Indianapolis Times, Volume 42, Number 64, Indianapolis, Marion County, 24 July 1930 — Page 3

JULY 24, 1930

Sale Begins Friday Lasts One Week

During 1929 Sears, Roebuck & Cos., Distributed $10,735,073.00 Worth of Indiana Made Merchandise!

Great Birthday Sale Savings! 6 Spools Thread 150-yard spool 3-cord cotton for machine and hand sew- I ing. White and black. A 10c Elastic—Yard As long as 500 yards last; % ml inches wide. Novelty patterns in various colors. 51.49 Storage Chests Ideal for clothing and blankets. Mothproof lining, dust- UsLa proof. Cretonne covered.

D. M. C. Mercerised Single Strand Fioss. White and colors. r Two skeins eC

Handkerchiefs A Birthday Sale No Woman Will Care to Mias — Value! 12 for 25c Just think, a whole dozen for 25c. Pretty white lawn, narrow hemstitched hems. Only 100 dozen. 6 for 25c 2 for 15c Pure linen, white Regularly 2 for with colored 25c. White linen hems. You'll want with daintily ema dozen when you broidered corners, see them. J Hemstitched. —First floor.

Underpriced Birthday Sale! Sanitary Goods One Box (12) (elloettes Fine sanitary napkin.-, one ) sanitary belt, one sanitary \ apron. I If |j V More Than $1 Worth ) SI.OO Blousettes Novelty Blousettes. Ideal for sport, wear. Lace trimmed or I- II ruffled collars. Ecru and colors. SI.OO Rayon Pillows Fancy pillows in a wide as- pits sortment of novelty shapes. U| p Attractive colors. Cotton filled. gyv —First Floor.

500 Pairs Women s Silk Gloves Formerly SI.OO to $1.50 New. smart, one-button gloves w M with fancy cuffs. Also 4-but- # ton length style. • White, Buff, Grey, Suntan All new and fresh. You'll want several pairs at this low price. 100 New Bags Formerly $1.89 A wonderful value. Even for Sears. Roebuck. Popular QC leathers in tan. brown, blue and black. Also fabric and tapestry bags. Smart styles, neatly fitted.

A Group of Fine 1 AC $2.89 Novelty Bags V i

Silk Brassieres Formerly sold at 59c. Crepe silk, satin, rayon 9 J 9 W and lace. Broken as- . J sortments. S.zes 32 to 38. Brocaded Belts These garter belts have four supporters. Wide 9 M and narrow styles. m g Sizes 24 to 34. Wonderful values. Second Floor,

Sale 1,000 Pieces Imported Costume Jewelry Usually Sold at 98c a This will be one of the Jm B m busiest spots In the store. / I Smart, new. novelty W jewelry. Genuine ’ Gala- * lith” chokers, hano carved are included. All the new pastel shades. Sun & Beach Glasses Zvlonite frames. Choice of jSHr smoked amber, violet, green. v v 150 Fountain Pens Fine for school or business. U// Jade blue, black, tan, ma- |/mv hogary “Lady Janet” Silver "Lady Janet" silver-plated table- Mp ware is an astonishing value. The assort men; includes Knives Folks Teaspoons Tablespoons Sugar Shells Butter Knives 26-Piece Set at $2.25 Single pieces— your own choice, 9c. —First flow.

Rare Birthday Bargains! Men’s Suits Formerly Sold at sls to $25 Less than 50 suits in the lot. Worth coming early for! Two Groups—Sale Prices ‘5 *lO They're broken size assortments, men. But think of it—all wool suits for $5 and SlO. Three piece suits. Again, may we say— BE HERE EARLY! —First floor.

First Floor.

Extraordinary! A Great Birthday Sale of Wash Goods Values seldom offered, even by Sears, Roebuck. Special purchases of 10,000 yards of the season’s choicest and most popular tub fabrics. 17c Percales New! A famous brand known for exceptional quality. 25 Colorful pat- J ■ ■ terns to choose from. Fine for girls’ 1 IJQ school dresses, porch frocks, pa- • jamas and street frocks. Dimity—Voiles 29c and 39c Qualities The lowest, prices we have ever I known on these fine sheer tub JL fabrics. “>0 New patterns, guaranteed washable. All are 36 inches wide. Pastel shades and bright colored patterns.

Birthday Sale 2,000 “Ci anon” Wash Cloths 4 for 25c You'll have to gcr in early on these fine 10c size “Cannon’ cloths. White with pastel plaids. You 11 want a year's supply.

100 Dozen “Cannon” Turkish Towels Regularly 35c More than 3% feet long. 22 W inches wide. One of the best M _ M Turkish towels made in Amer- wKM ica. Heavy and absorbent. —First floor.

—First Floor.

Birthday Sale of Rugs and Furniture!

Many Amazing Values Grass and Fibre Rugs at Unheard-of Low Prices! 9x12 Rugs Beautiful “Neponset” rugs that sell regularly at $9.95 or more. N 95 Many colorful designs in new £ _ patterns. Color combinations M you'll like Easy to keep clean. B First quality. Felt Base—Per Foot Extra Special These new felt base floor cov- ff erings are noted for their ■ xC p beauty of design and splendid H £ wearing quality. Six feet wide. Choice new patterns. Small Rugs A special lot of very attractive _ __ ‘Hit and Miss" rag rugs. Soft and bright colors, in smart W color combinations. You'll M ~ M want several of these at this ■■■ low price. New Mirrors For the bedroom, bathroom. kitchen, wherever you need a [W M 'm mirror. Clear plate glass. Two sizes. 7x20 inches and II 1^ Bxlß inches, with hanger cord. Radio Benches Usually $2.98 to $3.50 in most a on stores. Wrought iron frame in $ T vv artistic design, upholstered in ■ = red or green velour. —Second floor.

Sears, Roebuck and Cos.

Furniture Sold on Easy Terms

Retail Department Store —Massachusetts Avenue at Alabama Street Store Hours: 9A.M. to 5:30 P. M. Daily Saturdays, 9A.M.to9P. M. .. . Lincoln 8531

THE INDIANAPOLIS TIMES

Store Hours Battery Open 9 A.M. JmJIsI Department, Close 5:30 P. M. jl|g|y fl j Open at BA. M. Saturday flllljj IF Station Service 9A. M. U fo 9P. M. jilt J 8 3op 'm

Facts Worth Reading! Tkoni-u That mass distribution should be as beneficial in promot--1 neory j n g national prosperity as is mass production. Tliat a haif billion dollar concern becomes not a private institution, but a public trust. That economies effected in buying and selling have no value except as they can be passed on to the benefit of every one. Scientiiic selling is now gradually increasing the size * raCllCe 0 f a buying dollar, has already greatly eliminated the largest single item of national economic loss. Our famous guarantee—“ Satisfaction guaranteed or your money back,” has done more to promote confidence between buyer and seller than any other one thing. In 1929, 510,000,000 were saved to the people of the United States by our sales on one item alone—the famous ALLSTATE tires. t> Modern business fails as it lacks a goal. Tills company T UrpOSe feels no enterprise has an excuse for existing if it can not do its own job better than any one else, if it can not a definite good to the community and to the entire nation. A After one short year of life in IndianAccomplisnmem a polis, we can honestly say that day in and day out, quality for quality, and style for style, we have continually undersold competition. And we are proud that more and more people are realizing that “Sales" and “Bargains” can not compete with prices which are continually lower on merchandise which is constantly being improved. p For one year now in Indianapolis, and for almost fifty years in our i amcus Chicago store—our workers and employes constantly face these questions, habitually are taught to solve them as best as is humanely possible: What do our customers want? How can we improve the quality of these wanted articles? How can we sell them for less? Poculf So has resulted a steady business growth until it has I\eSUlt: reaped almost half a billion dollars annually. So have satisfied buyers told their friends until we now have 12,000,000 regular customers. So progress is made with greater varieties! Better Merchandise! Lower Trices! CONCLUSION $10*735,073.00 Quite a sum of cold cash to be distributed throughout Indiana in one year by one organization. Sufficient, if paid out in wages, to employ 6.625 men at $5.00 per day for an entire year. $10,735,073 is the actual cash value of Indiana manufactured products distributed.by Sears. Roebuck & Cos. during the year 1929, through their retail stores and mail order houses. Much of this fine, first quality merchandise ir sold through this store, always at the lowest prices possible and always with our famous—- “ Satisfaction guaranteed or your money back ” Welcome to our Birthday!

I I

Birthday Sale 286 Pairs Men’s Shoes A special purchase of men’s better shoes usually sold at twice this sale price or more. Ready Friday!

Dress Shoes Sale Price SO4B

Both groups offer amazing values. Dependable leathers, styled right, built for service. Plan to make yours the first choice. “Get the cream” of the lot. . _ —First floor.

Unusual! Yes t But — This Is an Unusual Sale Pony Saddles Just the kind of saddle every red-blooded boy or w | M lt/J girl wants. Suitable for T ■ ■ ■ boys or girls up to 12 or 14 g m. W years 12-inch tree—quilted leather seat, leather lined stirrup straps. A real saddle for the youngsters. —Basement.

Another Great Birthday Value! Auto Seat Covers 500 Sets to start with Friday. For coupes, sedans and coaches, $ $1 per seat, front or rear, complete. Sedan and coach seats JL sold in sets only. Get yours early! —Basement.

And Now a Birthday Sale of Cretonnes Thousands of yards should be sold at this exceptionally low price. A I lC p splendid 25c quality. Many choice JL yJV* patterns in all the new colors. Buy now for later use and save! Blankets, Each A special group of single cotton <4| blankets. Ideal sheet blankets, fine fl for the camping trip. Always good X and useful. Window Shades Exceptionally good shades in 36 in. tzi x 5 foot size. Well mounted. Green, tan and buff. Great values! * —Second floor.

Buy Now and Save Many Special Birthday Offers Not Advertised Day Beds Complete with Pad a 7c Cane panel ends with cen- || J t D ter decoration. Finished in ■ ■ = rich brown enamel. t Wire fabric coil springs, cotton „ pad with rolled edges, cretonne covered. An exceptional value. Costumers Sturdily built. 2-inch standards. 5 feet high Finished in brown or d* *4 AA fumed oak Bolted base. Equipped •}> ■ VU with 4 trass hangers. Ususally ■ these costumers would sell at $1.98. Fern Stands Here s something that should 4^ be in every hone. Artistically m m designed, strong and sturdy. Large bowl-shaped top. Finished in green. End Tables just received 100 of these fine. 4 A half round tables. Pleasing in style, brown mahogany finish. Easily worth $2.50. Drop Leaf Tables Pleasing design for the break- a jm or fast nook. Unfinished and may p£u UO be enameled or painted any de- ” sired color. A bargain. —Second floor.

Amazing Birthday Sale * Lawn Hose First quality guaranteed hose at the lowest prices in America, so far as we know. 25 Feet f0r. : .... e nn Complete with couplings, Y | U U high-grade corru- JL gated hose. 50 Feet for. . $025 Guaranteed 2 Y'ears a J-‘"Not-a-Kink.” a heavy, sturdy 8 4-inch hose, built for long service. Complete with couplings and brass nozzle. 50 Feet for s>l2s Regular Value $6.00 Complete with couplings and brass nozzle. “Hevy Duty’’ a i -inch red hose of the finest quality. A matchless value except at Sears, Roebuck. —Basement

Work Shoes Sale Price $1 98

Ice Cream Freezers —Featuring Three of the Best Types for Home Use Metal Freezers Galvanized rust - resisting tubs, improved dasher with QQQ self-adjusting wood bars for quicker freezing Cast iron top crossbar with strong handle on side. Two-quart size. The “Fre-zee-zee” One of the finest. Superior to otliers, regardless of price. J Enclosed cast gears, clear £nf white pine tub with welded wire Hoops, fastening bolted to tub, cast dasher with wood scrapers, two-quart size. Vacuum Freezers Save more than one-third! C Q C Automatic; requires no cranking Ideal also for making all kinds of iced desserts. Twoquart size.

A Great Birthday Sale of Children’s Dresses Smart little sleeveless frocks, gy gy trimmed with organdy. Sizes C 2 to 6 years. Children’s Dresses Lovely frocks of broadcloth, - dimities and printed voiles. /I ttl _ Sleeveless styles. Bright col- £4* g ors. Sizes 2 to 6 years. Infants’ Sweaters Fine all-wool slipon styles, m trimmed in pink and blue. Regularly SI.OO. * Infants’ Bonnets Beautiful little bonnets of m organdy and pique with straw brims. Bright shades. Nursery Chairs Sturdy chairs, closed to the a pta bottom. Removable seats. Jk | / 3 Soft brown finish. A real 1 —— value. * Infants’ Bassinets Rubber tired wheels. Strong- 11ly built, link springs, beauti- > V^J) fully finished in ivory or light green. A $5 value. 77 —Second Floor.

Furniture Sold on Easy Terms

$2 Croquet Sets Hardwood 4-ball sets, a in Heavy wire wickets. Jk | Varnished balls. Striped T ■ ==: stakes. Each set in box. Complete. Gallon Food Jugs The lowest price we mm know of for a jug of r y 11 - this kind. Large open- M J7C ing. Keeps food or • v liquid hot or cold 12 hours. Pint Vacuum Bottles, 89c j —Basement

Birthday Sale of Good Toiletries Warm Weather Needs at Remarkably Low Prices Wrigley’s Perfumed Water Softener for the bath. Five-pound 49c Sears &. Roebuck Hard Water Soap—Twelve cakes for DJ/C Waldorf’s Toilet Tissue— Extra no fine quality. 20 rolls /OL Velvo Shaving Cream—Reg- and Q _ ular 50c tubes, two for IFV Lady Janis Cleansing Tissue— OQ. 230 Sheets In package Dr. West Tooth Paste- PA Regular 25c tubes, 3 for JUC —First Floor

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