Indianapolis Times, Volume 41, Number 220, Indianapolis, Marion County, 23 January 1930 — Page 9

23, 1930.

' Its Major Cha//enges /I > Performance v Distinction and Value... with a larger, longer, roomier car ... with even faster speed . . . with greater power . . . with quicker get-away... also challenges in good looks —in real values—in reliability and in price ... f t _ , ‘^aap—m *■*** "in* "W* JAeNJsw\ 7 CC ¥7 /~y // Jj <3 i3lj A. Utauettaer The common exclamation of everyone when he has ridden in the new |r — — j Essex Challenger is: “How did you do it! How do you get this greater power and faster get-away! How do you get this speed?” Advantages that Challenge “My Essex the Challenger is a wonder—but, man, this is a revelation.” Greater Power—Faster Speed—Quicker Get-Away—Added Economy. It is anew Essex Challenger from front end It doesn't look like any other car. The radiator Smpother Performance at all Speeds, to tail light. It is a longer, larger car. The is different. The fenders are different and the Super-Six motor is made smoother and given wide variety of colors gives each owner prac- Even Greater Choice of Colors * a wider performance range. The motor retains tically individual choice. p our Two-way Shock Absorbers. every advantage you know in economy and And in price it challenges. When you know' Richer Upholstery, Harmonizing long life. The car must please you m every vvhat the Essex Challenger is, you won’t be Hardware, way. It is so distinctly moderq in all the things content with any less comfortable—less goodthat count that \'ou must w r ant to own it. looking—more common car. You will know r Larger, Finer, Roomier Bodies. The bodies are roomy. Three won’t crowd th<. what smoothness means. You will understand Radiator Shutters, Electrolock, Starter rear seat. There is room for your hat. You Cle meanin 8 °* relaxed driving. on Dash, Electric Fuel and Oil Gauge. don t have to squeeze into the driver s seat. This sweeping challenge is for you to know Newly Designed Radiator, Fenders, Ihe clutch and brakes operate at the slightest thefacts. It is tor you to know that a thorough- Body Lines and Body Mouldings. foot pressure. Proper balance and mechanism bred automobile is available at a price all . ... j make it easy to steer. can afford. Glare-Proof Rear-View' Mirror. Coupe t-735-, with Rumbi. Sea, $750 Standard Sedan . . . 5825 Brougham *895 Disappearing Rear-Window Curtain. . Coach 765 Touring Sedan ... 875 Sunsedan 995 Price* f. O. b. Detroit, Factory R. V. LAW MOTOR COMPANY Distributors Riley 9567 1219-1225 N. MERIDIAN STREET Indianapolis Dealers Oskley Motor Sales p p q r H. J. Walker Motor Sales 1665 South Meridian Street DRexel 4743 244 , HEmlock 3524 66 ° EaSt 38th WAshington 5542 Grover Winings Cos. a j • O. W. Schaub Motor Cos. 1625 East Washington Street Riley 3598 2128 West Washington Street BElmont 4400 Brownsburg Brownsburg Hudson Sales Knightstown ..., W. H. Hiatt Danville Robert * Mooresville H.itT. Garage ° Nigh & Allen Motor Cos. Paoh • Karl Kibler Greenwood Beal’s Hudson-Essex Sales Zicnsville Zionsville Motor Sales

THE INDIANAPOLIS TIMES

PAGE 9