Indianapolis Times, Volume 42, Number 27, Indianapolis, Marion County, 11 June 1930 — Page 17

JUNE 11, 1930_

UPHOLSTERED I FURNITURE IS 1 'GAMBLE' BUT Shopper Must Put Faith in Honesty of Dealer and Manufacturer. Never docs a woman shopper buy *o completely in the dark, sight unseen and wholly on faith as she does when she purchases upholstered furniture. She can take a sample of various fabrics home with her and apply all sorts of tests: she can look inside a dress or coat and judge the workmanship and material; but when she buys upholstered furniture she must depend on the honesty and integrity of the retailer — hoping that he in turn is dealing with an honest and upright manufacturer. A great deal that can not be seen and is not even suspected by the casual observer goes into the manufacture of upholstered furniture and while the shopper, even if she understands all this, can not judge of it from the outside she can at least ask intelligent questions about it and form her estimate from the answers. Upholstered furniture does not grow; it is built on a frame. On the kind of wood used in the frame; the way the pieces are joined together, and the shape of them depend the beauty of the furniture, the comfort and the wearing quality. Everyone has at some time had the pleasure of sitting in a chair or divenport so restful, so comfortable and resilient that it invited perfect relaxation. Good springs were the cause of this. The springs were not only good, but there were enough of them, they were properly fastened to the webbing and to one another. As'many as five different sizes of springs go into a davenport and they must be put in by a skilled workman in order to have them just right. Part of the restful resilience of good upholstered furniture is due to use of the proper padding material. Curled horse hair and down are the ideal upholstery materials. No other material has the vitality the animal fibers have. Cushions and upholstery of down and horse hair never become hard, lumpy or ill-shaped. Cotton and kapoc are often used and sometimes, in the cheaper pieces, excelsior and rags. Common sense will tell any one that these last two can not be satisfactory and they are quite likely to be insanitary'. There is a wide choice of cover materials, ranging in price and quality all the way from rep to the fine satin brocades. Most women are fairly good Judges of materials and since they can see the cover material, they are not handicapped in this instance as they are in others regarding upholstered furniture. Price is a good guide to quality in this and in everything else about furniture.

A Little Sermon About the Home

Kitchen Cheerful in Bright Garb

The drudgery of summer kitchen work may be considerably lightened by having the kitchen brightly arrayed in summer costume. Perhaps anew kitchen cabinet is just what is needed to make the home keeper's workshop more convenient and more pleasing.

TABLE LAMPS COMETO FORE Less Danger of Falling Is Point in Favor. The present tendency is for table lamps rather than floor lamps, chiefly because the former are less easy to tip over. These lamps can be the high spots of decoration in a room. If the upholstery and floor covering in your room is rather neutral in color, the lamps can wei l add the color notes, by day as well as by night. Some of the richly colored Chinese vases, that come in peacock blues, deep brilliant reds and greens, are perfect for such rooms. The color they carry should be repeated in the cushions in the chair they stand beside, or in a hassock or footstool or some other small article in the rcom. Many rooms in the plain Am --

A man who works all day is entitled to all the comfort possible when he comes home. And certainly “Mother” is entitled to that—and more. If there are children in the home they are entitled to the environment good furniture helps to establish. Young folks should not be ashamed to have their friends call “because of our furniture.” We can all save money if we want to. All we need is a little urging—a REASON WHY we should save. Furniture is a splendid “reason”— it is a splendid investment. You can turn GOOD furniture back into money very easily. So you are “saving” when you buy what new furniture you really should have in the home, on the extended credit plan. Which plan, by the way, is merely an extension of the usual 30-day, 60-day or 90-day charge account. Gordon’s, you will find, is just the kmd of a store you will like to go to to discuss these things. Everything is not all just cold-blooded selling here.

ican style can be given distinction by the use of European peasantwa’e lamps, or the many interesting modernistic lamps that come in metal, geometric shapes, as well as in shape of vases. Lamps should be heavy enough so that they are difficult to tip over. DENIM GOOD IN DRAPES Heavy Enough to Hang in Graceful Folds and Insure Privacy. Denim, the same material which formerly was used exclusively for overalls, now comes in many attractive shades and is one of the best of the inexpensive drapery materials. It is heavy enough to hang in graceful folds and thick enough to keep out light and insure privacy when the draperies are used as draw/ curtains. It is a cotton twilled material and is easily laundered. Many of the colors are sun fast. Because it is so inexpensive it permits frequent changes in the color schem°.

THE INDIANAPOLIS TIMES

More Smoking Stands Help An abundance of smoking stands, on the porch and in the sunparlor, will lighten the housekeeper’s duties during the summer months. The stands may be gay and decorative and plenty of them about will be carelessly dropped on the floor.

COMPLETE” HOME* FURNISHERS! ruauama and New Jersey Streets

ORIENTAL RUGS Summer Clean-Up Sale of our entire stock of high-grade Oriental Rugs. In some instances prices are less than cost. Make Size Regular Sale Chinese 9 xl2 $ 350 Sjs 229.50 Lilihan 9 xl2 450 317.50 Royal Saroiik 9 xl2 785 498.50 Lilihan 10 xlo 495 329.50 Lilihan 2.6x10 75 39.50 Sarouk 13.6x26 4,500 2,250.00 Royal Ant. Bokhara.. 7 x 9 750 298.50 Extra Special! Make Size Regular Sale One lot Lilihans.. Av. 5 x 7 $155 $ 89.00 Royal Sarouks ... Av. 4.6 x 7 225 139.00 Lilihans Av. 3.6 x 6 75 47.50 Baluchistans Av. 2.10x5 29 17.50 Hamadans Av. 2.6 x 4.6 35 15.95 Solomon Rug Cos. 110 W. Wash. St. Claypool Hotel Open Evenings for Your Convenience

a SI! ll : JgEa *• N*o*d T* wml n- —ii j3B *"*’? jfg f ~ZHZ 1 1 i m 11i mi i TtTi known for tksir attractiveness. Let one of us show jPSooyy* you samples... give you a cost estimate that will frr/'/Vv' surprise and please y0u.... Phone us at any time. Modernize THE THORP AWNING SHOPPE, Inc. 2407-09 College HEmlock 4091

VENEER MEANS GOOD QUALITY IN FURNITURE Process Insures Against Warping; Solid Wood May Be Cheap. The word “veneer,” used in regard to furniture, to many persons is a term indicating poor quality, something essentially not very good covered up with a thin layer of attractive wood. Like a great many other generally accepted notions, this one is entirely wrong. The person who boasts that a certain piece of furniture is “solid” mahogany or walnut or whatever it may be, is bragging about the wrong thing. It is veneered furniture, not solid, that is costly, harder to make, and more beautiful. What Veneer Is Furniture of solid wood may be much less expensively and much more easily made, but it might not be so attractive and it would not wear well. „ The process of veneering is placing sheets of wood, layer on layer, with the grain at right angles, gluing them together and pressing them down with a great weight. The process insures against warping. A piece of furniture made of solid wood would warp and twist with each change in temperature and humidity. Having the layers of veneer, with the grain at right angles, prevents this. Veneer Adds Beauty Certain parts of the wood are acknowledged to be more beautiful than others. The pattern of the grain is more pronounced and more attractive in one part of the log than in another. This beautiful part may be cut and by making it into strips of veneer, it can be applied to the part of the furniture where it will be seen and enjoyed most. There is no use having the beautiful veneer inside a dresser drawer, but there is every reason to have it on top of a table.

-1/2 PRICE SALE! .44 ~ FIBRE SUITE ij*22 25 / ! / —frames finished in brown. 9 sreen. Chinese red and 9x12 “Gold Seal” Congoleum RUGS An outstanding example of the values offered during our price sale. feAl S S A “Genuine” Gold Seal Con- ZZr*' goleum Rug in a large assort- ) iSf w ment of patterns and lovely jjfjfcfgßSifr •UA colorings to choose from. Bor- SeT ,JT X! ZZ*' derless rugs that beautify any j ' $27*50 Breakfast SETSr^jfp^i 7ft BREAKFAST I i* * sets A beautiful enameled breakfast set consisting of table and 4 Save the difference by HrwHMT? CHEST OF METAL bed drawees ffiWTh s>i .75 s*7 95 h TEDMf #BI (M. A sturdy m This chest EftS Upj'l I Jill I j f„U size has a high TAPESTRIES') Unpainted y \/ nDTcr Unpointed renn* KITCHEN TABLES ln T * /ioc KITCHEN CHAIRS A strong, sturdy un- <59 nr I apestry, a strong, sturdy kitchen nn Tainted kitchen table < ,lia ' r - pc,al 1 ' *•

Here’s Beauty, Quality ! and a Wonderful I? Opportunity to Save! Genuine “Lloyd-Loom” | _ t 3-Piece *| | Fibre Suite >., • > ' • - ~ ~ -vr*. r♦ . ✓ -\ .A A “fi *r •• wnnnm •j 3 maStimmimiM m I f < i ' ' ’ u • ; W. MnfiO • All “Llo.vd-I.oom" woven furniture In marl* 'U JVOIC. h,v a patented process. The vertiral fibres ** , M have steel wire renter*, providing strength and rein- • forcement that no other flbr* suites possess. jg Settee, Chair and Rocker J Three gnrgeon* pieces—settee, chair and rocker of specially reinforced flbre-reed. skillfully rnd S strongly woven.. Charmingly new and colorful finish that will blend harmoniously with fit- , decorative scheme of any room.. Loose spring ;•- <i SI filled cushions covered in beautiful figured col- -■-#*• 71| orfnl cretonne. H Only $1 DOWN! if “The Borne of Guaranteed lferniture” Is conveniently located on Washlni toa St., Just I*4 blocks west of Illinois St., directly opposite Statehoass '

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