Indianapolis Times, Volume 42, Number 51, Indianapolis, Marion County, 9 July 1930 — Page 7

JULY 9, 1930

The Basement Store Offers 40 Sensational Values for THURSDAY ONLY!

69c and $1.00 Wash Frocks For Women and Misses 50c Crisp dimities, cool lawns and neat prints in a variety of colors end styles. Some are slightly soiled and counter tossed, but one tubbing will restore their original freshness. A truly remarkable selection and for Thursday only. BLOCK’S Basement Store Just 100 of These Silk Pongee Dresses $1.00 When we place a limit of only one to a customer, you know that they are rare values. So come early! Frocks that regularly sell for $2.00. Of pure silk that will tub beautifully, in trim and neat tailored models. Very Special for Thursday only! BLOCK’S Basement Store Special Sale of $2 Lingerie $1.00 Of pure glove silk reinforced with rayon for better and longer wear. Included an combinations, stepins, slips, etc., in ne-v pastel tints. Muslin Lingerie For women and misses. Stepins, bloomers, chemise and French panties of cool summer voiles, batiste and muslin BLOCK’S Basement Store Hand Embroidered Batiste Gowns For Women and Misses 39c Sheer and cool, of fine quality material. These gowns boast of genuine Porto Rican embroidery and are sensational values at 39c. Rayon Lingerie Just in time for your vacation wardrobe. Bloomers, stepins, French panties, combinations and vesta. $1 quality for Thursday only BLOCK’S Basement Store 100 Attractive Summer Hats For Women and Misses 39c Variety of trimmed or brimless styles featured in all the new summer colors. Come early, the quantity wont last long at 39c. 75 Red Straw Hats The perfect accent for your all white costumes! While they last, just... BLOCK’S Basement Store 376 Smart New Summer Hats For Women and Misses Felts . . . crepes . . . and hairbraids in black, whit# and the flattering pastel tints. Styles for sports or dress wear. 300 Summer Hats Swanky crepes and piques. They're all white —so you can wear them h everything! BLOCK’S Basement Story

BLOCK'S JULY SALES

Women's and Misses’ Overalls For Vacation or Camp Wear 79c Large, medium and small sizes—cut to allow plenty of freedom for all outdoor sports activity. They’re pure white—and white’s especially smart this summer you know! $1.00 qualities. BLOCK’S Basement Store Nurses’ Regular $1.00 Uniforms 69c Of especially serviceable chambray in plain blue or plain white. Carefully tailored to in ure trim, comfortable fit. Outstanding Thursday values! BLOCK’S Basement Store Women’s and Misses’ Hooverettes Extra Special Values 50c Here are some of the coolest, daintiest, and most practical apron-frocks you could select for around-the-house wear! Fashioned from sheer printed handkerchief lawns with cleverly designed pockets. Will stand lots of hard laundering. BLOCK’S Basement Store Women's $1.00 Pure Silk Hose 50c Sheer, silk to-the-top chiffons and light, durable semi-service weight hose with narrow lisle welts. With slenderizing French contour heels. Selected irregulars. BLOCK’S Basement Store One Big Special Lot of Wash Frocks For Girls $1.00 Easy-to-launder, long-wearing dresses which are especially suitable for play wear. But they’re so gay in color, and so clever in pattern that your little girl will probably like them for dress wear, too! Sizes 2 to 6, and 10 to 14. BLOCK’S Basement Store Timely Sale of Imported Sandals for Women and Misses $2.85 Lightweight, woven footwear which is the last word in summer time coolness and chic—at a price which makes it also the last word in economy! Featured in all the popular colors. BLOCK’S Basement Store

THE INDIANAPOLIS TIMES

2,000 Charming New Summer Frocks in a Smashing Sale For Women and Misses

Our Regular $5 Quality $2.95 You couldn’t find frocks that are as smart in style detail, fine in quality and workmanship as these are at this exceptionally low price. Your choice of silk pique, shantung, garden prints, flat crepe, printed crepe or silk shirting, in a glorious array of colors. Dresses for every occasion.

$10.00, $12.75, and $15.00 Silk Dresses $6.95 Frocks that are obvious of a higher type, grouped at this sensationally low price for quick clearance. Of georgette and flat crepe, in becoming and fiattering new styles and colors. For women and misses. BLOCK’S Basement Store

1,200 Pairs of High-Grade Full-Fashioned Silk Hose Chiffons! Semi-Service Weights! Service Weights!

By popular request we are again repeating this sensational offer. Fine clear, sheer hose, perfect fitting and above all hose that will wear and wear. The slight defects of these selected irregulars are not easily detected. Square and pointed heels in all the newest summer shades. Every pair from a famous maker.

75 Women’s and Misses’ Spring Coats $l0 Coats that will be ideal for sports and early fall wear. Incuded are twills, broadcloths and novelty mixtures, in smart colors and styles. Regular $15, $16.50 and $18.00 qualities. Hurry, for values like these won’t last long! BLOCK’S Basement Store

Sale! Footwear

BLOCK’S Basement Store

For Women and Misses $5 Quality $2.95 Oxfords, semi-oxfords, straps, pumps and ties, presented in a variety of new, midsummer styles! High, low or medium heels. All the wanted summer shades.

Regular $10 and $12.75 Quality $ .95 5.95 Dresses taken from our much higher priced stock and reduced for Thursday only to this value giving price! Included are chiffons, georgettes, flat crepes, shantungs and novelty prints in a host of popular colors. Every style is a 1930 Summer Success. BLOCK’S Basement Store

Big Lot of Fine Silk Hose For Women and Misses Second quality chiffons and semiservice weights that will be practical and inexpensive for every day wear. In new summer shades and the wanted styles. Very specially priced for Thursday only. Supply your needs now at these remarkable savings! BLOCK’S Basement Store

BLOCK’S Basement Store

Double Bed Size Bleached Sheets Regular 69c Quality 2 for $1 Of durable, closely woven fabrics with neatly finished center seams. Ideal for use at summer camps or cottages. BLOCK’S Basement Store Printed Piques 25c Quality One of the season’s smartest cottons, featured in a variety of colorful modernistic, dotted and conventional designs. Rayon Shirtings 55c Quality 39c Fine, lustrous quality. New striped designs on delicately tinted backgrounds. BLOCK’S Basement Store Printed Voiles and Batistes 29c Qualities 1 Cool, sheer fabrics for women’s and children’s dresses. Fine, durable weave. Absolutely color fast. Exquisite designs. Printed Percales 19c Qualities 12 1/2c 36 Inches wide. Wide assortment of dark or light color patterns from which to choose. BLOCK’S Basement Store Lingerie Cloth 35c Quality 36 Inches wide. A novelty stripe rayon fabric in tones of peach, orchid, nile, pink and blue- Cool, soft texture. Bleached Sheeting 29c 81 Inches wide. A fine texture, closely woven material which is suitable for pillow cases and quilt linings as well as sheets. Limit 5 yards to a customer! BLOCK’S Basement Store Unbleached Muslin 6 1/2c 36 Inches wide. Limit 10 yards to a customer at this specially low price. Practical for any one of a dozen household uses. Bleached Muslin 12 1/2c 36 Inches wide 20c quality. Full count and weight. Unusually soft finish for fine sheets and pillow cases. BLOCK’S Basement Store Women's Comfort Slippers—Special $1.00 Fashioned from soft, flexible black kid, in the practical onestrap style. With broad, low rubber heels. Exceptionally restful and comfortable for tired, aching feet. BLOCK’S Basement Store

1,200 Men’s Novelty Shorts Sizes 28 to 42 29c 3-Button, wide-band style. Of smart, printed material. Pullover shirts to match, 29c each. Of cotton with mercerized stripe. Sizes 32 to 44. MEN’S $1.50 RAYON SHIRTS AND SHORTS—Selected substandards. Each . . . . 75c BLOCK’S Basement Store Great Sale of 600 Men's Shirts Very Special at 73c Shirts taken from regular stock and offered at worthwhile reductions because they are slightly mussed from display. Of broadcloth, madras and other popular shirtings. Sizes 14 to 17. Mostly collar attached styles. BLOCK’S Basement Store Men’s Rayon Polo Shirts 93c Cool, practical short - sleeve styles in tan, green, blue and white. All sizes. Ideal for fishing, golfing, tennis and all sports wear. 1,000 MEN’S $1.00 TIES— Of wool-line silk ....... BLOCK’S Basement Store 3,000 Pairs of Men’s Novelty Hose 19c Rayon and lisle or rayon and cotton mixtures with serviceable mercerized garter tops, heels and toes. Featured in neat figured or striped patterns. Sizes 10 to 11 1/2. BLOCK’S Basement Store Men’s Athletic Union Suits 69c 3 for $2.00 Exceptionally well-fitting, roomy garments. Taped armholes. Expert tailoring throughout. Os serviceable broadcloth or madras. Sizes 40 to 46. Stock up for a long time to come! BLOCK’S Basement Store Men’s Sturdy Overalls 97c Think of getting a serviceable, well-made garment of durable, long-wearing fabric at this low price! High back style with large, roomy, triple stitched pockets. Sizes 36 to 42. BLOCK’S Basement Store

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