Indianapolis Times, Volume 42, Number 240, Indianapolis, Marion County, 14 February 1931 — Page 14

PAGE 14

FREEWHEELING ! IS EMBODIED IN | STUDEBAKER 6 Positive Gear Control Is Made Available for Many Thousands. , Anew Studebaker six, completely redesigned as to appearance, and Embodying the epochal engineering advancement of free wheeling with positive gear control, is announced J by Studebaker and displayed at the 1931 automobile show. This 70-horse power six is the most powerful car ever offered at I such a low price. Prices range from ? p 795 to $995 f. o. b. factory. The majority of automotive engineers now are agreed on the in- > evitability of free wheeling in all •• fnotor cars. Few, however, be- * Jieved that its introduction into the - lower price field yet could be seas--1. ible. £ Studebaker's introduction of free ' wheeling in the new Studebaker six now makes this innovation available to thoussands of motorists who, convinced of its sound advantages, were unable to enjoy 4hem for economic reasons. ? * The moment the foot is lifted £ from the accelerator the eng'ne ‘ drops to idling speed, but the car continues to glide along, freely and - unfettered, under its own mornen- * turn. I , Herein lies material savings of ir $0 per cent In gas and oil. Addi- *■ t tonal savings result from the rc- •; riuction of reversional strains on ’* pngine and chassis units during dcl toleration, because car momentum never forces the engine, i The new sloping radiator is similar to the new Studebaker radiator f design which evoked such favorable v comment in the new President and Commander eights last summer. I. Every exterior detail reflects the painstaking care of Studebaker's * traditional coachcraft. Double drop s Jframe construction achieves lowswung smartness, and at the same time increases safety and roada- - Jiility by lowering the center of

■■■■l We Invade a New Field Cbhl Special equipment exrtr.. Ten reasons why we can do it s3r|j§SsL AU price# F. O. B.Detroit All price* F.0.8. Detroit By WILLIAM J. McANEENY President, Hudson Motor Car Company 1 • Hudson is “the solid, compact, concen- 6* The Hudson Motor Car Company has trated force” of the automobile industry. issued no bonds, nor preferred stock, belt has but one huge plant in which all cause these were unnecessary. Sufficient Hudson and Essex cars are manufactured. operating capital always has been availThere is no remote control about Hudson. able from the first year of operation. Hudson represents centralized control at its best / • Hudson-Essex is backed by huge resources and a reserve created from profits. This means saving in production costs, These, with big production,enable Hudsonsaving of effort, saving of capital invest- Essex to buy finer quality materials at ment in real estate, plant, equipment And lower prices. Here again, this independent these savings are passed on to the con- successful corporation effects savings sumer in reduced prices, increased quality which are passed on to the consumer in or both. . reduced prices, increased quality or both. 3. Hudson-Essex turns out more cars per 8* That is what owner-management square foot of factory space than any means. That is why Hudson is referred to ether plant in the automobile industry —as “fast on its feet” by the industry. which means efficiency at its highest. ~ Again, it results in savings passed on to 9# Hudson-Essex is quick to take advanthe consumer in reduced prices, increased tage of favorable conditions. It is mobile, quality or both. with instant decisions handed down on questions demanding immediate action. <4* Hudson-Essex introduced synchro- • Thus owner-management, over a period nized production—which means that of 22 years, has provided exclusive adproduction is positively controlled, vantages in quality, at low prices which eliminating the storage of cars and parts, “scattered possessions” or remote control creating another huge saving. And this can never offer, saving is passed on to the consumer in reduced prices, increased quality or both. lO* And you have benefited in the increased quality of Hudson-Essex cars, their 5* Hudson-Essex inventories are turned low initial cost and their low cost of operaover many times every year which tion. You always get more car for your means that no capital is tied up in stored money because owner-management supplies and materials, no interest lost. makes Hudson-Essex a solid, most effiAnd again, the consumer benefits in re- cient and unusually mobile force o.utduced prices, increased quality or both, standing in the automotive industry. For The First Time RARE RIDING COMFORT— 'At These Prices R. Y. LAW MOTOR COMPANY 1219-1225 N. Meridian St. Distributor Riley 9567 INDIANAPOLIS DEALERS OAKLEY MOTOR SALES Hoosier Hudson Essex Cos. 1065 South Meridian st. DR exel 4743 1524 North Capitol * Lincoln 7176 GROYER W2NINGS P. B. SMITH AUTO CO. i 1625 East St. Riley 3598 2441 Cent/*J Ave. HEmlock 3524

Barney Vetoes Race Suggestion

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Barney Oldfield drove his brand new Essex coupe to the door of the R. V. Law Motor Company here last week, just seven hours out of Detroit. On his way to California with Mrs. Oldfield. Barney stopped here • overnight to have a chat with old friends and to make a few new ones.

gravity. Bodies are of welded steel over selected hardwood foundation. Sweeping body lines are smartened by wide-crown fenders, graceful windshield pillars topped with a jaunty polo cap visor, and glistening brightwork. Six body types are offered. These include a five-passenger, four-door sedan, Regal sedan for five, twopassenger business coupe, coupe for four with rumble scat, tourer and Regal tourer, both with folding top. Save for the business coupe and tourers, which are finished in leather, upholstery is fine mohair, with Bedford cord optional in the Regal sedan. Regal models are equipped with six wire wheels, two in front fender wells, and a folding luggage grid. The new bodies are spacious. Extra wide doors permit easy entrance and exit. Ample headroom is provided by leaving plenty of space in the body from floor to dealing. Seat is not recessed. Interior finish parallels exterior

Asked about the report circulated here recently that he would drive again in the 500-mile Speedway race this year, Barney only grinned. His last appearance as a driver, he said, was in 1916 and the reason for his deserting the speed ranks was simply: “I was through and knew it.” He didn't, however, particularly

beauty. Arm rests are standard in the rear seats of all closed models. Silken shades at back and rear quarter windows, as well as dome light, heavy tonneau carpet and polished robe and foot rails are provided in the sedans. Front seats ? steering column are adjustable. tUi.ch and brake pedais are equipped, with heavy rubber pads. The steering wheel is of the new three spoke, steel-core, safety type with comfortable thin grip. Windshields are full ventilating, with additional ventilation provided by cowl ventilators. Instruments, including an 80-mile-an-hour speedometer with 100.000-mile odometer, hydrostatic gasoline gauge, oil pressure gauge, ammeter and engine therometer, are grouped under glass and illuminated indirectly. Certain improvements have been made in the engine and accessory drive shaft assembly of the New Studebaker six. These changes however, primarily are changes of

THE INDIANAPOLIS TIMES

appreciate the angle of the story that intimated he was “broke,” as he and Mrs. Oldfield have extensive real estate holdings on the west coast. Barney, who never went much for expensive cars, thought the Essex was “good enough for anybody." The same thought, he said, applied to any of the various low-priced automobiles.

location and are made for longer life of engine units and greater accessibility. Power plant of the New Studebaker six is a six-cylinder, L-head type, cast en bloc, developing 70 brake horse power at 3,200 r p. m. Bore and stroke are 3 1 4 x4 1 s inches, giving a piston displacement of 205 cubic inches. Connecting rods, 10 Vi inches long, are drop forged from selected steel, with shimless bearings ’ babbitted direct to steel. Rods and pistons are matched in sets for perfect balance. INSPECTED 217 TIMES Studebaker Crankshaft Put Through Minute, Decimal Tests. Every Studebaker crankshaft is subjected to a total of 217 inspection operations which are held to decimal dimensions. Each camshaft has a total of seventy-five inspections, of which fifty-six are held to decimal dimensions.

NEW WILLYS TO BE EXHIBITED AT AUTO SHOW Toledo Manufacturer Improves Number of Features on 1931 Models. The Willys line for 1931, which comprises a Willys six, Willys eight and a Willys-Knight. with eleven body models in all. will be exhibited at the Indianapolis motor show. No detail has been overlooked to make these models the most attractive in the history of the Toledo manufacturer. Lines of beauty feature the 1931 Willys six. both on the 110-inch and 113-inch wheelbase. The development of these cars show a careful attention to detail from the trim, narrow radiators to the smartly tailored rear quarters. The design is harmoniously set of! by the color schemes which, are available in either light shades or the more formal dark colorsThe radiator is entirely new in design, of the long, narrow type which lends an air of grace and speed. The lines on back to the rear are nicely streamlined while the lower hung bodies are made possible through the use of a double-drop frame and add materially to the lithe appearance. Horizontal hood louvres of the staggered type is another detail of refinement. Have Wood Wheel* Body lines of the Willys eight are created definitely in the modern manner and are also distinguished by the sweeping grace, lowness, and the verve clearly typical of the newest mode. This group of quality low priced eights is built in four body models, the standard sedan and victoria and the de luxe sedan and victoria. The standard models are equipped with natural wood wheels,

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JjSHEgfa Four fine car owners choose Buick to one who selects the second most k-"' popular eight. Men who know values turned their personal transportation problem over to Buick long ago, and, year after year, they return to select the latest creation of Buick. Experience, and experience alone, has taught them that “When Better Automobiles Are Built, Buick Will Build Them.” If the reason is sought for this astounding record, one alone is paramount: Capable and conscientious men in the Bukk plant build an extra margin of goodness into each part of Buick motor cars. 0 This extra margin of Buick quality is translated into extra years and extra thousands of miles—it is nothing new to Buick. It was true of the famous Buick “Fours”—it was true of the many sixes that Buick built, year after year, and it is true of America’s most popular eight —The Eight as Buick Builds It. The famous Buick Valve-in-Head engine blends

The Eight as BUiCK Builds It BUICK MOTOR COMPANY Division of General Motors Corporation • Indianapolis, Ind. Meridian at Thirteenth Street Central Buick Cos. Indianapolis Buick Cos. j 2917-19 Central Ave. Meridian at 13th St. * * i WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM '' ' < GENERAL MOTORS VALLE

A Winner at 1931 Show

while the de luxe bodies have wire wheels with spares in the forward fender wells. The interiors, besides their roominess and comfort, are characterized by ultra smartness from the rich, broadcloth upholstering to the brightly finished metal fitmentsThe sedan models accommodate five in comfort, while the victoria is a close-coupled car. with two individual front seats and a rear seat for two. At the left of the rear seat is a convenient compartment for parcels while into the rear deck has been built a compartment for larger pieces of luggage. Broadeloth Upholstery The Willys-Knight, with a base price of $1,095 for the standard sedan and victoria, and $1,195 for the de luxe models, are the highest priced cars in Willys-Overland's 1931 line and fully meet the cur- j rent trend toward thrift. In addition to their splendid pow-. er and speed performance, these cars a’-e designed along lines of beauty and smartness that one usually finds only in cars selling in much higher price ranges. The bodies throughout are entirely new and readily distinguished by their

Be sure to see the new Buick Eights at the Automobile Show

Oakland Eight 1931 Sport Conpe

smartness of design and nch color combinations. The quality effect of, the exterior is carried out in the interiors which are set off by the luxurious broadcloth upholstery. Like the Willys eight, this group has a wheelbase of 121 inches and comes in four models—the standard sedan and victoria and the de luxe victoria and sedanOPERATE AT LOW COST California Board Furnishes Data on Auto Expense. Official figures from the department of public works in California show that of all car fleets operated more than 10,000 miles, Chrysler had the lowest cost per car mile of operation. The actual figures, including gas, oil, greasing, tires and repairs was 1.88 cents per mile. Speed Limit Discarded Twelve states. Connceticut. Florida, Indiana, lowa, Kansas, Maine, Michigan, Montana, Tennessee, Vermont, Wisconsin and Wyoming have discarded a fixed speed limit and stipulated a rate of speed that is reasonable and proper.

perfectly with Buick’s sturdy chassis, and the Fisher bodies are an integral part of the whole. Many Buick owners marvel at the dependability—the endurance —the beauty of the Buick product. But the Buick management, engineers and plant executives know the toil strenuous days, months andyears —that it takes to refine a product so that it will measure up to the standard of excellence which prevails at Buick. And this is reflected definitely* and unmistakably in the better motor cars Buick builds. The thinker is quick to sense such outstanding’ values. The “Four to One” leadership which these: Buick friends have made possible is the reward! which comes to him who builds that extra margin of value into his product. f * t All Buicks are equipped with the Safe and Silent Syncro-M esh Transmission. Consider the delivered price as well as the list price when comparing automobile values

.FEB.. 14, 1931

GAIN IS MADE BY TIRE FIRM General Rubber Company Has Lower Inventory. In spite of the generally depressed status of the rubber industry in 1930, the financial condition of the General Tire and Rubber Company showed a decided improvement at the end of the fiscal year over the preceding year. This is revealed by the financial -statement of the company's business for the year made public bv Vice-President W. E. Fouse. The balance sheet was not ready at the time of the annual meeting of directors and stockholders in December as Price, Waterhouse A: Cos. had not completed the annual audit of the company's books a: that time. Inventory of raw material, stock in process and finished goods shoe s a reduction of 28 per cent at the end of 1930, as compared with th*> year previous. This is due to lower stocks, together with a write-down of approximately $1,000,000 on raw material during the year, because of much lower prices on crude rubber and cotton. The statement reveals an increase in cash on hand and in banks and an increase in notes and account receivable, while land buildings, machinery and equipment are carried at a slightly lower figure than last year. Accounts payable have been reduced by about 20 per cent, and there has been a reduction in the amount of notes payable to banns as compared with the year before. Improved Brake System Used Duo-Servo four-wheel brakes, internal expanding, fully inclosed, of the cable and conduit type, are employed on the 1931 Willys six, Willys eight and Willys-Knight. This construction avoids annoying rattles and permits the wheels to be cut at a greater angle and so aids on the turning radius.