Indianapolis Times, Volume 42, Number 133, Indianapolis, Marion County, 13 October 1930 — Page 9

OCT. 13, 1930.

Times Advertisers Have These Advantages

“Give Light and the People Will Find Their Own Way ”

Confine Your Selling Where mmmmmamßammmmmmmmmmmmmmmmmmammmmmm mmmmammmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm f Greatest Profits Can Be Made ■

—Times’ circulation is at its highest peak. —77% of The Times’ circulation is concentrated in Marion county. —77 cents out of every advertising dollar invested in Times’ advertising goes into this “bull’s-eye” market. —No other Indianapolis newspaper comes close to having such a large percentage of its circulation in this market that represents 80% to 85% of your business. —No other Indianapolis newspaper gives as much Marion county circulation per dollar. —Times’ advertising cost per line, per 1,000 readers, in Marion county is considerably lower than any other Indianapolis newspaper. —Editorial leadership and reader interest is reflected in advertising results. —Dollar for dollar, The Times is your best advertising “buy.” The Times was the only Indianapolis evening newspaper (according to government statements) to register a circulation gain the last six months over the preceding six months — Times Gain, 2,937 The other evening newspaper lost ____________________ Harness This Force To Your Business %

The Indianapolis Times A Scripps-Howard Newspaper

•V lndiana's Fastest Growing NewspaperH

THE iK£>! j*-''- T !*!!£S

A recent survey of Indianapolis merchants shows that from 80% to 85% of their business comes from Marion County. Therefore, greatest sales effort should go into this market. ' f MAHON COTO’T'r I ram a.bvbmisin(J I BKm f Check YOUR sales in this “Bull’s-eye” market—buy your newspaper advertising on the basis of cost per line, per thousand Marion County circulation.

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