Indianapolis Times, Volume 41, Number 274, Indianapolis, Marion County, 27 March 1930 — Page 7

WATJOT 27, W3O

Society Is the Newest Racket; Millions Spent by Climbers in Desperate Efforts to 'Crash ’ _ .. j _ iroaifhv in hpr no nicnic there would be no nice

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although possessed of enormous wealth, have very little cash on hand. They live on the installment plan, just sr most of us do todav. The reason is, of course, that the family’s money generally is tied up in investments, leaving what the mistress of the establishment is sure to consider only a small sum for expenses. Thl* is particularly true of the younger members of the families, and it accounts, I think, for the many socially prominent young society people who are only too glad to indorse various advertised products. Contrary to general Impression, they do not do this because they want the publicity, but because they actually need the money it brings them. a a a IN one noted borne in Newport, where I served as social secretary for two years, the first of the month was a day particularly to be dreaded. When confronted with an overdrawn bank account and a large stark of bills, the mistress of the establishment usually went into a tantrum. Sometimes h A threw things around anrl swore like a trooper, and she always ended by paying what, bills she could and postponing the others. I worked for another Newport

THE GIRL ABOUT TOWN I BY MARILYN-

Having little of serious import to attend to after having said good-by j to Mabel Gasaway at the train—she j was goine to Evanston to visit Mrs. > Yale Rice, her sister—l dropped in at the Junior League Headquarters on North Pennsylvania street to see what was what. I found the place plastered with cotcrful posters and quite a busi-ness-like air hovering over the place. At. least as business-like as Anna Maria Sayies. Mrs. Prank Hoke and Mrs. Henry Ridgeley can look in their new spring suits. “That,” said Anna Marie gravely | indicating something large and brown, the outlines of which were vaguely familiar, “is a horse. Isn't j he a love and how do you like the j riding habits in the window?” On one side of the window was a ] perfect bit of tailleur in brown, with . the swanky long pants which fit the | ieg closely so that boots no longer I are de rigeur; on the other was a riding outfit, the perfect replica of a j man’s Tuxedo even to the white I hirt and stiff black bow tie. Something Like an Accident To me. who had roamed the Great Divide on an Indian pony and had been out on three-day pack trips through the mountain snows and heard the ghostly bleat of mountain sheep forty miles iroin civilization, these dainy lady-like afrairs looked like a couple of accidents going someplace to happen. I had ridden in leather chaps, cowboy boots, spins and a ten-ga.-lon hat. Those dude ranches aren't exactly pink tea affairs. However, activity was rife at the headquarters and things were beginning to happen. Although it is two months before the actual rodeo, the League girls already are seriously at work. That is one reason why Junior League afTairs always are so successful. Every member is made to feel her responsibility in putting things across in a big way. Consequently T they get phenomenal co-operei ion and their social affairs are parties all society anticipates gaily. This is the first rodeo the girls ever have staged—and a fullfledged professional one it is, Anna Marie tells me. with cowboys and girls and Indians and everything from the IXL ranch in Texas. In the Family Only Only in the horse show qre Indianapolis people taking part. Any one who has nursed a secret yen to ride in a horse show or show off their favorite mount can enter, and there is a $125 stake. Mrs. Charles Latham is in charge of the entries. Mrs. John Ccliett. Mrs. Joe Daniels, Mrs. Sylvester Johnson and Mrs. William P. Anderson 111 all were taking life seriously. Mary Ellen McNamee has drawn a cute sketch for the cover of the program

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dowager, a woman wealthy In her own right, who had strange streaks of economy from time to time. Having long since lost interest in her quiet, little husband, most of her affection was centered on champagnes and fine liquors. She had a magnificent cellar, stocked with rare vintages of prewar stuff, and she never allowed even the butler to enter this sane- | tuary unless she stood guard over ; him. ' This woman was very' proud of j the iact that she enjoyed the reputation of serving only the finest ,iquors to her guests. The truth of ’ the matter was that she had the | pre-war stuff served only up to the moment when her eagle-eye detected that the party was going slightly alcoholic. Then, at a signal from her, the butler switched from the pre-war liquors \r bootleg stuff. a a a THIS same dowager also was proud of seeing her name in the newspaper. Each year she gave a picnic to the inmates of a children’s home in Newport, and each year the papers devoted several columns of type to the philanthropy of the dowager. A year rolled around, however, when she happened to feel most economical. She didn’t want to give any party to the children. It ■ would cost too much, she decided. However, one of her friends, i chanced to remark that if there was

—a gay young thing on a fiskv mount. Anna Marie had livened up the cold and gloomy morning by wearing a nice tweed suit of black and yellow flecked mixture, a flaring black felt hat and a yellow crepe de chine blouse. Her coat, and don’t all ask at once, was a three-quarter length. Coats this spring rather stump one. They seem to be either cute things that fit tight at the waist and then flare ripplingly or else the conventional three-quarter length.

MISS WIESIKE GUEST AT PARTY

Mrs. Herman F. Adams and her daughter, Mrs. Clayton E. Tanke, entertained Wednesday night at Airs. Adams’ home, 644 East Thirtyfourth street, with a small bridge party and miscellaneous shower in honor of Miss Charlotte Wiesike. Miss Diesike’s marriage to Deryl Case, Rushville, will take place Saturday afternoon, April 5, at 4:30, at the home of her parents. Mr. and Mrs. E. E. Flickinger. 4430 Park avenue. Mrs. Adams’ guests included members of the family and a few intimate friends. Entertain* for Officers Miss Helen Chaney, president of the Delta Phi Beta sorority, entertained officers of the sorority with a bridge party Wednesday night at the Elks’ Clubhouse. Guests were Mrs. Herschell Goodnight, Mrs. Seth Wells. Mrs. T. H. Cory, Miss Katherin Kiefer, Miss Donna Jacobsen, Miss Evelyn Mann and Miss Marie Swartz.

The Strange Romance of a

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What are your love problems? What would you do if you fell in love with a man and later found out he was married? Suppose your sweetheart left you —how could you win him back? These are the kind of problems that Laura Alston Brown answers every week in her helpful department —‘‘The Friend in Need.” Whatever problems are worrying you—Mrs. Brown is ready to aid you at all times.

Many other stories in March 29th Issue f,J J HE Haven of Her Dreams” is the enthral- -*• ling story of two sisters —in love with the tame man! *• The Lucky Winner” relates the story of a girl who won an expensive roadster—and set out alone in search of romance and adventure. The incidents that follow make this one of Edna Ettinger’s most intriguing tales. You’ll enjoy, "Catch Them with Honey,” "Sally Ann Could Dance," "The Right Girl ‘The Singing Heart,’' "The Little Thrill Seeker” and Maysie Greig’s stirring serial novel, " The Husband She Bought" Get your copy today!

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no picnic there would be no nice. newspaper story, and that made the society lady stop and think. She sent for me and ordered me to carry out the picnic with the least | possible expense. The next day the 1 picnic passed through thp streets of , Newport. It consisted of one motor truck containing about fifteen children, j who were driven to the nearest w’oods and given one ice cream cone r nd a bag of peanuts as “refreshments.” ; That's all there was to the dowager's entertainment. Hut she called up the papers, explained that she had given her customary picnic, and was rewarded by seeing the usual column of laudatory praise of her charity. The climber, however, can not hope to succeed at such tricks. They are reserved for the old, firmly entrenched members of society, and the social aspirant must be prepared to pave her way with gold. a a a FT OR example, here are a few’ of F the things in the way of expenses that the person who crashes society’s portals must be prepared to meet. First of all, a good New York address is necessary, preferably on Fifth avenue or Park avenue. This j need not be a large apartment, eight j rooms will do, and it will cost from i $1.0,000 a year up to $40,000. And it will cost many times the price of the rent to have it decorated. A country place on Long Island, in Connecticut, Westchester or In certain parts of New Jersey, which will be kept open the year around, is a necessity. Such a place costs in the neighborhood of $250,000 and as much more, at least, for the furnishings. This will include such necessary trimings as a swiming pool, stables, an organ and gardens. Such a place will require a retinue of from 6 to 20 servants not including outside help. Naturally, too, this sort of establishment needs gardeners, kennelmen and grooms if the social aspirant goes in for horses and dogs. The monthly pay roll for servants for a, place of this kind probably will average $5,000. To accompany such a pretentious home four or five cars are necessary. They should range from Fords for marketing and station work to Hispanos or Rolls Royces for best. A greenhouse, w'hlle not a necessity, is a convenient accessory; and at Palm Beach, Newport, or Southampton a private yacht, is demanded. A climber w r ho is determined to break into society In a big way could count on, say, $250,000 for an ocean yacht, carrying a crew of about eighteen men. * m a xro small part of the expense of lvl a society family is the expenditure for clothes for its women. The smart. American society woman is the best dressed woman in the world. She buys her clothes at the most exclusive and expensive houses in Paris, London and New York. She needs many different, types of dresses because of the varied life she leads. In her next article the social secretary will tell how the society racket has become largely a man’s game.

Girl-Bandit

A New Love-Thriller by Georgette MacMillan HE HAD glimpsed her face as she stood beside him in the jewelry store. A face of haunting, fascinating beauty. Now, as he drove home along the lonely country road, he wondered about her. Who was she? Where had she come from? Would he see her again? Suddenly a voice broke into his thoughts. “Stop that car and put up your hands!” Even in the semidarkness he could see that the figure which stood

levelling a revolver at him was that of a girl. He drew back in amazement as he saw that she was the same girl who had fascinated him that afternoon! Reckless, hunted —yet beloved! This is the opening situation of Georgette MacMillan’s stirring new love tale, ‘‘A World Apart” which begins in the March 29th issue of Love Story Magazine. A thrilling romance of a man and a woman from two entirely different worlds. She a reckless girl-bandit. Hunted. Branded by society. Forced into a life of crime. Could she ever hope for honest love and respectability? He a victim of her lawlessness. Cultured. Honest. Drawn to her in spite of himself by an impetuous, sudden love. His mind told him to hate and despise her. To turn her over to the police. His heart said, “You love her. Help her.” What should he do? Georgette MacMillan Never Disappoints If you ever read the stories of Miss MacMillan you know what to expect from the gifted pen of thia popular writer. “A World Apart” is her finest creation. Don’t miss this absorbing tw T o-part story beginning in this week’s issue of Love Story Magazine.

THE INDIANAPOLIS TIMES

PROM HEAD

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—Photo by Hillery Bailey. Miss Marthalou Shoener

Butler university juniors have entrusted the responsibilities of their annual prom to Miss Marthalou Shoener. Miss Betty Jeanne Davis, Miss Margaret Schumacher, Wendell Shullenberger, Ralph McElroy and Mayburn Landgraf.

BEAUTY—HOW TO ACHIEVE IT gat• m Makeup Secrets Revealed by an international Authority BY V E. MEADOWS A/kANY times I have been asked why I advise face powder applied as iVI l apply it. Firs t of all. If you rub face powder on a face that, has foundation cream on it you will smudge and simply cake the powder. Next, if you rub powder over a dry skin you will irritate the skin and get whiteheads and all the attendant ills there are, A goodly amount of face powder must be patted over the face and patted well into your foundation cream, and then after it is patted on well the surplus powder should be removed with a soft camel’s hair brush. Don’t be afraid of brushing your face, because none of the cosmetic that should say on your face will be brushed off.

Many wonder why I advise the application of cold water with a damp towel after the powder has been patted on. This will not remove the face powder or makeup, but will set and freshen It and remove that “flour barrel” appearance. Don’t forget my instructions in regard to the lips. While they are only 10 per cent of the expression of your face, it Is necessary that you do not unduly accentuate them with color. It is necessary to go over only the lips. Going outside the lip edges with lip rouge give a very bad effect 'o the whole face. Once it is smeared it can not be covered up successfully with powder or foundation cream. Last of all, finish your neck to match your face. This is usually overlooked. You should have the same color of skin on your neck as you have on your face, and you should keep this part in good condition by having it protected. This is done with finishing lotion, which Is to be applied to any exposed part of the body except the face. (Copvriftht. mo. by United Feature Syndicate, Inc. V. E. Meadows, beauty counselor to America's foremost screen stars, answer any Questions on beauty yon wish to ask him. Address Mr. Meadows in care of The Times, inclosing; a stamped self-addressed envelope. PNEUMONIA Call a physician. Thtm bagtli . “emergency” treatment with i 4 visas OVER 1? MILLION JARS USED YEARLY

MAGAZINE Street Smith Publications

Oriental to Be Speaker at Luncheon No Yong Park will speak Friday noon at the luncheon sponsored by the Indiana Council on International Relations at the Lincoln. The subject of this talk will be “The Chinese Fastern Railway Settlement.” Parks spoke In Indianapolis about a year ago, on the extension course series of lectures sponsored by the Indiana council. He is frequently designated as the Oriental Mark Twain. Mrs. Mortimer C. Furscott is chairman of the committee arranging for the luncheon. Assisting her are Mrs. Everett M. Schofield, Mrs. i Christopher Coleman, Mrs. Charles M. Cunningham, Mrs. L. M. Dunning. Mrs. William H. Gibson, Mrs. Albert S, Goldstein and Mrs. Ray S. Trent. Reservations for the luncheon may be made with any member of the committee or at the office of the Indiana council, 513 Illinois building. The public is invited.

BUCK-MOORE BRIDAL RITES ANNOUNCED

Announcement is made of the marriage of Miss Ruth Moore, daughter of Mr. and Mrs. Otis C. Moore, Kokomo, to Wallace A. Buck, son of Mr. and Mrs. H. W. Buck, Bloomington, formerly of Bicknell. The wedding took place Nov. 20, 1929, at Peru, the Rev. Harry Nyce performing the ceremony at the Presbyterian manse. Miss Verna Henderson, Kokomo, was the only attendant. The bride attended Oxford college and Indiana university, where she was a member of Alpha Chi Omega sorority. Mr. Buck was graduated from Indiana university and is a member of Phi Gamma Delta fraternity. Hold Annual Institute Annual institute of the Wayne county Women’s Christian Temperance Union W'as held at Centerville today. Mrs. Mary C. Donnell, state recording secretary, acted as leader. She spoke on “Present Agitation Against Prohibition.” More than a hundred members attended.

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GIVES READINGS

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Photo by Bretzman. Miss Dorothy Tillman

Members of the Capitol City chapter, American War Morthers, were entertained with a luncheon meeting Wednesday at the home of Mrs. W, W. Gates, 611 East Thirty-second street. Miss Dorothy Tillman gave a group of readings. Schedule Meeting Indianapolis Catholic Dramatic Guild will hold a business meeting at 8 tonight at the Hotel Severin.

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ELECT MRS, KENNEDY LEADER OF CLUB

Mrs. Roy Kennedy was elected president of the Irvington Chautauqua Club at a luncheon meeting held at the home of Mrs. Max Critchfield, 4021 Guilford avenue. Tuesday afternoon. Other new officers are: Vicepresident, Mrs. Bert Johnson; sec-retary-treasurer, Mrs. D. E. Kramer. Covers were laid for twenty-one at tables decorated with pink roses and daffodils Mrs. William Frosch was elected delegate to the Irvington Union of Clubs. Mrs. W. O. Terry was chosen

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