Indianapolis Times, Volume 41, Number 284, Indianapolis, Marion County, 8 April 1930 — Page 7

APRIL 8, 1930

BUSINESS MEN HEAR ADDRESS ON ADVERTISING Scripps-Howard Executive Outlines New Methods of Merchandising. Addressing business leaders and department store officials here today, James G. Lewis, executive of the advertising department of Scripps-Howard newspapers, outlined merchandising and advertising methods in use throughout the United States. Lewis is delivering talks in the twenty-five cities having ScrippsHoward newspapers, with a national daily circulation of more than 2,000,000. Speaks Before Women Executives of L. S. Ayres & Cos. were addressed by Lewis this morning and at noon he spoke before women's and men's wear executives and jewelers at the Linroln. Monday afternoon he spoke to offir als of Tire Times and Monday night he spoke before William H. •lock Company officials. Lewis’ schedule includes addresses Wednesday before representatives of the Pettis Dry Goods Company at the store and before representatives and distributors of national products Auto Dealers Included At noon Thursday Lewis will address auto dealers at the Lincoln, and Thursday night executives of the Fair store. Goldstein's, L. Strauss, Sears-Roebuck and Selig's at the Lincoln. Lewis, in his addresses, includes not only an outline of the history and growth of the Scripps-Howard publications, but also facte and information on trends of advertising and sales methods as practiced in the country. GAS COMPANY PLANT WINS SAFETY AWARD Turns In No-Accident Record of • 458,2.17 Working Hours. Prospect street plant, of the Citizens Gas Company today held the award as wanner of the. six months’ safety contest held in twenty-five industrial plants under sponsorship of the Indianapolis Safety Council. The award was made Monday at the Chamber of Commerce. Results of the contest showed the plant had a total of 458.237 working hours without accident. The Langsdale plant of the company had a noaccident record, but not as many working hours. nondcuffed in Sleep TO/ rpltcd Prr s* WARSAW, Ind., April B—Handcuffs were slipped on the wrists of Halford Johnson, 36, as he lay asleep at the home of an uncle, Abraham Johnson, in Monroe township, by Sheriff Long of Wayne county. The sheriff left with his prisoner for the return trip to Richmond. where he will face a charge of robbery. Johnson escaped a week ago.

©PARES PERMANENT The Secret of Her Charm Tn a short time the price of this ffBRSi famous permanent witl go back to nL ■ the original $7.50. The Paris per- fD manent will give your hair a love- fg liness quite unobtainable by any ordinary wave. 10 Finger Waves If We Shampoo Ii^?OWDERPtJFF *'- 5 ° 131 E. Ohio St. Lincoln 6867 on^HBSS /ICE CAN GIVE YOU 1 Fresh . . . pure . . . circulating air. 2 Air that is neither too dry nor too moist. 3 Freedom from danger of chemicals. 4 Freedom from mechanical trouble and noise. A small initial investment, CP with a low maintenance cost and with no moving parts to cause annoyance or wear out. SbE RESEARCH BUREAU * 1215 Merchants Bank Bldg., Indianapolis

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SPEED UP FAST TRAIN Four Hoars Lopped From Time of Crack Canadian Flier. pu Tiir Sure I'll MONTREAL, April B.—Claimed to be the fastest, train in the world traversing e like distance, the International Limited of the Canadian National Railways, under new orders issued here today, will cover the 334 miles between Montreal and Toronto in 360 minutes and will reach Chicago eighteen hours fifteen minutes after it has left Montreal. Under this schedule commencing Sunday, April 27, the International Limited -will leave Montreal at 3 p. m., arriving at Toronto at 9 in the evening and pulling in to Chicago at 8:15 the following morning. This cuts four hours off the old schedule. Wake up, Appetite I Here's a pure rich grape spread, chock full of nourishment, withs fragrance that just reaches out and tempts lazy spring appetite*. GRAPELADE ’.a the fresh juicy fruit-part of luscious Concords, cooked down to a velvety, smooth spread. Nothing added but pure granulated sugar. Delicious’ (lives children (and grown Ups, too) those body building minerals they need, with a flavor (hat salisfles hunger. .So easily digested that convalescents delight in it. Insist on Welch’s—least expensive pure fruit jam you can buy. Free—to popular waysto aerve Grapelade. Write Wetch’s. Dept X, Westfield, N.Y.

FEDERAL GROUP WILL PROBE HOLDING FIRM Biggest of Utility Outfits Slated for Inquiry April 16. B / Scrippt-Hoicard Ketcipaper Alliance WASHINGTON, April B.—The federal treu'e commission will begin investigation of the financial affairs of the Electric Bond and Share

BASEMENT STORE 1

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THE INDIANAPOLIS TIMES

Com pan v, biggest of the utility holding company groups, on April 16. At the first hearings into holding company finances, the commission brought out a great deal of testimony about rites, charges and inter-companv affiliations of the American Ga„ and Electric Company. Electric Bond and Share Company officials refused two years ago to open to the commission the books containing their operating expenses,

ard the commission took the case to the courts. There, they won the right to subpena officials and require them co answer questions, though not the right to look into their books. The case still is pending.. New stamps have been issued by the Soviet government of Russia. One shows a view of a metal works, and bears a motto: “More metal, mere machines!”

WOUNDED TOREADOR TO RETURN TO RING American Gored In Bull Fight at Madrid Anxious to Go Back. B’i United Prcg* MADRID, April B.—Sidney Franklin, recovering from serious wounds suffered in his bull fight of March 16, is anxious to make his re-ap-pearance in the ring. “I want to start all over again

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right here in Madrid,” Franklin said when asked if he had had enough of bull fighting as a result of his injuries. “I haven't been the least bit affected by the accident,” the Brooklyn toreador said. “I didn't see the bull: I didn't feel the horn enter my body, or feel the doctor treat me. Except for the fact that I'm here in bed, and on a milk and water diet, Tm not aware how the

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accident happened. So I’m going. back as soon as I’m able physically, Crown Princess to South America Bil I nttrd Preg HAMBURG, Germany. April B. The former Crown Princess Ceclle, with her youngest son, Prince Friedrich, sailed today for Buenosi ; Aires, where she will visit another' son. Prince Louis Ferdinand, who Is working in an automobile factory ■ there.