Indianapolis Times, Volume 41, Number 251, Indianapolis, Marion County, 28 February 1930 — Page 19

FEB. 28, 1930

We know a lot of good Answers and some that are not so good. The “not so good" answers came from a few business men who do not admit that merchandising and selling problems are different today than they were in years gone by —business men who are still shooting their advertising at the horizon instead of the bull’s-eye. This ‘bull's-eye’ for Indianapolis merchants is Marion County—the horizon, the rest of the world. The good answers to ‘How’s business?" came from the aggressive merchants using newspaper advertising aimed at the ‘bull’s-eye’—advertisers who know that from 80% to 85% of their business comes from Marion County—advertisers who know the facts concerning circulation coverage, advertising rates, and results from Indianapolis newspapers in Marion County. One of the Best Answers to Better Business and More Profits is the Advertising Columns of The Indianapolis Times . . . —Times’ circulation is at its highest peak, Because —76% of The Times’ circulation is concentrated in Marion county. —76 cents out of every advertising dollar invested in Times’ advertising goes into this “bull’s-eye” market. —No other Indianapolis newspaper comes close to having such a large percentage of its circulation in this market that represents 80%' to 85% of your business. —No other Indianapolis newspaper gives as much Marion county circulation per dollar. —Times’ advertising cost per line, per 1,000 readers, in Marion county is considerably less than for any other Indianapolis newspaper. —Editorial leadership and reader interest is reflected in advertising results. —Dollar for dollar, The Times is your best advertising ‘'buy.’’ A recent survey of Indianapolis The Times, with its circulation concentrated in your major merchants shows that from 80% to market and its advertising rates the lowest per 1,000 readers, means greater results per dollar to advertisers, MARION COUNTY 85% of their business comes from YOUR ADVERTISING Marion County. Therefore, greatest sales effort should go into this All Indianapolis is aware of the outmarket. standing growth of The Times. 1929 was another Times’ year with new records Check YOUR sales in this “Bull’s-eye” market-buy for both circulation and advertising volyour newspaper advertising on the basis of cost per line, ume. Harness this force to your per thousand Marion County circulation. ness in The Indianapolis Times “INDIANA’S FASTEST GROWING NEWSPAPER”

THE INDIANAPOLIS

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