Indianapolis Times, Volume 42, Number 165, Indianapolis, Marion County, 19 November 1930 — Page 15

NOV. 19, 1930

GIFTS FOR ALL IS HOLIDAY AIM AT VONNEGUTS Special Department Will Give Service to Many Yule Shoppers. Tie gift-giving spirit where the Idea Is lacking will find a solution at the Vonnegut hardware store, 123 East Washington street. This year, more than ever before, merchandising efforts have been toward making Christmas shopping easy. Enter Vonnegut’s and a giftware department greets you. It Is anew department, with a fresh stock of beautiful lamps, striking pottery, elaborate selection of artificial flowers and whatnot. It la flanked on the left by the electric appliance department, with every conceivable home need, now featuring the latest combination waffle mixing bowl and Iron, an Ideal gift for mother or wife. Every kind of clock from the small kitchen timepiece to the latest electric telecron Is offered. On the opposite side of the store to shoppers will find the latest in tool 3ets that dad likes to work with. The store long has been famed for Its fine collection of fireplace equipment, now fully stocked for the gift shopper. While Inspecting this collection, one is attracted by the strains of the latest music or news broadcast coming In over a Majestic, Atwater Kent or JacksonBell radio, a complete line to select from. Jimmy and Mary are certain to be pleased with toys from Vonnegut’s. Toys are not a holiday feature here, but a year-around product with a service de' tment combined. Tricycles, bi -;les, wagons, dolls, complete littlb *d cine cities and train sets are just a mention. It may be winter, but memory reminds the shopper that brother or dad Is an ardent fisherman. His next Bummer s prize, rod and reel, would make an Ideal gift. Maybe slater and wife have spoken of taking up golf. A complete line of golf clubs and sweater equipment meets every need. Vonnegut’s has gifts for the entire family.

DRESSES POPULAR / WITH GIFT BUYERS

Brenner’s Reports Scores Are Sold as Presents This Year. Women of Indianapolis are doing their Christmas shopping early at Brenner’s, according to Orville W. Stover, store manager. He says that during a sale of dresses all this week, innumerable costumers have bought them for gifts. These dresses have all the details of style and attractiveness of better dresses, and make useful, as well as economical gifts. And in better dresses Brenners will feature, next week, anew shipment of frocks . In this lot are all types of dresses in all sorts of materials. Most interesting are the new “Sunday night” dresses. Here Dame Fashion has out done herself to rpnVp milady beautiful. Features found here are the new cowl neck line vjhich Is so soft and flattering, materials in high tones for Thanksgiving and holiday wear longer skirts in semi-formal dresses, and lace yolks. j Lace, always a favorite, Is coming back this winter with more strength than ever. There is a “dressed up” feeling that comes with wearing lace which no other material gives. The newest thing in lace, of course, is the wool lace, which has become very popular. Brenner's have dresses of wool lace, as well as popular wool crepes. Then high tones of color in lace, which are new and smart, will make the gala days of Christmas time seem even more festive. ‘HONEYMOON SPECIAL’/ FEATURED BY CROWN Downtown Jewelry Store Offers Attractive Selections. Just sikty steps south of Washington street, the Crown Jewelry Company, 21 Soutly Illinois street, is featuring tremendous Christmas stocks. The wise, early shopper wul enjoy looking over the nationally advertised diamonds, watches and jewelry. Prices and credit terms made these practical, beautiful holiday gifts, easy to purchase. Gifts for all agvs are here, appropriate ones for father, mother, sister, brother or sweetheart. Os really unusual interest is Crowns famous “Honeymoon Combination,” a gorgeous diamond solitaire and a lovely wedding band to match at one low price. Merchandise laid away requires no payments until 1931 has rounded the comer.

S ’’HONEYMOON COMBINATION ” ENGAGEMENT RING and WEDDING RING 18-KT. WHITE GOLD For tbe bride—large, beautiful Diamond. graved white gold 40 dlt 7 i to match. *P ■ I O ;;oc Down~soc a Woct '

FURNITURE GIFTS GOOD White Company Has Immense Stock to Choose From. Buy useful gifts for the home and pay just a little each week is, according to White Furniture Company, 243-249 West Washington street, the way to do your Christmas shopping. This home of real furniture values has purchased a tremendous holiday stock, consisting of furniture of all description, and the practical fuinishings of a house, including living, dining and bedroom furniture, lounge chairs, occasional tables, radio benches, radios, etc. KAY SUGGESTS ' DIAMOND GIFTS Store Is Ready for Rush With Lavish Stock. A gift with an investment value Is the Christmas suggestion of the Kay Jewelry Company, 137 West Washington street. “When you buy a ‘Kay Diamond,’ you purchase not only a real quality diamond, but you also make an Investment that is secure, because every Kay diamond is a diamond of ‘lasting beauty and a joy forever,’ ” officials of the firm A large stock of diamond rings Intrigues the early shopper at the Kay’s. Individuality in mountings combines with the glitter of precious stones for both men and women’s gifts. Initials set on onyx and cameos—some of them in three colors—are beautiful rings for masculine war. The dainty modernistic cluster and basket mountings of the women’s rings are lovely backgrounds for diamonds that would make rapturous the most exacting feminine heart. * Kay’s elaborate silver stock includes table sets with new shortbladed knives and all the most popular pattern.*!, percolators with handsome colored handles; carving sets, steak sets, hand-hammered and satin gleaming tea sets. Other gift suggestions here Include strands of pearls and crystal beads and modernistic jewelry; cigaret lighters and clocks. •

JEWEL STORE TRAVELS David Kior Makes Hia Sales by Personal Call*. The telephone becomes your Christmas shopping ally if diamonds, watches and /ewelry are on your gift list. [ For six years David Klor has sold guaranteed jeweffy •- by personal calls. A phone call to him at Talbot 6442 or Harfisoif 1127 will open his jewelry cases m your home. Ball players, golfers and sportsmen of note hjrve been among his regular customers. STANLEY’S IS READY / / Fine/New Christmas Stock j Is on Display. jfcvery once in a while an old adage comes true and in this case—the case of Stanleys, jewelers, at 134 West Washington street-two of /them have. They are the Golden Rule and that one which says that honesty Is the best policy. The result, after many years of square dealing with Indianapolis folks, is that anew store has been opened In the Paramount Theater bulliding at Anderson. .For Christmas, of course, there isn't any better place to visit than a jewelry store. For the wife and sweetheart there's such a variety of trinkets to bring glad smiles and blushes of pleasure. For the husband there’s the little things like cigar lighters, for instance, that men love to exhibit to their friends. For mother and father —well—just look at the brand new stock. SPECIAL OFFER MADE TO EARLY SHOPPERS Tablecloth Given Away With Rug by United and Economy Stores. Asa special inducement to early Christmas shoppers, the United Rug Company, 207 West Washington street, and the Economy Rug Company, 213 East Washington street, are giving a beautiful “Pyrox” waterproof tablecloth in assorted colors, including white, with every heavy quality, 9x12-foot Congoleum rug sold Thursday and Friday. Beautiful gifts for the home are truly enjoyed and appreciated. Gifts of hearth aigs, and #ie new oval shapes, gifts of blankets, will delight the heart of every recipient. “Whether the store opposite the statehouse, or the store opposite the courthouse, is more convenient to you, bring your shopping list and you will be surprised at the really wonderful savings,” says the management.

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THE ' INDIANAPOLIS TIMES

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