14 February 1931 — Page 16

PAGE 16

DE SOTO'S NEW SIX IS RANKED AMONG FINEST Companion Car to Eight Lauded as Master Engineering Work. De Soto again has come forward a motor car sensationally low m price and high In performance —the new De Soto six, according to L. G. Peed, general sales manager, De Soto Motor Corporation. A companion car to the new De Soto straight eight, the new creation is an answer to the public demand for a sjx that is not limited to ability, safety, or comfort because of low pride. "The new six,” declares Peed, "is a masterly piece of engineering. It is new from the ground up and characteristically De Soto in every particular. -It is the result of long experimentation by Chrysler engineers and has been tested and proved under all sorts of driving conditions. "Increased power and speed have been built into the car, the capacity of the internal expanding fourwhwcl hydraulic brakes has been increased and ease of steering and handling improved. “The car has the new double-drop frame construction and the new silent, steel-weld body, bringing the center of gravity closer to the ground, making the Dc Soto a car of real safety and providing the opportunity of creating a car of real beauty and grace.” Lowest Cost in World A little more than a year ago a mysterious car under heavy disguise startled the industry by playing tag over the Pennsylvania mountains near Ligonier and completely outstripping eights of much larger type. This car proved to be the first De Soto eight, announced at the 1930 show as the lowestpriced eight in the world. To be sure of maintaining its commanding position as an outstanding performer, De Soto engineers, under direction of the Chrysler staff, have given the new straight eight still greater power, acceleration and speed for 1931. The new straight eight engine develops 77-horse power. This increase hao been made possible by Increasing .the bore V* inch, and the compression ratio to 5.4 to 1. A change in gear ratio from 4.9 to l to 4.6 to I affords greater speed. Appearance Is Improved The crankshaft is heavier and the motpr is supported by rubber engine mountings at four points. improvements in appearance have been noteworthy also with the slen-der-proflle radiator, longer hood and the De Soto crest in color mounted on the headlamp cross rodThe famous uni-steel, electrically welded body, is continued with various refinements, including a redesigned instrument panel, new style French plait upholstery and anew and harmonizing design of interior hardware. More than ever, performance, acceleration and speed are the keynotes of the De Soto eight. Hudson Has Balanced Crankshaft The Greater Hudson Eight crankshaft is compensated fully by the use of integrally forged counterweights on the crankshaft throws. Before a shaft is built into the engine, it is tested fully on special machines, to insure that both static and dynamic balance, which literally means balance at rest or when revolving at high speed, has been obtained.

SEE OUR SPECIAL EXHIBIT At Our Salesroom During Auto Show Week iFeaturing the NEW INTERNATIONAL SPECIAL DELIVERY WITH DELUXE PANEL BODY AS PICTURED ABOVE. Drop in and see us and let’s get acquainted while you are in the city attending the Auto Show. Inspect our plant and see the many services we have to offer. Other Models in our line will also be on exhibit, including the NEW INTERNATIONAL SIX SPEED SPECIAL 114-TON at the NEW LOW PRICE OF $675.00 chassis with Standard Equipment, f. o. b. factory. We invite your inspection of these trucks and will gladly demonstrate any model without obligation. International Harvester Company of America Sates. Inc. Service LI. 640S 425 Kentucky Avenue LI. 6409 ■ . .. . . .. . .

OLDSMOBILE ADDS TO POWER, SPEED

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New Oldsmobile down-drafting manifolding and heat control.

New Method of Combustion Gives Greater Gas Efficiency. Even as light a substance as gas can be pulled down easier than it can be lifted, and by utilizing this fact through an entirely new manifold and carburetor system of the down-draft type, engineers have been able to add substantially to the horse power and performance of the new 1931 Oldsmobile. The air intake of the new Oldsmobile system is through a combination air cleaner and silencer located diiectly under the hood and above the carburetor and engine. The air descends Into the carburetor, where it is mixed with gasoline and the vaporized mixture is drawn downward into the manifold and thence into the combustion chambers. Speeds Up Engine This direct downward course taken by the fuel mixture both speeds up and increase the amount of mixture entering each combustion chamber. This results in greater power which produces such performance characteristics as speed, improved acceleration nad hillclimbing. Automotive engineers in the past have realized the .value of an efficient type of down-draft carburetion and manifolding, but due to other factors were not able to produce the desired improvement. Chief among the early obstacles was the inability of bringing the gasoline to a sufficiently high level due to the gravity feed systems then in use. The perfection of a gasoline pump, such as Oldsmobile adopted several years ago, obviated this difficulty. Since that • time Oldsmobile and General Motors engineers have worked successfully to remove the other engineering difficulties which hampered the perfection of a down-draft carburetion and manifolding system. Has Automatic Heater While the fine performance shown by the new Oldsmobile 1s due in a large measure to this advance in carburetion and manifolding. Several other improvements contribute to the results obtained. One of these improvements, closely associated with the success of tne down-draft principle, is an automatic manifold heater. This preheats the gas mixture at slow speeds, when it is most required and thus provides more uniform vaporization of the fuel throughout the speed range. The heater is fully automatic, adjusting the amount of heat provided according to car speed.

Just Riding How would you like to ride more than 65,000 miles in the same automobile and never touch the wheel? It would be pretty tough, wouldn’t it—especially if you liked to drive? That is the situation faced every day by Ray Priest, official observer of the contest board, A. A. A., who has been with the Dodge mileage marathon car since the beginning of its phenomenal run, July 1. It is Priest’s job to ride over 300 miles every day in the marathon car and note down every fact and figure about the car for his official reports which go in daily to the contest board, A. A. A.

CAR BODIES INSULATED TO PREVENT NOISES Felt Place in Chrysler at Points Deemed Advantageous. Every means at the command of science has been employed by Chrysler engineers to insulate Chrysler Straight eight bodies to keep these bodies free of noises. Noise of all kinds has multiplied so rapidly with the headlong development of our modern mechanical age that suddenly we have become noise-conscious. Now we demand quiet. Now we need quiet if our nerves are not to be shattered. To keep out noise, to make the Chrysler eight bodies restful havens of quiet, the Chrysler engineers have placed heavy felt all around the dash and cowl and under the floor coverings. They have gone even so far as to insulate the doors, rear body panels and quarter body panels with a deadener, a “late development that is extremely effective MANY~SALES Oakland-Ponfiac Chief Sees 9,000,- . 000 New Owners in Two Years. That the next two years will see a total of 9,000,000 new car sales is the estimate of C. A. Blees, vicepresident in charge of OaklandPontiac sales. ... - , „ He bases his figures on estimates of 7,500,000 replacement sales, a foreign market consumption of 1,000,000 cars, and purchases of 500,000 cars by first-time owners. 28,000 Pounds on a Connecting Rod Every Graham connecting rod is tested with a pull of twelve to fourteen tons. No hidden flaw in the forging can remain undetected under this unusual test.

THE INDIANAPOLIS TIMES

BUIGK TO SHOW NEW FEATURES i IN 20 MODELS Front Compartments Made Roomy by Changing Shift and Brake. In tile twenty-seven years that Buick has been known to the motor world, no Buick has ever before this year been offered in such a wide variety of models and in such a broad price range. Asa result, the Buick eight exhibit has become the focal point of the automobile show held this week, according to E- T. Strong, president and general manager of the Buick Motor Company. Every one of the twenty models is powered with a straight eight valve-in-head engine and equipped with the engineering features that have made Buick the outstanding car of the year—syncro-mesh transmission, engine oil temperature regulator, carburetor air intake silencer, torque tube drive, steering wheel road shock eliminator and many other important advancements. These twenty Buick eights are divided into four series, each series differing in the length of the wheelbase and in price. The smallest of the series is the 8-50 which is now offered for the first time with the -cyncro-mesh transmission and other big car refinements. Built on 114-Inch Wheelbase The six models in this series are built on a 114-inch wheelbase. The straight eight motor in these 8-50 models develops 76% horse power and has a maximum speed in excess of seventy-five miles per hour. Five models on a 118-inch wheelbase comprise the 8-60 series and these cars have a straight eight motor which develops 90 horse power and gives a speed in excess of eighty miles per hourThe big cars in the two remaining series are the 4-passenger coupe and the 5-pasoenger four-door sedan in the 8-80 series on a 124inch wheelcase, and seven models on a 132-inch wheelbase in the 8-90 series. The same motor is used in

H U PMO BIL Er" -

DRIVE STANDARD EQUIPMENT ON ALL ITS \ NEW SERIES HUPMOBILE SIXES AND EIGHTS IMAGINE yourself in a typical traffic tangle. and still you float along! Riding on the wings Shifting back and forth from second to of momentum! Resting your motor! Saving '//' high, jockeying out of the jam. your fuel! Rolling free . . . like a glider in What a nerve-wearing ordeal! air. Yet with your car always in gear .. . But with Hupp Free-Wheeling you glide alw ays in positive control. / through-relaxed. Your “clutch-foot” rests at Sooner or later, all motor cars must come to ease. You may shift from high to second, or Free-Wheeling. But Hupmobile offers you, ’ : y\ '' • - from second to high, without touching the RIGHT NOW, perfected Free-Wheeling ... v> jPjjggßL u jjj clntch. Hupmobile’s Free-Wheeling gives yon tested by Hnpmobile engineers for more than m u\\\ V/)\ * a quieter, smoother running car ... without a year and a half... true to Hupmobile’s - //jtfk gear noise or roar; without motor drag or traditional mechanical excellence. Ijgpfe, ' ' vibration when decelerating. It eliminates all v T ANARUS, ..... r i . iour Hupmobile dealer has a novel plan to BBsSafe IIBHBffIKaBHBf o/~ /*, f driving-tension even for the novice. * ..... mm-M '!< f propose to you —a seven-mile ride—proving i ~~f That’s traffic-picnic. But on the straight- every statement here. Try Free-Wheeline fiBBE flff / away, the real fun begins. You soar to high yourself. Ask your Hupmobile dealer for this * speed, take your foot off the accelerator .. . thrilling seven-mile test. SENSATIONALLY REDUCED PRICES LOWEST IN HUPMOBILE HISTORY DttxaDy when a prodnet is so vastly improved, nol only over its previous self bnt over all comparable competition, yon’d expect to pay more, proportionately. Here’s the great- IgffilllSaf est and newest improvement in motoring Free-Wheeling yet the lowest prices ... the greatest values ... in Hnpmobile history, Read these redactions. THt CENTURY SIX 70 H. P. FREE-WHEELING SEDAN $ 995 $1195 S2OO THE CENTURY EIGHT 90 H. P. FREE-WHEELING SEDAN $1295 $1395 SIOO THE TOO H. P. EIGHT FREE-WHEELING SEDAN $1595 $1695 SIOO THE mh. p. eight free-wheeling sedan $1895 S2OBO $lB 5 'if THE 133 H. P. EIGHT FREE-WHEELING CUSTOM SEDAN $2295 $2495 S2OO i,,, / ’ PRICES 6TMiaAHO EQUIPPED ASE r.O.S. mCTOP- Vi pw| S\S N # * A * * •“ CAPITOL MOTORS CO. DISTRIBUTORS Gibson Bldg., Capitol at Michigan * Pbone Lincoln 5394

They Haul Them by Wholesale

all cars in both these series; it is . W, ,U.WU ,U.t valvi-ln-MU |

all cars in both these series; it is a big straight eight valve-in-head motor developing 104 horse power and delivering a speed of about eighty-five miles per hour. The Buick syncho-mesh transmission is the selective type with three speeds forward and one reverse. Felt Is Used Insulation is accomplished in the front compartment of all models through the use of layers of felt and insulating material which in turn is covered with a special embossed composition board on the dash. On the floor a heavy rubber mat is used instead of the composition board. In the rear compartments the felt is glued directly to the floor and covered with a carpet of deep piling. All metal floor pans, even under the seat cushions, are covered with feltAnother improvement that attracts the attention of many show visitors is the fact that both the brake and gear control levers in the front compartment have been moved forward, making this compartment unusually roomy. The improvements that have been made in the performance of the new Buick eight—its increased speed, silent operation, rapid acceleration, economy and ease of handling are equalled by the many refinements that have been added to the appearance of the car and its appointments. • Instrument Boards New For instance, the instrument boards and panels are entirely new, all the instruments are grouped together in one compact panel of

Six autos on a single truck is the way they’re delivered nowadays out of Detroit and other motor cities, while over the Great Lakes p'.y freighters like this delivering hundreds of new cars to immense warehouses at a single time.

artistic design which is illuminated with a two-way lighting system that gives indirect lightning when driving and a direct light to the front compartment when desired. The 1931 Buick eight differs from all previous Buicks in that the bodies and chassis have been developed as a unit. Asa result of this unit development a maximum in strength and rigidity has been produced that eliminates squeaks and rattles, Strong said. The entire framework of all bodies has b?en greatly strengthened by revising the roof construction and using metal brackets in place of glued joints. One piece shroud and windpost panels are used and add greatly to the rigidity

of the front of the body, and eliminate open joints which cause cracking of paint and leakageAnother contribution to driver comfort is found in the redesigned front seat and the mechanism which adjusts it. Both the driver's seat and the front passenger seat are lower and upholstered with wider and deeper cushions. Liner Has Car ‘Parking Space’ To do away with costly crating in the shipping of motorists’ cars across the Atlantic, the French liner Lafayette has installed a “car park” into which cars can be driven and anchored during the trip across the water.

.FEB. 14, 1931

CADILLAC PAYS OUT MILLIONS Development of New Cars Shows Faith in U. S. An example of the courage of the automobile industry in taking a leading part in the restoration of business normalcy is provided in the Cadillac Motor Car Company’s expenditure of $54,000,000 during 1730 alone to bring out two new cars, the V-16 and V-12. Both the Cadillac V-16 and Cadillac V-12 were about ready for public announcement following three years of experimental work when the business recession came abruptly late in 1929. As an expression of faith in the country, in the future of business and in its own products. Cadillac Ignored all economic obstables and introduced the V-16 in January of 1930. Encouraged by its reception, Cadillac again discounted the business slump and presented the V-12 last October. Behind these presentations were $6,000,000 worth of new dies, new 1 tools and new machinery; $14,000,COO spent in pay roll; $34,000,000 expended for new materials; a total of $54,000,000. Public response has justified this courageous policy. In the first year of its existence, the V-16 set anew sales record for cars of its price class when more than 2,400 units were sold. Its companion>the V-12, already has enjoyed a remarkable sales volume. LUBRICATION IMPROVED Franklin Car Has Installed New System. Two major improvements in lubrication are noted in the 1931 Franklin. The Bowen system has been installed and takes* the oil direct from the crankcase, regulates its pressure, filters and delivers it in proper quantities to the valve gear. The oil that is fed to the walking beam cases also drains off and returns to the sump through the push-rod tubes. A change in the angle of gear teeth in the main oil pump now provides a greater supply of oil.